JCPENNEY - Speed Dressing. Real Bronze, fake ad.

Title: SPEED DRESSING - Advertiser: JCPENNEY - Product/Service: JCPENNEY RETAIL STORES - Entrant Company, City: EPOCH FILMS, New York - Advertising Agency, City: SAATCHI & SAATCHI, New York - Executive Creative Director: Kerry Keenan - Copywriter: Craig Love - Art Director: Shayne Millington - Agency Producer: Zamile Vilakazi - Account Supervisor: Natasha Williamson - Production Company, City: EPOCH FILMS, New York - Director: Mike Long - D.O.P/Lighting Cameraman: Stephen Blackman - Editor: Joe Guest - Other Credits: Agency Executive Producer: Colin Pearsall / CCO: Gerry Graf

From "The Wall Street Journal"
J.C. Penney Faults Fake Ad on YouTube
Recent Branding Effort Is Mimicked in Video;
Saatchi Cites a Vendor
By CHERYL LU-LIEN TAN
June 24, 2008; Page B9

"J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi. The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs." Read the whole story here.
Read more about this @ Adage
and @ Creativity

Advertising has been Cabralized. Ave, Juan Cabral.

Ladies and gentleman, some of the best projects Juan Cabral has worked on. Who is Juan Cabral? The Grand Prix winner @ Cannes 2008, obviously.

Tate Modern: Tate Tracks Project

Creative: Juan Cabral - Designer: Hugh Tarpey - Musical Artist: Chemical Brothers, Klaxons, Graham Coxon, Roll Deep, Estelle, The Landscapers, Union of Knives, The Long Blondes - Client: Tate Modern - Agency: Fallon, London

Sony: HD Experiment

Creative: Marty Senn, Juan Cabral, Matt Keon - Agency Producer: James Bretton - Producer: Annie Hart - Director of Photography: Alex Barber, Yourick Van Impe - Offline Editor: Neil Smith - Colorist: Adam Smith - Director: Pleix - Production Company: Blinkink - Telecine: The Mill - VFX: The Mill - Editorial Company: Work Post - Client: Sony - Agency: Fallon, London

Sony Bravia: Balls

Production Company: MJZ - VFX: The Mill - Sound Design: Wave - Recording Studio: Wave - Client: Sony Bravia - Creative: Juan Cabral - Producer: Nicky Barnes, Nell Jordan - Editor: Russell Icke - Director: Nicolai Fuglsig - Director of Photography: Joaquin Baca-Asay, Jim Frohna - Arranger: Jose Gonzalez - Agency: Fallon, London

Cadbury: Gorilla

Client: Cadbury Dairy Milk - Agency: Fallon, London - Creative: Juan Cabral - Director: Juan Cabral - Agency Producer: Nicky Barnes - Production Company: Blink - Director of Photography: Dan Bronks - VFX: Stan Winston - Post Production: MPC - Editor: Jo Guest - Sound: Wave

Cadbury: Trucks

Client: Cadbury - Agency: Fallon, London - Executive Creative Director: Richard Flintham - CD/AD/CW: Juan Cabral - Agency Producer: Nicky Barnes - Production Company: Blink - Director: Juan Cabral - Producer: Matthew Fone - Director of Photography: Dan Bronks - Editorial Company: Final Cut - Editor: Joe Guest - Post Production: MPC

Sony Bravia: Play-Doh

Client: Sony Bravia - Agency: Fallon, London - Creative Director: Juan Cabral - Agency Producer: Nicky Barnes - Director: Frank Budgen - Production Company: Gorgeous Enterprises - Editor: Ted Guard - Editorial Company: The Quarry - Post Production: MPC, London - Audio Post: Parv Thind, Wave Studios - Animation: Passion Pictures - Director of Animation: Darren Walsh - Music Artist: Rolling Stones - Song: She's a Rainbow

Sony Bravia: Paint

Writer: Juan Cabral, Richard Flintham, Jonathan Glazer - Editor: Paul Watts - Producer: Nicky Barnes - Director: Jonathan Glazer - Production Company: Academy Films - VFX: Asylum - Post Production: MPC - Editorial Company: Quarry - Sound: Wave - Client: Sony Bravia - Agency: Fallon, London

Cannes 2008. Cadbury + Halo Grand Prix ex aequo.

