Nokia N96 - Bruce Lee Ping Pong.

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More ads of the week. Xbox - Alzheiner's New Zealand - Fernet 1882 - AIDES - Cerveza Norte.

Xbox Lips: Take On Me

Agency: T.A.G., San Francisco - Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis Art Director: Nate Able - Copywriter: Mat Bunnell - Agency Producer: Hannah Murray - Production Company: MJZ, Los Angeles - Director: Tom Kuntz - Executive Producer: Jeff Scruton - Line Producer: Scott Kaplan - DP: Jo Willems - Editorial: Cut & Run - Editor: Steve Gandolfi - Assistant Editor: Tad Fatum - Post Producer: Corey Cirillo - Executive Producer: Michelle Burke - VFX: Method - Lead 2D Artists: Rob Moggach, Jake Montgomery Lead 3D Artists: Andy Boyd - Producer: Sabrina Elizondo, Sarah Schroeder - Music: a-ha "Take On Me" - Sound Design: Machine Head - Mix: Loren Silber, Lime Studios

Alzheiner's New Zealand - Car - Restaurant



Agency: Colenso BBDO Auckland - Director: Dave Klaiber - Production: Plaza Films Sydney - Post: Cutting Edge Sydney

Fernet 1882: Mini Cab Company

Agency: Madre, Buenos Aires - Creative Director: Madre - Copywriter: Madre - Art Director: Madre - Agency Producer: Madre - Production Company: Rebolución, Buenos Aires - Director: Armando Bo - Executive Producer: Patricio Alvarez Casado - Producer: Axel Linari - DP: Marcelo Camorino - AD: Santiago Aicardi - Art Director: Magdalena Arrieta - Editor: Ezequiel Sarudiansky - Post-Production: Pickle - Transfer: Cinecolor - Animation: Reino Buenos Aires - Sound: No Problem Sonido - Music: 3PM

AIDES: Boy


AIDES: Girl

Agency: TBWA, Paris - Executive Creative Director: Erik Vervroegen - Creative Directors: Erik Vervroegen, Michel De Lauw - Copywriter: Xander Smith - Art Director: Jonathan Santana - TV Producer: Maxime Boiron - Production Comapny: La Pac, Paris - Director: Minivegas - Animation/VFX: MPC & Minivegas - Music: Future Perfect

Cerveza Norte: My Friend the Computer Expert
Watch it with the subtitles here. All the videos of the campaign here.

Agency: Del Campo Nazca Saatchi & Saatchi - General Creative Director: Maxi Itzkoff/Mariano Serkin - Creative Director: Javier Campopiano - Creative Team: Juan Pedro Porcaro /Santiago Galibert/Juampi Lufrano. - Production Company: Primo Buenos Aires - Director: Felipe & Pancho - Executive Producers: Maxi Vazquez & Facu Perez - Agency Production Director: Adrián Aspani - Agency Producer: Camilo Rojas - Agency Production Assistant: Pato Martinez - DP: Leandro Filloy - Transfer: High Definition - Che Digital Lab - Color Correction: Davinci Resolve 4K - Jorge Ruso. - Post production: Che Revolution Post- HD - Music: Supercharango

MTV + Truth. Only one will survive: the Tobacco Industry.

MTV: Truth - Teaser


MTV: Truth - Chemical Pass


MTV: Truth - Flight of Death

MTV: Truth - Mystery Pool


MTV: Truth - Light Boulder

Agency: MTV - Writer/Director: Alan Harris - Producer: Dan O Hare - Editor: Erik Auli - Graphics: Suspect - Audio Post Production: Hothead - Mixer: Dan O Sullivan

Ads of the week. Barons Brewing - 42 Below Vodka - Resistance 2 - Mix Brasil - Argos - Rolling Stone - Barnardo's.

Barons Brewing Co.: Save The Males

Agency: Jungleboys Sydney - Creatives: Simon Johnson (Creative) Charlie Cook (Creative) Chloe Rickard (Producer) - Director(s): Trent O'Donnell - Production Company: Jungleboys Sydney

42 Below Vodka: Chair Arch
BeachDolls, CrateUFO, CarWrap.

Agency: The Glue Society, Sydney - Concept: The Glue Society - Production Company: @radical.media, Sydney - Director: The Glue Society - DP: Rob Marsh - Editor: The Glue Society & The Editors - Still Photography: Derek Henderson & The Glue Society - Photography Production: Benjamin Hams, MAP - Music Production: Anton Hiscock, Trailer Media - Music: "And Then Patterns" by Four Tet

Playstation Resistance 2: Graduation BBQ

Agency: TBWA, London - Creative Director: Al Young - Creatives: Lee Tan, Graeme Bowman, Senan Lee - Agency Producer: Esme Fisher - Production Company: Joyrider, London
Director: Reuben Sutherland - Producer: Spencer Friend - DP: Jonas Mortenson - Editor: Reuben Sutherland, Joyrider - 3D Animation: Matt Westrup, Russell Boyd, Joyrider - Compositing: Reuben Sutherland, Joyrider - Grading: Joyrider & The Mill

