venerdì 1 febbraio 2013

Nightmare ad of the week. Perfect Match - "sexy meet smart" - Official Commercial.

Danica Patrick watches "sexy meet smart" as supermodel Bar Refaeli experiences #TheKiss in this 2013 Big Game commercial.

Get your #PerfectMatch of a Domain Name and Website at

Campaign of the day. Old Spice - "Answer the smell of the wild."

More info about the campaign at

Old Spice | Irresistible

Sometimes women do what their noses tell them, and those times are all the time when the woman's nose smells new Old Spice Wolfthorn.

Old Spice | Poker Face

"There is nothing more romantic to a woman than the smell of a man who is covered in hawks". No woman has ever said this but it is common sense.
Agency W+K
Director Tom Kuntz 

The Best Superbowl Ads of 2013 (in 60 Seconds). Via Mashable.

Waiting for the Super Bowl. Samsung Mobile USA - El Plato Supreme.


Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Big Game ad for The Next Big Thing, but they run into some hurdles. Follow #TheNextBigThing on Twitter and see what unfolds at
Agency: 72andSunny

DALLAS--(BUSINESS WIRE)--Samsung Telecommunications America, LLC (Samsung Mobile) has released a 60-second sneak-peek ad, entitled El Plato Supreme, on Samsung Mobile’s U.S. social communities as a lead up to the 2-minute ad for the big game on February 3.
“This ad represents our collaborative, real-time approach to creating ads with Samsung. Their unique approach to marketing has given them a competitive edge and has helped propel the brand to be one of the top 10 in the world.”
“The Big Pitch,” the full 2-minute ad, and an extended cut version with never-been-seen footage will be released later this week. Consumers will have the opportunity to weigh in on their favorite moments and win prizes using the hashtag #TheNextBigThing.
"The anticipation of Super Bowl ads creates a unique consumer experience,” said Todd Pendleton, Chief Marketing Officer of Samsung Mobile. "'The Next Big Thing' campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation."
“The Big Pitch” ad features the Galaxy family of products including the Galaxy Note™ II, Galaxy S® III and Galaxy Note™ 10.1.
In 2012, Samsung Mobile aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note™. The ad, which was developed by 72 and Sunny, won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note™ went on to sell 10 million devices globally in 9 months followed by the Galaxy Note™ II which sold 5 million devices globally in 2 months.
"The Next Big Thing" campaign has always been about keeping a finger on the pulse of what is current and relevant to consumers,” said John Boiler, CEO of 72 and Sunny. “This ad represents our collaborative, real-time approach to creating ads with Samsung. Their unique approach to marketing has given them a competitive edge and has helped propel the brand to be one of the top 10 in the world.”
Samsung Mobile social media channel links:

Music video of the week#3. Jamie Lidell - You Naked.

Jamie Lidell's self-titled album 'Jamie Lidell' is released on CD, 2LP and download on 18th (19th in US) February 2013. 

iTunes -
Bleep -
Amazon (CD) -
Amazon (LP) -

This video has no post fx. The realtime projected graphics are inspired by dazzle patterns, optical illusions and neon disco lights. They are controlled by an illuminated motion-control mic and stand, and are mapped to different bands of the frequency spectrum creating a sound reactive environment. You will be able to see this technology live in a different guise at selected Jamie Lidell shows this year.

Music promo for our continuing collaboration with Warp Records superstar Jamie Lidell.
Directed by: Flat-e
Music by: Jamie Lidell
DOP & Steadicam: Thonke
Produced by: Kat Anderson
Programmer: Marek Bereza
Video Commissioner: Laura Tunstall
Camera Assistant: Ed Tucker
Gaffer: Mark Holownia
Production Assistant: Grace Sherrington
Costume & Styling by: Francesca Salter-Dvorak
Set Technician: Matt Barnes
Runners: Fred Vernon, Rosie Taylor, Joel Stephens
Photography: Sandra Ciampone
Special thanks to: Sandra Ciampone, Chris Lane, Andy Lowe, Rob Perna, Hackney Downs Studios and Alex & George at Autumn Street Studios.

giovedì 31 gennaio 2013

Animal Spot of the week#3. Doritos® - Goat 4 Sale -- Crash the Super Bowl 2013 Finalist.

Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.

Director: Ben Callner

Ads of the week. Brittany Ferries Audi NBA Snickers AXE IKEA Mayhem Yellow Pages Chicken Licken McDonald's Asics Zederkof.

