Ad of the day. The Y / YMCA - For a better us.

Not everyone is born with the resources to succeed. Many people across the country are made to feel invisible because of environmental circumstance. But the truth is, all people are capable of greatness. All communities are filled with beauty. And the Y is dedicated to helping people grow. 

Where do kids go when there’s nowhere to go? What do they do when there’s nothing to do? Kids will be kids, and idle hands will get to work one way or another. But if we give kids a place to go where they can be safe, where they can be curious, where they can be kids, then they’re capable of amazing things. The Y is that place.

Client: The Y
President, Chief Executive Officer: Kevin Washington
Executive Vice President, Chief Strategy/Advancement Officer: Kate Coleman
Vice President, Marketing Communications: Donna Bembenek:
Senior Director External Relations: Ryu Mizuno

Campaign: "For a Better Us"
Titles: "Places"
"Idle Hands"
Launch Date: 1/25/2015

Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Directors: Casey Rand, Karen Land Short
Copywriter: Lincoln Boehm
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Producer: Jennifer McKenzie
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Strategy Director: Elaine Purcell
Group Communications Strategy Director: Duncan Owen
Senior Data Strategist: Eric Raicovich
Group Account Director: Matt Ahumada
Account Director: Amanda Chandler
Account Manager: Sara Fletcher
Project Manager: Rayna Lucier

Production Company: Park Pictures
Director: Seb Edwards
Executive Producers: Mary Ann Marino, Jackie Kelman Bisbee
Producer: Martha English

Editing: Rock Paper Scissors
Editor: Ted Guard:
Assistant Editor: JK Carrington
Executive Producer: Eve Kornblum
Producer: Lisa Barnable

Postproduction: The Mill
Producer: Mile Pullan
Colorist: Fergus McCall
Flame Artist: Kieran Hanrahan:

Music: Minibal
Benjamin Balcom

Sound: Hear City
Audio Engineer: Keith Reynaud