venerdì 3 febbraio 2017

App of the day. Lickster - Guitar Hero meets Cunnilingus.





Production of the day. Heineken - The Invention


Opera singer: Pietro Spagnoli
Agency: TBWA\Neboko
Creatives: Darre van Dijk, Dennis Baars, Erik Falke, Sander Volleman
Director: Ismael 
Produced by: Pink Rabbit, Mireille Lampe, Niels Scheide
Post production: Glassworks
Sound design: The Ambassadors

Automotive ad of the day. Audi #DriveProgress Big Game Commercial – “Daughter”



"What do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe, I will be able to tell her something different."

Agency Venables Bell & Partners

CREATIVE AGENCY

CREATIVE DIRECTOR: Justin Moore

COPYWRITER: Mike McGuire, Kathy Hepinstall

EXECUTIVE CREATIVE DIRECTOR: Will McGinness

BUSINESS DIRECTOR : Quynh-Ahn Phan

CREATIVE AGENCY: Venables Bell & Partners

PROJECT MANAGER: Leah Murphy

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

CHAIRMAN: Paul Venables

BRAND SUPERVISORS: Justin Wang

SENIOR PRODUCER: Matt Flaker

ASSOCIATE CREATIVE DIRECTOR: Allison Hayes

BRAND MANAGER: David Corns, Abu Ngauja

BRAND DIRECTOR: Chris Bergen

GROUP STRATEGY DIRECTOR: Tonia Lowe

MUSIC AND SOUND

SOUND DESIGN: Matt Miller @ LIME Studios

MUSIC PRODUCTION: Human

MIX: Matt Miller

EXECUTIVE PRODUCER: Jonathan Sanford, Susie Boyajan

CREATIVE DIRECTOR: Craig DeLeon

COMPOSER: John Christopher Barnes

PRODUCER: Kayla Phungglan

OFFLINE

EXECUTIVE PRODUCER: Marlo Baird

EDITOR: Stewart Reeves

EDIT COMPANY: Work Editorial

EDIT ASSISTANT: Josh Sasson, Erik Vogt-Nilsen

PRODUCER: Lynne Mannino

POST PRODUCTION / VFX

VFX SUPERVISOR: Adam Watson

SENIOR PRODUCER: Katie Andrews

EXECUTIVE PRODUCER: Kate Hitchings

CREATIVE DIRECTOR: Adam Watson

COLOURIST: Stefan Sonnenfeld @ Company 3

CG ARTIST: Corinne DeOrsay, Nate Lapinski, Remi Dessinges, Steve Beck

CG: Corinne DeOrsay

PRODUCER: Catherine Yi

POST PRODUCTION HOUSE: Electric Theatre Collective

2D ARTIST: Adam Watson, Tommy Smith, Dave Damant, Jessenia Nauta

PRODUCTION COMPANY

HEAD OF PRODUCTION: Kerry Haynie

EXECUTIVE PRODUCER: Nicky Barnes, Sally Campbell, Sue-Ellen Clair

PRODUCTION COMPANY: Somesuch + Anonymous Content

PRODUCER: Grace Bodie

DIRECTOR: Aoife McArdle

mercoledì 1 febbraio 2017

Smart ad of the day. HOP! - Run To Mum


To promote HOP! Air France young person’s card for 12-24 year olds, the Les Gaulois agency is launching the operation Run to Mum, in collaboration with adidas and Citadium, a well-know and trendy shopping place in France.

The concept : To offer your lovely child, new 2017 adidas EQT Support ADV sneakers, just recently launched. This is the perfect gift for any young adult. Except that only of the two trainers will be sent to the teenager. The other is kept safe by the parents. In the box received by the young adult, there is a HOP! Air France young person’s card in place of the missing shoe. A card that will incite them to jump on the first plane to get their shoe back, and give their parents a big hug at the same time.

