martedì 21 aprile 2020

Ad of the day. Heineken - #backthebars


Heineken - #backthebars from mrsbrebenel on Vimeo.

giovedì 16 aprile 2020

Campaign of the day. CGU: ABN Rescue

via campaignbrief.com
More info here

The film tells the story of Domuts, showing dogs from everywhere making the pilgrimage to Dogtopia, where Domuts blossom.
Watch the integrated case here
Watch the activation case here
CLIENT: CGU Insurance CHIEF MARKETING OFFICER: Brent Smart MARKETING DIRECTOR: Sally Kiernan CONTENT & DIGITAL DIRECTOR: Zara Curtis CONTENT CREATIVE LEAD: Simeon Bartholomew CREATIVE LEAD: Cath Bosson DIGITAL LEAD: Cath Carrington CREATIVE SPECIALIST: Mark Pearson CREATIVE AGENCY: The Monkeys, Part of Accenture Interactive GROUP CCO/CO-FOUNDER: Scott Nowell CCO: Scott Nowell EXECUTIVE CREATIVE DIRECTOR: Vince Lagana CREATIVE DIRECTOR: Jay Morgan CREATIVE TEAM: Danny Pattison, Barnaby Packham, Michael Canning. BUSINESS STRATEGY DIRECTOR: Hugh Munro PLANNER: Henry Bilson DIGITAL STRATEGIST: Tim Smith DIGITAL PRODUCER: Tamara Wohl LEAD DIGITAL DESIGNER: Eva Godeny DIGITAL DESIGNERS: Lauren Elliot, Laura Ives DESIGNER: Mel Watson GROUP CONTENT DIRECTOR: Katie Wong-Hee SENIOR CONTENT MANAGER: Fizzy Keeble CONTENT MANAGER: Sophie Finckh AGENCY PRODUCERS: Simone O’Connor, Katie Bassett EARNED MEDIA & INFLUENCER AGENCY: Thinkerbell EARNED MEDIA STRATEGY: Cath King INFLUENCER ENGAGEMENT: Georgie Cavanagh IAG MEDIA TEAM: Lisa Jarvis, Tom Dodd MEDIA AGENCY: Mindshare STRATEGIST: Rebecca Alexander PLANNER: Louise Blackwood MEDIA BUYING: Lee Dobbins, Alexandra Carroll, Isabelle Wall PRODUCTION DOMUTS TVC: Rabbit DIRECTOR: Jeff Low EXECUTIVE PRODUCERS: Lucas Jenner & Alex Hay PRODUCER: Marcus Butler DOP: Simon Duggan EDITOR: Adam Wills POST: Blackbird PRODUCTION SHOPFRONT: Scoundrel POST: The Editors

giovedì 9 aprile 2020

Premonition of the day. Lexus Rome empty streets - 2002 commercial


Production company: Rsa Films, London, United Kingdom Advertising Agency: Saatchi & Saatchi, London, United Kingdom Creative Director: David Droga Copywriter: Gavin Kellett Art Director: Nik Studzinski Agency Producer: Sally-Ann Dale Account Supervisor: Jamie Lewis Advertisers Supervisor: David Brimson Director: Carl Erik Rinsch Producer: Dickie Jeffares Lighting Cameraman: John Mathieson

Automotive ad of the day. Honda #StayHome - Until we drive again. The first car commercial written, directed, edited entirely from home.


The new Honda car commercial has been made without leaving home. • This new ad piece takes #StayHome a step further, while showing to the world how an automotive brand can even adapt given the current events. • To make this possible, Honda UAE together with Memac Ogilvy, Dubai used a Honda Civic miniature car. Monday 6th April 2020. Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why, we felt that automotive brands should adapt as soon as possible. And how is it possible to create a car commercial when it’s impossible to go outside due to lockdowns? Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic. But not a regular Civic. For its new commercial, Trading Enterprises – Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you're watching a real car commercial. Throughout this piece we can read: “This might be the first car commercial to be written, directed, edited and watched entirely from home”. A message of adaptation, commitment and encouragement, showing what we can continue to do from home. Closing with "Until we drive again", the Japanese brand sends a message of desire to the world to drive again as soon as possible. With this piece, Honda UAE demonstrating everything we can still do through what seemed impossible: a car commercial made entirely from home. CREDITS: Agency Memac Ogilvy Dubai Chief Creative Officer / Juggi Ramakrishnan Creative Director / Jean-Pierre De Villiers Creative Team / Nicolas Lopez and Fernando Montero Client Team Lead / Hadi Ballout Senior Account Manager / Kenneth Monis Account Manager / Firas Rehimi Head of Production / Amin Soltani Director / Amin Soltani Junior Producer / Ann Vaas Client Grant Bowring / Head of Marketing & Brand Operations Rohit Bedekar / Marketing Communication Executive Emad Hassan / Digital Marketing Manager