Unbelievable. Juan Cabral won... Let's go back to school... Fortunately the winners are two. Read the article @ Adage.
Cadbury Dairy Milk - Gorilla

Advertiser: CADBURY - Product/Service: DAIRY MILK - Entrant Company: FALLON LONDON - Country: UNITED KINGDOM - Advertising Agency: FALLON LONDON - Country: UNITED KINGDOM - Executive Creative Director: Richard Flintham - Creative Director: Juan Cabral - Copywriter: Juan Cabral - Art Director: Juan Cabral - Agency Producer: Nicky Barnes - Account Supervisor: Chris Willingham - Production Company, City: BLINK, London - Country: UNITED KINGDOM - Producer: Matthew Fone - Director: Juan Cabral - D.O.P/Lighting Cameraman: Daniel Bronks - Editor: Joe Guest - Music - Artist/Title: Phil Collins/In The Air Tonight - Sound Design/Arrangement: Parv Thind @ Wave - Post Production: MPC

Halo - Enemy Weapon

Type Of Entry: Other Film Content - Category: Internet Film - Title: ENEMY WEAPON - Advertiser: MICROSOFT - Product/Service: XBOX 360/'HALO 3' VIDEO GAME - Entrant Company, City: McCANN WORLDGROUP, San Francisco - Country: USA - Advertising Agency, City: McCANN WORLDGROUP, San Francisco - Country: USA - 2nd Advertising Agency, City: T.A.G. SF, San Francisco - Country: USA - Creative Director: Geoff Edwards, Scott Duchon - Copywriter: Rick Herrera - Art Director: Ben Wolan - Agency Producer: Vince Genovese - Account Supervisor: Chris McDonald - Production Company, City: GO FILM, Hollywood - Country: USA - Director: Simon McQuoid

Halo - Gravesite

Type Of Entry: Other Film Content - Category: Internet Film - Title: GRAVESITE - Advertiser: MICROSOFT - Product/Service: XBOX 360/'HALO 3' VIDEO GAME - Entrant Company, City: McCANN WORLDGROUP, San Francisco - Country: USA - Advertising Agency, City: McCANN WORLDGROUP, San Francisco - Country: USA - 2nd Advertising Agency, City: T.A.G. SF, San Francisco - Country: USA - Creative Director: Geoff Edwards, Scott Duchon,John Patroulis - Copywriter: Rick Herrera - Art Director: Ben Wolan - Agency Producer: Vince Genovese - Account Supervisor: Chris McDonald - Production Company, City: MJZ, Los Angeles - Country: USA - Director: Rupert Sanders

Halo - JOHN 117/MONUMENT

Type Of Entry: Other Film Content - Category: Internet Film - Title: JOHN 117/MONUMENT
Advertiser: MICROSOFT - Product/Service: XBOX 360/'HALO 3' VIDEO GAME - Entrant Company, City: McCANN WORLDGROUP, San Francisco - Country: USA - Advertising Agency, City: McCANN WORLDGROUP, San Francisco - Country: USA - 2nd Advertising Agency, City: T.A.G. SF, San Francisco - Country: USA - Creative Director: Geoff Edwards, Scott Duchon, John Patroulis - Copywriter: Rick Herrera - Art Director: Ben Wolan - Agency Producer: Vince Genovese/Hannah Murray - Account Supervisor: Chris McDonald - Production Company, City: T.A.G., San Francisco - Country: USA - Director: T.A.G.

Halo - Combat
Part 1

Part 2

Type Of Entry: Other Film Content - Category: Internet Film - Title: COMBAT
Advertiser: MICROSOFT - Product/Service: XBOX 360/'HALO 3' VIDEO GAME - Entrant Company, City: RSA FILMS, New York Country: USA - Advertising Agency: IN HOUSE Country: USA Production Company, City: RSA FILMS, Los Angeles Country: USA - Director: Neill Blomkamp