sabato 10 gennaio 2015

Ad of the day. adidas Originals | #OriginalSuperstar


Agency: Johannes Leonardo

Director: Karim Huu Do

Prod: Caviar

When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.

Find us online at..

http://www.adidas.com/originalsuperstar

and..

Instagram: http://www.instagram.com/adidasoriginals
Facebook: http://www.facebook.com/adidasoriginals
Twitter: http://www.twitter.com/adidasoriginals
Tumblr: http://adidasoriginals.tumblr.com
Youtube: http://www.youtube.com/adidasoriginals




Via johannesleonardo.com

SUPERSTAR IS NOT WHAT YOU THINK IT IS . TO RE-LAUNCH THE ICONIC ADIDAS SUPERSTAR SHOE AND RE-ESTABLISH ITS CULTURAL RELEVANCE, WE DARED TO QUESTION WHAT IT MEANS TO BE A SUPERSTAR IN TODAY’S WORLD.

Launched in 1969, the Superstar lives at the heart of the adidas Originals brand and was once renowned for its place in rebellious street culture. In 2015, the shoe needed to reassert its dominance with a fresh voice and a new conversation to form a connection with a new generation. One with different values and aspirations from the era when it was first introduced. Popular culture has completely redefined the notions of self-expression, originality, and creativity. We live in a fame-obsessed society where people are motivated to action based on the notoriety that might result We began by questioning the very thing the world is chasing, fueling a conversation about validation-seeking behavior and celebrity worshipping - suggesting that true superstars only have an audience of one. Because only by stripping away, can superstar be built back up with its true, original meaning and inspire a new era of creators who have the courage to create from deep within, following nothing but their instincts. No validation, no applause, no likes needed. The campaign launched with a 90 second film featuring globally recognized superstars David Beckham, Pharrell Williams, Rita Ora and Damian Lillard, each questioning the current notion of superstar and challenging its place in society. The work debuted with takeovers in cities throughout the globe and will continue to rollout across all media in 50+ markets. adidas Originals aims to bring creative courage back to its democratic roots and empower a generation who hungers for it by encouraging a debate online under the hashtag #OriginalSuperstar Welcome to the new era of the original Superstar.

venerdì 9 gennaio 2015

PSA of the day. Have you seen Alex’s willy? Be Share Aware – NSPCC


Be Share Aware. We tell our children it’s good to share – but online it’s different. In fact sometimes it can be dangerous. That’s why we’re asking parents to be Share Aware – and keep children safe online. Find out more here: http://bit.ly/1tPXBVj
Leo Burnett Change
via brandrepublic.com

Viral of the day. Chain Reaction | Pepsi Max | #LiveForNow


Thousands of mousetraps and ping pong balls create a spectacular chain reaction to make sure 2014 goes out with a bang. Happy new year from Pepsi Max.

Chain Reaction was brought to life by film-makers HarrimanSteel.

To witness more feats, subscribe to the Pepsi Max channel www.youtube.com/pepsimax

Follow us on Twitter @PepsiMaxUK

Pepsi Max. Maximum taste, no sugar.


via amvbbdo.com:
"Ahead of the 2014 New Year’s Eve celebrations, Pepsi Max helps its fans get in the party mood with a vibrant video that brings to life the sentiment of the social season.

Instead of the traditional fireworks, Pepsi Max created its own explosion of colour using 2,014 mousetraps and 2,015 Ping-Pong balls to set off a spectacular and mesmerising chain reaction. 

The bold project, which took three months to plan, was eventually captured in a single take that lasted just 15 seconds in real time."

Automotive ad of the day. You Make Us Make Better Cars - New TV Advert - Kia Motors UK


Kia Motors UK new TV advert - You Make Us Make Better Cars

Find out more at http://www.kia.co.uk 

We’re inspired by what people really want from a car. 
From how they look, how they drive, how comfy they feel inside,
to what lovely little gadgets they have.