martedì 31 marzo 2020

Ad of the day. Budweiser | One Team


In uncertain times, there’s one thing that remains certain: we are #OneTeam. Let’s come together in support of the heroes on the front line of the health crisis. Learn how you can join us and the @American Red Cross at https://www.budweiser.com/OneTeam.
AgencyDAVID Miami

venerdì 20 marzo 2020

Fun ad of the day. Thai Health Promotion Foundation - Gunfight


AGENCY Alpha 245/Bangkok PRODUCTION COMPANY Factory 01 DIRECTOR Wuthisak Anarnkaporn CHIEF CREATIVE OFFICER Sompat Trisadikun EXEC CREATIVE DIRECTOR Ariyawat Juntaratip CREATIVE DIRECTOR Sarut Yungcharoen ART DIRECTOR Sompat Trisadikun ART DIRECTOR Ariyawat Juntaratip ART DIRECTOR Sarut Yungcharoen PRODUCER Sompetch Nuntasinlapachai EDITOR Sippanart Olarnsaritkul DP Pasit Tandaechanurat

lunedì 16 marzo 2020

Animation of the day. ROBHOT by Donato Sansone


By Donato Sansone
Sound Design Enrico Ascoli France / 2017 / 6’13 / No dialogues Production : Autour de Minuit Une banale scène de ménage se transforme en combat organique et surréaliste entre deux robots humanoïdes. An ordinary domestic dispute turns into an organic and surrealist fight opposing two humanoid robots. Rerouvez les autres films de Donato Sansone ici : https://www.youtube.com/playlist?list... Discover the other films made by Donato Sansone here : https://www.youtube.com/playlist?list...

giovedì 12 marzo 2020

Nice idea of the day. National Union of Journalists of the Philippines #StopTheSpread


"NUJP’s #Stopthespread campaign was created alongside the Center for Media Freedom and Responsibility (CMFR) as well as BBDO Guerrero in Manila." via contagious.com

lunedì 9 marzo 2020

Automotive ad of the day. Honda Civic Feel More vs Honda Everyday


Honda - Civic - Feel More from Peter Browse on Vimeo.

It reminds me this, Honda Everyday



Client: Honda Project Name: Feel More Media Channels: TV, Online, OOH Client Name: Fabrice Estève, Jonathan Allee Launch Date: February 2020 Markets: Europe Agency: Wieden + Kennedy London Creative Director: Joe De Souza Creatives: Max Batten, Pete Browse Executive Creative Directors: Tony Davidson, Iain Tait Group Account Director: Nick Owen Account Director: James McHoull, Sam Hunton Planner: Georgia Challis TV Producer: Matt Ellingham TV Production Assistant: Aran Patterson Production Company: MJZ Director: Juan Cabral Production Company Producer: Sookie Foster Editor: Russel Icke VFX Company: TBA Sound Company: 750mph Sound Designer: Sam Ashwell Music Company - Mr Pape Music Supervisor / Producer - John Connon Composer - Rohan De Livera

mercoledì 4 marzo 2020

Great automotive ad of the past. Volkswagen Polo - Protection - directed by Jonathan Glazer



Director Jonathan Glazer Play Reel Production Co. Academy Editor John McManus Johnny Bongo DP Stephen Keith-Roach Executive Management Post Smoke & Mirrors London Producer Nick Morris Academy AGENCY Ad Agency BMP DDB/London CD Tony Cox CD Jeremy Craigen Producer Howard Spivey

lunedì 2 marzo 2020

Contaminated ad of the day. Stella Artois "Good doctor"



Read more about the ad on wikipedia

Part of the long-running "reassuringly expensive" campaign that started in 1982, "good doctor" premiered on British TV and in cinemas 20 years later, on 15 February 2002. The seventh ad in the long-running Stella Artois "reassuringly expensive" campaign 
The ad, produced by Lowe Lintas Partners in London, is the seventh piece in the Jean de Florette-inspired campaign. The 100-second spot, involves a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois. To achieve the ad’s characteristic weathered look, three copies of the film stock were graded separately to emphasize the grain of the film and the earthen tones of the subjects. The ad picked up a Cannes Gold Lion and a D&AD Silver for cinematography that year and was nominated in several other D&AD categories. The spot also picked up a Bronze at the IPA Effectiveness Awards in the same year, and has received several other accolades since.
Client: Stella Artois
Agency: Lowe London
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Director of Photography: Jan Velicky



Great ads of the past. Fox Sports - the more hockey you watch the tougher you get.

Fox Sports Network - NHL “Anti Freeze”

Fox Sports Network - NHL "Anti Freeze" from Cutwater on Vimeo.

Fox Sports Network - NHL “Dumpster”

Fox Sports Network - NHL "Dumpster" from Cutwater on Vimeo.

