sabato 24 gennaio 2015

"This is advertising" of the day. Official Call of Duty®: Advanced Warfare Havoc Trailer - Randall Higgins: KillCameraman


Ever wonder who’s on the other side of the KillCam? Meet Randall Higgins, the KillCameraman. With all of the mayhem-inducing content loaded into Havoc, the first DLC pack for Call of Duty: Advanced Warfare, Randall's going to have to elevate his game to keep up. 
Havoc includes four new multiplayer maps, an all-new bonus weapon, and Exo Zombies -- a terrifying new co-op mode only available in Advanced Warfare DLC.
Havoc is available January 27th on Xbox LIVE.

Learn more:
http://www.callofduty.com/advancedwar...

Get the Season Pass for access to four exciting DLC packs at one great price:
http://www.callofduty.com/advancedwar...

Follow us for the latest intel:
Web: http://www.callofduty.com/advancedwar...
Facebook: https://www.facebook.com/CallofDuty and https://www.facebook.com/sledgehammer...
Twitter: https://twitter.com/CallofDuty and https://twitter.com/SHGames
Instagram: http://instagram.com/callofduty and http://instagram.com/sledgehammergames

Client: Activision/Call of Duty
Agency: 72andSunny


Adland stuff of the day. Casestudy - Wehaveyourhashtag #Wehaveyourhashtag

Casestudy - Wehaveyourhashtag from wehaveyourhashtag on Vimeo.
Advertising professionals love using the hashtag phenomenon. Not only to create social engagement with a brand, but also for their own agency propaganda, especially via Instagram. But what happens when we capture their beloved hashtag, leaving them in dire desperation.
Wehaveyourhashtag, an ad agency’s hashtag take over on Instagram.
wehaveyourhashtag.com


venerdì 23 gennaio 2015

Patriotic ad of the day. Italy the Extraordinary Commonplace


Leo Burnett Italy
Il Vice Ministro Calenda ha mostrato in anteprima a Davos un video – che il Ministero e ICE hanno prodotto – per evidenziare i nostri punti di forza e sfatare alcuni dei principali luoghi comuni sull'Italia, cioè che il Made in Italy sia in grado di esprimere solo prodotti della moda e del design, oltre che naturalmente agroalimentari. Il video “ITALY THE EXTRAORDINARY COMMONPLACE” confuta gli stereotipi sull'Italia e la racconta dunque quale essa è, cioè un grande produttore di beni tecnologici, secondo esportatore europeo nel settore meccanica e automazione.

Vintage idea of the day. Bud Light Super Bowl XLIX Commercial – Real Life PacMan #UpForWhatever


Get inspired by the #UpForWhatever messages on Bud Light bottles and you might get led into a real-life game of PacMan like one Bud Light fan who was #UpForWhatever. #SB49 

Learn more at http://www.budlight.com/super-bowl.html

EnergyBBDO Chicago

Morally harmful automotive ad of the day. Audi "Swim"


Client: Audi of America
Spot: Swim
Agency: Venables Bell & Partners
Executive Creative Director: Paul Venables, Will McGinness
Creative Director: Tyler Hampton, Lee Einhorn, Erich Pfeifer
Art Director: Ryan Mclaughlin
Copywriter: Cam Miller
Director Of Integrated Production: Craig Allen
Agency Executive Producer: Mandi Holdorf
Account Director: Justin Pitcher
Account Supervisor: Krista Muir
Group Strategy Director: Orit Peleg
Project Manager: Talya Fisher
Production Company: Arts & Sciences
Director: Matt Aselton
Director Of Photography: Crille Forsberg
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Editing Company: Arcade Edit
Editor: Geoff Hounsell
Music: Elias Arts
Composers: Jonathan Elias
V/Fx: The Mill
Senior Executive Producer: Chris Harlow
V/Fx Supervisor: Gareth Parr


German ad of the day. McDonald's Old Clown

Copy: "When you make people happy, you never get old"
"Agency: Leo's Thjnk Tank (a new agency founded by German agency Thjnk and Leo Burnett." via lovintrends.com