venerdì 27 aprile 2012

Interactive ad of the week. QUECHUA EXPERIMENT | THE COVER MOTION.

giovedì 26 aprile 2012

Digital trick of the week. Nike Free Face uses Beyond Reality Face.


Nike Japan launched its campaign "Nike Free Face" using Beyond Reality Face in April 2012. It demonstrated the unrivaled flexibility of the new Free footwear. You could bend, twist and contrort its trademark sole using the power of your face.

Propaganda of the week. Slow Jam The News with Barack Obama: Late Night with Jimmy Fallon.


When Jimmy talks to the UNC audience about student loans, he decides a slow jam with President Obama and The Roots is appropriate.

Digital idea of the week. Dove - The Ad Makeover.


Replace bad ads with feel-good messages. Click to create one with the Ad Makeover by Dove. Find out more -http://theadmakeover.dove.com/themakeover


Via businessinsider.com

Idea of the week. Terra: Poo WiFi.

"When people throw away their bags of poop in a special box in the park, it calculates the weight and Terra gives everyone free minutes of WiFi in the park" Via creativity-online.com



Agency:
DDB Mexico
CCO:
Walter Aregger
Client:
Terra
CCO:
Hernan Ibarra
Art Direction:
Victor Figueroa
Art Direction:
Sergio Ramirez
Agency Producer:
Marcelo Genel
Prod. Co.:
The Maestros
Director:
Rodrigo Valdes
DOP:
Kenji Katori
Second Unit Director:
Sergio Granados
Producer:
Carlos Gonzalez

martedì 24 aprile 2012

Short of the week. SubWars By Sean Soong.



"An old man on the subway,but nobody can Offer one 's seat to him……At the same time,the old man ……
I want talk about some problems in society,and Morality. ahaha ~just a Tribute for .Thanks Animetaste.net(animetaste.net)!"
director :SeanSoong(seansoong.diandian.com)
Original music: 〃囍〃[Ayo_Chen](china-wave.cn)

Animation of the week. The Boundaries of Life and Death.



"The Boundaries which divide life from death are at best shadowy and vague. Who shall say where the one ends, and where the other begins?" - Edgar Allan Poe
The shortfilm, based on Edgar Allan Poes quotation, is the result of my work in the 5th semester at the Anhalt University of Applied Science. It was a solo project and the conceptional work, the creation and the implementation of the animation took about three months.

3D mapping of the week. Volvo Concept You.


Alex Mamontov

lunedì 23 aprile 2012

Campaign of the week. Old Spice "Believe in Your Smellf"

I can do anything



Never again



Sand Car

Client: Old Spice
Project Name: "Believe in Your Smellf"
Client Contact: Rishi Dhingra, Michael Sabbia, Dan Jackson

WIEDEN + KENNEDY, PORTLAND, ORE.
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Producer: Jeff Selis
Account Team: Michael Dalton, Diana Gonzalez, Yaya Zhang
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz

PRODUCTION
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura

EDITING
Editing Company: Arcade Edit
Editor: Geoff Hounsell
Post Producer: Ali Reed

VISUAL EFFECTS
VFX Company: The Mission Studio
VFX Supervisor: Rob Trent
VFX Producer: Diana Cheng

MUSIC AND SOUND DESIGN
Music+Sound Company: Tonefarmer
Producer: Tiffany Senft

MIXING
Mixing Company: Lime
Mixer: Joel Waters
Producer: Jessica Locke

—PRINT AND OOH
Client: Old Spice
Project Name: "Believe in Your Smellf"
Client Contact: Rishi Dhingra, Michael Sabbia, Dan Jackson

W+K, PORTLAND
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Jason Kreher
Art Director: Max Stinson
Typographer: Matthew Carroll
Account Team: Michael Dalton, Diana Gonzalez, Yaya Zhang
Project Manager: Jane Monaghan
Art Buyer: Kimberly Wilder
Photographer: Clive Stewart
Executive Creative Directors: Mark Fitzloff, Susan Hoffman

RETOUCHING
Agency: W+K
Re-touchers: Frazer Goodbody, Amy Corcoran, Greg Radich, Saskia Thomson

—INTERACTIVE
Client: Old Spice
Project Name: "Believe in Your Smellf"
Client Contact: Rishi Dhingra, Michael Sabbia, Dan Jackson

W+K, PORTLAND
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Producer: Andrea Nelson
Account Team: Yaya Zhang
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Developer: By Hook LLC
Digital Designers: Ojai Mitchell, Matthew Carroll
Executive Interactive Producer: Pierre Wendling
Art Buying: Heather Smith-Harvey
Photographer: Swanson Studios

DEVELOPMENT PARTNER
Development Partner Company: By Hook LLC