martedì 6 gennaio 2015

Campaign of the day. Outdo you with Nike+ - mcbess

animation by mcbees

2014 was just a warm up. 2015 is the year to outdo you with Nike+. #justdoit

"In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personalized animated films for the most active Nike+ athletes.

As part of Your Year with Nike+, over 100,000 Nike+ members across Nike+ Running, Nike+ Training Club and NikeFuel will each receive a personalized one-minute film designed by French illustrator-director McBess with content guided by their own Nike+ activity from 2014.
Each film is created using location, weather, activity and individual Nike+ movement data. Meaning a runner from Toronto would receive a completely different film to an NTC user in New York.

“Our Nike+ members accomplished some amazing things in 2014, and we wanted to inspire them to push for new goals and opportunities in 2015 by sharing some of the magic behind their data in an artistic and unexpected way,” said David Schriber, Vice President, North America Brand Marketing at NIKE, Inc." Read more at

Agency: AKQA