venerdì 29 agosto 2014

Beer ad of the day. New Guinness Africa Ad (2014) – #MadeofBlack

This new Guinness Africa ad celebrates ‘Black’. Black is not a colour. Black is an attitude. It’s a mindset, it’s a way of life. Black represents the best of Africa. It features real people with real talent from Lagos, Accra and Cape Town to Nairobi, Gaborone and Johannesburg. People who are Made of Black are people who are Made of More.

Featuring: Phyno, Octopizzo, Bez, Ajuma, Cyrus Kabiru, Lakin Ogunbanwo, Chude Jideonwo and Peter James Obon

For more, visit:






Agency: AMV BBDO
Creative director: Mike Schalit
Creatives: Mike Sutherland, Antony Nelson
Production company: Rogue Films
Director: Sam Brown
Post: The Mill

Animated ad of the day. "Go anywhere, go everywhere" with New Renault Twingo

via MAA

Publicis Conseil
by illustrator duo Kuntzel+Deygas.

giovedì 28 agosto 2014

Director of the day. Gap - 'Dress Normal', by David Fincher.

Gap Launches Bold New Films, Directed By David Fincher, As Part Of Its Global 'Dress Normal' Campaign

Dress Normal celebrates individuality and authenticity of personal style

TORONTO, Aug. 28, 2014 /CNW/ - Gap, the iconic American clothing brand, today revealed a series of films that will air on TV, in cinema, in stores and online, created by Academy Award-nominated director David Fincher (The Girl With The Dragon Tattoo, The Social Network, Fight Club and the much anticipated Gone Girl). The four new commercials – Kiss, Drive, Golf and Stairs – mark Gap's return to television.

Fincher's inspiration and cinematic touch is clearly apparent, with a creative treatment that sets them apart from Gap's previous TV campaigns. The four films were created with Wieden+Kennedy New York as part of Gap's new campaign, Dress Normal.

"We want these films to get people talking. Each one features a confident woman at the center and tells a story of how liberating it is when you are being your most authentic self. We believe everyone who watches them will identify with one or more of the characters," said Seth Farbman, Gap Global Chief Marketing Officer. "We were thrilled to work with David Fincher, one of the greats of modern American cinema and a superb storyteller. His highly detailed and authentic style resonates with the Gap brand and these films truly bring to life what our Dress Normal message means."

Dress Normal is rooted in the same core values the brand has unapologetically stood for over the past 45 years – individualism and the liberation that comes from confidently being your most authentic self. Dress Normal boldly instructs individuals to shape their own authentic, personal style – and intentionally challenges every one of us to dress for ourselves.

"We were inspired by the bold and honest spirit of the millennial generation; their authenticity is what makes them stand apart in today's complex world," Said Stephen Sunnucks, Gap Global President. "Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone's own personal style."

The films use taglines such as 'dress like no one's watching' and 'simple clothes for you to complicate'. They are all shot in black and white, evoking the era of Film Noir and giving a subtle nod to our fashion point of view that black denim is the must have trend this Fall. They were all filmed in and around Los Angeles ("Golf" was filmed on location in Industry, CA and "Stairs" was filmed in Pasadena City Hall). They launch in the US and UK in the week ofSeptember 1.

The commercials appear alongside a print campaign that features unique photography stills of recognizable people who are known for their own art of dressing normal, starting with Anjelica Huston, The Royal Tenenbaums; Elisabeth Moss, Mad Men; Michael K. Williams, Boardwalk Empire; Jena Malone, The Hunger Games: Catching Fire; and Zosia Mamet, Girls.

The Fall campaign marks the first creative execution of Dress Normal which begins its story with a classic Gap item and one of the coming season's biggest trends – black denim – and season after season the narrative will shift to other iconic Gap staples. The concept was developed in partnership with Wieden + Kennedy New York, known for bringing to life brands like Nike, Coca Cola, and Old Spice through provocative storytelling.

In addition to television, the campaign spans outdoor, mobile, direct, social, in store and digital. Gap has also enhanced its platform with amplified digital and video content and a broader range of creative influencers, including popular bloggers, style experts, musicians, photographers, filmmakers and artists to curate the best fall looks and illustrate their version of Dress Normal. In mid-September, the brand will launch an experiential element to the campaign – the Dress Normal Project – which brings to life what it means to dress normal through the lens of consumers across North America.