Discover the complete Kia range at http://www.kia.co.uk


Creative Agency Innocean
Creative Director Dominic Sweeney / John Crozier
Account Team Mike Smith / Isabel Benavides / Tim Manners / Fiona McGinley
Planner Michael Herbert
TV Producer Alister Campbell / Emma Smalley @ The Virtual TV Department
Film Production Bare Films
Director Joanna Bailey
Producer Sue Caldwell
Production Ass'nt Inga Fabian
Executive Producer Helen Hadfield
Photography Ben Smithard
Production Manager Chris Goulder / Rosie Pike
Editor Melanie Anne Oliver @ Speade                        



giovedì 8 gennaio 2015

XXX ad of the day. Make love for less! / eis.de TV Spot "love cuts" / extended version


Client: Eis.de
Campaign Title: Make love for less!
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Executive Creative Directors: Dörte Spengler-Ahrens, Deneke von Weltzien
Creative Directors: Florentin Hock, Reza Ramezani
Copywriter: Eduard Hörner
Art Directors: Annika Bassmann, Nadine Nolepa
Account: Stephan Giest, Oliver Kielinski, Niels Böse, Julia Zierbeck
FFF: Lisa Kriszun
Director: Daniel Warwick
DoP: Carlo Jelavic
Production Design: Steve Summersgill
Styling: Edyta Kopcio
Production Company: Bigfish
Music Production: Eclectic, London
Agency Website: jvm.com
Media: TV/Online/Social Media
Industry: Retail Services



Funny ad of the day. Captain Risky's Ski Jump Driving (Cinema) - Budget Direct


Captain Risky dives, jumps, soars and ski jumps his way into extreme danger. Budget Direct – we don’t insure Captain Risky to keep prices low.

Find out even more about Captain Risky in this theatrical length ad.

Budget Direct - we don't insure Captain Risky to keep prices low.

Client: Budget Direct
Campaign: Captain Risky
Agency: 303Lowe, Australia
Executive Creative Director: Richard Morgan
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Head of Business Management: Tony Dunseath
Business Director: Sophie O'Sullivan
Head of Strategy: Jon McKie
Agency Producers: Amanda Cain, Sean Ascroft
Director of Marketing & Digital: Jonathan Kerr
General Manager New Customer Acquisition: Paul Duggan
Campaign Manager: Jenni Osborne
Director: Hamish Rothwell
Production Company: GoodOil
Producer: Sam Long
D.O.P: Crighton Bone


PSA of the day#2. Champions Against Bullying: Too Late



ADVERTISER

ADVERTISER: Champions Against Bullying

AGENCY

TEAM MANAGER: Jeremy Gelade, Clara Kim
PRODUCER: Joe Pernice
HEAD OF TV / PRODUCTION: Joe Calabrese
GROUP CREATIVE DIRECTOR: Karyn Pascoe
EXECUTIVE PRODUCER: Andrea Curtin
EXECUTIVE CREATIVE DIRECTOR: Jeff Vinick
COPYWRITER: Austin Hamilton, Brian Alexander
CHIEF CREATIVE OFFICER: Kerry Keenan
ART DIRECTOR: Jessica Giles, Katrina Mustakas
ADVERTISING AGENCY: Deutsch NY

MUSIC AND SOUND

SOUND MIX: Jason Milstein
SOUND ENGINEER: Jeremy Cimino
COMPOSER: Eugene Micofsky
AUDIO POST PRODUCTION: Your Theory Music

OFFLINE

EDITOR: Stephane Dumonceau
EDIT COMPANY: Cosmo Street
EDIT ASSISTANT: Ramon DeSouza, Anne Lai

POST PRODUCTION / VFX

COLOURIST: Gary Tam

PRODUCTION COMPANY

PRODUCER: Joe Pernice
EXECUTIVE PRODUCER: Andrea Curtin
DOP: Tim Wu
DIRECTOR: Bryan Reisberg

Stop motion video of the day. Hello Play NYE promo, from Greg Barth

Hello Play NYE promo from Greg Barth on Vimeo.

Hello Play Making-Of from Greg Barth on Vimeo.

"ALL EFFECTS ARE DONE IN CAMERA USING 3D PRINTS, STOP MOTION... AND 6 Kg OF WHITE CHOCOLATE!

A promotional video created for Hello Play, a Belgian online electronic music platform.
This surreal and retro interpretation of electronic music was driven by a concept to create a beat using instruments that glitch and deform according to the sound they produce, creating a visual landscape that reflects the sonic one."


