"You don’t have to be a cute animal to show the world how to “Be Together. Not the Same.” But it definitely helps." Agency: Droga5 Editor: Ben Suenaga, Friendshop! Visual Effects Company: The Mill
Creative Agency Leo Burnett (Australia) ECD Jason Williams Senior Creative Garret Fitzgerald / Joe Hill Project Manager Claris Harvey TV Producer Cinnamon Darvall Film Production Good Oil Productions Director Nathan Price (repped by Park Pictures) Executive Producer Juliet Bishop Photography Ginny Loane Production Design Guy Treadgold Editor Jack Hutchings @ The Butchery (Melbourne) VFX Alt VFX
via oldspice.com Nature's Power Revealed in New Old Spice Fresher Collection Marketing Campaign
New integrated marketing campaign helps guys discover the relaxing and masculine advantages of using new Fresher Collection to "Smell As Great as Nature Is." Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine at Grand Central Terminal’s East Vanderbilt Hall – offering amazing prizes in exchange for bountiful nature items.
CINCINNATI--(BUSINESS WIRE)--Harnessing nature's power and the ridiculousness that has become a staple of its iconic marketing campaigns, Old Spice today launched its "Smell As Great As Nature Is" integrated marketing campaign to support the newly introduced, outdoor-inspired Fresher Collection, including new scents Timber, Amber and Citron. The nature-themed television spots – “Nest,” “Log,” “Roar,” “Woods” and “Coconut” – hilariously illustrate the overwhelming freshness and unexpected benefits of the great outdoors through the eyes and noses of guys using Fresher Collection deodorant, body spray, body wash and shampoo.
“When a guy uses our new Fresher Collection, the scent names not only tell him what he’s getting, but have the power to transport him to nature,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “We’ve captured the essence of the Fresher Collection's transformation powers in this campaign, whether it's a bear encounter brought on by the smell of Timber or a relaxing and equally absurd boulder recliner on the beach as a result of using Fiji."
Developed with advertising agency Wieden+Kennedy (Portland), the new Fresher Collection television commercials are currently available on the brand's social media channels on Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpice). All five spots can be seen in rotation on national television starting Sunday, Feb. 8, with airings during NBA All-Star Weekend on TNT, during The Walking Dead on AMC in mid-February, as well as other popular sports, entertainment, humor and men’s interest broadcast and online media outlets. “Nest” (:15) – A majestic hawk descends to her nest amongst the treetops. She opens her mouth to feed her young, with surprising results. "Log" (:15) – Our outdoorsmen is enjoying the surroundings on a giant log when he takes a deep whiff of Fresher Collection Timber deodorant. True nature then reveals itself. "Roar" (:15) – The Fresher Collection outdoorsman has a surreal encounter with one very large Grizzly Bear. "Woods" (:15) – Our hero outdoorsman explores a lush pine forest and discovers nature, thanks to Timber Re-fresh Body Spray. “Coconut" (:15) – On a secluded island beach, the outdoorsman learns that the Fresher Collection truly is Betterer than Nature.
Fresher Collection Nature Exchange Vending Machine Fan Experience
In celebration of the Fresher Collection launch and because Old Spice is always looking for unique and surprising ways to reward its fans, the manliest grooming brand on the planet is bringing an outrageous display of nature to New York’s concrete jungle with the Old Spice Nature Exchange Vending Machine at Grand Central Terminal’s East Vanderbilt Hall. Available from February 12-14, the vending machine will offer Old Spice fans and commuters the opportunity to exchange nature's bounty such as leaves, sticks, acorns and pine cones for outrageous prizes ranging from guitars and telescopes, a bungee jump vacation, and for one intrepid car fanatic, a legendary European sports car decked out in Old Spice red.
Old Spice Fresher Collection
Building on the success of the brand’s popular Fresh Collection and delivering what guys want most – fresh, clean scents with names that are easily recognizable – Old Spice recently introduced three new masculine scents inspired by the freshest ingredients in nature, each with descriptive names and scents that guys know and can place, Timber, Amber and Citron. All five Fresher Collection scents are available in anti-perspirant/deodorant, deodorant, body wash and body spray. Timber and Fiji also are available in shampoo and bar soap. For more information, visit OldSpice.com.
BCD Technology – Old Spice’s Odor Fighting Donuts
The new Fresher Collection lineup of nature-scented anti-perspirant/deodorants feature P&G’s odor fighting donut technology which releases bursts of fresh scent as sweat occurs and also traps any odor that may form. In more scientific terms, the Old Spice BCD technology features a cyclic molecule with a core that is preloaded with fragrance. As a guy sweats, fragrance is pushed out of the core releasing bursts of fresh scent.
