lunedì 15 febbraio 2016
Digital idea of the day. United Colors of Benetton - Face of the City (Sub. English)
These models are not real. They are a combination of all the ethnicities that live in today’s cities, from Milan to New York, London to Tokyo, Berlin to Paris.
For the “Face of the City” campaign, United Colors of Benetton took photos of a group of women who collectively represented the ethnic and cultural make-up of each city. Each face was then combined using a complex algorithm, capable of equally integrating all groups in a way that each ethnicity is proportionally represented via skin color, eyes and nose structure, type and color of hair and face shape.