Brittany Ferries: Curiosity
Curiosity. It can lead you anywhere. To the endless sandy beaches of Brittany and Normandy. To the sumptuous, rolling wine country of the Languedoc-Roussillon. To the ancient hill-towns of Northern Spain. To rediscovery of idyllic childhood holidays. To places that were buried deep inside you and long forgotten. To unadulterated, exhilarating freedom. Check out our brand new TV and Cinema ad that shows how travel with Brittany Ferries will satisfy and delight the most enquiring mind. Still curious? Discover any kind of holiday or trip at
Agency Bray Leino

Audi - Italia. Land of quattro.

Advertising Agency: Verba, Milan, Italy
Executive Creative Director: Michelangelo Cianciosi, Luca Cortesini
Art Director: Gaetano Cerrato
Copywriter: Elsa Tomassetti
Production Company: Filmmaster
Director: Federico Brugia

NBA: Disappearing Act

Editorial: Final Cut
Editor: Stephen Berger
Production: Pony Show Entertainment
Director: Spike Lee
Agency: Goodby Silverstein & Partners

SNICKERS® - "Coach"

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena
Associate Creative Director, Art Director: Jon Kubik
Associate Creative Director, Copywriter: Adam Noel
Executive Producer: Amy Wertheimer
Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Account Director: Justin Zerrenner
Account Manager: Price Manford
Production Company: MJZ
Director: Craig Gillespie
Editing Company: MacKenzie Cutler
Editor: Ian MacKenzie
Mixer: Tom Jucarone
Colorist: Tim Masick
Visual Effects: Eight VFX

AXE Apollo - Lifeguard

Nothing beats an astronaut. Ever. Pick up your can of AXE Apollo in stores now! And visit for your chance to go to space. Yes, real space! Leave a man. Come back a hero.

AXE Apollo - Firefighter

Nothing beats an astronaut. Ever. Pick up your can of AXE Apollo in stores now! And visit by midnight on February 3 for your chance to go to space in the Big Game Sweepstakes. Yes, real space! Leave a man. Come back a hero.

Ikea "New Beginnings"

Agency: Grimm Gallun Holtappels / Thjnk - Hamburg
Creatives: Florian Grimm / Bettina Olf
Producers: Hermann Krug / Marcella Maack

Production Company: Soup Film/Berlin
Director: Alison Maclean

Music: Yessian Music/Hamburg
Composer/Arranger: Ralf Denker
Song: "I'm Gonna Change Everything" by Jim Reeves (Dean Martin)
EP: Ingmar Rehberg
CCO: Brian Yessian
Head of Production: Michael Yessian

Mayhem: Labor Video

Watch also Blind Spot Video and GPS Video

Agency: Leo Burnett, Chicago
CCO: Susan Credle
ECD: Charley Wickman
CDs: Britt Nolan, Mikal Pittman
CW: Brooke Anderson
AD: Greg Nobles
Agency Producer: Bryan Litman
Production Company: The Directors Bureau
Director: Mike Maguire
Editing Company: The Whitehouse
Editor: Matthew Wood
Sound Studio: Another Country
Sound Designer: John Binder
Visual Effects: Mass Market
Colorist: Billy Gabor/Company 3
Account: Jason Georgen

Mayhem: Apple Video

Agency: Leo Burnett
, Chicago, USA
Chief Creative Officer: Susan Credle

Executive Creative Director: Charley Wickman

Creative Directors: Britt Nolan, Mikal Pittman

Art Director: Christopher Walker

Copywriters: Alan Shen, Brandan Jenkins

Executive Producer: Tom Keramidas

Producer: Bryan Litman
Account: Katie Newman, Jason Georgen, Corbett Drummey

Production Company: Epoch

Director: Phil Morrison

Editorial House: White House

Editor: Matthew Wood
Assistant Editor: Dan Zabinski

Producer: Laurie Adrianopoli

Director Of Photography: Darek Wolski

Vfx: Mpc

Yellow Pages Tick

BBDO Clemenger

Chicken Licken: Orphanage

Advertising Agency: Net#work BBDO, Johannesburg, South Africa
Executive Creative Director : Rob McLennan & Graeme Jenner
Copywriter: Cara Messias
Art director: Clayton Swartz
Director: Terence Neale
Agency Producer: Caroline Switala
Production Co: Egg Films
Producer: Rozanne Rocha-Gray
Director of Photography: Paul Gilpin
Post Production: Pudding, Blade, BFX
Editing: Evi Katz, Left
Music: Robroy Music

