venerdì 3 ottobre 2014

Poetic video of the day. Sounds of Paragliding

Sounds of Paragliding from shams on Vimeo.
Théo de Blic welcomes you to a unique experience: The Sounds of Paragliding. Listen to nature's harmony while the young pilot rhythms the melody with aerobatic paragliding.
|| Director : Shams -
|| Sound Engineer : Thibaut Darscotte -
|| Pilot : Théo de Blic -
|| Music : Thomas Newman - Brooks was here

Video of the day. THE GOLDEN AGE

THE GOLDEN AGE from SUITCASE Magazine on Vimeo.
All visual effects were produced live on set with projection mapping technology.
Watch the making of here -
Presented by SUITCASE Magazine //
Created by Magna Carta Media //
Projection Visuals by All Of It Now ///
Executive Producer // Serena Guen
Production Coordinator // Tona Stell
Featuring Karmay Ngai at Wilhelmina
Producer // Maximilian Guen
Director + Writer // Matthew K. Firpo
Cinematographer // Jake Saner
Editorial + Color // Matthew K. Firpo
Projection Mapping, AOIN // Danny Firpo
Production Manager, AOIN // Howard Wong
Visual Effects, AOIN // Berto Mora
Creative Assistant, AOIN // Wendy Hu
Original Score // BOD New York - AOC Paris
Maximillien Letaconnoux - Pascal Bonifay (
Sound Mix // Luciano Vignola (
Stylist // Savannah Baker (
Hair + Makeup // Wallet Lubrich
Assistant Camera // Carlos Marulanda
Grip + Electric // Kevin Zhu
Production Assistant // Paige Block
Post-Production Assistant // Rosanna Bach

VFX of the day. Ed

Work in progress made with Lightwave, Sculptris and Krita, composited with Davinci Resolve Lite. Music by me. Thanks for the comments!

Cross the uncanny valley with “Ed.” Created by Chris Jones with Lightwave, Sculptris and Krita and composited with Davinci Resolve Lite (and a boatload of talent).

Funny ad of the day. Thug Kitchen Cookbook Trailer

Watch the official trailer for the Thug Kitchen Cookbook available wherever books are sold October 2014

Thug Kitchen in association with Process Media

Production Company: Process
Director: Daniel Schechter
Director of Photography: Chris Hamilton
Executive Producer: Tim Perell
Producers: John Lang, Greg Gilreath, Adam Hendricks
Editing Company: Whitehouse Post
Editor: Sam Puglise-Kipley
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Senior Producer: Melanie Klein
Sound Design: Dig It Audio
Supervising Sound Editor: Tom Efinger
Music: Sam Retzer
Color: Color Collective
Colorist: Jeff Altman
Executive Producer: Claudia Guevara


Advertising Agency: Wieden + Kennedy Netherlands / Wieden + Kennedy Japan
No matter where you are on earth, Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, we undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible.

Created jointly with our Tokyo office, Citizen’s first global campaign challenged a photographer and ex-NATO pilot to chase the sunset across the Earth’s time zones.

An integrated campaign, Chasing Horizons utilizes the imagery captured during the expedition in global print and digital executions. While a short film by acclaimed documentary director, Tristan Patterson, portrays the story of the journey itself and is used for TV and online content. A story about people fooling time and stealing one night from the planet.

"We challenged photographer Simon Roberts to chase the sun across the Earth's time zones using the Eco-Drive Satellite Wave F100," a Citizen watch that adjusts to the current time zone anywhere in the world in just three seconds. Mr. Roberts and former NATO pilot Jonathan Nicol started off in Reykjavik, flying against the Earth's rotation to witness (and photograph) the setting sun 24 times in a row -- at the same time in 24 different time zones -- before arriving at their final destination in the Arctic Circle (with a quick fuel stop along the way).
“As a photographic artist I never thought I would make a series of photos about sunsets, but here was an idea that literally took the concept to the edge of what’s possible,” explained Roberts. “By chasing the sun around the earth, existing in a perpetual twilight hour, we were pushing technical and physical boundaries. It was simultaneously exhilarating and challenging.”

giovedì 2 ottobre 2014

Low-budget ad of the day. Cheerios Presents: The Cheerios Effect

via agencyspy

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officer: Glen Hunt
Creative Directors: Glen HuntJennifer WilsonEd Lea
Art Director: Lucyed Hernandez
Copywriters: Dan CummingsJennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero

Short of the day. Dove: Legacy

The way a girl feels about her beauty starts with how you feel about yours. With the Dove: Legacy film we are encouraging everyone to create their own positive beauty legacy, so the girls in their lives grow up feeling confident about the way they look and reach their full potential in life. This is the mission of the Dove Self-Esteem Project, which has so far helped more than 14 million young people with body confidence education. Join us, because together we can help even more.

