By Xie Chenglin, che ha vinto il premio come miglior corto della Central Academy of Fine Arts di Pechino via medium.com
sabato 16 maggio 2015
Animation of the day. 謝承霖 《低头人生》 Life Smartphone
By Xie Chenglin, che ha vinto il premio come miglior corto della Central Academy of Fine Arts di Pechino via medium.com
venerdì 15 maggio 2015
Self promotion of the day. MyFordTennis.it + PES for Ford #MyFordTennis @forditalia
Explore the Foro Italico as you’ve never done before. Go on www.Myfordtennis.it and live the Internazionali
BNL d’Italia with Ford.
Agency: The Blue Hive Rome
Managing Director: Sergio Baratelli
Client Service Director: Andrea Manfredonia
Creative Director: Federico Russo
Digital Supervisor: Alessandro Izzillo
Art Director: Federica Russo
Copywriter: Giorgia Spina
Social Media Marketing Manager: Danielantonio Di Palma
Social Media Manager: Simona Vargas
Account Director: Carla Marciano
Account Supervisor: Giulia Napolitano
Digital Business Director: Chiara Di Loreto
Media Client Services Leader: Luigi Sorrentino
Digital Media Supervisor: Enrico D'Agata
IT Manager – Data Administrator and Analyst: Massimiliano Pacilio
Account & PR Manager: Lanfranco Sbardella
Head of Production – Tv, Radio, Digital: Mara Bruschetti
Art-buyer/Tv Production: Antonella Passacantilli
Production Manager: Massimo Candidi
Art Designer: Antonello De Simone
Google Maps Business
View Trusted Agency: Identity
Animation:
Written by The Blue Hive
Directed by PES
"PES is the creator of some of the most widely viewed stop-motion films of all-time including Roof Sex, KaBoom!, Game Over, Human Skateboard, Western Spaghetti, and Fresh Guacamole. His uncanny knack for transforming familiar objects through stop-motion animation has earned him global recognition and dozens of honors, including an Academy Award nomination for Fresh Guacamole in 2013."
Social ad of the day. The Violent Coasters.
via designtaxi.com
Japan is one of the safest countries in the world, but behind closed doors Japanese women are becoming increasingly vulnerable. Excessive alcohol consumption is fueling a rapid rise in domestic violence. To address the issue, Yaocho, a bar chain in Tokyo, started a socially conscious campaign encouraging responsible drinking. We designed a series of traditional coasters using portraits of typical Japanese women. The coasters were printed with a thermochemical ink technology that would shock patrons into drinking responsibly. Whenever a glass was placed on the coaster, the coldness of the glass would make the ink react, revealing cuts and bruises on the woman’s face. Every time drinkers raised their glasses they were confronted with a shocking image, completed by the line: Don’t let excessive drinking end in domestic violence. In this campaign each downing of a glass metaphorically demonstrated a woman being hit in the face.
Japan is one of the safest countries in the world, but behind closed doors Japanese women are becoming increasingly vulnerable. Excessive alcohol consumption is fueling a rapid rise in domestic violence. To address the issue, Yaocho, a bar chain in Tokyo, started a socially conscious campaign encouraging responsible drinking. We designed a series of traditional coasters using portraits of typical Japanese women. The coasters were printed with a thermochemical ink technology that would shock patrons into drinking responsibly. Whenever a glass was placed on the coaster, the coldness of the glass would make the ink react, revealing cuts and bruises on the woman’s face. Every time drinkers raised their glasses they were confronted with a shocking image, completed by the line: Don’t let excessive drinking end in domestic violence. In this campaign each downing of a glass metaphorically demonstrated a woman being hit in the face.
giovedì 14 maggio 2015
Automotive ad of the day. Gifony | Toyota
Mix and layer the sights and sounds of the Toyota production process to create your #GifonyRemix. Get started at Gifony.com
SUBSCRIBE: http://bit.ly/ToyotaSubscribe
About Toyota:
We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles.
Connect with Toyota USA online:
Visit the Toyota WEBSITE: http://bit.ly/ToyotaSite
Like Toyota on FACEBOOK: http://bit.ly/ToyotaUSAFB
Follow Toyota on TWITTER: http://bit.ly/ToyotaTwitter
Follow Toyota on INSTAGRAM: http://bit.ly/ToyotaInsta
+1 Toyota on GOOGLE+: http://bit.ly/ToyotaUSAGplus
Gifony | Toyota
http://www.youtube.com/user/ToyotaUSA
via http://www.toyota.com/gifony/
mercoledì 13 maggio 2015
Idea of the day. JCDecaux - Personal Billboards
Every year JC Decaux the largest outdoor advertising corporation in the world, gives presentations to inform clients about the possibilities of outdoor advertising. This year, they focused on the fact that even in these modern times, outdoor is still a very effective medium.
But each time, they struggle with the same issue: Belgium’s leading marketing directors never have the time to attend our presentations. So JCDecaux asked BBDO Belgium to find a (more) effective way to convince them by introducing: “personal billboards”.
Without asking their permission, JCDecaux put a photo of every marketing director each on a single billboard along with their name and an e-mail address of JCDecaux.
Then they waited for a reaction, so the marketing directors could tell for themselves how effective outdoor still is. They reacted exactly how we wanted: confused, shocked and a little annoyed that people kept contacting them to know what the purpose was.
JCDecaux responded with an e-mail apologizing for any inconvenience: “We just wanted you to experience the effectiveness of outdoor advertising, As you said it yourself, you got so many reactions from only one single billboard. Just imagine what our entire network could do for your brand.”
After, they could to sign up for the presentation… And why wouldn’t they free up some of their time now? After all, they experienced the effectiveness of outdoor for themselves.
So every single one of them booked a presentation, and JCDecaux reached a response of 100%. Talk about effectiveness.
Client: JCDecaux
Advertiser Supervisor: Veerle Colin
Agency: BBDO Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Creative Team: Toon Vanpoucke, Morgane Choppinet
Account Supervisor: Isabel Peeters
Account Manager: Marleen Depreter
Future ad of the day. Humans on Channel 4 - Persona Synthetics TV Commercial: The New Generation
Closer to humans than ever before.
Experience the new generation Synthetic Human: http://www.personasynthetics.com/
Facebook: http://www.facebook.com/PersonaSynthe...
Twitter: http://www.twitter.com/PersonaSynth
#Humans
via creativereview.co.uk
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