McDonald's: Everyday

Directed by EVERYNONE.
Will Hoffman
Julius Metoyer III
Daniel Mercadante
Represented in UK & US by Epoch Films.
Client: McDonalds
Title: Everyday
Production: Henry De Czar
Agency: Havas Worldwide

Asics: Better Your Best

Advertising Agency: 180 Amsterdam
Executive Creative Director: Al Moseley
Creative Director: Dean Maryon
Art Director, Copywriter: Martin Terhart
Account Director: Gemma Knox
Agency Producer: Stephanie Oakley
Photographer: Ben Ingham
Director/ Production Co: Kim Gehrig, Somesuch & Co
Producer: Lee Groombridge
Editor: Trim
Post Production: MPC
Sound Design: Soundtree
Original Composition: Five n Dime
DoP: Mattias Montero

Zederkof - The Fight

 Agency: UncleGrey
Production: Bacon

Director of the week. David Wilson.

Tame Impala - Mind Mischief

Director: David Wilson
Animation Direction: David Wilson and Thomas Ormonde
EP: Tamsin Glasson
Producer: Julie Crosbie
Production Manager: Drew O'Neill
Casting: Anna Kennedy and Alec Drysdale
Schoolboy: Bill Milner
School Teacher: Liza Callinicos
Male Teacher: Andrew Docker
Schoolboy: Jake de la Mothe, Joshua Charles, Hugh Lovric, Laurence Montagu, Seb Luke-Virgo, Imran Mair, George Kirchner, Jack Kirkwood, James Welsh, Nima Bazcar, JJ Tominey, Stephen Rawson, Tim Walton
DP: Pau Castejon
1st AD: Paul Bennett
2nd AD: James Evered
Location Manager: Stephen Sanchez
Focus Puller: Fran Weston
Loader: Jenny John-Chuan
Grip: Ben Freeman
Gaffer: Jonathan Spencer
Electrician: Jason Martin, Oliver Poole, Lee Martin
Art Director: Laura Johnstone
Art Dept: Jack Johnstone, Luke Judlin, Cassia Dickinson, Susie Gaydos
Wardrobe: Natalie Marie Willis
School Emblem designed by Alex Trochut
Hair & Makeup: Anna Thompson
Runners: Natalia Maus, Jack Glossop
Editor: James Rose at Cut and Run

Illustrator: Andres Guzman
3D Previs: Simone Ghilardotti
Lead Animator: Jonathan Harris
Flash Animators: Michael Zauner, Matt Lloyd, Frankie Swan, Alice Dupre, Sarah Beeby, Ella McLean, Tom Brown, Jack Nelson, Patrick Koduah, David Wilson, Thomas Matuszewski, Tom Bunker
Colourists: Stefan Georgiou, Rezvan Abbaspour, Jamie Fraser, Claire Ritchie, Maria Cecilia, Emmy Castelain, Katy Beveridge, Jessie May Peters, Emma-Rose Dade, Janna Lundius, Steve Shaw, Dele Nuga, Julie Crosbie
Compositing: Thomas Ormonde, Simone Ghilardotti
Sound Mixer: Ben Gulvin at 750mph
Grade: James Bamford at The Mill
Ink Footage: James Lowrey
Commissioner: Glen Goetze at Modular Records
Special thanks to Jess Reese for loaning her 2CV, Barnaby Laws at Panalux and Chris Youlton at ARRI

The Japanese Popstars Feat. Green Velvet - Let Go
The Japanese Popstars Feat. Green Velvet - Let Go from Blink on Vimeo.

Directed by David Wilson
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Music video to accompany The Japanese Popstars' new track 'Let Go'. Featuring techno artist Green Velvet on vocals, and follows on from their 'Destroy EP'.
Created over an intensive 20 day period in September 2010.

