martedì 16 settembre 2014

Ad of the day. Gladiator Football - Come and See - Canon, by Jonathan Glazer


Canon invite you to Come and See what happens in Florence every year in June - the Calcio Storico, aka. Gladiator Football! With few rules, and plenty of action this historic event is perfect for action photography.

Find out more about the game and how this TV advert was shot here: http://comeandsee.canon-europe.com

via creativereview.co.uk

Per saperne di più cliccate qui
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Credits via lbbonline.com


AGENCY

PRODUCER: Nicola Mitchell & Rebecca Hunter
PLANNER: Kris Flemington
GROUP ACCOUNT DIRECTOR: Elizabeth Haslam
EXECUTIVE PRODUCER: Toby Clifton
EXECUTIVE CREATIVE DIRECTOR: Russell Ramsey
CREATIVE TECHNOLOGIST: Morten Legarth
CREATIVE DIRECTOR: Adam Scholes
COPYWRITER: Jonathan Budds
ART DIRECTOR: Anita Davis
ADVERTISING AGENCY: JWT London
ACCOUNT DIRECTOR: Tom Ring


MEDIA AGENCY

MEDIA AGENCY: PHD


MUSIC AND SOUND

SOUND ENGINEER: Johnnie Burn at Wave


OFFLINE

EDITOR: Paul Watts – The Quarry


PRODUCTION COMPANY

PRODUCTION COMPANY: Academy Films
PRODUCER: Simon Cooper
DOP: Barry Ackroyd
DIRECTOR: Jonathan Glazer

UK ad of the day. Your Future | Their Future - Get Into Teaching.


Take a look at our website: http://www.education.gov.uk...

Head over to the 'Get into Teaching' Facebook page: https://www.facebook.com/getintoteaching

Or talk to us on twitter: @getintoteaching

Credits via campaignlive.co.uk
Executive creative director
Digital creative director
Copywriter
Art director
Head of strategy
Planner
Senior account director
Senior account manager
Agency TV producer
Agency print producer
Media companies
Production company
Director
Producer
Post-production

lunedì 15 settembre 2014

Happy ad of the day. Coca-Cola® The Happiest Thank You

via adweek.com

What’s the one thing you need to know when saying thank you? Give the happiest thank you today! :) #ShareACoke
Client: Coca-Cola
Agency: McCann Worldgroup
Director: Paolo Villaluna


UK ad of the day. Own The Weekend with the Guardian and Observer


With the Guardian & Observer, you can own your weekend. 
Click here for £2 off this weekend's papers ►http://bit.ly/moneyoffgdn
Plenty of weekends get wasted. They fizzle out before they've even started.
But some weekends are special. They're fully lived and packed with all the things that make life great.
Subscribe to The Guardian ► http://bit.ly/subscribegdn
Get the whole picture ► http://bit.ly/guardianhome


The previous, beautiful commercial




BBH and the Guardian launch evolution of Own the Weekend campaign: What A Weekend

September 12, 2014


On Friday 12th September the Guardian will launch a charming new campaign demonstrating how the Guardian and Observer offers a feast of inspiration to help you make the most of your weekend.
This campaign is an evolution of the successful ‘Own the Weekend’ strategy, which has delivered over a million additional sales since it’s launch in January 2013 and the rare occurrence of delivering a year on year increase in a declining market. This iteration sees the Guardian empowering their readers to own their own weekend with the papers as the inspirational fuel.
The 90 second film ‘What A Weekend’, launching online on Sep 12th and in cinemas Sep 19th, brings to life the inspiring and incidental role that the Guardian and Observer play in creating a weekend fully lived. The film charts a weekend from the moment the paper arrives to the point at which it hits the floor on a Sunday evening. The film was shot by Simon Ratigan at HLA and the soundtrack was composed by BBH Creative Director, Michael Russoff.
The film is supported by a print and out of home campaign that encourages viewers to “Own the weekend” and visualises inspiring weekend landscapes all made with images from the Guardian and Observer archive. The images will also be wrapped around the WHSmith shop in Victoria station on 11th September 2014.
Michael Russoff, Creative Director at BBH commented: "We've all had weekends that never got started, that we wasted, that fizzled out before they even began. We wanted to make work that reminds people of how great a full weekend can be and the Saturday Guardian's and Observer's role in that.
It's a film that's full of product, but not in the way you usually see it. Not presented to you neatly, but used, abused, devoured, dripped on, crumpled, fallen asleep with. The way we use our weekend papers is full of affection. We wanted to make something that reflected how close we are to them at the weekend".
Richard Furness, Director of Brand and Product Marketing, Guardian News & Media said: "Guardian News & Media offers a tremendous weekend print package with the Guardian and Observer and we wanted our latest 'Own the Weekend' campaign to reflect this. We continue to invest in both titles, with a series of special supplements to be distributed with the Observer in the near future, and a range of new content and a design refresh for the Guardian Monday to Saturday, including a completely revamped Weekend Magazine."
Credits via campaignlive.co.uk

CREDITS