giovedì 25 ottobre 2012

Obama vs. Romney. The digital campaign.

Watch The Digital Campaign on PBS. See more from FRONTLINE.

"An exploration of the way the presidential campaigns are using unprecedented amounts of new data, and controversial new tactics, to target their messages and persuade voters."


mercoledì 24 ottobre 2012

Sexy ad of the week. Por Amor a las Tetas.

Por Amor a las Tetas from Por Amor a las Tetas on Vimeo.

"Es cierto, un Cáncer de Mamas puede poner en peligro a un lindo par de tetas, pero puede ser peor: Cada 8 horas muere una mujer de cáncer de Mamas en Chile. ¡Hombres de Chile, bajemos ese número, incentiva a una mujer a hacerse un examen de mamas!

Via copyranterThis is exactly how not to do a breast cancer commercial. It's not about loving and saving big breasts. It's about saving lives.

Animal Spot of the week. Animals Australia - Pigs fly. And sing. With chickens.

Animals Australia - Pigs fly. And sing. With chickens. from FSM on Vimeo.

FSM has created a TV, cinema and online campaign, “Somewhere”, featuring a CG pig for animal cruelty prevention charity, Animals Australia.
FSM managed all components of the campaign from edit, high end 3D animation and final integration with supplied footage.
The CG pig, named Peanut, takes viewers to a real factory farm before she sings and flies to freedom.
Commissioned by Animals Australia and agency Loud, the campaign launches on 23rd October. A two minute version will broadcast in cinemas nationally, while a 60 second version was created for TV and online.

Eco ad of the week. ACRES - Tools of Destruction.

  • ClientACRES
  • AgencyOgilvy & Mather Singapore
  • ProductionCoalition, Singapore
  • Chief Creative Officer Steve Back
  • Executive Creative Director James Daniels 
  • Art Director Kairong Ku 
  • Copywriter Adeline Siow
  • Sound Fuse Adventures in Audio
  • Agency Producer Ali Loveday
    2nd Production Company: Studio On Third Ave, Singapore

Music video of the week. The XX – Chained.

The xx - Chained from Young Replicant on Vimeo.

Social ad of the week. War Child Canada - Jam.

john st.

Where childhood thrives, war does not. War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence. 

Learn more about how War Child protects childhood and what you can do to help at

Also connect with us at

This film was made possible through the generosity of john st.'s production partners and a significant donation of one million Aeroplan Miles from Aeroplan's Beyond Miles Program.

martedì 23 ottobre 2012

Trailer of the week. Monster Roll.

Monster Roll from Dan Blank on Vimeo.

Proof-of-concept for a feature about sushi chefs fighting sea monsters. It's a crazy idea, but one we just really wanted to see made. So, we made it.
Watch the Making-Of Video at
Written & Directed by Dan Blank
Produced by Erich Lochner & Matt Miller
Produced by Dan Blank & Sarah Blank
Cast: Masashi Odate, Steve Howey, Hidetoshi Imura, Gerald Okamura

Chinese campaign of the week#2. Volkswagen Beetle 'Senior Rebels'.

Chinese campaign of the week. Alipay - Key Auntie.

Agency: Lowe China
Director: Littichai Siriprasitpong (represented by Bangkok-based Phenomena)
More info about the campaign here.

"Alipay is the equivalent of PayPal and its parent company Alibaba is China's ultra successful version of Ebay. Lowe China has been in partnership with Alipay for some time now and recently premiered their latest work, Key Auntie featured here.

The excellent storytelling and local cultural insights of Lowe China CCO Norman Tan and Strategic Planning Director Baiping Shen, saw this film clock up over 11 MILLION views in its first few weeks on line.
Key Auntie tells a touching story of trust and integrity communicating the values of Alipay in a way that is quite a break from the norm in Chinese advertising, where price comparisons and service description is all."

Short Animated film of the week. Wizard's Magic Jam - Encounters Short Film Festival 2012.

Short Animated film created as part of the Show Me The Animation 48 hr AniJam at Encounters Short Film Festival 2012. Participants were challenged to create a short film in just 48hrs based around the theme JAM.
Vote for your favorite AniJam film at
Created by:
Jamie Stanton
Liam Tate
via STASH:
"Five teams at the Encounters Film Festival in Bristol hammered away for 48hrs to create short animated films on the theme of “Jam” and now you get to help decide the winner. Watch all the films here.
From the release: “After 48 long hours, last minute render issues and frantic races through the pouring Bristol rain all five teams successfully submitted their films on time for their first official screening at Encounters Short Film Festival.”

Viral of the week. Coke Zero - Unlock the 007 in you.