Produced by Serena Noorani and Tamsin Glasson at Colonel Blimp ( )

Commissioned by Nicola Brown for Virgin/EMI

Primary Illustrator - Keaton Henson

Secondary Illustrators - David Wilson and Andres Guzman

Drawn Animation - Malcolm Draper, Matt Lloyd, Ed Suckling, Toby Jackman, Elena Pomares, David Wilson, Jamie Page

Flash Animation - Michael Zauner, John Malcolm Moore, Ed Suckling, Toby Jackman, Elena Pomares, Andrew Clarke

After Effects Compositing and Effects - Andy Montague via The Mill

Colouring - Christopher Wright, Sally Hancox, Zoe Hough, Alex Simpson, Josh Stocker

Metronomy - The Bay
Metronomy - The Bay from David Wilson on Vimeo.

A music video for Metronomy set in Torquay, Devon.

Directed by David Wilson
Produced by Patrick Craig

Production Company - Colonel Blimp

Director of Photography - Richard Stewart
Styling by Cynthia Lawrence John
Art Direction by Tim Gibson

2nd Unit Camera - James Durand
1st AD - James Dyer
Production Assistant - Genevieve Stevens

The girls = Siobhan, Gabriella, Gemma, Meryl and Anna

The boys on the wall= Frankie and Will

Joseph Mount stunt double = Harry Dwyer

Massive thanks to Lydia Stone and the English Riviera Tourism Company, Hovercam, and the people of Torquay.

The Maccabees - Pelican
The Maccabees - Pelican from David Wilson on Vimeo.

Director: David Wilson
Producer: Tamsin Glasson
Prod co: Colonel Blimp
Director of Photography: Tim Green
1st Assistant Director: James Dyer
Gaffer: Steve Finberg
Focus puller: Matt Wesson
DIT: Jay Patel & Ben Worthington
Motion control: The VFX company
Art Direction: Andy Kelly, Clem Miller, Ashley Dando, Shaun Fenn, Sarah Ascroft, Fiona Russel, Arthur deBorman, Max Halstead
Breasts: Die Mortal
Make Up: Lynda Darrah
Boys: Billie, Hank, Noah and Dylan
Editor: James Rose at Cut and Run
Edit Assistant: Sam Ostrove at Cut and Run
Edit House Producer: Kirsty Oldfield at Cut and Run
Post Production: Andy Godwin at Hogarth Worldwide
Post Production Producer: Lauren Jones at Hogarth Worldwide
Stars by Jesse Kanda
Telecine: James Bamford at The Mill London
Telecine Producer: Cath Short at The Mill London
Commissioner: Emily Tedrake
Record Label: Polydor Records

Massive thanks to Clapham Road Studios, VFX and Julliette Larthe

Watch the Making Of here..

Moray McLaren - We Got Time
Moray McLaren - We Got Time from David Wilson on Vimeo.



Using both praxinoscopes and the technique of matching up the frame rate of the spinning record to that of the camera, no computer super-imposing was used; what you see is what rolled off the camera. The transitions between each section of animation was created by simply cutting or wiping between the bits of footage.

All the animations were created, drawn and coloured by the director David Wilson.

Produced by Blinkink

Passion Pit - Take A Walk

Watch the Making Of here...

Director: David Wilson
Production Company: Colonel Blimp
Producer: Tamsin Glasson
Director’s Representation: Nathan James Alexander Dohunso-Tetty
Line production: Doomsday
Doomsday executive producer: Danielle Hinde
Line producer: Brian Turner
Production manager: Elise Majorossy
Set PAs: John Nunn, Andrew Geller, Henry Foley, Shawn Annable

DoP: Larkin Seiple
Camera: Snap Roll Media team: Preston Ryon, Spencer Valdez, Brian Murie

Casting: Lindsy Ray Talent
Stylist/wardrobe: April Johnson
Production Designer: Stewart Gerard

Post Production team: Ross McDowell, John Malcolm Moore, Oscar Gränse, Felip Docolomansky, Martin Morris, Paul Cheshire, Jos Wabeke, Maria Tedemalm, Emily Brooks, Richard Coldicott, The Mill London, MPC London, Realise Studio London, Nice Biscuits London

Editor: Leila Sarraf at Trim London

Telecine: James Bamford at The Mill
Telecine producer: Cath Short at The Mill

Sound FX: 750mph London

Commissioner: Saul Levitz at Columbia Records

Special thanks to The Creators Project
The Creators Project behind-the-scenes team: Matt Jacoby, Brendan Fitzgerald

We Have Band - You Came Out
We Have Band - You Came Out from David Wilson on Vimeo.

