venerdì 19 aprile 2013

Fashion video of the day. Sonomorphic Mirror - Geoffrey Lillemon / Salvador Breed / Iris van Herpen / Nick Knight.


Couturier Iris van Herpen joins forces with Nick Knight and Daphne Guinness to create a new Crystallization dress during a live broadcast on 3rd - 9th April 2013. Knight will capture Guinness being splashed with black and clear water using high speed cameras, and then offer up the footage as reference imagery for van Herpen to create a one-of-a-kind water dress. During a week long live broadcast, SHOWstudio will showcase van Herpen's ability to combine archaic crafts with futuristic technologies to create a shape shifting garment that defies logic. All the while, viewers from across the globe can put their questions to the designer and probe her inspirations, techniques and aspirations.

Artist Geoffrey Lillemon and sound artist Salvador Breed will also participate in the initiative and use Knight's footage to create a film and soundscape to accompany van Herpen's dress. In a final climax, Knight will shoot Guinness in the completed dress live on camera. Iris Van Herpen's dress will be viewable to the public in SHOWstudio's recently launched gallery venture, the SHOWcabinet, from June. The outcome of the project will be presented this autumn at the Centre Pompidou in Paris.

Viral of the day#2. Durex Fundawear -- World first live trial [OFFICIAL].

"Nick and Dani were chosen as the first couple to experience Fundawear. 
Visit to find out more & get Fundawear for yourself. 
They were separated before the trial and their first contact was through Fundawear and Skype."

Viral of the day. 10.000 iPhone 5 Domino

Epic 10,000 iPhone 5 Domino showcases 10,000 iPhones (that's right TEN THOUSAND iPhones) falling neatly in patterns. These CG iPhones' feature NFC (Near Field Communications) concept that enable content to be passed on from one iPhone screen to another.

This iPhone video is imagined as an advertisement for the iPhone 5 concept feature of NFC. If iPhone 5S comes with the NFC feature, this could be a pretty neat iPhone commercial.

Spread the good word on Facebook, Twitter, G+ using #TenThousandiPhone5 

Thanks to Revision 3 ( stars for setting off the iPhone Dominoes: 

Scott Bromley and Annie Gaus of Tech Feed News (

Laci Green of DNews and Sex+ (

More Aatma Studio 

Visit our YouTube Channel

Subscribe to us on YouTube (Be the first to watch our upcoming videos)

Watch our other blockbuster videos - iPhone 5 Concept Features & iPad 3 Concept Features 

Follow us on our Social Media Pages


Official Website

Ad of the day. Evian: Baby & Me.

Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah BelhadjAnnick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International
Music: Here comes the Hotstepper - Evian remix by Yuksek

Funny ad of the day. Paddy Power - Kim Jong-un purchases Sunderland AFC.

More info about the campaign here

Kim Jong-un outlines his plan to ensure Sunderland's survival in the Premier League. Other highlights include the youthful leader of North Korea talking war and his views on Paolo di Canio...

Agency: CP+B London
Creative Directors: Ben Walker & Matt Gooden
Creatives: Christen Brestrup & Bertie Scrase
Agency producer: Joe Bagnall
Production company: Passion Raw
Prod Co Producers: Jay Lovelock
Exec Producer: Dan Scott-Croxford
Director: Messrs
Editor: Messrs
Post Production: Absolute Post / Messrs
Audio: Phil Bolland at 750mph

Spoof of the day. Dove Real Beauty Sketches - Men.

More info about the Dove's campaign here

Social project of the day. Coca-Cola Remix Bottle.

credits via

Open happiness with a twist: the Coca-Cola Remix Bottle. A social music project with DJ/Inventor Jun Fujiwara. Get all ringtone mixes at

The Coca-Cola Company
ASEAN Marketing Director: Shakir Moin
ASEAN IMC Director: Leonardo O’Grady
SVP Sparkling & Sports, Japan: Shelly De Villiers
Ogilvy Singapore
Chief Creative Officer: Eugene Cheong 
Regional Creative Director: Jeff Curry 
Creative Director: Chris Gurney
Regional Executive Creative Director: Daniel Comar
Creative Group Head: Antti Toivonen  
Senior Copywriter: Sharon Chan 
Senior Art Director: Anna Rondolino 
Ogilvy Japan 
Executive Creative Director: David Morgan
Creative Director: Kosuke Hashijima
Art Director: Chie Katayama
Traffic: Atsuko Keino
DJ-Inventor: Jun Fujiwara

Viral of the day. Stage Fright - So Real It's Scary 2 #LGStageFright.