Anti-advertising stunt of the day. Newcastle presents "Chores" -- (UN)OFFICIAL SNACK CHIP CONTEST SUBMISSION

via adfreak

A certain snack chip brand asked fans to make ads for a shot at free airtime. So Newcastle made a beer ad disguised as a chip ad. Go behind the scenes here: 

Agency: Droga5

Motivational video of the day. Nobody Tells This To Beginners - Ira Glass on Storytelling


"Make 2015 Your Best Year Yet!
(* This video is available to watch in 4K! *)

Thanks for watching. As mentioned in the video, this is a gesture for a quote from Ira Glass. Check out his very inspirational speech:http://youtu.be/BI23U7U2aUY
If you found this video meaningful, please consider subscribing.
Saar.


Facebook: https://www.facebook.com/Creavite"


PSA of the day. What happens when you put a boy in front of a girl and ask him to slap her?


this video has been shot by Fanpage.it
for any content use please feel free to contact
media@fanpage.it

about Fanpage.it: https://www.facebook.com/business/success/fanpage-it
about Ciaopeople Media Group: http://www.ciaopeople.com/

Epic ad of the day. The Joy Of Storage / IKEA The Wonderful Everyday


Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughtonFreddy Mandy
Creatives: Rich TahmesebiPilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC



mercoledì 7 gennaio 2015

Video of the day. Benjamin Millepied: Haut Vol


The Paris Opera Ballet takes flight above the French capital

“One can not come and shoot at Palais Garnier without marveling at the architecture, the atmosphere of this glorious theater from 1875,” says the Paris Opera Ballet’s Benjamin Millepied, of the ecstatic architectural-inspired piece directed by Louis de Caunes, featuring dancers Leonore Baulac and Alistair Madin. “I think Louis de Caunes was inspired by all he had in front of him. The dancing, the spaces, the light.” The historic institution—boasting the oldest resident ballet company in the world—last October named the French native its latest Director of Dance, who recently joined Russian model Natalia Vodianova on stage for her Annie Leibovitz-photographed Vogue cover shoot. 

read more at nowness

Motivational ad of the day. Royal Navy: Made in the Royal Navy - Born in Carslile


Ad Agency WCRS

Déjà vu of the day. McDonald’s: Archenemies vs Coca Cola Rivalidades




Client: McDonald's
Agency: Leo Burnett
Campaign: "A Little More Lovin' Can Change a Lot"
Spot: "Archenemies"
Chief Creative Officer: Susan Credle
Executive Creative Director: John Hansa
Creative Director: Tony Katalinic
Interactive Creative Director:
ACD/Copywriter: Jonathan Fussell
ACD/Art Director: Robin Laurens
Group Executive Producer: Denis Giroux
Senior Producer: Bridget Rose
Account Director: Jennifer Cacioppo
Account Supervisor: Jennifer Klopf
Account Executive: Krystle Wahnschaffe
Planning Director: Sarah Patterson
Strategist: Claudia Steer
Production Company: Buck TV
Buck Executive Creative Director: Ryan Honey
Buck Executive Producer: Maurie Enochson
Buck Sr Producer : Nick Terzich
Buck Coordinators: Kaitlyn Mahoney, Anica Cramer
Buck Creative Director: Josh Harvey
Buck ACD: Jenny Ko
Buck Animation Designer: Ariel Da Costa
Buck Designers: Yuki Yamada, Gunnar Pettersson, XoanaHerrera, Jenny Ko, Kenesha Sneed, Trevor Conrad, Joe Mullen
Buck Animators: Ariel Da Costa, Esteban Esquivo, Tak Hosogane, Nick Petley, Daniel Couthino, Chris Anderson, Moses Journey, Justin Mays, Alex Perry
Music: "Love Is Endless" Performed by MoZella written by Maureen Anne McDonald and Tim Myers
Music Company (editorial, FX, 5 notes): Comma Music
Audio: Another Country, John Binder


Production of the day. The Idea - Virgin Atlantic

Watch the wonderful reel of the director Sam Brown

Creative Agency: Adam&Eve / DDB
Managing Director: Tammy Einav
Director: Sam Brown 
Production Company: Rogue Films


Performance of the day. H OM E OMOR PH ISM_Dome A/V Performance - #homeomorphism

H OM E OMOR PH ISM_Dome A/V Performance from Ouchhh on Vimeo.