To learn more, visit

Client: Dove
Agency: Ogilvy Paris

Med ad of the day. Viagra

via adfreak

"Pfizer Inc., the manufacturer of Viagra, one of the world's top-selling drugs for erectile dysfunction, has changed its drug-marketing approach. On Tuesday, the company's new commercial for Viagra will air on television. Unlike all of its commercials in the past, this one will target a new group of people: women.



Automotive ad of the day. New Peugeot 208 GTi 30th | Film The Legend Returns

The original Peugeot 205 Bombardier

The Legend returns! 
30 years after the 205 GTi, Peugeot reinterprets the Legend by launching the Peugeot 208 GTi 30th. #Peugeot208GTi30th #GTiLegend
Discover more about the Peugeot 208 GTi 30th here:
La Légende est de retour ! 
30 ans après la 205 GTi, Peugeot réinterprète la Légende en lançant la Peugeot 208 GTi 30th. #Peugeot208GTi30th #GTiLegend
Plus d'infos sur la Peugeot 208 GTi 30th ici:

Agency BETC et Havas Düsseldorf
Production: Wizz
Directors: Andy’s 

Animation of the day. Long Live New York
The animated short film “Long Live New York”, directed by 2014 Oscar-winner Laurent Witz, aims to ignite a movement in New York. It aims to inspire New Yorkers to step-up to help other New Yorkers, and ultimately ensure New York stays strong.

Ad of the day. Leica "100"

Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Spot: "100"
Product: Leica Institucional
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu
Agency Producer: Victor Alloza
Account Management: Marcello Penna | Melanie Zmetek
Media: Fábio Freitas | Gabriela Guedes
Planning: José Porto | Guilherme Pasculli
Production Company: Stink
Direction: Jones+Tino
Producer Designer: Daniela Calcagno
Director of Photography (DOP): Bjorn Charpentier
Executive Producer: Cecília Salguero | Maria Zanocchi
Editor: Jones+Tino | Danilo Abraham
Line Producer: Victoria Martinez
1ad: Santiago Turell
Location Manager: Lucia Sánchez
Producer Designer: Daniela Calcagno
Stylist: Alejandra Rosasco
Postproduction: Casablanca Effects
Sound Studio: Satélite Áudio
Production: Equipe Satélite
Maestro: Equipe Satélite
Account Management: Fernanda Costa | Marina Castilho
Voiceover: Nick Brimble
Client Approval: Luiz Marinho | Anna Silveira

mercoledì 1 ottobre 2014

Video of the day. Eyes of Hitchcock by kogonada

If you don't know kogonada, click here and here
Eyes of Hitchcock from Criterion Collection on Vimeo.
Created by :: kogonada
Music: "Anything can happen, and usually does... On the Orient Express" by Rob Cawley

Cool ad of the day. The Double Side | Smirnoff

credits via Watch the reel of Martin Krejci here

For guys who double as legends. For nights that double as master plans.
New Smirnoff Ice Double Black and Ice Double Black Guarana launching across Africa.