About Gap

Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,700 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. For more information, please visit

SOURCE Gap Canada For further information: Media Contact: Victoria Kirk, Gap PR, 416.355.2321,

Sanitary ad of the day. BISSELL Symphony | Subway

The new BISSELL Symphony All-in-One is an amazing hard floor cleaner that vacuums and steams at the same time. You get a clean hard floor without using a mop and bucket or harsh chemicals – all you need is water. You can learn more at
Client: Bissell
Agency: KBS+, Toronto
Chief Creative Officers: Matt Hassell, Gary Watson
Creative Director: Raul Garcia
Art Directors: Jessica Toye, Raul Garcia
Copywriter: Alex Bird
Account Director: Hanh Vo
Account Executive: Megan Chown
Agency Producer: Margaret Callaghan
General Manager: Craig Emmerson
Senior Brand Manager: Ravi Delchand
Production Company: Circle
Executive Producer: Karen Tameanko
Director: Jeffrey Zablotny
Line Producers: Elizabeth Findlay, Amanda Field
Postproduction Company: Married to Giants
Executive Producer: Denise Shearer
Editor: Monica Remba
Assistant Editor: Alain Elliott
Online Artist: Trevor Corrigan
Online Assistant: Preeti Torul
Color, Visual Effects: Alter Ego
Colorist: Tricia Hagoriles

mercoledì 27 agosto 2014

Sponsorship of the day. Specsavers - Detective - Channel 4/E4/Film4/More 4

Specsavers' newest sponsorship idents for film on Channel 4/E4/Film4/More 4, features a myopic actor struggling to convince us he’s a sharp detective. Directed by Ben Whitehouse at Agile Films.

Italian ad of the day. Wind - Papà


La tecnologia ci ha avvicinato. Comunicare è sempre più semplice e sempre più veloce. Ma ci sono occasioni in cui gli uomini e le donne hanno e avranno sempre bisogno di incontrarsi e comunicare così, uno di fronte all’altro.

Wind ha scelto una storia delicata, un cortometraggio firmato da Giuseppe Capotondi che con garbo e poesia ci ricorda quanto sia importante sentirsi vicini a qualcuno, aggirando una tecnologia sempre più pervasiva nella nostra vita e nei nostri affetti. 

Se stai pensando di comunicare davvero a qualcuno che ti sta a cuore, guarda questo piccolo pezzo di cinema.


Technology has made us feel closer and closer. 
Communicating is easier and faster everyday.
But still, there are and there will always be moments when men and women will have to meet face to face.

Wind has chosen a story, a short film by Giuseppe Capotondi, that with grace and poetry reminds us how important it is to feel close to someone, bypassing a technology that is becoming more and more pervasive in our lives and in our affections.

If you are thinking about truly getting in touch with someone really important, watch this short piece of cinema.

Regista: Giuseppe Capotondi
Casa di Produzione: Mercurio cinematografica
Agenzia creativa: Ogilvy&Mather
Post produzione: video Corte 11
Post produzione audio: Top Digital
Musica: To build a home – The Cinematic Orchestra
Per CDP Mercurio cinematografica
Executive producer Francesco Pistorio
Producer CDP Danielle Joujou
Dir. Fotografia Tat Radcliffe
Per Ogilvy&Mather 
Chief creative officers: Giuseppe Mastromatteo e Paolo Iabichino
Client creative director: (Art director) Giordano Curreri
Client creative director: (Copy writer) Marco Geranzani
Client service director: Silvia Sgarbi
Account Director: Ethiopia Abiye
Producer: Francesca D’Agostino

Dad of the day. Action Movie Kid - Volume 2

The long wait is over, AMK Volume 2 is here. Enjoy this simple way to watch all the adventures strung together. Be sure to share with friends, and please subscribe.

martedì 26 agosto 2014

Short of the day. Random Stop by Benjamin Arfmann

On his way home at the end of his shift, Sheriff's Deputy Kyle Dinkheller made one final stop. Based on tragic true events. World Premiere SXSW 2014, BAFTA Student Film Awards Finalist, featured in June '14 American Cinematographer.
Written & Directed By Benjamin Arfmann
Produced By JP Castel | Director of Photography Justin Perkinson
Starring Geoffrey Kennedy & Brian Krause | |
Behind the Scenes Video:
Thank you everyone for the strong response to our short film; this is an important story to us, and we hope that we’ve done a little to raise awareness of the dangers that law enforcement officers face. We’d like to remind everyone that this is a true story. This film is a recreation, but it reflects true events - please be respectful when commenting.
Director's Statement -!dirstate/c2387

