sabato 23 maggio 2015

Experiment of the day. Let's take an extra second - Coca-Cola


This experiment is based on the assumption that people tend to judge others by their appearance, without taking time to really know them, andoften forming a wrong impression. So we decided to invite different people to prove this is true. We showed them a picture of another person for a few seconds and asked them to give us their opinion.
Do you want to know what happened? Click play.

giovedì 21 maggio 2015

App of the day. Samsung Memory Recaller

Samsung Memory Recaller from Bbdo Proximity Thailand on Vimeo.
Samsung Memory Recaller
The one-stop mobile application that utilises facial recognition to recall connections for people with Alzheimer’s, naturally and seamlessly.
Alzheimer’s disease is a type of Dementia that causes memory loss and is still incurable. As the disease progresses, it eats up the patient’s being. Taking away their world and all the meanings in it—taking away conversations, daily life, events, and connections between the patient and loved ones.
Samsung created the “Memory Recaller,” an innovation that gives meanings back to an Alzheimer patient’s life. The easy-to-use mobile application was advised by Dementia specialist of Praram9 Hospital to help bring patients back from the isolation caused by memory lost.
The application detects the person standing in front of the patient by utilising facial recognition and mobile camera. It then informs the patient of their relationship and name in auto-speech. Other than recognising people for the patient through “Memory Recaller,” the application has an “Activity Recaller” function which helps the patient keep track of completed activities to help eliminate unnecessary activity repetition.
Although the application cannot stop Alzheimer’s from progressing, it works to improve the quality of life of patients living with the disease. It recalls the meanings and connections that make one’s life meaningful and give patients a world they can hold on to.
How it works
1. Add photo, name, and relationship in “Add Member” then click the “Add” button.
2. Activate the application and place the mobile in the shirt pocket, facing camera outward.
3. The application will detect the person and inform the patient of his/her name and their relationship through auto-speech.
Advertising Agency : BBDO Proximity Thailand
Client : Samsung

ACCOUNT DIRECTOR: Tanyawan Wongapichart
ACCOUNT MANAGER: Umaporn Khlangbunkhrong
ART DIRECTOR: Katkanan Boonyarungsrit
BUSINESS DIRECTOR : Arunee Rueangwattanaporn
CHIEF CREATIVE OFFICER: Suthisak Sucharittanonta
COPYWRITER: Manamai Rodpetch, Peter Oh
CREATIVE AGENCY: BBDO & Proximity Thailand
CREATIVE DIRECTOR: Anuwat Nitipanont

PROJECT MANAGER: Chanaphang Wutthithammakoon

Safety video of the day. DELTA - The Internetest safety video on the Internet

We see you’re on the Internet. That’s great, because we made a safety video starring the Internet. Now, there’s a lot of Internet out there, and, as such, you might not be familiar with every character in our film. That’s why we’ve included the list below to help you figure out what’s what. 

0:03 Keyboard Cat
0:18 Double Rainbow Guy
0:26 Annoying Orange
0:30 Roomba Cat
0:45 Rahat’s Prank
1:05 Evolution of Dance
1:25 Slow Mo Guy
1:43 Harlem Shake
1:51 Deltalina
1:52 Screaming Goat
2:02 Internet Browser
2:23 Peanut Butter Jelly Time 
2:31 Dramatic Chipmunk
2:48 Charlie Bit My Finger
3:23 Clicking Finger
3:51 Overly Attached Girlfriend 
4:02 Ice Bucket Challenge
4:09 Dancing Baby (Dancing Baby Animation provided courtesy of Autodesk, Inc. © 1999)
4:15 Hamsters Eating Burritos 
4:25 Nyan Cat
4:32 Doge
4:48 Mentos & Coke

Mobile viewers: Watch the blended versions of the Internetest Safety Video on the Internet right here.

