martedì 30 agosto 2016

Video of the day. KENZO World - Le nouveau parfum
KENZO World - Le nouveau parfum KENZO crée par Carol Lim & Humberto Leo et KENZO Parfums. 
Découvrez le film réalisé par Spike Jonze avec Margaret Qualley et musique originale de Sam Spiegel & Ape Drums feat. Assassin “Mutant Brain”. Ecoutez sur Spotify:

lunedì 29 agosto 2016

Campaign of the day. Little Adventures by Tic Tac®

Client: Tic Tac
VP of Marketing: Todd Midura
Marketing Director: Dan Cutchin

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Danny Robinson
Associate Creative Director: John Szalay
Senior Designer: Todd Hippensteel
Copywriter II: Mark Habke
Executive Broadcast Producer: Letitia Jacobs
Associate Broadcast Producer: Emily Goodman
Junior Broadcast Producer: Nicolette Steele
Business Affairs Supervisor: Suzanne Wieringo
Senior Production Business Manager: Kelly Clow
Group Account Director: Darren Foot
Account Supervisor: Stephanie Brummell
Account Executive: Lauren Dushkoff
Project Manager: Hayley Soohoo
Senior Community Manager: Ari Sneider
Planning Director, UX Strategy: Meg Riley
Planning Director, Strategic Planning: Elizabeth Cleveland
Production Company: Hue&Cry
Director: Jeff Boddy
Creative Director: Magnus Hierta
Executive Producer: Joe Montalbano
Producer: Colleen Hopkins
Production Coordinator: Abbey Reddington
Storyboard Artist: Timo Prousalis
Assistant Editor: Andrea De Leon
Designer: Shannon Rollins
Animators: Liam Ward, Timo Prousalis, Andrea De Leon
Set Design Company: Nix + Gerber
Set Designers: Lori Nix & Kathleen Gerber
Live-Action Shoot: The Branching
Executive Producer: Lucas Krost
Producer: Alexandra Krost
Director of Photography: Thomas Bingham
Production Coordinator: Adela Satrova
1st AC: Tony Summerlin
2nd AC: Jack Payne
Media Manager: Rex Teese
Gaffer: Chris Thompson
Key Grip: Mike Flinn
Swing: Patrick McLynn
Production Assistant: Alex Delarosa
Offline Postproduction House: Running with Scissors
Head of Production – Brian Creech
Editor – Danny Reidy
Online Postproduction House: Running with Scissors
Colorist: Drew Neuhart
Flame Artist: Chris Hagan

Music Company: Tiny Lion
Composer: Tiny Lion
Mix company: Rainmaker
Mixer: Mike O'Conner

Ad of the day. Meet the stars of the new IKEA catalogue.

With over 220 million copies distributed worldwide, the IKEA catalogue is an absolute life changer for everyone in it. Watch the revealing behind the scenes interviews featuring 4 IKEA catalogue models. Listen in as they share their dreams and aspirations. 
Want your own copy of the IKEA catalogue?
Visit, or visit your local IKEA store.

Campaign: Meet the stars of the new Ikea catalog
Client: Ikea Belgium
Contacts: Miguel Aguza, Christine Vermorgen & Peter Jongert
Agency: DDB Brussels
CD: Peter Ampe & Odin Saillé
Creation: Ralf De Houwer & Jonas Caluwé
FR subtitles: Jonathan d'Oultremont
Strategy: Dominique Poncin
Account team: Francis Lippens,  Annelies Nyns & Maria-Laura Laubenthal
PR – Press Coordinator: Kenn Van Lijsebeth
TV Producer: Brigitte Verduyckt
Production company TVC: Caviar
Director: Amir Farhang
Executive Producer: Ilse Joye
Producer: Geert De Wachter

venerdì 26 agosto 2016

Future of the day. DuoSkin: Functional, stylish on-skin user interfaces

DuoSkin:Functional, stylish on-skin user interfaces from MIT Media Lab on Vimeo.
DuoSkin is a fabrication process that enables anyone to create customized
functional devices that can be attached directly on their skin. Using gold metal leaf, a
material that is cheap, skin-friendly, and robust for everyday
wear, we demonstrate three types of on-skin interfaces: sensing touch
input, displaying output, and wireless communication. DuoSkin draws from
the aesthetics found in metallic jewelry-like temporary tattoos to create
on-skin devices which resemble jewelry. DuoSkin devices enable users to
control their mobile devices, display information, and store information on
their skin while serving as a statement of personal style. We believe that in the
future, on-skin electronics will no longer be black-boxed and mystified; instead,
they will converge towards the user friendliness, extensibility, and
aesthetics of body decorations, forming a DuoSkin integrated to the extent that
it has seemingly disappeared.

Idea of the day. Samsonite - I Wish I Had A Samsonite


How Samsonite transformed travellers into a new original and targeted media.
People are constantly on the move and Samsonite wanted them to spread the message that they can now opt for the next generation of suitcases… 

As one of the world's leading, iconic travel brands, Samsonite make some of the strongest, lightest and most secure luggage in order to accompany voyagers on their travels. 

But instead of using traditional media channels, they found a more interesting way to inspire brand desire.

When people lack trust in their baggage they often use a plastic wrapping service before checking in their bags at the airport. 
So, we created a free wrapping service offered to every traveller who didn’t own a Samsonite. 

But, on one condition… we re-designed the wrapping with a clear message… ‘I wish I had a Samsonite’.

The travellers were happy to get a free wrapping and Samsonite was able to spread their product message everywhere. 
With over 1200 suitcases wrapped, the Samsonite message travelled to over 120 destinations around the world, showing travellers everywhere that the time has come to upgrade their luggage to a brand new Samsonite

The event takes part as a tactical complement to the Hyper-mobility campaign deployed across Europe. To be continued in other airports around the world…

Automotive stuff of the day. nuTonomy | Tomorrow's car, today