ADVERTISER: Diageo / Smirnoff

AGENCY 72andSunny



PRODUCER: Peter Montgomery



COPYWRITER: Emiliano Trierveiler




PRODUCER: Simon Eakhurst



DIRECTOR: Martin Krecji

martedì 30 settembre 2014

Music video of the day. Matin Lunaire - Plaid

Matin Lunaire - Plaid from Clement Oberto on Vimeo.
If any problem occur, for sharing use this link :
Matin Lunaire (moony morning) is a suspended moment, the paradox of a moon still in the sky during day time. The piece describes a mysterious universe lost between dreams and reality. An epic poem, constantly transforming, in which colors, beauty and sweetness come together // Original Soundtrack by Plaid - Courtesy of Warp Records
Director & Producer : Clément Oberto
Vfx Creative Director : Patrick Siboni
Fashion Designer : Coppélia Pique
Model : Lauren Isabeau
Director of photography : Karine Feuillard
Make-up artist : Marielle Loubet
Hair stylist : Jonathan Dadoun
First assistant director : Estelle Chauvin
Second assistant director : Valerie Servant
Third assistant director : Elisabeth Draguet
Chief electrician : Elyan Charvet
Electricians : Pierre Franiatte, Alexis Rodriguez & Alix Vannoni
First assistant operator : Marie Dubaille
Second assistant operator : Stephanie Arbogast
Chief grips : Juan Bansillon
Grips : Stephane Valette & Thomas Bigot
Laser technician : Thomas Constantien
Set design : Gwen Testi, Marie-Ange Boyomo & Clément Oberto
Props man: Gwen testi
Hair assistants : Allison Depriestre, Kyoko Kishita & Mayu Morimoto
Stylist assistants : Pierre, Jean & Joana
Storyboard : Marie-Ange Boyomo
Studio manager : Rodolphe Buche
Stage manager : Etienne Boris
Film-set photographer : John Hennequin & Alyz Tale
Production assistants : Marie-Ange Boyomo, Emmanuel Dufoing & Anna Dacher
Warp publisher : Theo Seffusatti
Legal advisor : Eve Edward
Editor : Clément Oberto
PostProduction & VFX : Patrick Siboni
Thx to
Romain Leclerc
Louis Manjarres
Lam le Thanh
Peregrine Mc Cafferty
Mathias Rozpendowski
Valérie & Estelle
Oversteps Production 2014

Storytelling of the day. Unquiet Film Series - Bringing the World to Britain / Christina Lamb


Discover the stories behind the headlines:

The Sunday Times has always believed that you can’t form a balanced opinion unless you have a view on the world around you. Through the eyes of our award-winning foreign correspondent, Christina Lamb, we explore this in Bringing the World to Britain.

Enjoy 30 days of world-class journalism for only £1:

Advertising Agency: Grey, London, UK
Production Company: Betsy Works

Creative Agency: Grey London
Creative Director: Phil Lind / Dave Monk
Film Production: Betsy Works
Director: Liz Unna (repped by HSI London)
Producer: Rachel Roberts
Executive Producer: Peter Maynard
Photography: Oliver Schofield
Editor: Alex Lea @ Envy
Post Production: Envy
Sound Design: Arge @ Unit

Smart ad of the day. Nestlé FITNESS Bra Cam

At Nestlé FITNESS, we're committed to raising breast cancer awareness with our Pink Ribbon initiative. So this year, we gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. Go behind the scenes and see how we did it at And don't forget to #CheckYourSelfie.
Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries.

via MAA: "The #CheckYourSelfie campaign, by McCann Paris and shot by Ellen Kura, will be part of Breast Cancer Awareness Month in October."

Automotive ad of the day. Volvo XC60 - The Swell by MARCUS SÖDERLUND

Watch the beautiful reel of MARCUS SÖDERLUND
Volvo XC60 - The Swell from Grey London on Vimeo.
-The Swell introduces new ‘quietly epic’ tone for Swedish car marque-
Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatisation of Volvo’s human-centric ethos.
The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…
“to feel
to really feel
is a rare thing these days”
…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.
And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.
Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”
Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”
As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.
The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.
Client: Volvo
Vice President, Brand Marketing: Tomás Caetano
Marketing Communication Director: Ingela D'Angelo
Marketing Content Director: Magnus Brodd
Project Leader: Anna Wirsen
Spot: The Swell
Agency: Grey, London
Executive Creative Director: Nils Leonard
Global Creative Director: Hollie Newton
Creative Team: Hollie Newton, Jamie Starbuck, Howard Green
Managing Partner: Nick Dutton
Business Director: Camilla Ashenhurst
Account Manager: Mel Caplan
Agency Producer: Harriette Larder
Creative Producer: Glen McLeod
Planning Director: Matt Buttrick
Planner: Hayley Cannon
Production Company: Academy Films
Director: Marcus Söderlund
Editor: Tom Lindsay, Trim
Producer: Medb Riordan
Executive Producer: Lizie Gower
Directors of Photography: André Chémétoff, Allan “Willy” Wilson
Colorist: Aubrey Woodiwiss
Postproduction: Yourick Van Impe, Aubrey Woodiwiss, Electric Theatre Collective
Audio Postproduction: Aaron Reynolds, Wave
Photographer: Gian Paul Lozza

lunedì 29 settembre 2014

Cool stuff of the day. Lacoste - A L!VE pop-up story

Lacoste - A L!VE pop-up story from Wildvertising on Vimeo.
A playful and 100% handmade pop-up story created to celebrate the launch of the new Lacoste L!VE fragrance, and to explore, page after page, the universe, assets and ingredients of this unique new pillar.
Creative Agency : Wildvertising
Paper Design : Ink Studio
Music : Ulysse – Wounds
More about the fragrance :

Video of the day. ASPIRATIONAL

ASPIRATIONAL from Matthew Frost on Vimeo.

Starring Kirsten Dunst

Vs. Mag