More info about the campaign here

The legend goes that a lot of men have issues in the men's room when somebody is looking at them. To test just how lifelike the new LG IPS 21:9 UltraWide monitor is, LG did a special psycho-physical test in the men's room. Now let's see who can fight STAGE FRIGHT...

giovedì 18 aprile 2013

Celebration of the day. 80 Years of the Lacoste L.12.12 Polo -- The Saga: an animated film.

"Co-Designed & directed by Axel Courtiere & FX Pourre at UFO this latest stop motion project takes us through the years of Polo Lacoste. Part of the 80 years of the Lacoste Polo campaign the 1 minute film was created with French agency BETC LUXE was shot in Paris over 3 days.
With over 250 polo’s UFO worked on a 3D animatic before debarking on the animation.
The Film was screened inside Lacoste stores"

U.F.O - Lacoste - Celebrating 80 Years from Not To Scale on Vimeo.

AGENCY MANAGEMENT: Bertille Toledano, Olivier Vigneaux, Inès Colin de Verdière, Vanessa Elias
CREATIVE DIRECTOR: Annick Teboul, Safia Bouyahia
ARTISTIC DIRECTOR: Nicolas Casanova, Jean-Charles Guillet
COPYWRITER: Guillaume Rebbot
DEVELOPMENT: Thibault Dargeou, Benjamin Vergne
STRATEGIC PLANNING: Sébastien Houdusse
PRODUCTION: Guillaume Jousse, Simon Doury
More info here

Funny ad of the day. QuestChat - Uncle Bob.

QuestChat - Uncle Bob from Rooster Post on Vimeo.

"Oh dating. It can be awesome and it can be awkward.
The latter is brought to life in this steamy yet comically cringeworthy spot for QuestChat, North America's busiest chatline. Yes, it's best to chat first.
Agency is Blammo Worldwide, Toronto. It's directed by Untitled Films' Curtis Wehrfritz and edited by Chris Parkins, Rooster Post Production."
Title: "Uncle Bob"
Client: QuestChat
Agency: Blammo Worldwide
ECD: Andrew Simon
Writer: Vinay Parmar
Art Director: Grant Cleland
Broadcast Producer: Gord Cathmoir
Production Company: Untitled Films
Director: Curtis Wehrfritz
Executive Producer: James Davis / Lexy Kavluk
Line Producer: Amanda Campbell
DP: James Gardner
Post Production: Rooster Post Production
Editor: Chris Parkins
Assistant: Nick Martin
Transfer: Alter Ego
Colourist: Wade Odlum
Online: Track & Field
Artist: Andrew Rolfe
Audio Production: Pirate
Producer: Taissa Callaghan
Audio Director/Music: Chris Tait
Engineer: Jarred Kaemper
Casting: Jigsaw Casting

Italy vs. China. Fiat - La Vita È Bella.

Fiat - La Vita E Bella from Monster Music on Vimeo.
Client: Fiat 
Agency: Wieden + Kennedy Shanghai 
Original Music: Monster Music
Production company: @radical media 
Director: Ralf Schmerberg 
Production company: Sound Scape

mercoledì 17 aprile 2013

Social ads of the day. Stop gun violence.

Ed -- A Petition For Stronger Gun Laws

"A message from States United To Prevent Gun Violence calls for an update to our antiquated gun laws. To get involved, sign our petition at

Also, visit our website at"

How many more rounds are we going to let this go on for?

"How Many More Rounds?"

Moms Demand Action has launched a campaign to drive support for new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video, "How many more rounds?," is an emotive depiction of the damage caused by gun violence. An AR-15 assault weapon is fired in slow motion with each discharged shell casing representing a major shooting in America. The video ends with the message, "How many more rounds are we going to let this go on for?" along with a phone number to the Congress switchboard.

