Digital stuff of the day. #HuntTheHacker Mattessons Fridge Raiders launches the Snacker Hacker

There's a clear digital skills gap in the UK and Fridge Raiders is here to tackle that!

Keeping children engaged while teaching them to code can be challenging but we've solved this issue by creating the Snacker Hacker, an online game challenging children to complete coding-based challenges. Through a series a hacks by an anonymous hacker CTR_LL on six high profile YouTube celebrities, fans tried to catch him through a series of problem solving games… without realising that every challenge completed resulted in gaining a level one coding qualification. Teaching kids to code is invaluable for UK business and we need to do so in a fun way!

For more information and to check out the Snacker Hacker game, visit https://mattessons.co.uk/hunt-the-hacker #HuntTheHacker

Idea of the day. Grandparents - DirecTV

Grandparents from Grey Latam on Vimeo.
more info here

Social media stuff#3. Become our next designer! #MYNEOLABEL

Ever wanted to become a fashion designer? For our next collection, we are asking YOU to help us design it, all on Snapchat! Each week we will release one outfit and a pair of shoes to design, so you have more chances to win.

The steps are easy:
Add us on Snapchat at adidasneo or snapchat.com/add/adidasneo to get started!

The winners will be sent to the adidas headquarters in Germany for an unforgettable experience with our in-house designers, and after this, you will be sent YOUR design to wear and show off to the world.

Check out http://adidas.com/myneolabel for more details including the terms & conditions.

Social media stuff of the day#2. Netflix's Narcos "Episode Leak" Case Study

Social media stuff of the day. Salvation Army - Facebook 360 Video

watch the link of the native post here

Salvation Army - Facebook 360 Video from Grey Canada on Vimeo.

The Salvation Army and GREY Canada have launched a new holiday campaign to drive donations and bring awareness to the issue of hidden poverty just ahead of the holiday season. “Poverty Isn’t Always Easy to See. Especially During the Holidays” is an initiative aimed at showing that poverty exists not just on the streets, but also inside the homes of their fellow Canadians.

The centrepiece of the multi-channel campaign uses Facebook’s new 360-image feature to show seemingly happy families posing for their holiday photos. It’s not until the user explores the rest of the image, via the 360 functionality, that the true plight of these families is revealed.

Bullshit of the day. BURGER KING - CHRISTMAS JUMPER

Visit rad.co/burgerking to get the Christmas Jumper reinvented by BURGER KING® and Rad.
Client: Burger King
Agency: Buzzman
Marketing Director: Béatrice Roux
Marketing Account Managers: Bérénice Charles, Carole Rousseau, Marine Dupas
Head of PR & Communication: Amélie Juillet
Communication & PR Manager: Calypso Asline
CEO and Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriter: Antoine Moittié
Artistic Director: Stéphane List
Artistic Director Assistant: Hadrien Brice
Account Managers: Pierre Guengant, Loïc Coelho, Clemence Gateau, Antoine Boizeau
Social Media Managers: Julien Scaglione, Loris Bernardini, Ronan Boussicaud
Digital Production Managers: François Phan, Christelle Perreira
Production/Art Buying: Vanessa Barbel, Emilie Lepot,
Art Buying: Assya Mediouni
TV producer: Benoit Crouet
Head of Print Production: Dee Perryman
Photograph: Jérémy Bouchet
Film Production: Sleepless Production
Director: Pierre-Maxime Mory
Music & Sound Design: The
Music: CDM music
Jumpers Conception & Production: RAD

Outdoor of the day. Lifebuoy - Bacteriads - The Electric Factory

Advertising Agency: The Electric Factory, Uruguay Executive Creative Director: Juan Ciapessoni Creative Directors: Federico Cibils, Gustavo Etchandy Art Director: Javier Gómez Executive Producer: Gabriela Roselli Production Company: The Electric Factory Director: Piter Moreira Executive Producer: Federico Masini Producers: María Noel Machado, Rosario Strauch

Digital stuff of the day. "1600" - A Year at the White House

via whitehouse.gov

Smart ad of the day. Evan - Sandy Hook Promise

Client: Sandy Hook Promise
Spot: "Evan"

Agency: BBDO New York
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Peter Alsante, Creative Director
Bryan Stokely, Copywriter
Martins Zelcs, Art Director
Julian Katz, Group Executive Producer
Lindsey Cash, Account Director
Sean Stogner, Communications Planning Director
Michael Schonfeld, Communications Planning Associate

Client: Sandy Hook Promise
Nicole Hockley, Founder & Managing Director
Tim Makris, Founder & Managing Director

Production Company: Smuggler
Henry-Alex Rubin, Director
Patrick Milling Smith, Partner
Brian Carmody, Partner
Drew Santarsiero, Executive Producer
Andrew Colon, Chief Operating Officer
Leah Allina, Producer
Ken Seng, Director of Photography

Post Production: NO6
Editor: Jason Macdonald
Additional Editor: Nick Schneider
Executive Producer: Corina Dennison
Post Producer: Malia Rose
Flame Artist: Ed Skupeen
Flame Assist: Mark Reyes
Colorist: Stuart Wheeler

Audio Post: Heard City
Mixer: Stefano Campello
Mixer: Evan Mangiamele
Audio Executive Producer: Sasha Awn

Music Supervision and Clearance by Beta Petrol

Song: "Johnny Met June"
Written and Performed by Shelby Lynne
Courtesy Capitol Records, Inc. and Kobalt Music Publishing America, Inc. 

Christmas ad of the day. Do You See What I See? | Santa & Meijer

Client: Meijer
Agency: The Distillery Project
Director: Jamie Rafn, Smuggler Films