martedì 27 marzo 2018
China is the biggest car market in the world. But the most exciting thing about this market isn't that people are buying a lot of cars — it's how people are buying them. Alibaba Group partnered with Ford Motor to launch this “Super Test-Drive Center” in China to rev up the car-shopping experience for consumers.
Nike: Reactland from Ads of the World on Vimeo.
Advertising Agency: Wieden + Kennedy, Shanghai, China Executive Creative Directors: Ian Toombs, Vivian Yong Creative Directors: Okan Usta, Hesky Lu Art Director: Josh King Copywriter: Aier Xu Head of Integrated Production: Sanne Drogtrop Creative Technologist: Rhys Turner Interactive Producer: Xiong Xiong Producer: Fang Yuan Tech Developer: June Xie Senior Planner: Leon Lin Planner: Carina Huang Business Director: Dino Xu Senior Account Manager: Qinna Ye Senior Account Executive: Xueer Ren Head of Project Management: Nicole Bee Business Affairs: Jessica Deng, Kathy Zhan Head of Designers: Fish Ho Designer: Helen Yu PR Manager: Evelyn Hsu