sabato 19 marzo 2016

Funny ad of the day. Stryhns: Food for Men

Visit our website: 

This is an M2Film production.

Client: Stryhns
Spot: "Food for Men"
Agency: Anew
Account: Mads Duzenius Christensen
Creative Director: Jacob Blom
Production Company: M2Film
Director: Peter Harton
Producer: Jan P.

venerdì 18 marzo 2016

Inspiring ad of the day. #HowDoYouSeeMe | HOW DO YOU SEE ME? | March 21 - World Down Syndrome Day

Let's change the way we look at people with Down syndrome. AnnaRose is a nineteen year old from NJ. She's a full time college student who works part-time at a physical therapy center and enjoys basketball and swimming through the Special Olympics NJ. AnnaRose, as many people with Down syndrome, only wants to realize her potential and live a meaningful, beautiful life.


Agency: Saatchi&saatchi NY
Account Management Credits:
Ciara Siegel – Management Supervisor
Keegan Fiertl – Account Executive

Planning Credits:
Federico Evangelista – Strategic Planning Director
Shae Carroll – Social Media Director

Creative Credits:
Jay Benjamin – Chief Creative Officer
Luca Pannese – Global Creative Director
Luca Lorenzini – Global Creative Director
Mike Pierantozzi – Executive Creative Director / Writer
Lauren McCrindle – Creative Director / Writer
Aksana Berdnikova – Art Director

Production Credits:
John Doris – Head of Film Production
Bruce Andreini – Executive Producer
Marta Stajek – Director of Business Affairs

Production Company: Pulse Films
Director – Reed Morano
DP (Director of Photography) – Reed Morano
Executive Producer – Kira Carstensen
Head of Production – Hillary Rogers
Producer – Erika Hampson
Production Supervisor – Gilana Lobel
Production Designer – Kelly McGehee
Stylist – Mirren Gordon-Crozier
Hair and Make Up – Serena Ryan

Editing Company – Cosmo Street Editorial
Editor – Aaron Langley
Assistant Editor – Josh Berger
Executive Producer – Maura Woodward-Moulton
Producer– Luiza Naritomi

Music Company – Future Perfect
Executive Producer – Maxwell Gosling
Composer – Adam Taylor

Color – Company 3 NY
Colorist – Sofie Borup
Color Producer – Claire Movshon

Conform/VFX – Method Studios NY
Conform/VFX Artist – Tom McCullough
Head of Production/Producer – Jennifer Hargreaves

Audio Mix – Sonic Union
Audio Mixer – David Papa
Producer – Pat Sullivan
Executive Producer – Justine Cortale
Actress Olivia Wilde

giovedì 17 marzo 2016

mercoledì 16 marzo 2016

Idea of the day. Don’t Drink & Dive - Trygg-Hansa


Don't Drink & Dive - Trygg-Hansa (2015) from Prime Group on Vimeo.

Under 2014 drunknande fler personer i Sverige än på ett decennium. I juli månad tog vattenolyckor fler liv än trafikolyckor. De flesta som drunknade var män, och de flesta hade druckit alkohol. 

Många jobbar hårt för att vända utvecklingen. Men vi behöver också din hjälp att sprida budskapet och ändra beteenden.

För att visa hur alkohol påverkar omdöme och förmåga bad vi några av världens mest uppmärksammade konstsimmare att göra ett framträdande. Berusade. Resultatet blev den dokumentära kortfilmen Don’t Drink and Dive. De medverkande är Stockholm Konstsim Herr, trefaldiga världsmästare i konstsim, men även representanter för den grupp som är överrepresenterad i olycksstatistiken – medelålders män.

Filmen spelades in natten mellan 28-29 mars kl 19-03 2015 i simhallen Fyrishov, Uppsala. Utöver konstsimmare från Stockholm Konstsim Herr medverkade även svenska simlandslagets läkare René Tour, två livräddare från Svenska Livräddningssällskapet samt räddningsdykaren Linnea Persson. Ingen skadades under inspelningen.

Läs mer på


In 2014 more people drowned in Sweden than in any other year in the last decade. In fact, in the month of July, Swedish water-related accidents cost more lives than road traffic accidents. Most of the drowning victims were men and the majority had consumed alcohol. 

Many authorities are working hard to reverse this trend. But we also need your help to spread the message and ensure we change our behaviour when drinking around water environments.