Moms Demand Action was founded to demand action NOW to:

1) Ban assault weapons and ammunition magazines that hold more than 10 rounds.
2) Require background checks for all gun and ammunition purchases.

3) Report the sale of large quantities of ammunition to the ATF, and ban online sales of ammunition.
4) Make gun trafficking a federal crime with serious criminal penalties.
5) Counter gun industry lobbyists' efforts to weaken gun laws at the state level.

(top spot)
Client: States United to Prevent Gun Violence
Spot: "Ed—A Petition for Stronger Gun Laws"
Agency: Grey, New York
President, Chief Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Creative Director, Art Director: Eric Schutte
Associate Creative Director, Copywriter: Rob Carducci
Copywriter: Richard Bullock
Creative Reputation Manager: Rachel West
Vice President, Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Executive Vice President, Director of Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
Associate Producer: Sam Howard
Production Company: Harvest
Director: Adam Goldstein
Executive Producers: Bonnie Goldfarb, Rob Sexton
Line Producer: Francie Moore
Director of Photography: Roman Jakobi
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Producer: Sasha Hirschfeld
Visual Effects: Method Studios
Lead Flame Artist: Jay Hawkins
Matte Painter: Stella Ampatci
Visual Effects Producer: Jenn Dewey
Sound Design: Vision Post
Sound Designer: Ryan Hobler
Producer: Lindsay Brzowski
Music: G&E Music

martedì 16 aprile 2013

Weird ad of the day. Right Price Tiles commercial: "Interrogation".


A Norwegian TV Commercial made by TRY/Apt Oslo for Right Price Tiles, showing what norwegians are willing to do to afford new nice bathroom tiles.

Digital campaign of the day. Do Not Touch – a crowd-sourced music video for Light Light’s Kilo.

Do Not Touch - Celebrate the nearing end of the humble computer cursor from CreativeApplications.Net on Vimeo.
More info:
Created by:

Sexy ad of the day. Victoria's Secret "Very Sexy 2013", by Michael Bay.

Victoria's Secret "Very Sexy 2013" from Moondog Edit on Vimeo.
Edited by Pete Kasko
DIrected by Michael Bay
Post Production completed at Moondog Edit

Campaign of the day. Dove Real Beauty Sketches.

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. 

Watch the whole experience at:
Join the conversation at: #wearebeautiful

And don't forget: YOU are more beautiful than you think!

Client: Dove
Agency: Ogilvy & Mather Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez /Paco Conde
AD: Diego Machado
CW: Hugo Veiga
Sketch Artist: Gil Zamora
Producer: Veronica Beach
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger

Production Company: Paranoid US
Director: John X Carey
Executive Producer: Jamie Miller / Claude Letessier
Line Producer: Stan Sawicki
Director of Photography: Ed David

—Long Version
Executive Producer: Jamie Miller / Claude Letessier
Producer: Stan Sawicki
Editor: Phillip Owens
Music: Subtractive
Sound mix: Lime Studio
Composer: Keith Kenniff
Mixer: Sam Casas
Executive Producer: Jessica Locke
Production Sound: Tim O'Malley
Color Grading: Company 3
Colorist: Sean Coleman

—Short Version and Cinema
Editorial Company: Rock Paper Scissor
Executive Producer: Carol Lynn Weaver
Editor: Paul Kumpata
Assistant Editor: Niles Howard
Online: A52
Executive Producer: Megan Meloth
Producer: Jamie McBriety
Music: Subtractive
Composer: Keith Kenniff
Sound mix: Lime Studio
Mixer: Sam Casas
Executive Producer: Jessica Locke
Production Sound: Tim O’Malley
Color Grading: Company 3
Colorist: Sean Coleman

Music video of the week. Daft Punk Pharrell "Get Lucky" SNL Ad.


Random Access Memories out May 21!!!!!

A look at the collaborators behind Random Access Memories, the
new album from Daft Punk. Episode 4: Pharrell Williams. 
Pre-order on iTunes:

The Collaborators, a series by The Creators Project with direction from Ed Lachman.

