martedì 1 aprile 2014

Sport ad of the day#2. NIKE: MAKE EVERY YARD COUNT

via creativity-online.com



In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller.

He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count.

We feature 1440 such young cricketers with 2,25,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count.

AgencyJWT India
Production1st December Films
CountryIndia
Uploaded1 April, 2014

Credits

Director
Senthil Kumar

Chief Creative Officer
Senthil Kumar

Other credits

Creative team: Senthil Kumar, Dhruv Warrior, Shri Pendakur, Anil Nair, Karthik Katti, Praveen Potti

DOP: Anup Kattukaran

Music/Sound Design: Dhruv Ganekar, Taufiq Qureshi

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