Ads of the week. Axe - Pangea Day - Farmers HelpPoint - Michelina's - Zune - Discovery Channel - Pink Batts Insulation.

Axe - Naughty 2 Nice

Agency: BBH, New York - Agency Creative Director: Kevin Roddy - Agency Creative Director/Copywriter: Matt Ian - Agency Senior Producer: Jessica Dierauer - Production Company: Smuggler, New York - Director: Randy Krallman - DP: James Wall - Executive Producers: Patrick Milling Smith, Brian Carmody - Editor: Lawrence Young @ Cosmo Street, NY - Production Designer: Jason Schuster

Pangea Day - France sings USA
Watch all the videos about Pangea Day here.

Agency: Johannes Leonardo, New York - Creative: Johannes Leonardo - Agency Producer: Matthew Matthingly - Designer: Katie Potochney - Creative manager: Ferdinando Verderi - Artist: Mariano Favetto - Production Company: Mister BoomBoom, Paris - Director: Laurent Briet - Executive Producers: Violaine Etienne, Stephanie Bruni - Choir director: Bruno Droux

Farmers HelpPoint - Neighbors

Agency: Campbell-Ewald, Los Angeles - Executive Creative Director: Debbie Karnowsky - Art Director: Chip Kettering - Copywriter: John Dolab - Agency Producer: John Haggerty - Executive Producers: David Zander, Jeff Scruton - Production Company: MJZ, Los Angeles - Director: Dante Ariola - Visual Effects Company: Weta Workshop

Michelina's - Take Down

Agency: john st - Creative Directors: Stephen Jurisic & Angus Tucker - Art Director: Elizabeth Whalen - Copywriter: Jennifer Rossini - Agency Producer: Shawna McPeek - Team Leader: Melissa Tobenstein - Account Manager: Sandra Moretti - Production Company: OPC - Executive Producer: Harland Weiss - Director: Michael Downing - DOP: Barry Parrell - Line Producer: Cindy Marshall - Editor: Alison Gordon, Relish Editing - Post Production: Relish Editing and 567 Visual Effects - Special Effects: Lee Tundrow, 567 Visual Effects - Music / Sound Design: Imprint Music

Michelina's - The Wall

Agency: john st - Creative Directors: Stephen Jurisic & Angus Tucker - Art Director: Elizabeth Whalen - Copywriter: Jennifer Rossini - Agency Producer: Shawna McPeek - Team Leader: Melissa Tobenstein - Account Manager: Sandra Moretti - Production Company: OPC - Executive Producer: Harland Weiss - Director: Michael Downing - DOP: Barry Parrell - Line Producer: Cindy Marshall - Editor: Alison Gordon, Relish Editing - Post Production: Relish Editing and 567 Visual Effects - Special Effects: Lee Tundrow, 567 Visual Effects - Music / Sound Design: Imprint Music

Zune - Piece of Me, Piece Of You

Agency: 72andSunny/Los Angeles, CA - Production Company: Green Dot Films, Los Angeles - Director: Three Legged Legs - Managing Director: Rick Fishbein - Executive Producers: Darran Foldes & Rich Pring Line Producer: Stephen Steiner - Director of Photography: Brengt Jonsson Character Designer: Andrew Hem Puppet Maker/Constructor: Adam Parker Smith Puppet Wardrobe: Caroline Salas Puppet Choreographer: Kristin Zipfel Shoot Puppeteers: Eli Presser, Jessie Kingsley, Catherine Strecker, Brandy Whiseant, Rob Hummel - Post Production & Editorial: Three Legged Legs Creative Directors: Greg Gunn, Casey Hunt, Reza Rasoli - Post Producer: Mary Ann Cabrera - Editor: Jason Painter - Compositor: Tyler Nathan - Post Production Intern: Jason Han - Additional Rotoscoping: RotoFarm - Digital Transfer: Plaster City Digital - Sound Design: Stimmung - Mix: Mark Meyuhas/Lime Studios - Music Artist: Chromeo - Song Title: "Fancy Footwork" - Label: EMI Capital Records - Publisher: Atlantic Records