Fox Sports Network - NHL “Iron”

Fox Sports Network - NHL "Iron" from Cutwater on Vimeo.

Fox Sports Network - NHL “Nose Hair”

Fox Sports Network - NHL "Nose Hair" from Cutwater on Vimeo.

Cutwater

venerdì 21 febbraio 2020

Nice idea of the day. Amazon / #AmazonBingeShopping


"The brand worked with agency Herezie, Paris, to create #AmazonBingeShopping, a 24-hour initiative that coincided with the launch of season 2 of its original series, Jack Ryan, in November last year.
On its Twitter page, Amazon Prime Video​​​​​​​ invited viewers to identify objects that could be found on Amazon.fr that were also in Jack Ryan episodes. Viewers would then screenshot the items and post them to Twitter using the hashtag #AmazonBingeShopping to be in with a chance of winning them." Find out more here

giovedì 20 febbraio 2020

Ad of the day. Coca-Cola - 'Open'

It feels like the world is being torn apart. But it's never too late to start making things better.
W+K LONDON CREATIVE DIRECTOR: Joe De Souza, Juan Sevilla CREATIVES: Ben Shaffery, Molly Wilkof CONTRIBUTING CREATIVE: Carlos Font SENIOR DESIGNER: Simon Elvins EXECUTIVE CREATIVE DIRECTORS: Tony Davidson & Iain Tait GROUP ACCOUNT DIRECTOR: Nick Owen ACCOUNT DIRECTOR: Alex Fitch ACCOUNT MANAGER: Abi Devine PLANNING DIRECTOR: Stuart Parkinson TV PRODUCER: Matthew Ellingham TV PRODUCTION ASSISTANT: Aran Patterson PRINT PRODUCER: Rashel Tashchian BUSINESS AFFAIRS: Helena Tomas TV PRODUCTION PRODUCTION COMPANY: Somesuch DIRECTOR: Steve Rogers EXECUTIVE PRODUCER: Seth Wilson LINE PRODUCER: Lee Groombridge DIRECTOR OF PHOTOGRAPHY: Daniel Landin EDITORIAL COMPANY: Work Post Editorial EDITOR: Rich Orrick VFX COMPANY: Time Based Arts VFX SUPERVISOR: Sheldon Gadrner, Francois Roisen SOUND DESIGN: 750mph SOUND DESIGNER: Sam Ashwell MUSIC PRODUCER: Leon Hamilton MUSIC COMPANY: SMC Europe TRACK NAME: SLIM WHITMAN‘A FOOL SUCH AS I’ WRITERS: Slim Whitman POST PRODUCTION EXECUTIVE PRODUCER: Tom Johnson POST PRODUCTION PRODUCER: Sean Ewins VFX SUPERVISORS: Sheldon Gardner & Francois Roisin 2D LEAD: Sheldon Gardner CG LEAD: François Roisin 2D ARTISTS: Adam Paterson, Grant White, Luke Todd, Manolo Perez, Matt Jackson, Matt Shires, Ollie Ramsey, Sheldon Gardner, Stephen Grasso, Thiago Dantas, Will Robinson CG ARTISTS: Ben Cantor, Ben Oliver, Bernardo Yang, David Loh, Emma Malric, Fabrice Le Nezet, Federico Vanone, Florentina Perez, James Spillman, Magali Barbe, Matt Evans, Mike Battcock, Nick Smalley, Nigel Timms, Sam Osborne, Tim Philips, Tom Di Stasio, Vincent Techer, Walter How, Zoeì Sottiaux, Tom Robinson CONCEPT ARTISTS: Yibi Hu COLOURIST: Simone Grattarola ILLUSTRATION + ANIMATION ILLUSTRATOR (CANS + PACKAGING + POS + TVC ENDFRAME ANIMATION): Alva Skog ANIMATION PROD CO. (TVC ENDFRAME + DOOH): Jelly Kitchen ILLUSTRATOR (PRINT + OOH): Nimura Daisuke

venerdì 7 febbraio 2020

Director of the day. David Dearlove / Women's Aid – 160,000 Children

further info here

Trigger warning: domestic abuse An estimated 160,000 children in England are currently living in households where domestic abuse is taking place, according to new data released by Women’s Aid today. Yet since 2010 there has been a 16% reduction in the provision of dedicated children and young people’s domestic abuse services. Donate to Women's Aid now so we can make a better future for these children - https://www.womensaid.org.uk/donate/ Full credits: Client: Women’s Aid Agency: WCRS Executive Creative Director: Billy Faithfull Creative Directors: Christopher Ringsell Creatives: David Dearlove Agency Producer: Joseph Pawsey Asst Producer: Lois Laxton Account Handling: Rosa Stanley, Henry Davies Media Agency: DCM Production Company:  Riff Raff Director: David Dearlove Editor: Joe Guest