sabato 20 febbraio 2016

Political ad of the day. Vote TOGETHER For Bernie Sanders


Outdoor of the day. Sodimac offers resting shelter for tired drivers in Peru.

Created by McCann Lima, Sodimac is offering a rest stop around its billboard that brought drivers the comforts of home. Tired drivers can park for free and nap in a sheltered single-car garage decorated like a bedroom, provided with the service of 24/7 security and amenities such as a Wi-Fi connection and sleep masks
Agency: McCann Lima
CCO: Mauricio Fernández Maldonado/ Nicolás Romanó/ Christian Caldwell
Creative Directors: Jomi Rivera / Erick Galván
Copywriters: Alvaro Soto
Art Director: Kevin Contreras
Graphic Designer: Luis Veliz
CEO: Max Gutierrez
Account VP: Andrea Roselló
Account Director: Mirjana Slavkovic
Account Executive: Daphne Kizner
Account Assistant: Sandra Velasquez
Strategic Planner: Alessandra Noceda
Production: Carla Dextre
Production House: Saturno
Post Production House: Highend
Audio House: Audiosuite
Media Agency: Starcom
Billboard Implementation: Petty

Sport ad of the day. Want it More | ASICS

If you're pushing towards a goal, we want to help you get there. Want It More with us at
Client: Asics
Senior General Manager, Global Brand Marketing: Paul Miles
Global Advertising Manager: Eva Sutter
Agency: 180 Amsterdam
Executive Creative Dir: Dan Treichel, Dave Canning
Art Director: Tony Bartolucci
Copywriter: Joe Craig
Executive Producer: 
Producer: Bethany Papenbrock
Asst. Producer: Davide Janssen
Account : Jim O'Regan
Business Affairs: Akvilina Jaskunaite
Planner: Ben Armistead
Production Co.: Smuggler/Gatehouse
Director: Henry Alex Rubin
DP: Ken Seng
Producer: Ben Link
Executive Producer: Chris Barett
Editorial Co.: Marshall Street Editors
Editor: Spencer Ferst
Producer: SJ O'Mara
Assistant Editor: Jake Armstrong
Online Facility: MPC Amsterdam
Colorist: Jean Clemant

giovedì 18 febbraio 2016

Fashion film of the day. Salvatore Ferragamo Signorina #mylifeisaplay

My Life is a Play starring Grace Hartzel playing the three facets of Signorina: innocent and mysterious, elegant and rebellious, but above all confident and ironic

Agency: Humans

Director: Sebastien Grousset

DOP: Pawel Edelman

Prod: h films.

Nice ad of the day. CANAL+ The Fan

BETC Paris

Video of the day. Gameplay Gameplay from The Line on Vimeo.
Play Leo's Red Carpet Rampage at
Get Leonardo DiCaprio an Oscar or die trying in Leo’s Red Carpet Rampage, an arcade style platform game where you race down the red carpet on a quest for the ultimate award. Collect as many Emmy’s and Golden Globes as you can along the way. But beware of pushy photographers and watch out for Lady Gaga... and Icebergs

Automotive ad / copy of the day. Volvo Cars - Vision 2020

Agency: Forsman & Bodenfors in Gothenburg

Everything we do starts with people. That’s why we made the commitment that by 2020, no one should be killed or seriously injured in a new Volvo.

See, there's one thing I don't understand. 
How the car makers think. 
It seems like they keep making cars for racetracks instead of city streets. 
Is that what's important? Really? 
What if a car maker thought differently. 
Thought about the crowded streets full of joggers, skateboarders, kids on bikes, parents with strollers. Thought about all the beautiful things around us. Oceans, trees, air. Everything. 
What if someone made a car for people who care about other people?"

lunedì 15 febbraio 2016

Video of the day. Burning Moments Part II

Burning Moments Part II from Ari Fararooy on Vimeo.
"Digitally animated photographs I took at Burning Man 2015.
Check out the original photos:
This past year was my second Burning Man in a row, and once again my mind was fucking blown. For my video project, I decided to use all of my 2015 photos, as well as some of my 2014 photos, and bring them to life through the experimental technique of digital animation. My photographs illustrate my surreal experiences at the festival, often using my imagination to alter reality.
My cover of Frédéric Chopin's "Nocturne in E Flat Major, Op. 9, No. 2" recorded on my keyboard.
Photographs taken with Sony NEX-7 & Sony a6000
Animated in After Effects, Edited in Premiere Pro
Additional Elements from Trey Ratcliff and Galen Oakes"