Discovery Channel - I Love the World

Agency: 72andSunny / Los Angeles, CA - Creative Director/Partner: Glenn Cole - Creative Director/Designer: Bryan Rowles - Creative Director/Writer: Jason Norcross - Executive Producer: Sam Baerwald - Producer: Angelo Ferrugia - Production Company: Outsider / Santa Monica, CA - Director: James Rouse - Director of Photography: Max Goldman - Production Co. Producer: Jeremy Barrett - Editorial Company: Mad River Post / Santa Monica, CA - Editor: Lucas Eskin - Editorial Producer: Ann Kirk - Visual Effects & Online Edit: Method / Santa Monica, CA Effects Artist: Alex Kolansinski - Online Artist: Alex Kolansinski - Effects Producer: Helena Lee - Music: Beacon Street/ Venice, CA - Composer/Arranger: Brian Chapman - Producer: Adrea Lavezzoli - Sound Design: Lime / Santa Monica, CA - Arranger: Loren Silber - Telecine Studios: Company 3 / Santa Monica, CA Telecine Colorist: Stefan Sonnenfeld

Pink Batts Insulation - Snug

Agency: DDB New Zealand - Creatives: Toby Talbot (Executive Creative Director) - Brett Colliver (Art Director) - James Conner (Art Director) - Christie Cooper (Copywriter) - Chloe Sutherland (Agency Producer) - Mark Foster (Producer) - Director: Adam Stevens - Prod: Robbers Dog - Account Service: Serena Stevens, Natasja Barclay - Planner: Emma Fern - Post: Oktobor - Music and Sound: Liquidstudios - Animation: Kaleidoscope

Tribute to Paul Arden. British Rail - Relax (1989).

Agency: Saatchi & Saatchi, London - Art Director Paul Arden - Agency Producer: Arnold Pearce - Production Company: Tony Kaye Films - Director: Tony Kaye - Producer: Merriam Shear - Set Designer: Celia Barnett - Animator: John Challis - Editor: Peter Hearn - Lighting/Cameraman: Hugh Gordon - Music: Leon Redbone

The Telegraph: "Paul Arden, who has died aged 67, was the former executive creative director of Saatchi & Saatchi and worked on some of Britain's most memorable advertising campaigns. Arden's career coincided with a period in which the advertising industry was beginning to place less emphasis on copy in favour of art direction; and, with Charles Saatchi, he created a famous print campaign for Silk Cut cigarettes. This was a visual pun consisting of a sheet of purple silk with a slash in it; the name of the brand did not appear, the only clue to the product being the government health warning against smoking. Arden was also responsible, with Jeff Stark, for the InterCity campaign with the slogan "Relax"...

Pubblicità Italia: "Paul Arden, grande creativo e regista inglese, si è spento due giorni fa nella sua casa di Petworth nel Sussex, all’età di 68 anni. Arden è stato executive creative director di Saatchi & Saatchi per 14 anni, dove ha firmato molte campagne per clienti quali British Airways, Anchor Butter and InterCity. Nel 1993 fondò la casa di produzione Arden Sutherland Dodd. Ha scritto diversi libri, fra cui ‘It's Not How Good You Are, It's How Good You Want To Be’, insolita combinazione di sarcasmo e saggio, ha venduto più di mezzo milione di copie."

New!!! Cool ad of the past. Starbucks - Glen.

Shortlist Cannes 2004 - Title: GLEN - Advertiser: STARBUCKS - Advertising Agency: FALLON NEW YORK - Country: USA - Producer: Jay Veal - Director: Noam Murro - Creative Director: Ari Merkin - Copywriter: Allon Tatarka - Art Director: Rob Baird - Account Supervisor: Domenique Sanderson - Advertiser Supervisor: Jeff Dubiel - Production Company: BISCUIT FILMWORKS - Advertising Agency Producer: John Cline - Sound Production: Survivor - Entrant Company: FALLON NEW YORK