Ad of the day. Forgiveness for Schneider Beer.

The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time.

Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc. 

"Somehow, this is the first commercial of the category dedicated to women, and we like that very much. "Forgiveness" is a sincere apology from male to women for the immaturity and maleness", declared the ECDs of the agency.

Advertising Agency: Ogilvy & Mather Argentina
Client: CCU - Schneider
Title: Forgiveness
ECD: Javier Mentasti, Maximiliano Maddalena
Creative Director: Juan Pablo Carrizo, Patricio Elfi
Art Director: Tomás Duhalde, Juan Ignacio Peirano
Copywriter: Tomás Duhalde, Guido Freiberg
Head of Art: Diego Grandi
Head of Planning: Rodrigo García
Account Group Director: Rodrigo Luque
Account Director: Marina Figoli
Account Executive: Celina Correa Luna
Account Assistant: Lucas Sáez
Head of audiovisual production: Valeria Pinto (Parson)
Agency producer: Alejandro Travaglini
Production House: Landia 
Director: Luciano Podcaminsky
Creative Assistant: Agustin Carbonere
Photography Director: Demian Rodenstein
Executive Producer: Claudio Amoedo
General Production: Laureana Ferrucci
Edition: Alejandro Nakano
Post Production: Wolf
Post Production Coordinator: Julián López Coppola
Musical House: Music Box
Responsible for the client: Nicolás Rubino, Esteban López, Sebastián Gioacchini, Luciana Ortega