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The film tells the story of Domuts, showing dogs from everywhere making the pilgrimage to Dogtopia, where Domuts blossom.
Watch the integrated case here
Watch the activation case here
CLIENT: CGU Insurance CHIEF MARKETING OFFICER: Brent Smart MARKETING DIRECTOR: Sally Kiernan CONTENT & DIGITAL DIRECTOR: Zara Curtis CONTENT CREATIVE LEAD: Simeon Bartholomew CREATIVE LEAD: Cath Bosson DIGITAL LEAD: Cath Carrington CREATIVE SPECIALIST: Mark Pearson CREATIVE AGENCY: The Monkeys, Part of Accenture Interactive GROUP CCO/CO-FOUNDER: Scott Nowell CCO: Scott Nowell EXECUTIVE CREATIVE DIRECTOR: Vince Lagana CREATIVE DIRECTOR: Jay Morgan CREATIVE TEAM: Danny Pattison, Barnaby Packham, Michael Canning. BUSINESS STRATEGY DIRECTOR: Hugh Munro PLANNER: Henry Bilson DIGITAL STRATEGIST: Tim Smith DIGITAL PRODUCER: Tamara Wohl LEAD DIGITAL DESIGNER: Eva Godeny DIGITAL DESIGNERS: Lauren Elliot, Laura Ives DESIGNER: Mel Watson GROUP CONTENT DIRECTOR: Katie Wong-Hee SENIOR CONTENT MANAGER: Fizzy Keeble CONTENT MANAGER: Sophie Finckh AGENCY PRODUCERS: Simone O’Connor, Katie Bassett EARNED MEDIA & INFLUENCER AGENCY: Thinkerbell EARNED MEDIA STRATEGY: Cath King INFLUENCER ENGAGEMENT: Georgie Cavanagh IAG MEDIA TEAM: Lisa Jarvis, Tom Dodd MEDIA AGENCY: Mindshare STRATEGIST: Rebecca Alexander PLANNER: Louise Blackwood MEDIA BUYING: Lee Dobbins, Alexandra Carroll, Isabelle Wall PRODUCTION DOMUTS TVC: Rabbit DIRECTOR: Jeff Low EXECUTIVE PRODUCERS: Lucas Jenner & Alex Hay PRODUCER: Marcus Butler DOP: Simon Duggan EDITOR: Adam Wills POST: Blackbird PRODUCTION SHOPFRONT: Scoundrel POST: The Editors
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