sabato 5 aprile 2014

Inspirational ad of the day. #WEWILLRUN - Boston

via buzzfeed.com
#WEWILLRUN - Boston from JJ Miller on Vimeo.
On April 21, 2014 the world’s focus will return to this great city to watch the 118th Boston Marathon. As usual, runners will take their places at the 26.2-mile mark, while friends, family, and the people of this iconic city line the streets to cheer them on. The memory of last year’s heinous and senseless act will not shy runners or spectators from celebrating this annual sporting event that welcomes participants from all over the world. Yet, we will all stand in remembrance of the beautiful people who lost their lives and those who were gravely injured in the tragedy. In pain we found love. We grieved together and chose friendship over hate. We honor the brave men and women who tirelessly worked in the days after the bombings. This short video is dedicated to the great city of Boston and its people, and especially to the victims Martin Richard, Krystle Campbell and Lingzi Lu, as well as to MIT Police Officer Sean Collier who died in the line of duty. They messed with the wrong city. We choose to be Boston Strong and WE WILL RUN.
Director - JJ Miller
DP - Jeff Melanson
First Assistant Camera - Nolan Ball
Narrator - Ritch DiMare
Producer - Alexandra Bettencourt
Composer - Jeff Melanson
Written by JJ Miller and Rich DiMare
Shot on Red Epic and Movi, GoPro3+ and DJI
JJ Miller Productions
jjmillerphotography.com

venerdì 4 aprile 2014

3D stuff of the day. A Game of Social Thrones

via agencyspy and adfreak

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. 

HootSuite unites the social network kingdoms under one platform so businesses and organizations of all sizes can collaboratively execute social media strategies across multiple social networks all from one secure web-based dashboard.

Sign-up for HootSuite today: http://ow.ly/vqKh9
Want to know why we made this video? http://ow.ly/vqKs0
Social Media Winter is coming infographic: http://ow.ly/vri7m



Ad of the day. Canon: No One Sees It Like You...#whatdoyousee?

via adweek.com

Agency: Leo Burnett, Sydney

Food stuff of the day. Lurpak Cook's Range - Adventure Awaits

via MAA

Venture forth with Lurpak® Cook's Range to embark on new #FOODADVENTURES in the kitchen. To new frontiers, adventurous cooks.

W+K London

Nice ad of the day. British Airways Visit Soon

via MAA

OgilvyOne

Fashion campaign of the day. L'INSTANT CHANEL: The CHANEL Moment

via pursuitist.com




Photographer: Patrick Demarchelier
Styled by Carlyne Cerf de Dudzeele

Eco stuff of the day. Ryman Eco - The world's most beautiful sustainable font

via creativereview.co.uk

Click here to find out more -http://bit.ly/1lrB1lC

Or download the Ryman font for free here - http://bit.ly/1laqc54

Every year 1.5 billion ink cartridges are used around the world on presentations, documents, invoices memos.....
Ryman are proud to present the beautiful Ryman Eco, the new sustainable and eco friendly font.

Ryman Eco users 1/3 less ink than any standard ink cartridge which could help lower CO2 emissions by 6.5 million tonnes a year. That's the equivalent of 15 million gallons of oil.

Google story of the day. Julie de Muer, Conteuse Urbaine

Via adverblog.com
Visit the website

Julie de Muer parcourt les rues de Marseille afin de raconter l'Histoire de la ville au travers des sons, des voix et des histoires qu'elle recueille. Partez à la rencontre de musiciens, de cuisiniers, d'anciens du quartier et d'artistes locaux, et découvrez l'histoire de chacun.
Suivez Julie dans sa promenade sur le Cours Julien, un véritable safari urbain, et partez pour une visite hors des sentiers battus à Marseille g.co/promenadenocturne
Le projet de Julie, Promenades Sonores, est une co-production entre Radio Grenouille et Marseille-Provence 2013.


Agency 72 and Sunny Amsterdam

Stop motion ad of the day. citizenM "Swan Song" by PES


Commercial for the launch of the new citizenM Hotel in Times Square, New York City.
Learn more about citizenM here: http://www.citizenm.com/


Credits:
citizenM - "Swan Song"
Directed by PES
Agency: KesselsKramer
Creative Director: Dave Bell
Creative Team: Frank Anselmo, PES, Luke Miller, Howard Green 
Agency Producer: Amy Jadine van der Veer
Co-produced by PES Film/Stoopid Buddy Stoodios/RESET
Director of Photography: Helder K. Sun
Animated by Dillon Markey
Production Designer: Almitra Corey 
Fabrication/Production Studio: Stoopid Buddy Stoodios
Sound Design by PES
Exec Producers: Sarah Phelps
Supervising Producer: Janet Dimon
Producers: Ethan Marak, Scott Pourroy

giovedì 3 aprile 2014

Smart campaign of the day. Dermablend #CamoConfessions #blendintostandout

via mashable.com

Cassandra kicks off Dermablend Professional's Camo Confession campaign by sharing her story and how she has used Dermablend to stand out for who she is and not for her Acne.
#CamoConfessions #blendintostandout
http://www.youtube.com/user/Dermablen...
http://www.dermablend.com
@Dermablendpro @DiamondsAndHeels14


