mercoledì 26 agosto 2015

Ad of the day. Target - Share the Force


Since 1977, we’ve all shared one thing… 
Find your place in the Star Wars galaxy of memories at http://tgt.biz/44dm #ShareTheForce

Agency: Deutsch L.A.
Chief Creative Officer, North America: Pete Favat
Chief Digital Officer, North America: Winston Binch
Executive Creative Director: Karen Costello
Digital Executive Creative Director: Jerome Austria
Creative Director: Janet Higdon
Creative Director: Meghan DeRoma
Creative Director, Platforms: Zaid Al-Asady
Associate Design Director: Greta Mantooth
Creative Director: Daniel Barak
Art Director: Drew Brooks
Senior Art Director: Patricia Ortiz
Group Creative Director: Tom Pettus
Social Art Director: Daniel Rosenberg
Social Copywriter: Ashley Milhollin
Experiential Art Director: Chelsea Ontiveros
Experiential Creative Director: Amy Boe
Senior Experiential Copywriter: Catharine Ogletree
Partner, Director of Integrated Production: Vic Palumbo
Executive Broadcast Producer: Mary Ellen Duggan
Senior Broadcast Producer: Jesse Ferguson
Senior Producer: Angela R. Barber
Executive Director, Digital: Pam Scheideler
Executive Creative Director, Platforms: Tara Greer
Executive Integrated Producer: IV Tench
Integrated Producer: Zarrin Maani
Executive Creative Director: Marc Gowland
Creative Technology Director: Brian Jeremy Kupetz
Associate Technology Director: Sean Schricker
Experience Design Lead: Jin An
QA Manager: Chris Suchy
Senior Experiential Producer: Acacia May
Concept Producer: Brittany DaSilva
Executive Concept Producer: Amy Seidner
UGC Research & Clearance: Six Degrees
Co-Founder: Gina Ragusa
Co-Founder: George Bartko
Editorial Company: Arcade Edit
Editor: Kim Bica
Animation Company: Laundrymat
Digital Production Company: MediaMonks

Ad of the day. Slow Down GPS by If Insurance (Child Voice Navigation)


Forsman & Bodenfors
To remind drivers to slow down where it matters the most, If Insurance has developed a sat nav app that comes with a pretty childish feature: when driving in areas where it's more likely to be children around, the regular navigation voice automatically switches to a child’s voice.

Available for free download from August 2015.

FI:
Ifin Aja hiljaa -navigaattori muistuttaa autoilijoita myös lapsista liikenteessä. Sovelluksen ääni vaihtuu lapsen ääneksi, kun ajat koulujen tai päiväkotien lähellä tai muulla alueella, jossa liikkuu paljon lapsia. Toivottavasti muistutus pienimmiltä saa muutoksen aikaan. Sinäkin voit ehdottaa lisää alueita, joilla navigaattorin äänen pitäisi vaihtua lapsen ääneksi. Lue lisää ja ehdota lisäyksiä osoitteessahttps://www.if.fi/ajahiljaa

SE:
För att få fler att sakta ner där det är som allra viktigast, har If utvecklat en GPS-app med inbyggd barnröst-navigering. När du kör i områden där det ofta är barn, byts den vanliga GPS-rösten automatiskt till en barnröst. En påminnelse i stunden från de som är mest utsatta. Läs mer om projektet och ladda ner appen på https://www.if.se/slowdown

NO:
Selv om alle vet at det å bryte fartsgrensen øker risikoen for alvorlige skader, kjører likevel mange for fort - både på jobb og privat. Ikke fordi vi ikke bryr oss - for det gjør vi jo. Vi tenker bare ikke på det der og da.
For å få flere til å senke farten har vi utviklet en litt annerledes GPS. Den vanlige stemmen bytter til en barnestemme når bilister kjører i områder hvor det ofte er barn. En liten påminnelse - fra dem vi bryr oss aller mest om. Les mer om prosjektet og last ned appen påhttps://if.no/slowdown


martedì 25 agosto 2015

Sport ad of the day. Under Armour | Rule Yourself

via creativity-online.com

You are the sum of all your training. #RuleYourself #IWILL

http://undrarmr.co/1fAeKkH

Agency: Droga5 
DP/Director Wally Pfister of Reset

Hero of the day. Hellmuth Karasek rezensiert den IKEA Katalog


Das meistgedruckte Buch unserer Zeit – der IKEA Katalog – wird von Hellmuth Karasek, einem der wichtigsten und einflussreichsten Literaturkritiker im deutschsprachigen Raum, rezensiert.

Hellmuth Karasek reviews the IKEA catalogue
The book with the highest run of our time – the IKEA catalogue – is being reviewed bei Hellmuth Karasek, one of the most important and most influential literary critics in the German-speaking countries.

Advertising Agency: Wirz Werbung, Zürich, Switzerland
Executive Creative Directors: Livio DaineseFernando Perez
Creative Directors: Caspar HeussMichael Schmidt
Art Director: Luca Schneider
Copywriter: Wolfgang Bark
Production Company: Big Fish


Digital stuff of the day. Real Life First Person Shooter (Chatroulette version)


We created a live action first-person zombie shooter in our garden - then invited unsuspecting people on chatroulette, omegle and skype to take control...
via digitalbuzzblog.com

Campaign of the day. Heart disease is heartless


http://www.bhf.org.uk/donate
For over 50 years we’ve been pioneering life saving research, but there’s still more to do, because 1 in 4 loved ones still die from heart and circulatory disease.




DLKW Lowe in London