giovedì 18 maggio 2017

Ad of the day. Pandora - Sounds Like You. By Michel Gondry.

Take a journey through some of music's most iconic album covers with Michel Gondry and Pandora. Start your free trial of Pandora Premium now and see how your Pandora #SoundsLikeYou

Nice idea of the day. The day Shazam forgot case study

The day Shazam forgot case study from Tristan Lenczner on Vimeo.
To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face.

Self-skipping pre-roll ad of the day. Barclays.


The Martin Agency

martedì 16 maggio 2017


They are powerful. They are unique. They are beautiful. They are Plumrs. Each and every one. Because Liquid-Plumr doesn’t just destroy the toughest clogs, it empowers people everywhere to be their own Plumr. No matter who you are or where you’re from. So celebrate plumbers. Celebrate plumbers’ cracks. Show your crack with pride, because it’s a beautiful thing. And remember, with Liquid-Plumr, There’s A Plumr In All Of Us.
Client – Liquid-Plumr
VP, Marketing: Chris Hyder
Director of Marketing: Sacha Connor
Associate Brand Director: Tiffany Leung
Associate Marketing Manager: Emily Thompson
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans
Agency – FCB Chicago
Chief Creative Officer: Liz Taylor
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
Sr. Art Director: Nick Howard
Sr. Copywriter: Nick Stoner
Director of Integrated Production, SVP: Will St. Clair
Producer: Paul Ripa
Executive Producer, Director of Music: Stump Mahoney
Music Negotiator: Liz Howell
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
SVP, Group Management Director: Sue Redington
Account Director: Diana El-Chantaf
Account Executive: Angelica Heng
Production – Lord + Thomas
Director: Ben Flaherty Lord + Thomas
Executive Producer: Katie Roach Lord + Thomas
Production Service Company – Duck Pond
Executive Producer: Joshua Greenberg
Director of Photography: Lyle Vincent
Editorial – Whitehouse
Editor: Brian Gannon
Assistant Editor: Ashley McGinn
Producer: JoJo Scheerer
Executive Producer: Kristin Angeletti
Visual Effects / Color – Carbon
Producer: Casey Swircz
Colorist: Maria Carretero
Motion Graphics: Jake Mathew
Finish: Paul Rosckes
Audio – Another Country
Sound Designer and Mixer: Erik Widmark
Audio Assistant: Logan Vines
Producer: Louise Rider

lunedì 15 maggio 2017

Idea of the day. The Refugee Nation - Case Study

The Refugee Nation - Case Study from Belén Márquez on Vimeo.

What to do when the status of a refugee is forced on you and you have no where to go? For the people no one wanted, the feared unfamiliar crowds with the muffled voices, we created a nation to stand for them, and first on the agenda of the inception of a nation is its statehood symbols. Thus a flag and an anthem came to being, advocating ever since for the inclusion of every refugee in the world, starting with the Refugee Olympic Team.

MONOPRIX - Label of Love

Client: Monoprix
Agency: Rosapark
Co-founder in charge of strategy: Jean-Patrick Chiquiar
Co-founders in charge of creation: Gilles Fichteberg and Jean-François Sacco
General Director – Strategic Planning: Sacha Lacroix
Associate Director: Quentin Labat
Copywriter: Louise Mussot
Art Director: Cerise Leclerc
Senior Strategy Planner: Alexandre Ribichesu
Digital/Film team
Account Director: Bérangère Puch
Account Manager: Marine Dachary
TV Producer: Adélaïde Samani
Store Activation team
Account Director: Lucile Wissocq
Account Manager: Quentin Barbaray
Art Buyer: Louise Bertin
Print Production: Justine Dudognon
Social/CRM team
Client Director: Jeanne Neuschwander
Social media manager: Clémentine Roux
CRM Manager: Marie Abadie
Copywriter: Yara Dalens
Art Director: Bénédicte Morin
Production film
Directors: Thirty Two
Production House: Insurrection
Post-production: Mathematic
Sound production: Schmooze


Agency: AlmapBBDO
Client: Getty Images
Partner/ CCO: Luiz Sanches
Executive Creative Direction: Bruno Prosperi
Creative Direction: Andre Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriter: Daniel Oksenberg, Rodrigo Resende
Art Director: Renato Butori, Hauck Araujo
Interface Design: Ingrid Bugarin
Audio: Getty Images
Audio Production: Punch Audio
Digital Production Company: Slickland
Illustration: Black Madre Atelier
Production house: Bossa Nova Animation
Agency producer: Vera Jacinto, Diego Villas Bôas and Léo Damasceno
Art Buyer: Teresa Setti e Stephanie Biekarck
Project Manager: Mayra Otsuka
Technology Director: Eduardo Bruschi
UX Designer: Caroline Kayatt
Planning: Cintia Gonçalves
Accounts: Ana Clara Grana, Beatriz Almonacid, Nathalia Chaves and Beatriz Sztamfater
Media: Luis Flavio Padilha, Cassiano Oliva and Natalia Furtado
Client Supervisors: Gene Foca, Paige McCrensky, Jennifer Ferguson, Kjelti Kellough, Elvira Cameriere and Natália Moraes

Idea of the day. CANAL+ AiMEN

BETC Paris