To show how alcohol affects our judgement and capabilities, we asked some of the world’s most sought after Synchronised Swimming Team, to perform their routine for us. Drunk. They were filmed for the short documentary Don’t Drink and Dive. Members of the three-time world champion Stockholm Men’s Synchronised Swimming Team are also representative of those most likely to drink and dive in Sweden – middle aged men.

The film was recorded from 19.03 on the night of March 28th – 29th, 2015 at a swimming pool in Uppsala, Sweden. In addition to the synchronised swimmers from Stockholm, the Swedish national swimming team doctor, René Tour, two lifeguards from the Swedish Life Saving Society and Certified rescue diver Linnea Persson also took part. No-one was injured during the filming.


lunedì 14 marzo 2016

Brilliant ad of the day. International Women’s Day 2016: What are you going to make?

This International Women’s Day, we’re celebrating women inventors, how they’ve changed the world, and are inspiring the next generation. 

Learn more about them and tell us what you’re going to make

Client: Microsoft
Agency: m:united
Co-Chief Creative Officers: Sean Bryan, Thomas Murphy
Group Creative Directors: Susan Young, Daniela Vojta
Copywriter: Sarah Menacho
Senior Art Director: Trinh Pham
Designer: Kelly Kim
Head of Integrated Production: Aaron Kovan
Senior Producer: Meg McCarthy
Producer: Rebecca Magner
Digital Credits
SVP, Group Creative Director: Roberto Santellana
UX Director: Daniel Schultze
Designer: Jaeeun Chung
UX Specialist: Flora Kwong
Interactive Producer: Sean Flannigan
President m:united: John Dunleavy
Managing Director: Kevin Nelson
Account:  Tina Galley, Jason Kolinsky, Rosemary Calderone, Courtney LeBlanc, Sarah Livingston
Global Strategy Director: Michelle Kiely
Strategy: Todd Sussman, Eldad Heilweil, Priyanka Nigam, Courtney Bernstein, Ryan Duffy
Project Management: Stella Warkman, Kristen Lillis, Vinny Tran

Production Company: Hungry Man
Director: Nanette Burstein
Executive Producer: Nancy Hacohen
Producer: Julianne Maloney
Union Editorial
Editor: Sloane Klevin
EP: Caryn Maclean
Producer: Lauren Hafner Addison
​Flame: Kirk ​Balden
​Graphics Producer: Yoko Lytle
Graphics Creative Director: Chris ​Bialkowski
​Graphics Artist: Eric ​Dalimarta
Mix: Cory Melious @ Heard City​
Transfer: Jaime O'Bradovich @ Company 3​
Music: JSM Music
Chief Creative Officer/Composer: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norm Felker
Asche & Spencer

Virtual reality stuff of the day. NationalMSSociety - Exit Stage Never / Off My Wave

Client: National MS Society
Project: "Together We Are Stronger"
Agency: Wieden + Kennedy, Portland, Ore.
Executive Creative Directors: Joe Staples and Mark Fitzloff
Creative Directors: Caio Lazzuri and Ashley Davis-Marshall
Copywriter: Ryan Niland
Art Director: Danielle Delph
Executive Producer: Patrick Marzullo
Business Affairs: Teresa Lutz and Brian Cook
Project Manager: Carolyn Domme
Art Producer: Grace Petrenka
Studio Manager: Amy Streger
Studio Designer: Leslie Waara
Motion Designer: Daniel Moreno and McKay Marshal
Motion Producer: Sarah Gamazo
Strategy: Hailey Marsh
Account Management: Dana Borenstein and Virginia Mendes
Production Company: Tool
Director: John X. Carey
Executive Producer: Lori Stonebraker / Josh Hamilton
Line Producer: Joshua Greenberg
Director of Photography: Hilary Spera and Chris Saul
Editorial Company: Joint
Editor: Peter Wiedensmith / JB Jacobs
Post Producer: Catherine Liu / Nathanael Horton
Post Executive Producer: Leslie Carthy / Alex Thiesen
TV VFX Company: Mission Control
VR VFX Company: Luma Pictures
Telecine Company: Company 3
Telecine Artist: Sean Coleman
Telecine Producer: Matt Moran
Music and Sound Company: Joint
Sound Designer: Noah Woodburn
Producer: Sarah Fink
—Print + OOH   
Photographer: Danielle Levitt
Re-toucher : Frazier Goodbody
—Digital Experiences
Content Type: Virtual Reality Experiences
Production Company: Tool
Director: John X. Carey
Executive Producer: Lori Stonebraker / Josh Hamilton
Line Producer: Joshua Greenberg
Director of Photography: Hilary Spera and Chris Saul
Editorial: Luma Pictures
Editor: Faraz Abbasi
Managing Director: Jay Lichtman
Producer: Louisa Cartwright
Digital Effects Supervisor: Justin Johnson
Technical Coordinator: Andrew Kalicki
Compositor: Garrett Wycoff
Music and Sound Company: Q Department

