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"Beer company wants you to slow down, enjoy the finer points of life". "“Spark Your Holidays” is a digital campaign collaboration by Heineken, Geometry Global, and technology platformBond. On the campaign website, users enter a 400-character message and destination/return addresses; Bond transcribes the message using a handwriting robot. Unlike a traditional printer, the robot physically moves a pen back-and-forth to mimic personalized script. The “hand”written note is physically mailed to the recipient’s address, as sponsored by Heineken." Read more at psfk.com
Introducing Bond from Bond on Vimeo.
venerdì 14 novembre 2014
Conosciamo veramente le nostre reazioni davanti a un estraneo? Da oggi possiamo saperne di più grazie a The Hello Experiment di Nescafé, un esperimento sociale che filma, con delle telecamere nascoste, il comportamento delle persone che si trovano a contatto con degli sconosciuti.
Agenzia Publicis Italia
Direttori Creativi Esecutivi Bruno Bertelli e Cristiana Boccassini
Creative Supervisor Paolo Bartalucci e Alessandro Candito
Copywriter Lucas Bouneou e Martino Lapini
Art Director Sophian Boudjera e Azeglio Bozzardi
Planner Guglielmo Pezzino e Bruno Tecci
Team Account Barbara Pusca, Claudia Brambilla e Filippo D’Andrea
Producer Luana Strafile e Federica Manera
Casa di Produzione Akita Off
Director Francois Nemeta
Dop Vincent Doignon
Editor Fabrizio Squeo
Music Jean-Étienne Maillard
Executive Producer Davide Rizzi
Producer Franziska Stubenruss
giovedì 13 novembre 2014
Agency: AMV BBDO
Director: Ringan Ledwidge
Production Company: Rattling Stick
Media Agency: PHD
Grade: Aubrey Woodiwiss, ETC-
Edit: Rich Orrick, Work
Audio Postproduction: Aaron Reynolds, Wave, Woodwork Music
Postproduction, Visual Effects Company: The Mill
Executive Producer: Gemma Humphries
Shoot Supervisor: Hitesh Patel
2-D Lead Artist: Andrew Wood
2-D Artists: Joseph Tang, Gary Driver, Dan Adams
Matte Painting: Aurelien Ronceray, German Casado
Assistant Producer: Clare Melia
Colorist: Aubrey Woodiwiss, ETC
DCP: Mick Vincent
Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.
This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.
The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.
To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs
To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM
To find out more about the ad: www.inspiration.sainsburys-live-well-for
The chocolate bar is available while stocks last. Subject to availability. Excludes online.
The Royal British Legion. Registered Charity No. 219279
mercoledì 12 novembre 2014
Sink into French debutant director Kevin Frilet's underwater ballet
For his first foray into making a short film, Kevin Frilet did not plump for the easy road. He shot Under in a pool within the suburbs of Paris, casting friends, family and acquaintances aged seven to 77, most of whom had never dived before .
Read more at nowness.com“I wanted to make a universe like the white desert in the George Lucas film THX 1138, with no border”
domenica 9 novembre 2014
In May 2012, an Airbnb guest, Cathrine, told us a powerful story of a trip she took to Berlin with her father, Jörg, a Berlin Wall guard at the height of the Cold War. She wanted to show him the vibrant city Berlin had become, but it was the man they met at their Airbnb apartment that changed everything for Jörg. Discover more at http://belonganywhere.com
Airbnb: "25 years after the fall, here we have the Berlin Wall bringing people together in the most unexpected way. We made this short film to tell the story of the chance encounter that changed everything for two former Berlin Wall guards."