Cheri kicks off Dermablend Professional's Camo Confession campaign by sharing her story and how she has used Dermablend to stand out for who she is and not for her vitiligo.
#CamoConfessions #blendintostandout
http://www.youtube.com/user/Dermablen...
http://www.dermablend.com
@Dermablendpro @CheriLindsay



Rico kicks off Dermablend Professional's Camo Confession campaign by sharing his story and how he has used Dermablend to stand out for who he is and not for his Tattoos.
#CamoConfessions #blendintostandout
http://www.youtube.com/user/Dermablen...
http://www.dermablend.com
@Dermablendpro @RickGenest

Heart's A legend : Music courtesy of Black Hole Recordings : Zoo Brazil feat. Philip 'Heart's A Legend, album 'Any Moment Now :https://itunes.apple.com/us/album/any...



mercoledì 2 aprile 2014

Viral Video Awards 2014. The winners.


via MAA / adage.com
Most-Shared Campaign 
5-Hour Energy's "2:30 Horror"


Most-Viewed Campaign 
Dove's "Real Beauty Sketches"

Most Viral Brand 
Samsung

Most Viral Agency 
72andSunny

Most Viral Super Bowl Campaign 
Budweiser, "Puppy Love"

Best Super Bowl Ambush 
Newcastle, "Anna Kendrick Behind the Scenes of the Huge Mega Game

Most Viral Celebrity Spot
Turkish Airlines, "The Selfie Shootout"

Best B-to-B Video Campaign
IBM, "World's Smallest Movie"

Best User-Created Viral Ad
GoPro, "Fireman Saves Kitten"

Best Micro-Video Campaign
Lowes, "Vine Videos for Spring"

Creativity Pick
Tullamore Dew, "The Parting Glass"

Audience Vote: Funniest Viral Video
Poo Pourri, "Girls Don't Poop"

Audience Vote: Best Viral Stunt
WestJet, "Christmas Miracle"

Audience Vote: Best Viral Video With a Message
TrueMove H, "Giving"


Young ad of the day. AISLA - This is a story


Il video-manifesto dei malati di SLA realizzato con lo smartphone da 4 studentesse universitarie (http://www.aisla.it/). 
Dona il tuo 5X1000 ad AISLA Onlus per far continuare le storie come quella di Francesca: C.F. 91001180032 

"This is a Story" è diventata la campagna istituzionale per l'AISLA, Associazione Italiana Sclerosi Laterale Amiotrofica.

via creativisinasce.it

Soccer stuff of the day. Now Is What You Make It - Pepsi 2014 #FutbolNow


Visit http://www.Pepsi.com/FutbolNow to view the interactive version of the video.

Subscribe to our channel at http://www.youtube.com/pepsi

Pepsi® globally premiered a two-minute television commercial as part of the brand's 2014 football campaign -- celebrating football and music proving that "NOW IS WHAT YOU MAKE IT." Starring the impressive 2014 Pepsi all-star #FutbolNow lineup -- Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi -- the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie's iconic classic, "Heroes" -- available on iTunes. 

There is also an interactive version of the film providing an immersive viewing experience with a series of original moments for fans to unlock. The "now" is put directly into the hands of the fan, with additional interactive content to delve deeper into digital beat sensation Stony's tour through the streets of Rio -- allowing them to create their own experience. Find this at www.Pepsi.com/FutbolNow.

Funny stuff of the day. Honda's Mean Mower - officially the world's fastest lawnmower!


Honda's Mean Mower tops 116mph to be officially crowned the world's fastest lawnmower #meanmower.

To find out about Honda's range visit: http://bit.ly/1dMZIXk

Spin-off of the day. evian Spider-Man - The Amazing Baby & me 2


The Amazing Spider-Man amazed by his baby-me.
Join the conversation at #evianSpiderMan

Music: Here comes the Hotstepper - Evian remix by Yuksek
Download on iTunes: http://bit.ly/BabynMe
Agency: BETC
Music supervision: BETC MUSIC
Director: Tomas Skoging 
Production team: Acne & Mikros 
http://www.evian.com

Follow us on:
Twitter: https://twitter.com/evianwater
Facebook: https://www.facebook.com/evian
Instagram: http://instagram.com/evianwater
Pinterest: http://www.pinterest.com/evianliveyoung/