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. 
However, the exclusive tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
To find out more about #CokeZero007 :

Agency: Duval Guillaume Modem
Creative Directors: Geoffrey Hantson, Katrien Bottez
Creation: Jonas Caluwe, Ralf De Houwer, Dries De Wilde
TV producer: Marc Van Buggenhout
Production company: Monodot
Director: Cecilia Verheyden
Producers: Tatiana Pierre, Bo De Group
Music: A Sound

lunedì 22 ottobre 2012

Silly ad of the week. Cheese - Monster.

Cheese Monster 30s commercial from Ruairi Robinson on Vimeo.

Client : CNIEL -Centre National Interprofessionnel de l’Economie Laitière
Agency : EURO RSCG - Creative Director : Christophe Coffre
Directeur : Ruairi Robinson
Production : Henry de Czar
Creature design by Jordu Schell
Cinematography by Macgregor
Music : “The moon is shining for you” de Kouz Productions
Post-producer : Nathalie Delvigne
Mikros image
Head of VFX Studio : Julien Meesters
VFX Producer : Jean-Lin Roig
Executive VFX Producer : Pascal Giroux
CG Lead : Olivier Mitonneau
Flame Artist Lead : Stéphane Pivron
Flame Artist : Maria Gascoin
Modeling : Thomas Haas
Set up : Christophe Petit
Animation : Anne Chatelain, Marie Celaya, Mickaël Nauzin, Morgan Sagel
Texture : Vivien Testar
FX : William Untereiner
Tracking : Yvan Galtie
Shading : Benoît Holl
Lighting : Mathias Barday, Olivier Mitonneau, Benoît Holl
Compositing : Luc Martias, Mathias Barday, Olivier Lukaszczyk, Benoît Holl
Rotoscopy : Philippe Manuel, Cyril Gohier, Neels Castillon

domenica 21 ottobre 2012

Social media phenomenon of the week. Obermutten - International Museum of Friendship.

agency: Jung von Matt/Limmat - Just over a year ago, the small mountain village of Obermutten in Switzerland's Canton Graubünden started a Facebook page, and promised every 'fan' a place on their village board. Obermutten now has more than 45,000 fans worldwide.

More than 75 million people to date have read about or heard of the Swiss mountain village. Tourists from South Korea, New York and Mozambique have all paid a visit. "I'm always delighted when we come across people who are visiting us because of the Facebook story", says mayor Martin Wyss.

But Obermutten's friends are not just clicking on 'Like' -- they are also sending lots of lovely gifts. Mayor Martin Wyss decided to open a museum especially for the presents: the Obermutten International Museum of Friendship, or OIMOF for short.

The OIMOF offers friendship a home.

Jung von Matt/Limmat
Graubunden Tourism
Creative Director:
Livio Dainese
Creative Director:
Fernando Perez
Samuel Christ
Alain Eicher
Cyrill Hauser
Art Director:
Maurus Zehnder
Graphic Designer:
Laura Grümann
Graphic Designer:
Bettina Veith
Art Buyer:
Erasmo Palomba
Jyri Pasanen

Ads of the week. Ikea Canal Digital Microsof Surface Drambuie Heinz Smirnoff Baileys Chipotle Boorito Coca Cola Light KAYAK.

IKEA 'Playin' With My Friends'
Advertising Agency: Mother, London, UK
Director: Dougal Wilson
Production Co: Blink
Producer: Ewen Brown
Editor: Ed Cheesman
Editing House: Final Cut
Post Production: MPC
VFX Producer: Julie Evans
VFX Supervisor: Tom Harding
Grade: Jean-Clement Soret
Audio post-production: 750mph
Sound Design: Sam Ashwell
DoP: Stephen Keith Roach

CANAL DIGITAL - The most fertile woman in the world

Agency: Try/Apt Oslo

Canal Digital
Copy: Lars Joachim Grimsted
AD: Egil Pay
Prod. Co.: Bacon
Director: Lionel Goldstein
Producer: Magne Lyngner
DOP: Lieven van Balen
Editor: Manu van Hove

Microsoft  The Surface Movement

Director: Jon Chu

Drambuie - A Taste Of The Extraordinary

agency Sell! Sell!
Director: Chino Moya
Production: HSI London
Director of photography Ray Coates
Producer: Jeremy Goold.
Editor: Rich Orrick - Work Post
Post production: Moving Picture Company
Sound design: Factory by Tom Joyce
Music: Yellow Boat Music.
Watch the print ads
Heinz 'I Love Winter'