Old Spice Nature Scent Study
Researchers have been producing ground-breaking new evidence that even smelling nature scents can have the same calming effect on the body as enjoying the great outdoors in person. These studies inspired Old Spice to partner with Innerscope Research to see if the new nature-inspired scents of the Fresher Collection have the same powerful effects. Similar to the lie detector tests detectives employ or facial coding techniques used by intelligence agencies, Innerscope conducted a battery of tests on 100 males, aged 18 to 34 years old. The researchers were able to compare the emotional response of smelling Fresher Collection scents to those found in nature, as well as to blank and neutral scents. Respondents also rated the Fresher Collection scents in terms of their masculinity and their power to conjure images of nature. Key findings included: Smelling Old Spice Fresher Collection makes you feel as good as smelling nature. Smelling Old Spice Fresher Collection relaxes you as much as smelling nature. The scents of Old Spice Fresher Collection are associated with masculine activities.
Learn more about the Old Spice Fresher Collection, the Fresher Collection’s anti-perspirant technology and the Old Spice Nature Scent Study from thisexclusive video. Additional study details are available, upon request.
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
From the first scan to the first cuddle, every first is significant no matter how small they seem. For both baby and mom, it's a journey full of firsts. And there's nothing more rewarding than experiencing each and every one together. More from Pampers: https://www.youtube.com/watch?v=X1oTs...
Director: Daniel Börjesson Composers: Giorgio Moroder, Patrick Jordan Patrikios, Karen Poole, David Etherington Production Company: A.C.O.X Line Producer: Kristoffer Diös/LA Services Production Designer: Mikael Varhelyi Choreographer: Blake McGrath Stylist: Nicolas Bru Hair: Ian James Make Up: Sage Maitri Post Production & Animation: Parasol Island Creative Producer: Dana Møgeltønder Post Producer: Stefan Schorer Editor: Stefan Ström Art Direction: Sebastian Onufszak Motion Graphics: Matthias Lein, Benjamin Stephan Colorist: Oskar Larsson/Chimney Pot Sweden
Credits via shootonline.com Client Lexus Agency Team One Chris Graves, chief creative officer; Jason Stinsmuehlen, group creative director; John Dohrmann, director of social media/digital content; Quoc Lu, art director; Ben Fong, digital jr. art director; Leah Bohl, sr. producer; Sam Walsh, executive producer. Production Bandito Bros./Damon Productions Tim Damon, director/DP; Kendra Wester, producer. Remote control stunts DRIFT44 Editorial TOM (Team One Multimedia) Bryan Cook, editor; Megan Ubovich, editorial post producer.Finishing/VFX Arsenal FX Matt Motal, finishing/lead Flame; Kaan Atilla, finishing/ECD; Ashley Hydrick, finishing/exec producer.Music Robot Repair Licensed Track: “Time Out” Sound Design Robot Repair/Bryan Cook Audio Post Juice Studios Bob Gremore, mixer Watch more of the action at http://www.lexus.com/LetsPlay. Learn more about the RC at http://www.lexus.com/RC.
Let’s take control, but let’s not take ourselves so seriously.
Let’s be precise, but let’s have a little more fun.
Let’s play.
Let’s combine the first-ever Lexus RC 350 with the world-class remote-control skills of Japan’s legendary Drift44.
Born missing the tibia and fibula bones in both of his legs, six year old Braylon O’Neill is now thriving and playing sports with the help of Microsoft technology.
Join us as we celebrate empowering stories of people who achieve their goals, helped in part by Microsoft technology. What can you do?
via saatchi.com Paralympic medalist Amy Purdy and Muhammad Ali bring voice to 'One Bold Choice' campaign from Saatchi & Saatchi LA.
Torrance, Ca. - Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled "How Great I Am" slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the "One Bold Choice Leads to Another" campaign for the new 2015 Toyota Camry.
"We're very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we're thrilled about," said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc.
The ad shows Purdy and her bold lifestyle which includes running, snowboarding, ballroom dancing and more, all set to Ali's famous "How Great I Am" speech. The speech, which Ali made before his historic "Rumble in the Jungle" bout with George Foreman in 1974, highlights the type of bold thinking that drives people to make choices every day. The video can be viewed on Toyota USA's YouTube channel and with the following link: http://youtu.be/PjUfygo5mzw
"To say I'm honored to be in this spot airing during the game would be an understatement," said Purdy. "All my life I've been faced with choices, and I've been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words."
Toyota will also have a second spot in the Sunday game that will continue the conversation about bold dads. The conversation was sparked by the release of a Toyota video last week starring current and former professional football players and their children, along with a longer video that includes everyday dads.
Toyota is also inviting Twitter users to engage in the unique game day conversation by helping to create a cultural moment in real time. To participate, consumers can compose a tweet with up to four photos of their dads using the hashtag #OneBoldChoice.
Advertising Agency: BBDO, Atlanta, USA "In the words of John F. Kennedy: "We are tied to the ocean. And when we go back to the sea, whether it is to sail or to watch - we are going back from whence we came." We invite you to come back to the sea with World's Leading Cruise Lines in 2015."
MIAMI, Feb. 1, 2015 /PRNewswire/ -- Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's largest travel and leisure company, tonight aired its first-ever Super Bowl TV commercial entitled "Come Back to the Sea" – a 60-second spot combining stunning cinematic images of the ocean and stirring words from President John F. Kennedy to create an emotional storyline about people's universal connection with the sea.