Director - David Wilson
Producer - James Bretton
Executive Producer - Bart Yates
Production Company - Blinkink
Project developed in collaboration with Fabian Berglund and Ida Gronblom of Weiden + Kennedy
Agency Producer - Rob Steiner
Commissioned by Martin Cole of Weiden + Kennedy
Director of Photography - Matthew Day
Animators - Joanna and Katie Anne Harrison
Editor - Vanessa Wood at Speade
TK - James Bamford at The Mill
Art Department - Hattie Newman
Hair / Make Up - Anna Gibson and Robbie Joyce
Post - Smoke and Mirrors

IKEA - Bright Shiny Colours
IKEA - Bright Shiny Colours from David Wilson on Vimeo.

Director: David Wilson
Production Company: BlinkInk
Executive Producer: James Bretton
Producer: Patrick Craig
Production Manager: Joshua Smith

Music by 99 Trees (a reworking of 'Bright Shiny Colours' by The Shirelles)

Director of Photography: Marc Gómez del Moral
Art Direction: Sam Ludgate & Arthur De Borman
Choreographer: Robert Hylton
1st Assistant Director: Chris Kelly

Actress: Sinaed Godin

Wardrobe: Alexis Knox
Lip Puppets and Puppeteer: Jonny Sabbagh
Music Magazine cover photo: Tag Christof
Director's PA: Chloe Hardwick

Agency Producer: Harriette Larder
Creative Directors: Tim McNaughton, Freddy Mandy, Ana Balarin, Hermeti Balarin,

Editor: James Rose at Cut & Run

Post Production: MPC
Lead flame: Michael Gregory & Bill McNamara
VFX Tea: Daniel Cowley, Oliver Chaffe, Ludo Fealy, Bruno Fukumothi, Ryan Hadfield, Mark Stannard
Colourist: Aline Sinquin
Post Producer: Anandi Peiris

Lead Animator: Jonathan Harris
Illustration: Nick Edwards
Sinaed Rotoscope: Michael Zauner
Colouring Assistant: Florence Deary

Nokia N8 Pink - Freedom
Nokia N8 Pink - Freedom from David Wilson on Vimeo.

Directed by: David Wilson
Produced by : James Stevenson Bretton
Prod Co: Blinkink

DOP: Catherine Derry
Art Director: Tom Gander

Puppeteers: Jonny Sabbagh/Will Harper/Zoilo Lobera

Styling: Anna Trevelyan and Rose Popham

Hair: Charlie Le Mindu

Choreography: David Leighton

Stop Frame Animation: Joseph Mann

Agency: Weiden and Kennedy London
Creatives: Oli Beale and Alex Holder
Agency Producer: Helen Whiteley/ Dannie Stewart/ Rob Steiner

Music: Sugababes

Music video of the week#2. Tame Impala - Mind Mischief.

Director David Wilson reports from the set of Tame Impala's video for "Mind Mischief," co-produced by Urban Outfitters along with Modular Recordings. Read an exclusive interview with the band about the video at

Waiting for the Super Bowl. YourBigIdea.CO - Official Go Daddy Commercial.

Deutsch New York:  Partner/ Chief Creative Officer:  Group Creative Director/AD:  Agency Group Creative Director/CW:  VP/Executive Producer:  Agency Creative Director/CW: Production Company: Biscuit Filmworks  Director:  Producer:  DP/DOP:  Production Designer: Editorial and Post Production: The Cutting Room  Editor Visual Effects Company: The Mill  Colorist: Shoot Location: Los Angeles Greg DiNoto George Decker Morgan Carroll Greg Tharp Jin Park Mike Maguire Susan Hebert Neil Shapiro Alexis Ross Chuck Willis Fergus McCall
Credits via

Waiting for the Super Bowl. Automotive ad of the day - Hyundai Santa Fe | "Team".

Advertising Agency: Innocean, USA
Executive Creative Director: Greg Braun
Creative Directors: Robert PrinsMax Godsil
Senior Art Director: Arnie Presiado
Senior Copywriter: Jeb Quaid
Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell
Account Director: Bryan DiBiagio
Account Supervisor: Heidi Clemens
Product Specialist: Lawrence Chow
Dir. Of Business Affairs: Ann Davis
Production Company: O Positive, LLC
Director: Jim Jenkins
Editorial: Arcade Edit
Visual FX: Airship
Color: Co3
Music Mix: Eleven
Sound Design: Henryboy

Music video of the week. Grizzly Bear - Gun-Shy.