Watch Episodes 1-4:

The Creators Project is a partnership between Intel and VICE:

Pre-Order Random Access Memories, in-store 5/21/13:
Amazon (CD/LP):
Direct (CD/LP):

Nostalgic ad of the day. GE Commercial - Agent of Good: Connected Hospitals.

Agency: BBDO New York

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.

Connect with GE Online:

Visit GE's Website:
Find GE on Google +:
Find GE on Tumblr:
Find GE on Facebook:
Follow GE on Twitter:
Follow GE on Pinterest:
Follow GE on Instagram:
Find GE on LinkedIn:

TM & © Warner Bros. Entertainment Inc.

lunedì 15 aprile 2013

Trash music video of the day. PSY - GENTLEMAN M/V.

More info about the video here

Nostalgic campaign of the day. National Geographic Channel - The 80s: The Decade that Made Us.

National Geographic Channels International has partnered with The Corner London to create a global TV and print campaign for the launch of its two new series “The ’80s. The Decade That Made Us” and “80s Greatest”. The two series are an epic roller-coaster ride that offers an inside look at the political, technological, cultural and social
revolution that created our modern world. 

Using one of the most iconic puzzles of the 1980s, the Rubik’s Cube, as a storytelling device, the TV trailer highlights different images of world-changing innovations in the 80s, such as the internet, hip hop and mobile phones through the cube. In the spot, the cube is being masterfully played by UK Rubik’s Cube ‘3x3x3 One Handed’ champion Simon Crawford.

The 60-second TV ad launches this month all over the world together with an extensive multimedia campaign.

Emanuele Madeddu, Vice President of Creative and Consumer Marketing for NGCI, said: “In reacquainting viewers with the riveting moments of the 1980s, National Geographic Channel’s new series illustrate how the 80s truly shaped the way we live today – minus the shoulder pads.  To capture this contemporary take on a decade that holds a unique wonder for viewers around the globe, The Corner and our in-house team developed a clean, strong
concept with a clever and thoroughly modern execution.”

Tom Ewart, Founding Partner at The Corner, commented: “Sometimes the simple ideas are the best. Taking the ultimate 80s icon, the Rubik’s Cube, and using it to tell the story of ten dramatic years that changed our world, has created something wholly relevant and compelling.”

The 80s: The Decade that Made Us from Nat Geo Channels Intl Creative on Vimeo.

Client: National Geographic Channels International

VP Creative and Consumer Marketing: Emanuele Madeddu

Sn Creative and Marketing Manager: Megan Gilbert

Advertising agency: The Corner

Creative Director: Tom Ewart

Creative team: Tom Prendergast & Joe Stamp

Designer: Rob Russell

Business Director: Oliver Morgan

Production Company: Partizan

Directors: Hoku & Adam

Sound design: Adelphoi

Other pieces of the campaign:
National Geographic - 80's Ident from Buck on Vimeo.

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Producer: Kevin Hall
Design: Thomas Schmid, Fede Reano, Kyle Mowatt
CG Supervisor: Ryan O'Phelan
Previs: William Trebutien, Ryan O'Phelan
Modeling: Arvid Volz, Brice Linane, Martina Stiftinger
3D Animation: Ryan O'Phelan, Trentity DeWitt
2D Animation: William Trebutien, Fede Reano, Kyle Mowat, Thomas Schmid, Emmanuelle Leleu, Sebastien Iglesias
Composite: Thomas Schmid, Fede Reano
Music & Sound Design: Antfood

'80s Idents from PromaxBDA on Vimeo.

Creative Director: Andy Baker, National Geographic Channel
Creative Director: Brian Everett, National Geographic Channel
Creative Director: Tyler Korba, National Geographic Channel
Art Director: Carla Daeninckx, National Geographic Channel
Production Company: Sean Pecknold
Production Company: Buck
Production Company: National Television
Production Company: Adolescent
Production Company: Nathan Love

Ad clichés of the week. Adland Gal.

Sick of clichés? So are we! Have your say on

Join in the conversation on Twitter #adlandgal