Automotive stuff of the day. 2015 Subaru WRX STI vs. The Drones

via creativereview.co.uk

Client: Subaru Canada Inc. 
Agency: DDB Canada Toronto
Chief Creative Officer: Kevin Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace 
Associate Creative Director: Rob Sturch
Copywriter: Rob Sturch
Art Director: Rosalinda Graziano, Loretta Lau 
Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer 
Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive 
Strategy: Tony Johnstone, SVP, Director of Strategic Planning; Sandra Moretti, Strategy Director 
Social Media Strategy: Ed Lee, Senior Director, Social Media 
Media Company: OMD 
Production Company: Big Block 
Executive Producer: Peter King
Director: Mark Glaser
Director of Photography: Mark Glaser
Sr. Producer: Kay Rough
Post-Production Company: Big Block 
Online Editor: Brian Shneider
Audio House: Grayson Matthews 
Audio House Producer: Grayson Matthews
Audio House Engineer: Grayson Matthews
VFX/Animation Co: Big Block 
Executive Producer: Peter King
Senior Producer: Kay Rough
VFX Supervisor: Randall Smith

martedì 1 aprile 2014

Promo of the day. Bedtime Story - 2014 Newport Beach Film Festival

via creativity-online.com

In honor of the Newport Beach Film Festival's 15th anniversary, RPA and Tool collaborated on a new campaign called "15 Years Under the Influence." The centerpiece of the campaign is a short film that weaves memorable moments from indie film into a twisted yet surprisingly sweet narrative. Directed by Tom Routson, the film will screen in Newport Beach during this year's festival, which takes place from April 24 to May 1.

Credits:

Agency: RPA
EVP/CCO: Joe Baratelli
SVP/GCD: Pat Mendelson
VP/CD: Scott McDonald
ACD/AD: Kirk Williams 
ACD/CW: Eric Haugen
SVP/Chief Production Officer: Gary Paticoff
VP/Executive Producer: Selena Pizarro
Agency Assistant Producer: Grace Wang 

Production: Tool of North America
Directors: Tom Routson
DP: David Myrick
Managing Director Live Action EP: Oliver Fuselier
Head of Production: Amy Delossa
Line Producer: Joby Ochsner
Production Supervisor: Geno Imbriale
Production Designer: Tom Wilkins

Casting: ASG Casting
Casting Directors: Arlene Schuster-Goss and Justin Radley

Actors
Projectionist: David Theune
Projectionist's Daughter: Jessica Brown

Editorial Company: Cut + Run
Editor: Lucas Eskin
Assistant Editor: Christopher Kasper
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Sr. Producer: Amburr Farls
Online Producer: Liz Lydecker
Creative Director: David Parker
Flame Assist: Jorge Tanaka

Title Design: Laundry!
Creative Director: PJ Richardson + Anthony Liu
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta 

Color Services: Company 3
Colorist: Beau Leon
Executive Producer: Rhubie Jovanov
Color Producer: Liza Kerlin

Music Company: In The Groove
Partner/Executive Producer: Darren Drew
Music Supervisor: Becky Shaheen
Song: Thin Sunlight/ Crimes
Writers: Andrew Jansen, Luke Friedrich, Hannah Fraser, Reese Hagy

Audio Post Company: Margarita Mix Santa Monica
Audio Post Mixer: Paul Hurtubise
Executive Producer: Whitney Warren
Audio Post Coordinator: Brian Frank

Sport ad of the day#2. NIKE: MAKE EVERY YARD COUNT

via creativity-online.com



In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller.

He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count.

We feature 1440 such young cricketers with 2,25,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count.

AgencyJWT India
Production1st December Films
CountryIndia
Uploaded1 April, 2014

Credits

Director
Senthil Kumar

Chief Creative Officer
Senthil Kumar

Other credits

Creative team: Senthil Kumar, Dhruv Warrior, Shri Pendakur, Anil Nair, Karthik Katti, Praveen Potti

DOP: Anup Kattukaran

Music/Sound Design: Dhruv Ganekar, Taufiq Qureshi

Fashion stuff of the day. Fendi: Drones - A Flying Catwalk

via creativity-online.com

Fendi: Drones - A Flying Catwalk from UNIT9 on Vimeo.

Google+Unit9

Spin-off of the day. April Fools Ways to Die


Do not set your dad on fire - a message from Metro.
Also, be safe around trains.


McCann Melbourne

Sport ad of the day. Nike Football: Risk Everything. Cristiano Ronaldo, Neymar Jr. & Wayne Rooney

via creativereview.co.uk

o win glory on the world's biggest stage, the world's greatest footballers must be willing to Risk Everything. Watch them, then join them at: http://nike.com/riskeverything

Agency: Wieden + Kennedy
Director: Jonathan Glazer