Cool stuff of the day. Introducing Bond - by Heineken

Visite the website
"Beer company wants you to slow down, enjoy the finer points of life". "“Spark Your Holidays” is a digital campaign collaboration by Heineken, Geometry Global, and technology platformBond. On the campaign website, users enter a 400-character message and destination/return addresses; Bond transcribes the message using a handwriting robot. Unlike a traditional printer, the robot physically moves a pen back-and-forth to mimic personalized script. The “hand”written note is physically mailed to the recipient’s address, as sponsored by Heineken." Read more at psfk.com
Introducing Bond from Bond on Vimeo.

Italian ad of the day. The Hello Experiment – A social study by Nescafé

Conosciamo veramente le nostre reazioni davanti a un estraneo? Da oggi possiamo saperne di più grazie a The Hello Experiment di Nescafé, un esperimento sociale che filma, con delle telecamere nascoste, il comportamento delle persone che si trovano a contatto con degli sconosciuti.

Agenzia Publicis Italia

Direttori Creativi Esecutivi Bruno Bertelli e Cristiana Boccassini

Creative Supervisor Paolo Bartalucci e Alessandro Candito

Copywriter Lucas Bouneou e Martino Lapini

Art Director Sophian Boudjera e Azeglio Bozzardi

Planner Guglielmo Pezzino e Bruno Tecci

Team Account Barbara Pusca, Claudia Brambilla e Filippo D’Andrea

Producer Luana Strafile e Federica Manera

Casa di Produzione Akita Off

Director Francois Nemeta

Dop Vincent Doignon

Editor Fabrizio Squeo

Music Jean-Étienne Maillard

Executive Producer Davide Rizzi

Producer Franziska Stubenruss

PSA of the day. It's On Us: Bystander

It’s on us, all of us, to stop sexual assault. Learn what you can do and take the pledge to be part of the solution at http://ItsOnUs.org/#pledge

Via agencyspy

Credits:

MEKANISM INC.

CEO/President: Jason Harris

CD: David Horowitz

Head of Strategy: Eric Zuncic

Design Director: Albert Ignacio

Associate Director, Brand Manager: Caroline Moncure

Senior Producer: Kati Haberstock

Creative Technology Director: Sean Cosier

Senior Producer: Amber Cope

PRODUCTION

Production Company: Park Pictures

Director: Vincent Haycock

EP: Mary Ann Marino

Producer: Alex Fisch

POST PRODUCTION

Post Production: White House Post

Editor: Adam Robinson

EP: Joni Williamson

Producer: Kristin Branstetter

VFX: Carbon

EP: Joni Williamson

Producer: Kristin Branstetter

ORIGINAL SCORE

SQUEAK E CLEAN PRODUCTIONS

Amy Crilly

FINAL MIX AND SFX BYSTANDER

ELEVEN SOUND

Executive Producer: Suzanne Hollingshead

Christmas ad of the day. Sainsbury's - "Christmas Is for Sharing"

Client: Sainsbury's
Agency: AMV BBDO
Director: Ringan Ledwidge
Production Company: Rattling Stick
Media Agency: PHD
Grade: Aubrey Woodiwiss, ETC-
Edit: Rich Orrick, Work
Audio Postproduction: Aaron Reynolds, Wave, Woodwork Music
Postproduction, Visual Effects Company: The Mill
Executive Producer: Gemma Humphries
Shoot Supervisor: Hitesh Patel
2-D Lead Artist: Andrew Wood
2-D Artists: Joseph Tang, Gary Driver, Dan Adams
Matte Painting: Aurelien Ronceray, German Casado
Assistant Producer: Clare Melia
Colorist: Aubrey Woodiwiss, ETC
DCP: Mick Vincent
Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. 

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. 

The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present. 

To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs 

To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM 

To find out more about the ad: www.inspiration.sainsburys-live-well-for­-less.co.uk/about-our-christmas-tv-ad/

The chocolate bar is available while stocks last. Subject to availability. Excludes online.

The Royal British Legion. Registered Charity No. 219279

Video of the day. Dive Into the Void

Sink into French debutant director Kevin Frilet's underwater ballet

For his first foray into making a short film, Kevin Frilet did not plump for the easy road. He shot Under in a pool within the suburbs of Paris, casting friends, family and acquaintances aged seven to 77, most of whom had never dived before .

“I wanted to make a universe like the white desert in the George Lucas film THX 1138, with no border”

Read more at nowness.com

Animation of the day. Wall and Chain: a story of breaking down walls

In May 2012, an Airbnb guest, Cathrine, told us a powerful story of a trip she took to Berlin with her father, Jörg, a Berlin Wall guard at the height of the Cold War. She wanted to show him the vibrant city Berlin had become, but it was the man they met at their Airbnb apartment that changed everything for Jörg. Discover more at http://belonganywhere.com

Airbnb: "25 years after the fall, here we have the Berlin Wall bringing people together in the most unexpected way. We made this short film to tell the story of the chance encounter that changed everything for two former Berlin Wall guards."

ADVERTISER

PRODUCER: Willow Hill

ADVERTISER: Airbnb

AGENCY VCCP Berlin

TEAM MANAGER: Alison Haly

PLANNER: Wiebke Dreyer, Ann-Kristin Sterba

MANAGING DIRECTOR: Robin Karakash

HEAD OF TV / PRODUCTION: Michael Opitz

CREATIVE: Oliver Frank, Sebastian Oehme, Marc Garreta, Christophe Ducros, Lisa Krack

ADVERTISING AGENCY: VCCP Berlin

ACCOUNT MANAGER: Philip Chhatwani, Helene Korte

ANIMATION

ANIMATION COMPANY: PSYOP, New York

MUSIC AND SOUND

SOUND DESIGN: Ian Rowe