Epic Meal Time
“I Like Turtles” Kid
World Record T-Shirt Guy 
Dancing Hands
Will It Blend?
Massive Mix Up

Client: Delta Air Lines
—Project: "Pay Attention": The Internetest Safety Video
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Susan Hoffman, David Kolbusz, Jaime Robinson
Creative Directors: Sean McLaughlin, John Parker
Copywriter: Ian Hart
Art Director: Perry Morton
Head of Content Production: Nick Setounski
Broadcast Producer: Cheryl Warbook, Luiza Naritomi
Interactive Producer: Jen Vladimirsky
Brand Strategist: Sam Matthews, Meranne Behrends
Account Team: Liz Taylor, Meghan Mullen, Lauren Smith
Project Manager: Lauren Amato
Business Affairs: Sara Jagielski, Keri Rommel
Traffic: Sonia Bisono, Rylee Millerd
Production Company: Arts & Sciences
Director: Matt Aselton
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Director of photography: Corey Walter
Editorial Company: Final Cut
Editor: JD Smyth and Jeff Buchanan
Post Producer: Mackenzie Alexander
Post Executive Producer: Lauren Bleiweiss
Editorial Assistant: Betty Jo
VFX Company: MPC
VFX Lead Flame: Marcus Wood
VFX Supervisors: Marcus Wood
Compositor: Jonathan McKee, Eric Conception, Carl Fong, Marcus White
VFX CG Artists: Bill Dorais, Andres Weber, Angela Carafas, Charlotte Bae, Grae Revell, Jacob Fradkin, Michael Nieves, Ty Coyle
Art Director: Diana Park
Designers & Animators: Colin Hess, Denis Moran, Leland Goodman, Tyler Gibb, Kim Dulane
Senior Producer: Matthew Loranger
Telecine Company: Company 3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Cory Melious
Producer: Natasha Alden
Music Company: Black Iris
Song: Clean Teef
—Project: "Pay Attention": The Internetest Safety Video – "Will It Blend" videos
Agency: Wieden + Kennedy, New York
Executive Creative Directors: David Kolbusz, Jaime Robinson
Creative Directors: Sean McLaughlin, John Parker
Copywriter: Ian Hart
Art Director: Perry Morton
Head of Content Production: Nick Setounski
Broadcast Producer: Luiza Naritomi
Interactive Producer: Jen Vladimirsky
Brand Strategist: Sam Matthews
Account Team: Liz Taylor, Meghan Mullen, Lauren Smith, Cait Collette
Project Manager: Lauren Amato
Business Affairs: Sara Jagielski, Keri Rommel
Production Company: Joint
Director of Photography: Chris Teague
2nd Camera: Zelmira Gainz
Line Producer: Mahalia Cohen
Editorial Company: Final Cut
Editor: Betty Jo Moore
VFX Company: Significant Others
Motion Graphic Designer: Phil Brooks
Flame Artist: Betty Cameron
Mix Company: Significant Others
Mixer: Terressa Tate

Funny ad of the day. The Dangers of Selfie Sticks PSA

The Big Flavor Dipper Pizza: you're gonna need a bigger selfie stick. 

Order now at

Please Selfie Responsibly. These egotistical specimens of visual self-obsession are in danger. Help protect them by sharing this video with any fabulous narce artists who suffer from selfie stick abuse. Pizza Hut is a supporter of those suffering from selfie stick abuse. 

Watch the Behind the Scenes video here:

Connect with us!

Created, produced and distributed by Shareability.

Digital stuff of the day. La Casa del Encuentro: Fake Up

Advertising Agency: VML, Argentina
Chief Creative Officer: Nacho Coste
Executive Creative Director: Pancho Esposito
Creative Directors: Franco EchevarriaPatricio Kodalle
Creatives: Cristina Márquez AlbésElena Dominguez BarciaJuan MarinoCheko JovanovichJuan Manuel FombellaMariano LampacresciaEzequiel Miguelón
Art Director: Juan Sebastián Lagos
Photographer: Tatu García
Production team: Claudio Layer, Fatima Ocampo, Gustavo Fernandez, Florencia Bertolini

Tear-jerking ad of the day. FUNDACION ARGENTINA DE TRASPLANTE HEPATICO "The Man and the Dog"