Advertising Agency: AMV BBDO, UK
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planners: Sophie Lewis, Peter Zezulka
Accounts: Richard Arscott, Sam LeCoeur, Nick Lee, Katie Gray
TV Producers: Yvonne ClaytonZoe Cunningham
Media Agency: Vizeum
Media Planner: Louise Roberts
Production Company: Sonny
Director: Jeff Labbe
Production Co. Producer: Amy Appleton-Smith
Post-production Company: Absolute, The Mill
Audio Post-production: Wave

Smirnoff 'Nocturnal Awakening'

Agency: JWT New York
Executive Creative Director: Ben James
Art Director: Eric Larkin
Copywriters: Alexis Reid, Visha Nguyen
Global Planner: Yusuf Chuku 
Head of Production:  Sergio Lopez
Senior Producers: Angela Buck, Holly Otto
Project Managers: Joe Watana, Terea Shaffer
Global Business Director: Amy Frisch
Global Account Director: Nicole Bray
Account Associate: Tyler Harris
Chief Creative Officer, North America:  Jeff Benjamin
Co-Chief Creative Officers, New York: Ryan Kutscher, Matt MacDonald
Client Team: Simon Burch, SVP Global Brand Director & Michelle Klein, VP Smirnoff Global Marketing, Communications & Digital 
Director: Nima Nourizadeh
Production Company:  Partizan
Post-Production (Flame): Final Cut/Absolute
Editor: Dan Sherwen
Editing House: Final Cut
Post/Color Correction House(s): Company 3
Colorist:  Tom Poole
Audio: Squeak E Clean
Animation: The Picture Mill
Digital Agency: Profero  
PR Agency: Edelman

Baileys Irish Cream 'Pour Spectacular'
BBH Creative Team (film): Kat Bojcuk and Steve Sorec 
BBH Creative Director: Rosie Arnold
BBH Producer: Victoria Baldacchino
BBH Commercial Strategy Director: Heather Alderson
BBH Strategic Business Lead: Richard Lawson
BBH Team Director: Rachel Parry
BBH Team Manager: Lucy Nebel
Production Company: Riff Raff Films
Director: Megaforce
Executive Producer: Matthew Fone
Producer: Michaela Johnson
DoP: Dan Landin
Editor/Editing House: The Quarry, Paul Watts and Scott Cato
Sound: Soundtree/Wave 
Post Production: The Mill 
Lead Flame: Ben Turner & Gary Driver
Flame Assists: Grant Connor, Hugo Saunders & Bevis Jones
VFX Shoot Supervisors: Ben Turner & Francois Roisin
Telecine Artist: Mick Vincent
CGI Lead: Francois Roisin
VFX Production: Chris Baten
CGI Team: Dan Moore, Emily Medger, David Knight, Chris McDonald, Stuart Turnbull, Jake Flint
Concept Art: Jimmy Kiddell
Matte Painting: Antoine Birot, Callum Strachan, German Casado

Boorito 2012: Do Some Good This Halloween

director: bryan buckley 

agency: caa

Coca Cola Light - Actitud Ligera

Agency: Santo

KAYAK Corner Room with Extra Towels

KAYAK Crooner
Agency: Barton F. Graf 9000, New York
Production Company: Station Film
Director: Harold Einstein
Exec Producer: Eric Liney
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Asst. Editor: Ryan Steele
Exec Producer: Sasha Hirschfeld
Finishing: Schmigital
Audio: Sound Lounge
Audio Engineer: Tom Jucarone
Color: CO3
Colorist: Tim Massick

The greatest, smallest car chase ever.


Illegal street racers take on the law in the world's most intense police chase! Sort of.

Special thanks to Rob and Big as well as the Need for Speed: Most Wanted team for making this video possible! The game comes out on 10/30, and it's made by Criterion, aka dudes who know what racing games are all about. Check out the trailer!

Sound design by the dude who did sound design on the game itself Byron Bullock. Music by John Robert Matz ( )

Download the soundtrack!

Music video of the week. Young Rival - Two Reasons.

Download this whole album (PWYC):
Featuring James Kuhn:
Pre-order the limited edition vinyl here:
The story behind this video (READ BELOW): 
The band discovered the blog of Michigan artist James Kuhn via reddit in the Fall of 2011. They e-mailed him to ask if he'd be willing to collaborate on a music video, and he said yes.

The band was physically mailed CDs over the few months that contained 25 videos of lip-synched performances by Kuhn, which they edited into the final video.

"Two Reasons" is a track from Young Rival's new album, due out October 23 2012. Big thanks to James for his time, talent, and energy.

Follow Young Rival on Twitter @YoungRival

More music available here: