martedì 12 novembre 2019

Sport ad of the day. Nike | Just Do It Germany: Helden

via lbbonline.com
"Nike believes in the unique power of sport to move the world forward. Nike's mission as a company is to bring the world together through sports, to strengthen active communities, and to create equal opportunities for all athletes. However, Germany and many other countries are facing a challenge: kids give up any sporting activity at an alarming rate. To make sport and play regain their importance, Nike dedicates the new chapter of its Just Do It campaign, titled 'Du tust es nie nur für dich' ('You never do it just for yourself') to those communities and athletes that go beyond the next goal or medal. The campaign from Wieden+Kennedy Amsterdam portrays Germany's new heroes and their inspiring stories. The hero spot was directed by John Hillcoat through Serial Pictures x Somesuch.
While many people see athletes winning and competing, Nike sees heroes who help to advance, enrich and inspire society.
When athletes like Léon Schäfer go beyond their limits, both physically and mentally, they do so not just for themselves, but for a whole generation of athletes and an inclusive sports culture.
When a female boxer like Zeina Nassar fights in a hijab for the first time, she is not doing it for herself, but for a whole generation of girls who dare to pursue their dreams. And when players like Leroy Sané go their own way, they inspire a generation of kids who aim to leave their own footprint on the world."
Helden features a new generation of German athletes, who work hard on and off the pitch, on the track and in their communities. They go beyond winning to pave the way for others. We believe in a world in which everyone can become a hero, leveraging the powerful platform sport provides to those who speak up. You never do it just for yourself. Just do it. Click here and find out more: www.nike.com/de/just-do-it The music is based on David Bowie’s “Helden“, written by David Bowie & Brian Eno, arranged by Hans Zimmer, using Bowie’s original vocals.

AGENCY: WIEDEN+KENNEDY AMSTERDAM EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath CREATIVE DIRECTOR: Craig Williams, Evgeny Primachenko ART DIRECTOR: Jeffrey Lam COPYWRITER: Alex Bower HEAD OF BROADCAST PRODUCTION: Joe Togneri EXECUTIVE PRODUCER: Jaime Tan ASSISTANT PRODUCER: Eline De Roo GROUP ACCOUNT DIRECTOR: Kathryn Addo ACCOUNT DIRECTOR: Franky Wardell ACCOUNT MANAGER: Margot Paquien PLANNING DIRECTOR: Reid Schilperoort PLANNER: Alex Janneau HEAD OF COMMS & DIGITAL STRATEGY: Dani Pak COMMS PLANNING DIRECTOR: Elsa Stahura STUDIO DIRECTOR: Lizzie Murray MOTION DESIGNER: Soren Danielsen LEAD MOTION DESIGNER: Gustav von Platen STUDIO ARTIST: Noa Redero PROJECT MANAGER: Caroline Kosse BUSINESS AFFAIRS: Michael Graves, Marie Hernandez FILM PRODUCTION PRODUCTION COMPANY: Serial Pictures x Somesuch DIRECTOR: John Hillcoat DIRECTOR OF PHOTOGRAPHY: Philippe Le Sourd ADDITIONAL PHOTOGRAPHY: Benjamin Loeb MANAGING DIRECTOR: Seth Wilson PRODUCER: Fran Thompson PRODUCTION MANAGER: Hannah Fowles-Pazdro PRODUCTION DESIGNER: Marco Bittner Rosser COSTUME DESIGNER: Natalie Humphries SPORTS CHOREOGRAPHY: Andy Ansah PRODUCTION SERVICE SERVICE COMPANY: Anorak EDIT EDITING COMPANY: Trim Editing EDITOR: Ross Hallard, Tom Lindsay EDIT PRODUCER: Tatyana Alexandra AUDIO POST AUDIO POST: Grand Central Recording Studios SOUND DESIGNER/MIXER: Raja Sehgal MUSIC ARTIST / TITLE: 'Helden' By David Bowie WRITTEN BY: David Bowie & Brian Eno ARRANGED BY: Hans Zimmer MUSIC COMPANY: Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing POST PRODUCTION POST: Glassworks Amsterdam FLAME: Kyle Obley VFX SUPERVISOR: Kyle Obley 3D: Darren MacPherson, Matthijs Joor NUKE: Maxence Peillon EXECUTIVE PRODUCER: Chris Kiser POST PRODUCER: Dave Moore GRADE COLOUR GRADING: MPC COLOURIST: Mark Gethin COLOR ASSIST: Nate Seymour EXECUTIVE PRODUCER: Meghan Lang COLOR PRODUCER: Diane Valera

giovedì 31 ottobre 2019

Campaign of the day. THE MISSING PAGE / SAFORELLE / VIDEO CASE / SERVICEPLAN FRANCE


Agency: Serviceplan Health & Life France
Client: Fondation FondaMental
Agency: Benjamin Chevrier, Céline Demarsan, Karen Bulfon
Director: Daniel Perez
Co-Creative Director Serviceplan Paris : Daniel Perez
Director of Production: Frank Willocq
Production : Blaise Izard, Badass


martedì 29 ottobre 2019

Nice idea of the day. Burger King | The Spirit Taste Test


"The star of “The Spirit Taste Test” is Riz Mirza, a real-life medium who leads a seance, bringing the souls of dead people into his own body to try the limited edition sandwich." read more here

venerdì 25 ottobre 2019

Idea of the day. Timeless Journey as told by Dentsu Tokyo Wins Digital Craft Grand Prix at Spikes



Timeless Journey describes the legacy of Antonio Stradivari and his violins. They say that as a Stradivarius instrument gets older, the more complex and romantic it begins to sound. Tracing the journey of such an instrument back hundreds of years, the campaign is the group's attempt at making people travel back in time, to when they were being crafted in Italy to the different halls and theaters across the different time periods the violin has been to. Dentsu, together with their partners in the campaign, built a gallery in central Tokyo at the Morj Arts Center Gallery in Roppongi, including recorded music from various eras played in an anechoic chamber, using historically appropriate strings and bowing. The agency shares, they then processed the recordings to replicate acoustic environments from each era using architectural drawings, historical materials and 3D modeling. The campaign's creativity, ingenuity, and effectivity eventually landed it several accolades, a Digital Craft Grand Prix Spikes among others. Read more about Dentsu's Spikes Asia Awards haul here: https://www.adobomagazine.com/global-...

Agency Dentsu

martedì 8 ottobre 2019

Ads of the week. THE GUARDIAN - BORN FREE FOUNDATION - VW

Hope is Power

AGENCY Uncommon/London PRODUCTION COMPANY Pulse Films/London DIRECTOR James Marsh MANAGING DIRECTOR James Sorton EXECUTIVE PRODUCER Lucy Kelly PRODUCER David French PRODUCTION MANAGER Tom Nutting DP Rob Hardy EDITOR Jinx Godfrey EDITING Marshall Street Editors SFX Machine Shop SOUND DESIGNER Henning Knoepfel MUSIC SUPERVISOR Jay James MUSIC AND SOUND Soundtree Music VFX SUPERVISOR Jason Watts FLAME ARTIST Andy Copping POST PRODUCER Vittorio Giannini POST PRODUCER Fi Kilroe POST PRODUCTION Freefolk COLORIST Paul Harrison AGENCY Uncommon/London PRODUCTION COMPANY Pulse Films/London DIRECTOR James Marsh MANAGING DIRECTOR James Sorton EXECUTIVE PRODUCER Lucy Kelly PRODUCER David French PRODUCTION MANAGER Tom Nutting DP Rob Hardy EDITOR Jinx Godfrey EDITING Marshall Street Editors SFX Machine Shop SOUND DESIGNER Henning Knoepfel MUSIC SUPERVISOR Jay James MUSIC AND SOUND Soundtree Music VFX SUPERVISOR Jason Watts FLAME ARTIST Andy Copping POST PRODUCER Vittorio Giannini POST PRODUCER Fi Kilroe POST PRODUCTION Freefolk COLORIST Paul Harrison

The Bitter Bond

AGENCY The Engine Group/London PRODUCTION COMPANY BLINKINK DIRECTOR Daniel Salles ANIMATION/VFX Zombie Studio DIRECTOR Paulo Garcia EXECUTIVE PRODUCER Bart Yates EXECUTIVE PRODUCER Natalia Gouvea DP Lucas Andres Barreto CGI LEAD Yohann Da Geb ANIMATION DIRECTOR Bruno Monteiro COLOURIST Marcio Pasqualino GRADE Psycho N'Look/Sao Paulo SOUND DESIGNER Ben Leeves SOUND DESIGN Jungle Studios MUSICAL INTRO Alex Wilson Thame ART DIRECTOR Jason Keet COPYWRITER James Hodson CREATIVE DIRECTOR Steve Hawthorne CREATIVE DIRECTOR Katy Hopkins EXECUTIVE CREATIVE DIRECTOR Paul Jordan PRODUCER Stefanie Forbes AGENCY The Engine Group/London PRODUCTION COMPANY BLINKINK DIRECTOR Daniel Salles ANIMATION/VFX Zombie Studio DIRECTOR Paulo Garcia EXECUTIVE PRODUCER Bart Yates EXECUTIVE PRODUCER Natalia Gouvea DP Lucas Andres Barreto CGI LEAD Yohann Da Geb ANIMATION DIRECTOR Bruno Monteiro COLOURIST Marcio Pasqualino GRADE Psycho N'Look/Sao Paulo SOUND DESIGNER Ben Leeves SOUND DESIGN Jungle Studios MUSICAL INTRO Alex Wilson Thame ART DIRECTOR Jason Keet COPYWRITER James Hodson CREATIVE DIRECTOR Steve Hawthorne CREATIVE DIRECTOR Katy Hopkins EXECUTIVE CREATIVE DIRECTOR Paul Jordan PRODUCER Stefanie Forbes

What Do You Think Will Happen?

AGENCY BBDO/Dublin PRODUCTION COMPANY Red Rage Films DIRECTOR Lena Beug ART DIRECTOR Clayton Homer COPYWRITER Dillon Elliott ART DIRECTOR Aoife Cusack PRODUCER Andrew Counihan EXECUTIVE CREATIVE DIRECTOR Dylan Cotter PRODUCER Paul Holmes DP Kip Bogdahn POST PRODUCTION Screen Scene EDITOR Jake Walshe AGENCY BBDO/Dublin PRODUCTION COMPANY Red Rage Films DIRECTOR Lena Beug ART DIRECTOR Clayton Homer COPYWRITER Dillon Elliott ART DIRECTOR Aoife Cusack PRODUCER Andrew Counihan EXECUTIVE CREATIVE DIRECTOR Dylan Cotter PRODUCER Paul Holmes DP Kip Bogdahn POST PRODUCTION Screen Scene EDITOR Jake Walshe


lunedì 7 ottobre 2019

Ad of the day. Sandy Hook Promise / Back-to-School Essentials


Credits

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

SVP Senior Creative Director: Peter Alsante

VP Creative Director: Bianca Guimaraes

Associate Creative Director / Copywriter: Jim Connolly

Associate Creative Director / Copywriter: Gary Toit

Associate Creative Director / Art Director: Lance Vining

Director of Integrated Production: David Rolfe

VP, Group Executive Producer: Alex Gianni

Associate Producer: Molly Ross

MUSIC PRODUCER: Julia Millison

BUSINESS MANAGER: Grace Kelly

SVP Senior Director: Lindsey Cash

ACCOUNT MANAGER: Elizabeth Jacobs

ACCOUNT EXECUTIVE: Melissa Blache

PLANNING DIRECTOR: Ben Bass

BRAND STRATEGIST: Michael Schonfeld

VP, DIRECTOR OF DATA: Chris Daniele

Production Company: Smuggler

EXECUTIVE PRODUCER: Drew Santarsiero

DIRECTOR: Henry Alex Rubin

Co-Founder: Patrick Milling -Smith

Co-Founder: Brian Carmody

LINE PRODUCER: Lead Allina

DIRECTOR OF PHOTOGRAPHY: Autumn Durald Arkapaw

Editorial Company: No6 Edit

Managing Director: Corina Dennison

SENIOR PRODUCER: Laura Molinaro

EDITOR: Jason Macdonald

ASSISTANT EDITOR: Renn Cheale

TELECINE COMPANY: Company 3

TELECINE ARTIST: Tim Masick

Producer: Alexandra Lubrano

CONFORM / VFX / FINISH COMPANY: No6 Edit

CONFORM ARTIST: Ed Skupeen

Flame Assist: Mark Reyes

GRAPHIC DESIGN COMPANY: No6 Edit

PRODUCER: Laura Molinaro

GFX: David Gerber

MUSIC COMPANY: JSM

CEO/CCO: Joel Simon

Executive Producer: Jeff Fiorello

COMPOSER: Jason Krebs / Joel Simon

PRODUCER: Norm Felker / Andrew Manning

Sound Designer: Nathan Kil

MIX & RECORD COMPANY: Heard City

ENGINEER: Jeremy Siegel, Keith Reynaud, Evan Mangiamele, Elizabeth McClanahan

Managing Partner: Gloria Pitagorsky

Executive Producer: Jackie James & Sasha Awn

PRODUCER: Andi Lewis

Sound Designers: Evan Mangiamele, Jeremy Siegel, Keith Reynaud,

Assistant Audio Engineers: Tom Morris, Seth Brogdon, Evan Anderson, Ronnie Stapleton

Casting Company: Doreen Frumkin

VO TALENT: Lawton Paseka (for radio spots only)

Media Agency: PHD Media

Bob Estrada, Client Business Lead

Nichole Verost, Associate Strategy Director

Gretchen Smith, Digital Performance Director

Alison Horowitz, Strategy Supervisor

Caren Axelrod, Associate Director, Social Media

Harry Keeshan, President, Video Investment

Seth Glosman, Managing Director, Integrated Investment

Paul Salman, Director, Video Investment

Amy Turner, Associate Director, Published Media

Amanda Knoll, Supervisor, Published Media

Grace Collins, US Director, Local Investment

Jeanne Boland, Group Director, Local Investment