Automotive ad of the day. Audi - Scripted Life

In a world where many stick to the script, Audi chose a different route. Setting a new benchmark in agility, design and luxury, the all-new Audi Q3 defies expectations at every turn. Now is the time to stray the course.
CLIENT: Audi of America
SPOT NAMES: “Scripted Life” and “Rewrite”

AGENCY:  Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Tyler HamptonErich Pfeifer
COPYWRITER: Daniel Bonder
AGENCY PRODUCER: Mandi HoldorfExecutive Producer

DIRECTOR: Steve Ayson

EDITOR: Crispin Struthers

EDITOR: Crispin Struthers
SOUND DESIGN: 740 Sound Design
MUSIC: Mophonics – Steph Altman
MIX: Rommel Molina
V/FX: Adam Lambert
V/FX PRODUCER: Benjamin Sposato
STRATEGY: Kasra Saidi: Senior Strategist, Orit Peleg: Group Brand Strategist

lunedì 25 agosto 2014

Funny ad of the day. Coors Light: Ice Bar, starring Jean-Claude Van Damme

Client: Coors Light
Agency: VCCP, UK
Agency Producer: Andy Leahy
Creative Director: Jim Capp
Copywriter: Jermaine Hillman
Art Director: Paul Kocur
Planners: George Everett, Sandie Dilger
Media Agency: ZenithOptimedia
Media Planners: Guy Edwards, Aidan O’Callaghan
Production Company: Rattling Stick
Director: Daniel Kleinman
Postproduction: Framestore
Executive Producer/Producer: Johnnie Frankel
Editor: Julian Tranquille, Cut & Run
Sound: Sam Ashwell, 750mph
Music: Wake the Town

Music video of the day. Duologue: Memex

Duologue: Memex

on Nowness.comvia
The Outer Limits of 3D Body Scanning with Marshmallow Laser Feast and Analog
“This project is the beginning of a deeper study into filmmaking for the virtual-reality environment,” says Marshmallow Laser Feast’s Barney Steel of the collective’s film made with London-based electronic band, Duologue. “We wanted to go beyond the limits of our eyeballs.” The film created with FBFX Digital and Analog was made by rigging 94 cameras to create a high-resolution body-scan of veteran actress Beryl Nesbitt, also capturing a sunset through a window and used it as a spherical panoramic HDR photo. It is the first step in a collaborative series between Duologue and MLF (the latter are also made up of Adam Doherty and Robin McNicholas), who together will explore human form and emotion through virtual reality, launching this video via Oculus Rift technology later in the year. “A friend of ours had passed away and there was a huge outpouring of emotion online, people sending photographs and sharing stuff,” says Duologue’s Tim Digby-Bell of the emotional roots of the track, taken from the band's forthcoming album Never Get Lost. “It felt like the online world had replaced our memories, our most sacred and intimate space, and replaced them with data. I found it harder and harder to remember her outside of the photos and the comments, so I tried to put it into the music.”

Never Get Lost is out September 8. Duologue play a headline show at Oslo, London, on September 17.

Ad of the day. Dans la peau d'un vampire - CANALPLAY / Starring John Malkovich

Découvrez CANAPLAY, le service de VOD illimitée par Canal+. 

Près de 9000 programmes (films, séries et dessins animés) disponibles sur TV avec Free, Orange, SFR, Bouygues Telecom ainsi que sur ordinateurs, smartphones et tablettes via une application mobile compatible avec 
Apple AirPlay et Google Chromecast.

CANAPLAY est disponible sans engagement à partir de 7,99 euros, indépendamment de tout abonnement à CANAL+ ou CANALSAT.

Credits via

Annonceur : CANALPLAY

DGA Distribution, Groupe CANAL+ : Alice Holzman
Directeur de CANAL OTT : Manuel Alduy
Directeur de CANALPLAY : Patrick Holzman
Directrice de la Communication de CANALPLAY : Claire Ferrant-Maillard
Chef de Publicité : Brigitte Barré
Responsable Communication Corporate : Ariane Esfandi
Pour suivre CANALPLAY :

Agence : BUZZMAN

Président & Directeur de Création : Georges Mohammed-Chérif
Vice-Président : Thomas Granger
Directeur Associé : Julien Levilain
Directrice Commerciale : Maïté Orcasberro
Responsable Agence : Laura Seror
Conception Rédaction : Mickael Krikorian, Victor Sidoroff
Direction Artistique : Mickael Krikorian, Victor Sidoroff
Planneur Stratégique : Alexandre Ribichesu
TV Producer : Vanessa Barbel
Communication et P.R. : Cyril Paglino, Clara Bascoul-Gauthier
Réalisateur : Bart Timmer

Production : Henry