Campaign of the day. Old Spice - "Answer the smell of the wild."

More info about the campaign at brandchannel.com

Old Spice | Irresistible

Sometimes women do what their noses tell them, and those times are all the time when the woman's nose smells new Old Spice Wolfthorn.

Old Spice | Poker Face

"There is nothing more romantic to a woman than the smell of a man who is covered in hawks". No woman has ever said this but it is common sense.

Agency W+K

Director Tom Kuntz