Website : Runtomum.com

To follow this promotional operation and share on social media : #RunToMum

Credits:
AGENCY: LES GAULOIS
Chief Creative Officer: Xavier Beauregard
Creative Directors: Hadi Hassan-Helou - Jérôme Gonfond
Art Director: Paul Garnier
Copy Writer: Julie Moreno
TV prod: Sarah Bouadjera

PRODUCTION: ALLSO
Director: Julian Nodolwsky
Producer: Franck Annese

SOUND: HRCLS (Hercules)


Animation of the day. For Approval


For Approval from Mainframe (North) on Vimeo.
"Hi [insert client name here],
We think we're nearly there on this. It’d be great to get your thoughts/comments and of course, let us know if you spot anything obviously wrong.
Best,
Mainframe
-
This was an experimental film put together simply as an opportunity to have a play in-between projects. After much deliberation we set ourselves a brief to create a collection of scenarios subverting the physical properties of...anything. It made for some interesting comments along the way. “That egg’s not bouncy enough, the cloth coming out of the tap needs to feel more like water, the bowling ball needs to feel heavier as it floats off…”. We suddenly realised we were playing our own client (hence the in-joke above) This is FauxPhysics_09_FINAL_V16_ForApproval_FINAL_withAudio_FINAL_1.mov ;·)
We've started lots of these projects over the years. This rare creature is one that's finally found its way out of the studio. And no, it wasn’t at all annoying to see this peach vimeo.com/191444383 appear on Vimeo half way through the process. ◔_◔
All produced in Maya 2017, rendered in Vray and composited in After Effects.
Eggs - nCloth
Bowling Ball - Rigid Body Dynamics
Light Bulbs - nCloth
Taps - nCloth
Pencils - nHair/CurveWarp/MASH
Balloons - nCloth
Milk - Bifrost
Client: Internal
Direction/Animation: Mainframe
3d Artists: Ben Black, Jack Brown
Audio: Max Greening

Anti-Trump ad of the day. Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”




This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.

Nice ad of the day. TV 2 | All That We Share


We live in a time where we quickly put people in boxes. Maybe we have more in common than what we think? Introducing All That We Share. The English version.

martedì 31 gennaio 2017

Creative twist of the day. Interflora “Love conquers all”


Interflora "Love conquers all" from Mikkel Elung on Vimeo.
CREATIVE AGENCY: CREATIVE DIRECTOR: Mikkel Elung ART DIRECTOR: Sigurd Bjerre CREATIVE AGENCY: Brandhouse ACCOUNT EXECUTIVE: Thomas Hedegaard ACCOUNT SUPERVISOR: Camilla Jane Bunnage MUSIC AND SOUND COMPOSER: Louise Alenius & Ben Kaniewski OFFLINE EDITOR: Peter Brandt POST PRODUCTION / VFX PRODUCER: Louise Ryge VISUAL EFFECTS ARTIST: Jonas Drehn COLOURIST: Hannibal Lang POST PRODUCTION HOUSE: Bacon X PRODUCTION COMPANY DOP: Laust Trier-Mørk PRODUCTION MANAGER: Birgitte Rask EXECUTIVE PRODUCER: Mette Jermiin PRODUCTION COMPANY: Bacon CPH

domenica 29 gennaio 2017

Copy of the day. Borders – Aeromexico





O&M Mexico

Automotive ad of the day. Mercedes-AMG GT Roadster "Easy Driver" – Directed by The Coen Brothers

via adage.com

Riding on the open road with Steppenwolf's "Born to be Wild" playing in your head. How do you make this experience any better? Hint: The legendary Peter Fonda might have an idea. Watch Peter Fonda come back for one more epic ride – this time with The Coen Brothers.

Directed by Joel and Ethan Coen
Music: "Born to be Wild" by Steppenwolf

Easy Rider © 1969, 1997 Columbia Pictures Industries, Inc. All Rights Reserved.

Mercedes-AMG GT C Roadster: [Fuel consumption, combined: 11.4 l/100 km | CO2 emissions, combined: 259 g/km | http://amg4.me/Efficiency-Statement]