sabato 25 marzo 2017

Selection of the day. The Scania Clock / Ikea Retail Therapy / Why can't girls code? / Down Syndrome Answers

The Scania Clock – The Challenge of Time

Advertising Agency: TBWA, Stockholm, Sweden Executive Creative Directors: Kalle Widgren, Kalle Widgren Executive Client Director: Robert Schelin Creatives: Alexander Fredlund, André Persson, Lina Franzon, Stephanie Moradi Producer: Anna Bergström Account Manager: Annika Molnár Planner: Håkan Engler Graphic Designer: Christian Styffe Additional Credits: B-reel Director: Patrik Gyllström


IKEA RETAIL THERAPY from Ourwork on Vimeo.

Advertising Agency: Åkestam Holst, Stockholm, Sweden

Why can't girls code? GirlsWhoCode

Girls Who Code: Deborah Singer, Trina DasGupta
Agency: McCann, Creative: Priti Kapur, Susan Young
Production Company: Tool of North America, Director: J.J. Adler
Post production: Spot Welders, Editor: Kevin Zimmerman
Color: Company 3/Method
Graphics: Craft
Music: JSM
Mix: Heard City

"Down Syndrome Answers"

Advertising Agency: FCB, Toronto, Canada Chief Executive Officer: Tyler Turnbull Chief Creative Officers: Jon Flannery, Jeff Hilts, Nancy Crimi-Lamanna Art Director: Simon Tuplin Copywriter: Pete Gardiner Producer: Judy Hamilton Editor: David Rodriguez Group Account Director: Anabella Mandel Account Manager: Joline Christiani Senior Strategist: Eryn LeMesurier Digital Strategist: Shelagh Hartford Director: Elias Campbell Director of Photography: Stephen McLouglin Casting: Shasta Lutz / Jigsaw Casting

mercoledì 22 marzo 2017

Nice ad of the day. #NotSpecialNeeds | NOT SPECIAL NEEDS | March 21 – World Down Syndrome Day

Ask yourself: what “special needs” does a person with Down syndrome really have? Check out to discover a new perspective.



Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: David Green
Art Director: Jen Wang
Director of Integrated Production Operations: Tim Ayers
Senior Integrated Producer: Jakub Popadiuk
Lead AD Tech Developer: Scott Jones
Interactive Developer: Dara Mao
Art Director: Jen Wang
Group Account Director: Kathryn Harvey
Account Director: Jakub Popadiuk, Shari Letterman
Chief Production Officer: Lisa Bifulco
Agency Producer: Chris Muldoon
Agency Editor: Marc Legana
Production Company: Hungryman Productions
Director: Wayne McClammy
Executive Producer/Managing Partner: Kevin Byrne
Puppet and Puppeteering: Legacy Effects
Editorial Company: Rock Paper Scissors
EP: Rana Martin and Eve Kornblum
Editor: Christjan Jordan
AE: Pieter Viljoen
Producer: Dani DuHadway
Color: Billy Hobson
VFX: Paul O’Shea, Miles Essmiller, Phil Man
Puppet and Puppeteering: Legacy Effects
Music Producer: Rachel Rauch
Music, Mix and Sound Design by: Record & Mix: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Senior Producer: Kate Vadnais
Mixer/Sound Designer: Rommel Molina
Mix Assistant: Vivi Rojas

martedì 21 marzo 2017

Trailer of the day. Into The Current

Jared Young’s daring first novel asks: what would you do if you could relive any moment of your life?
Buy now:
Read the first chapter:

“A terrific read.”
— Publisher’s Weekly

“Keeps you guessing, right to the end.”
— Ottawa Citizen

“Fast-paced, funny, philosophical, international, unforgettable."
— Todd Babiak, author of Come Barbarians

“A vertiginous, disorienting thrill ride.”
— Hal Niedzviecki, author of The Archaeologists


Daniel Solomon is not having a good day. Somewhere in the stratosphere between Bangkok and Tokyo, the jetliner on which he’s travelling breaks apart, ejecting Daniel and his fellow passengers into the sky.

Strapped into his seat thousands of feet above the merciless Earth, time suddenly stops, the wreckage of the plane freezes in place, and Daniel discovers what it means to have your life flash before your eyes. Transporting himself into the past and re-experiencing his memories in real time — but helpless to change the present — he plunges into the detritus of his all-but- concluded life.

In this unforgettable debut, Jared Young explores the twists and turns of great sex and bad decisions, chance and grand design, and how the moments that define us aren’t always the ones we expect.

Twitter: @goose_lane


Created by Chris Moberg

Creative Director: Jared Young
Art Director: Chris Moberg
VFX / 3D / Animation: Chris Moberg
Title Animation / VFX: Jamie Muntean
Logo Animation / Design: Brendan Wilson
Sound Design / Final Mix: Jeff Moberg

Special Thanks: Jamie Muntean, Brendan Wilson, Gaëlle Seguillon, Casey Tourangeau, Melani Hartley, Craig Lobban, Alex Roberts, William Tong.

"Wanderlust" courtesy of SILKKEN.

PR idea of the day. Coke - Your Jersey Your Flag


FP7 Cairo

lunedì 20 marzo 2017

Digital stuff of the day. IKEA “PAX it!”

IKEA "PAX it!" from Grabarz & Partner on Vimeo.
PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.
Grabarz & PartnersHamburg

Mobile stuff of the day. #UberEscape - Transavia

In order to prove the accessibility of travel, Transavia airlines teamed up with Uber to create Uber Escape :
An innovative service that takes you instantly on Holiday, from wherever you are.

Getting away has never been so easy.


Chief Creative Officer: Xavier Beauregard
Art Director: Aurélien Bigot
Copy Writer: Benjamin Le Coz
TV prod: Ingrid Vasseur

Directors: THE CABS

SOUNDS: HRCLS (Hercules)


Nice ad of the day. HORNBACH - Regret nothing. About the grandeur in failure.

Client: Hornbach
Spot: “Regret nothing”
Press (international): TV, print, out-of-home, radio, POS, digital (website, video, display, radio, social media)
Time frame: on air on TV and the web in Germany from 17 March
Countries: Germany, Austria, Switzerland, the Netherlands, Luxembourg, Sweden, the Czech Republic, Slovakia, Romania
Agency: Heimat, Berlin
Production: Czar, Berlin
Director: Andreas Nilsson