giovedì 9 agosto 2018

Idea of the day. The FOOTBALLPEN

"A digital radio platform fitted a Bluetooth-connected pen with bone-conduction technology, so Germans could secretly listen to World Cup games at work." Read more at

Turning business days into match days! The smart solution to experience the world cup in all business situations. Choose your favorite radio station in the app, connect the FOOTBALLPEN and bite on the end. The bone conduction is handling the rest. For more info and your chance to win a FOOTBALLPEN go to: The site is also available in these languages: Deutsch Français Español

Campaign of the day. Dove + Cartoon Network | “I’m Fine”

Dove and Cartoon Network have partnered to help build girl’s self-esteem through cartoons, for the first time ever. This video from the series shows how girls everywhere deal with pressures at school and online Dove’s self-esteem project has been working to build young people’s self-esteem for 14 years. Now, with Cartoon Network, they plan to help 20 million more young people improve their self-confidence and their ability to talk about self-esteem issues in a series of six cartoon short films, directed by Steven Universe creator Rebecca Sugar. What children watch can play a big part in how they perceive themselves, so why not use screen time to help inspire them and grow their body confidence? This video explores the feelings of a young girl who comes home from school after a tough day. Common social pressures, such as teasing or bullying at school, and looking at celebrities on social media, have left her feeling isolated. Trying to ‘fit in’ can leave girls feeling like they’re afraid to express themselves; talking to parents or friends about self-confidence issues or social media anxiety can be tough. It might seem like it’s easier to say ‘I’m fine’ when someone asks, but not sharing problems or negative thoughts can end up making things harder. Through six new Steven Universe cartoons, full of themes of body positivity and self-confidence, Dove and Cartoon Network are here to help young girls understand that being themselves feels better than trying to fit in. Being more confident and building self-esteem takes time, but an inclusive media landscape for young people provides positive inspiration. Join our mission and help a young girl you know grow up feeling confident. Download our free educational resources and spend an #HourWithHer to improve a girl’s self-esteem and body confidence for a lifetime.
Client Brand Team: Sophie Galvani, Dinara Bekmansurova, Hannah Burns
Agency: Ogilvy UK
Executive Creative Directors: Andre Laurentino and Gerald Lewis
Creative Team: Matt Nankivell, Vik Kanyo, Ollie Jarrott
TV producer: Lora Jane Brisland
Print producer: Chloe Jahanshahi
Account Team: Cathy Sadiner, Sam Pierce, Georgie Howard, Carmen Vicente Soto
Strategy Team: Sandy Thompson, Joshua Crost

TV Production Company: Sweetshop
Director: Andrew Lang
Producer: Justin Edmund-White
Animation Director: Frankie Swan @ Picasso
Animation Producer: Melissa Venet
DOP: Ula Pontikos
Editor: Gary Forrester @ The Quarry
Colourist: Oisin O'Driscoll @ The Mill
Post Producer: Jake Saunders @ Unit
Sound Design: Jamie Thomas @ Unit
Composers: Huntsmen Music
Photographer: Kitty Gale, represented by Gill Turner

giovedì 19 luglio 2018

Copy of the day. Nike Football Presents: Believe As One

To play as one. Fight as one. Believe as one. That’s bigger than any victory or defeat.

"Believe in yourself.
Sound advice.
Confidence has scored its fair share of goals.
But here's another bit of advice, that's maybe not given enough.
Believe in each other.
The greatest teams aren't built on ego.
Or pride.
Or a winning smile.
They're about putting your dreams in someone else's hands.
And trusting they'll carry them through.
To see your hope reflected in the faces of others
is bigger than any victory or defeat.
We've been here before.
But this, this feels different.
This doesn't feel like the end.
It feels like the beginning."

Client: Nike
Agency: Wieden+Kennedy, London
Creative Directors: Paddy Treacy, Mark Shanley
Creatives: Ben Shaffery, Max Batten
Producer: Richard Adkins

Production: Pulse Films
Director: Sam Pilling
Executive Producer: James Sorton
Producer: Alistair Payne-James
D.P.: Deepa Keshvala
1st AD: Ben Gill
Wardrobe Stylist: Grace Zito
2nd Unit Director:Hector Dockrill
2nd Unit Producer: David French
2nd Unit D.P.: Nick Morris

Casting Director: Kharmel Cochrane

Editorial: Stitch
Editor: Paul O’Reilly

Colorist: Simon Bourne

Audio: 750MPH
Sound Designer: Sam Ashwell

giovedì 5 luglio 2018

Digital campaign of the day. Income x Google – Play it safe


Credits -
Business Director: Bibiana Lee
Account Director: Chloe Fair & Manavi Sharma 
Planning Director: Thomas Wagner
Account Planner: Amanda Lim
Creative Directors: Janson Choo & Khairul Mondzi 
Copywriters: Kevin Tosi & Yashanti Yap 
Art Director: Avril Chua 
Producers: Vinda Karunan & Wendi Chong 
Financial Services Team: Weisheng Lee, Poulumi Bhattacharjee, Katherine Unson
Marketing: Edouard Hugot, Jun Shea, Doris Claesen
Creative: Nic Burrows, Eddie Azadi
Technology: Yuliya Kudryavtseva
Chief Marketing Officer:  Marcus Chew
Head, E-commerce: Anny Huang
Senior Manager, Product Marketing: Irene Tan
Manager, Brand Marketing: Olivia Lee
Manager, Product Marketing: Dawn Neo
Senior Executive, Brand Marketing: Tang Jie
Senior Executive, Product Marketing: Jessica Leong

mercoledì 4 luglio 2018

Nice ad of the day. LITTLE BIG CHANGE - Diapers with something to say

Agency Buzzman, Paris Production Caviar Country France Uploaded 27 June, 2018 Credits Director Thomas Ralph Creative Director/ art director Julien Doucet Creative Director/ writer Lilian Moine Producer Celine Roudaud Other credits General Director Joel Santos Marketing Director Tim Vandenbulke Communication Director Gaelle Vilatte Digital Marketing Director Eamina Radjdi Managing Director Julien Levilain Artistic Director Assistants Margaux Hontang & Thibault Picot Copywriter Assistant Rayene Ait Tahar Account Director Isaure Goetz Account Manager Nathalie Duchatelet Head of Strategic Planning Clément Scherrer Strategic Planning Fanny Camus-Tournier Head of Social Media Julien Scaglione Social Media Manager Marie Le Scao Head of Communication & PR Amélie Juillet PR & Communication Manager Paul Renaudineau PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar Rights Management Dee Perryman Head of TV Production Vanessa Barbel TV Production Géraldine Bourguignat Photographer Jérémy Bouchet Sound Production Schmooze Post Production Firm Studio

Weird ad of the day. Pond’s Men | Lightning Oil Clear

Oily skin can give you really awkward moments. And these moments feel they last forever. That’s why you need Pond’s Men Lightning Oil Clear. It gives you oil control that lasts longer. Don’t miss out! Pond’s Men Lightning Oil Clear is coming to stores really soon!
Agency Ogilvy & Mather Singapore
Production : Stink