H OM E OMOR PH ISM
Dome A/V Performance in New Mexico

Direction&Animation: Ouchhh
Director:Ferdi Alici
Concept Development: Eylul Duranagac, Ferdi Alici, Selay Karasu
Project Manager: Selay Karasu
Lead 3d : Bahadir Dagdelen
A/V Artists: Bahadır Dagdelen, Eylul Duranagac, Ferdi Alici, Selay Karasu
Documentation: Selay Karasu
Sound Design: Ali Can Okan, Hakan Ozkan, Mehmet Unal
Sound Samples: Ryoji Ikeda-Data.Matrix

A homeomorphism, also called a continuous transformation, is an equivalence relation and
one-to-one correspondence between points in two geometric figures or topological spaces
that is continuous in both directions.

Many forms observed in nature can be related to geometry. In accordance with classical geometry,
the shapes that found in nature are consisting of lines and planes, circles and spheres,
triangles and cones. These shapes actually are a powerful abstraction of reality, so we need primitive objects to give a form and understand the complex structure that exists in nature.

Our starting point was topography and primitive object’s pertinent points of overlap. The inspiration
comes from the extreme diversity of New Mexico’s landforms (which is divided into four regions; Great Plains, Rocky Mountains, Colorado Plateau, Basin and Range Province), general changes of topography and homeomorphism.

more details
behance.net/gallery/18559157/H-OM-E-OMOR-PH-ISM

ouchhh.tv

Nice ad of the day. Find Your Amazing - Kuoni Travel


Advertising Agency: Grey, London, UK
Creative Director / Copywriter / Art director: Jonathan Marlow
Agency producer: Marcus Eley
Assistant agency producer: Sophie Paton
Creative producer: Ross Dunstan
Planner: Mike Lean
Account management: Wayne Brown, Clare Campbell, Kate Smart
Media agency: MEC
Media planner: Laura Howes
Production company: Academy Films
Director: Marcus Söderlund
Editor: Dom Leung
Producer: Medb Riordan
Underwater DOP: Eric Borjeson
DOP: Daniel Takacs
Colourist: Paul Harrison
Flame: Steve Murgatroyd
Soundtrack composer: Tom Hodge
Audio post-production: Aaron Reynolds

"Kuoni has released a £3m campaign featuring a synchronised swimmer in an attempt to highlight the company’s premium and luxury credentials and its focus on personalisation.
Filmed in the Maldives during November 2014, Grey London’s advert features synchronised swimmer Lenka Tanner seemingly running on water to an ethereal soundtrack. It features the tagline: “No two holidays are the same – Kuoni, find your amazing”." Read more at luerzersarchive.com

We couldn't wait until Christmas Eve to give you a sneak peek of our brand new TV advert filmed in the Maldives, so here it is!

To find out more about Find Your Amazing, take a look here: http://www.kuoni.co.uk/find-your-amazing

Discover how to #RunOnWater here: https://www.youtube.com/watch?v=ioPPT...


martedì 6 gennaio 2015

Campaign of the day. Outdo you with Nike+ - mcbess

animation by mcbees


2014 was just a warm up. 2015 is the year to outdo you with Nike+. #justdoit

http://gonike.me/ouryear

"In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personalized animated films for the most active Nike+ athletes.


As part of Your Year with Nike+, over 100,000 Nike+ members across Nike+ Running, Nike+ Training Club and NikeFuel will each receive a personalized one-minute film designed by French illustrator-director McBess with content guided by their own Nike+ activity from 2014.
Each film is created using location, weather, activity and individual Nike+ movement data. Meaning a runner from Toronto would receive a completely different film to an NTC user in New York.

“Our Nike+ members accomplished some amazing things in 2014, and we wanted to inspire them to push for new goals and opportunities in 2015 by sharing some of the magic behind their data in an artistic and unexpected way,” said David Schriber, Vice President, North America Brand Marketing at NIKE, Inc." Read more at news.nike.com

Agency: AKQA