Mix Brasil: Weird

Agency: Neogama/BBH, São Paulo - Creatives: Alexandre Gama (Executive Creative Director)
Wilson Mateos (Creative Director) Márcio Ribas (Creative Director/ art director) Wilson Mateos (Copywriter) Xanna D´Aguiar (Agency Producer) Mariana Barbiellini (Agency Producer) - Director(s): Henrique Manzoli - Production Company: ioio Filmes - Audio: Raw Produtora de Audio

Argos: Overhelp

Agency: CHI&Partners London - Creatives: Jono Griffiths @ Final Cut (Editor) Ewan Paterson (Executive Creative Director) Nick Pringle & Clark Edwards (Art Director) Nick Pringle & Clark Edwards (Copywriter) Kate Hardwick (Agency Producer) - Director(s): Traktor - Production Company: Partizan - Country: United Kingdom - Post-production: Marcus Wood and Jean-Clement Soret at MPC - Audio post-production: Jack Sedgwick at Wave

Rolling Stone: Purple


Rolling Stone: Light Blue


Rolling Stone: Light Blue

Agency: la comunidad - General Creative Director: José Mollá, Joaquín Mollá. - Creative Director: Fernando Sosa, Ramiro Raposo - Art Director: Martín Insua - Copywriter: Ezequiel Soules - General Account Director: Santiago Sarni - Account Director: Verónica Matile - Account Excecutive: Lucía Villamil - Account Asistant: Julieta Real - Agency Producer: Juan Manuel Menvielle - Production Asistent: Matías Castro - Planning: Julieta Rey - Production Co: Landia - Director "Purple": Agustin Alberdi - Director of Photography: Carlos Ritter - Executive Producer: Claudio Amoedo
Music: Supercharango - Sound: La Casa Post Sound - Post-production: Che Revolution Post

Barnardo's: Hunting

Client: Barnardo's - Agency: BBH, London - Creative Director: Nick Gill - Copywriter: Simon Veksner - Art Director: Nick Allsop - Director: Jeff Labbe - Producer: Nancy Hallam - Production Company: Sonny, London - Director of Photography: Simon Richards - Editor: Richard Orrick - Editorial Company: Work - Post Production: Stopp, Stockholm

Zune Paint. Artist's shit.

Sibling Rivalry Reveal Themselves in 'Zune Paint' Spec Ad



Can we consider it a tribute to Piero Manzoni?

SANTA MONICA, CA, November 17th, 2008 - It was a mid-November surprise for Zune when Sibling Rivalry released their new spec ad for the MP3 media device featuring an eclectic artist that launches paint onto a canvas using.....well, his rectum.

The video was written and directed by Sibling Rivalry, a directing duo that specializes in viral advertising. The siblings have directed viral ads for such brands as Samsung, Teleflora and Paramount, but haven't ventured into something quite as unique as this. "There's a certain aroma on the set that made us second guess the concept." says Sibling Rivalry co-director Amy Matsushima. "Shooting paint out an ass is a very stinky process- but compelling none the less."

The video was created to promote Zune and their artists' site, Zune-arts.net. Known for their celebration of emerging young artists, Zune supports sharing, connection, and discovery through collaborative artistic efforts.

"Our intention was to show that art can be a silly process. There's a lot of artists that take themselves seriously, and for good reason too, but I think both Amy and I don't see ourselves as artists on any level; and I think that gives us a unique perspective." says Sibling Rivalry co-director Joe Matsushima. "We see ourselves more as humor enthusiasts, and when we thought about doing something artistic, our minds went blank. We thought to ourselves, 'We can't do this! We can't be artists!' It was only when we found the core idea that we molded the artistic tonality of the piece from the ground up."

"I've always had a fascination with poop." Amy Matsushima explained. "The challenge here really was a question Joe and I asked ourselves: 'Can we make a commercial that tastefully turns poo into something beautiful and magnificent?' Although we ended up using paint, I think we accomplished this."

Both Joe and Amy Matsushima of Sibling Rivalry work at The Viral Factory - a niche advertising agency, as creatives, but are currently unsigned as directors seeking representation for commercial work. "We just haven't found a production company that's a right fit for us." Says Joe. "We feel like viral advertising is still an emerging media in the ad industry, and we're very offbeat from your typical contemporary director. We're just waiting for the right production company to come along that will help us find more fun projects."

"Viral is a very loaded word these days, and we're very careful not to sell our ideas as viral. Our intention is to make content that pushes, rather than pull an audience." Says Amy, "Hopefully the viewers online will find the spot compelling enough to pass it around themselves, without our involvement; therefore making it viral."
Creative Director: Sibling Rivalry - Production: Executive Producer: Joseph Matsushima and Amy Matsushima - Director: Sibling Rivalry - Producer: Alex Ferry - Director of Photography: Blair Madigan - Assistant Camera: David Solorzano - Editor: Nick Passick
Visit Sibling Rivalry at http://siblingrivalrytv.tumblr.com/
For a HD verision click here: http://vimeo.com/2273770