"We are tied to the ocean... and when we go back to the sea, whether it is to sail or to watch it ... we are going back from whence we came," President Kennedy says in his distinctive voice heard by viewers as they see illuminating scenes of the ocean's natural beauty. In the commercial's full voice-over, representing a short clip from his speech kicking off the 1962 America's Cup, the President's remarks describe the emotional and innate connection that people have with the sea.
The "Come Back to the Sea" spot was produced to create a personal connection with consumers, especially those who have never taken a cruise vacation, a key target audience for Carnival Corporation's 2015 marketing initiative designed to increase interest in and demand for cruising. The "Come Back to the Sea" ad is now available at www.ComeBackToTheSea.com and on YouTube's AdBlitzchannel, along with the other spots from tonight's game, for consumer voting.
"We worked with true passion to bring this creative concept to life with reverence and elegance to strike a chord with consumers, and we are proud to share it on the world's biggest stage," said Arnold Donald, president and CEO of Carnival Corporation. "Our existing guests already know that each time they go back to the sea on one of our ships, it is a unique experience that helps them connect in a special way with themselves, family, friends and the world. We wanted to convey that same feeling with people who have never cruised by showing the magnificence of the sea and its special place in our lives, and why cruising is a great way to relax, reconnect and recharge."
Donald added: "Our overall goal is to successfully share that cruising is not what some people think it is, and to debunk untrue common myths that keep people from taking a cruise. We want to start among those who haven't cruised a conversation about why cruising is such a great vacation, at an exceptional value, and why cruising is an option to consider when planning a vacation. And, since we have nine distinctive brands that sail 100 ships to more than 700 ports around the world, we have a cruise that's right for just about everybody."
To capture the essence of cruising and showcase the experience of going back to the sea, Hollywood director Wally Pfister and the BBDO-Atlanta creative team shot for nine days in Barcelona, Spain, including five days onboard the Regal Princess ship, the newest ship in the company's Princess Cruises line. Gathering breath-taking visuals of the open sea and unique moments in time from cruise vacations, the team produced a story that translates the unique and intangible experience of re-connecting with the sea into a 60-second commercial. Drawing on a wealth of storytelling expertise, Pfister and the team created a film-quality, documentary-style final spot with powerful visuals to help evoke an emotional response from viewers.
"When creating a commercial of this kind, we knew we had a big task ahead of us because we aren't just asking consumers to purchase a product or widget, but instead, we are hoping to move them to feel a certain way about cruising," said Pfister, theHollywood cinematographer known for his work on Inception and The Dark Knight trilogy and director of the Carnival Corporation ad. "With this particular spot, we wanted to transcend the so-called typical cruise commercial and create something that felt as visually powerful as the weight of the words being delivered by our former President. We worked with great care to bring these beautiful images together with his speech about the sea in a meaningful and respectful way, and we hope the quality and emotions of the piece really resonate with viewers."
This final commercial was one of four fully produced ads created as part of the company's recently launched "World's Leading Cruise Lines Marketing Challenge" that gave consumers across North America the chance to provide Carnival Corporation with input on its new advertising creative. Hosted by Cedric the Entertainer, this interactive crowdsourcing contest let consumers "join the company's marketing team" and vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life. More than 100,000 consumers voted on the ads and participated in the contest. The winner of the cruise a year for life prize will be announced next week.
The "Come Back to the Sea" spot featured during the Super Bowl is part of Carnival Corporation's multi-brand marketing initiative that for the first time incorporates all nine of its global brands. Three other advertisements from the Carnival's marketing initiative, "Getaway," "Cruise Virgin" and "Message in a Bottle," are available on WorldsLeadingCruiseLines.com, on the Carnival CorporationYouTube page and on the World's Leading Cruise Lines YouTube page.
Together, these ads have totaled nearly four million views on YouTube. The ads will be used on multiple platforms throughout the year including television, digital and social to drive increased awareness, consideration and demand for cruising.
As part of Carnival Corporation's marketing effort, consumers can use WorldsLeadingCruiseLines.com as a hub for new tools, functionality and content from the company's nine brands. This includes the popular new "CRUISE-A-NALITY" tool, which helps people decide what type of cruise vacation and brand experience is right for them based on a series of personality-focused questions.
In addition, Carnival Corporation is encouraging travelers to contact a travel agent, who can offer valuable insight about cruising and how to help find the right cruise.
About Carnival Corporation
Carnival Corporation & plc is the largest cruise company in the world, with a portfolio of cruise brands in North America, Europe,Australia and Asia, comprised of Carnival Cruise Line, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK).
Together, these brands operate 100 ships totaling 212,000 lower berths with 10 new ships scheduled to be delivered between now and 2018. Carnival Corporation & plc also operates Holland America Princess Alaska Tours, the leading tour companies in Alaska and the Canadian Yukon. Traded on both the New York and London Stock Exchanges, Carnival Corporation & plc is the only group in the world to be included in both the S&P 500 and the FTSE 100 indices. Additional information can be found on www.carnival.com,www.hollandamerica.com, www.princess.com, www.seabourn.com, www.aida.de, www.costacruise.com, www.cunard.com,www.pocruises.com.au and www.pocruises.com.