Product demo of the day. Vaseline: Lips

Game ad of the day. Far Cry Primal Teaser

Far Cry Primal, Ubisoft’s award-winning franchise that stormed the tropics and the Himalayas, now enters the fight for humanity’s survival at the Mesolithic era.
To promote the launch of the game, BETC Paris created a trailer « The Charge", truly showing the brutal savagery of the Stone Age.
Far Cry Primal is the ultimate journey to the origins of humanity, where the player needs to learn to survive and become a predator to conquer the wild land of Oros. 
By tracing a soldier through the ages, the film powerfully shows the bestiality of the Stone Age and the challenges for the player, used to being heavily armed. In the first scenes of the ad, the soldier is equipped with the powerful weapons and technology of today, but finds himself increasingly powerless as he goes back in time. Finally he arrives face to face with a sabre-toothed tiger. Unarmed, he has to trust his courage and animal instinct to go from prey to predator!

Creative credits:
Agency: BETC Paris
Executive Creative Director: Stéphane Xiberras
Creative Directors: Benjamin Lebreton and Arnaud Assouline
Art Director: Juri Zaech
Copywriter: Samuel Moore
Production House: Wanda

Digital idea of the day. United Colors of Benetton - Face of the City (Sub. English)

These models are not real. They are a combination of all the ethnicities that live in today’s cities, from Milan to New York, London to Tokyo, Berlin to Paris.
For the “Face of the City” campaign, United Colors of Benetton took photos of a group of women who collectively represented the ethnic and cultural make-up of each city. Each face was then combined using a complex algorithm, capable of equally integrating all groups in a way that each ethnicity is proportionally represented via skin color, eyes and nose structure, type and color of hair and face shape.

domenica 14 febbraio 2016

Music video of the day. OK Go - "Upside Down & Inside Out"

Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out".  A million thanks to S7 Airlines. #GravitysJustAHabit
Posted by OK Go on Thursday, 11 February 2016
Thursday, 11 February 2016
OK Go - Upside Down & Inside OutHello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, 11 February 2016


Ad of the day. The Y / YMCA - For a better us.

Not everyone is born with the resources to succeed. Many people across the country are made to feel invisible because of environmental circumstance. But the truth is, all people are capable of greatness. All communities are filled with beauty. And the Y is dedicated to helping people grow. 

Where do kids go when there’s nowhere to go? What do they do when there’s nothing to do? Kids will be kids, and idle hands will get to work one way or another. But if we give kids a place to go where they can be safe, where they can be curious, where they can be kids, then they’re capable of amazing things. The Y is that place.
Client: The Y
President, Chief Executive Officer: Kevin Washington
Executive Vice President, Chief Strategy/Advancement Officer: Kate Coleman
Vice President, Marketing Communications: Donna Bembenek:
Senior Director External Relations: Ryu Mizuno
Campaign: "For a Better Us"
Titles: "Places"
"Idle Hands"
Launch Date: 1/25/2015
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Directors: Casey Rand, Karen Land Short
Copywriter: Lincoln Boehm
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Producer: Jennifer McKenzie
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Strategy Director: Elaine Purcell
Group Communications Strategy Director: Duncan Owen
Senior Data Strategist: Eric Raicovich
Group Account Director: Matt Ahumada
Account Director: Amanda Chandler
Account Manager: Sara Fletcher
Project Manager: Rayna Lucier
Production Company: Park Pictures
Director: Seb Edwards
Executive Producers: Mary Ann Marino, Jackie Kelman Bisbee
Producer: Martha English
Editing: Rock Paper Scissors
Editor: Ted Guard:
Assistant Editor: JK Carrington
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Postproduction: The Mill
Producer: Mile Pullan
Colorist: Fergus McCall
Flame Artist: Kieran Hanrahan:
Music: Minibal
Benjamin Balcom
Sound: Hear City
Audio Engineer: Keith Reynaud