domenica 13 marzo 2016

Sport ad of the day. adidas Originals | Your future is not mine


In this short film directed by Terence Neale, adidas Originals partners with some of tomorrow’s most exciting cultural creators.


Each member challenges the idea of the future through their craft and creativity. Aleali May, Luka Sabbat, Iman Shumpert, Kyu Steed, Reese Cooper, Ikwa, and Design Butler, all defiantly walk forward towards the unknown. The message each one of them communicates is clear: your future is yours to create. Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited. Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited.

Music by Squeak E Clean Productions
Composer: Justin Hori
Vocalist: Daisy Hamel-Buffa
Executive Producer: Carol Dunn
Music Producer: Chris Shaw

Find us online at:


Animal spot of the day. #MutualRescue Mutual Rescue™: Eric & Peety – Short Film

We’re celebrating the love between people and their pets. Tell us your Mutual Rescue™ Story for a chance to have it made into a short film. Learn more at

Six years ago, Eric weighed 340 pounds and was diagnosed with high cholesterol, high blood pressure, and Type II Diabetes. His doctor told him he had 5 years to live. 

Then he met Peety—and everything changed. 

Peety was adopted from Humane Society Silicon Valley. Jake was adopted from Seattle Humane. Please support local animal shelters and rescue groups in your area.

“Eric & Peety” 
Produced by Advocate Creative
Sponsored by Timi Sobrato & John M. Sobrato
© 2016 Humane Society Silicon Valley, all rights reserved.
Mutual Rescue™ is a trademark of Humane Society Silicon Valley.

Funny ad of the day. Romance When You Need It (Full Version) - Harlequin Books

Try a book from every Harlequin series! Sign up for Harlequin News email and get 17 FREE books at
Client: Harlequin Enterprises
Vice President, Single Title Marketing: Stacy Widdrington
Creative Director, Romance Fiction: Tony Horvath
Director, Digital Products: Farah Mullick
Director, Romance Publicity, Partnerships, Events: Michelle Renaud
Product Manager, Retail Marketing: Shana Mongroo

Agency: BBDO Toronto
Senior Vice Presidents, Executive Creative Directors: Denise Rossetto, Todd Mackie
Vice Presidents, Associate Creative Directors, Art Director: Linda Carte
Vice Presidents, Associate Creative Directors, Copywriter: Irfan Khan
Broadcast Producer: Jennifer Morrison
Account Director: Paul Forrest
Account Executive: Zach Kula

Production Company: Partners Film
Executive Producer: Gigi Realini
Directors: Ben/Dave
Producer: Andrew Sulliman
Director of Photography: André Pienaar

Post House: Saints Editorial
Executive Producer: Michelle Rich
Editor: Griff Henderson
Assistant Editor: Tim MacLennan
Audio House: Ricochet Post
Executive Producer: Mary Beth O'Dell
Audio Production Manager: Mike Rosnick

Ad of the day. Heineken | The Dilemma

Watch a football fan facing a big dilemma.
Client: Heineken
Marketing Director: Floris Cobelens
Group Brand Manager: Cristina Gusmini
Brand Manager: Marta Grassi
Agency: Publicis
Executive Creative Director, Western Europe, CEO: Bruno Bertelli
Executive Creative Director, Italy: Cristiana Boccassini
Executive Creative Directors, Milan: Luca Cinquepalmi, Marco Venturelli
Associate Creative Directors: Bruno Vohwinkel, Aureliano Fontana, Polina Zabrodskaya
Art Director: Laura Aondio
Copywriter: Francesca Vitello
Strategic Planner Department: Bela Zieman James Moore
Account Department: Lorenza Montorfano, Giada Salerno, Maria Elena Gaglianese
Executive Producer: Silvia Cattaneo
Production Company: Bedeschi Film
Director: Giovanni Fantoni Modena
Director of Photography: Amilcare Canali
Executive Producer: Federico Salvi
Music: Universal "Fan for Life," Universal "Creative State of Mind"