Grizzly Bear - Gun-Shy from Kris Moyes on Vimeo.
Directed by Kris Moyes

Animated short of the week. Paperman by Walt Disney Animation Studios.

Introducing a groundbreaking technique that seamlessly merges computer-generated and hand-drawn animation techniques, first-time director John Kahrs takes the art of animation in a bold new direction with the Oscar®-nominated short, "Paperman." Using a minimalist black-and-white style, the short follows the story of a lonely young man in mid-century New York City, whose destiny takes an unexpected turn after a chance meeting with a beautiful woman on his morning commute. Convinced the girl of his dreams is gone forever, he gets a second chance when he spots her in a skyscraper window across the avenue from his office. With only his heart, imagination and a stack of papers to get her attention, his efforts are no match for what the fates have in store for him. Created by a small, innovative team working at Walt Disney Animation Studios, "Paperman" pushes the animation medium in an exciting new direction.

Waiting for the Super Bowl. Visa - Go Niners.

"Never underestimate the power of a good pre-game speech."


Epic ad of the week. Skol beer - "Training".

The website

AGENCY: F/Nazca Saatchi & Saatchi 
CATEGORY: Televisão 
TITLE: "Treino" 
1st RELEASE DATE: 07.01.2012 
DURATION: 15, 30 e 60 segundos 
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima 
CREATION: Rodrigo Visconti | Pedro Pinhal 
HEAD OF ART: João Linneu 
RTVC: Victor Alloza 
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Danielle Cabral | Marina Caetano
MEDIA: Lica Bueno | Rafaela Queiroz | Cristina Omura
PLANNER: José Porto | Guilherme Pasculli | Rafael Paes
DIRECTION: André Godoi
PHOTOGRAPHY: Pedro Cardillo
EDITOR: Marcelo Junqueira
FINISHER: Georges Sakamoto 
PRODUCER: Silvio Piesco | Marcos Vaz
VOICE-OVER: Odayr Baptista

CATEGORY: Digital | Design | Mídia Impressa | Mídia Exterior
CREATIVE DIRECTOR: Fabio Fernandes | Theo Rocha
ART DIRECTOR: Fernando Lanças | Marco Brito 
COPYWRITER: André Brandão
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Danielle Cabral | Marina Caetano
PROJECT MANAGER: Aline Veríssimo | Vivian Mo
CONTENT MANAGER: Gustavo Mayrink 
TECHNOLOGY: Paulo Pacheco | Jefferson Russo
MOTION: Estevao Puggina
ILLUSTRATOR: André Maciel | Estudiorama
ART BUYER: Juliana Gardim
GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira | Robson de Vitto

CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Maria Fernanda Albuquerque

Ad of the day. Forgiveness for Schneider Beer.

The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time.

Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc. 

"Somehow, this is the first commercial of the category dedicated to women, and we like that very much. "Forgiveness" is a sincere apology from male to women for the immaturity and maleness", declared the ECDs of the agency.

Advertising Agency: Ogilvy & Mather Argentina
Client: CCU - Schneider
Title: Forgiveness
ECD: Javier Mentasti, Maximiliano Maddalena
Creative Director: Juan Pablo Carrizo, Patricio Elfi
Art Director: Tomás Duhalde, Juan Ignacio Peirano
Copywriter: Tomás Duhalde, Guido Freiberg
Head of Art: Diego Grandi
Head of Planning: Rodrigo García
Account Group Director: Rodrigo Luque
Account Director: Marina Figoli
Account Executive: Celina Correa Luna
Account Assistant: Lucas Sáez
Head of audiovisual production: Valeria Pinto (Parson)
Agency producer: Alejandro Travaglini
Production House: Landia 
Director: Luciano Podcaminsky
Creative Assistant: Agustin Carbonere
Photography Director: Demian Rodenstein
Executive Producer: Claudio Amoedo
General Production: Laureana Ferrucci
Edition: Alejandro Nakano
Post Production: Wolf
Post Production Coordinator: Julián López Coppola
Musical House: Music Box
Responsible for the client: Nicolás Rubino, Esteban López, Sebastián Gioacchini, Luciana Ortega

Funny ad of the week. E-Lites - Gangnam Baby.

Agency: McCann Birmingham
More info about the ad here