venerdì 10 gennaio 2014

Ad of the day. Norwegian association of the blind -- Could have been worse

Client: Norwegian Association of the Blind
Agency: Try/Apt, Oslo
Copywriter: Øystein Halvorsen
Art Director: Karin Lund
Project Manager: Ulla Hennum Birkrem
Account Manager: Trond Sandø
Production company: Fantefilm
Director: Magnus Martens
Producer: Hugo Hagemann Føsker
Production Manager: Audun Lyngholm Wittenberg
Post production: Shortcut
VFX: Stripe
Music research: Ohlogy

The previous campaign

A commercial for Norwegian association of the blind. Puts focus on admission for guide dogs. Audio description of the film «It could have been worse»: A taxi driver drives with a goose in the back seat of his car. The goose honks and startles the driver.

A man stands outside a bus shed waiting for the bus. Next to him is a donkey wearing a leading harness. A green bus stops and the back door is opened. The man tries to get the donkey to enter the bus, but the donkey refuses to budge.

A young woman is out shopping for clothes with her sheep, wearing a leading harness. The man working in the shop is observing them as the sheep lets its droppings role out onto the floor beneath a row of shirts.

Back to the taxi: The driver ducks down as the goose flaps its wings. Now we see there is a woman next to the goose, and that the goose wears a leading harness.

A man is at the reception desk in a hotel talking to a female employee. He has an alpaca with a leading harness next to him. The man lets go of the leading harness while looking for something in his pocket. The alpaca notices its freedom and sets off out the door.

Back to the donkey refusing to enter the bus: The female bus driver has come to help the man. The donkey on the other hand, pulls the man with him in the opposite direction behind the bus shed. The driver shouts after him: "Does that usually end well?" "Oh, yes" the man says, as he hangs onto his guide donkey.

A maxi taxi has difficulties backing out into a busy street. We can see that it is difficult for the taxi driver to look out the window at the back. In one of the seats there is a woman, and behind her there is a big moose. There is a leading harness in one of the seats.

Back to the donkey and the bus: Three people have now come to help the man and the driver to get the donkey to enter the bus. All together they try to push the donkey in the back door of the bus, but the donkey still refuses to budge.

People are eating in a restaurant. At one of the tables there is a man and a woman. Next to them there is a big bull chewing hay. We can see that the waiter is cleaning bread crumbs off one of the tables. He then swings a clean, red table cloth over the table to put it on. The bull looks up, stops chewing and bellows. The waiter looks up from his table terrified. Then we hear the sounds of people shouting and glass breaking.

A woman is at a taxi stand with a golden Labrador wearing a leading harness sitting next to her. On the screen it is now written: "It could have been worse". We see the golden Labrador close up, then the text: "It is only a dog we would like to bring with us". The taxi driver opens the door for the woman, and her dog who is wagging his tail.

We now see the logo of The Norwegian Association of the Blind and Partially Sighted.

Automotive ad of the day. #LoveToday: "Today is Pretty Great" 2014 Civic Full Video

via MAA

Gloom and doom bombard us daily. But when you really stop and think about it, today is pretty great. This anthem is a reminder and tribute to all that is right with the world. (The 2014 Honda Civic Coupe is definitely one of those things.) 

Song performed by Vintage Trouble.

Outdoor of the day. Kick Off Your Shoes Timelapse

Agency: Off Madison Avenue
Kick Off Your Shoes Timelapse from Roger Hurni on Vimeo.

Funny ad of the day. Summer's Eve - Manly Mistake.


Clever stuff of the day. Nature Brand Book 2014.

"What If Nature Was A Brand?"

Ad of the day. Use in Moderation: The Guardian and Observer Weekend™

via Follow-up of this

"Click here: to win great prizes. Watch the video and prove you were paying attention by answering today's question.

The Guardian and Observer are now even bigger and better, with Do Something, the new monthly magazine to inspire you in 2014 and Observer Tech Monthly with all the latest in ideas, science and technology.

Plus with the very best in food, lifestyle and culture, the Guardian and Observer now own even more of your weekend. Just don't try to do it all at once. To see what happens when Ian tries to take on the Guardian and Observer Weekend™ watch our video."

Client: The Guardian
Director of Brand & Engagement: Richard Furness
Product Marketing Manager: Charlotte Emmerson
Newspaper Marketing Manager: Jenny Heeley
Social Media Marketing Manager: Clare Carney
Agency: BBH, London
Deputy Executive Creative Director: David Kolbusz
Creative Director: Wesley Hawes and Gary McCreadie
Art Director: AK Parker
Copywriter: George Brettell                                                 
Producer: Rachel Hough
Assistant Producer: David Lynch
Chief Strategy Officer: Jason Gonsalves
Strategic Business Lead: Zara Mirza
Team Director: Jon Barnes
Team Manager: Fiona Buddery, Jonny Price
Strategy Director: Agathe Guerrier
Strategist: Alana King
Production Company: Biscuit
Director: Jeff Lowe
Executive Producer: Orlando Wood
Producer: Kwok Yau
DoP: Ed Wild
Post Production: Ben Turner - The Mill
Editor/Editing House: Mark Burnett - Ten Three

giovedì 9 gennaio 2014


click here for more happiness 
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BETC Paris
Brand Management:
Olivier Schaack
Agency Management:
Bertille Toledano
Agency Management:
Guillaume Espinet
Agency Management:
Pauline Filippi
Creative Director:
Olivier Apers
Hugo Diaz
Art Director:
Laura Tarlton
Romain Pergeaux
Technical Consultant:
Boris Le Berre
Jean-Yves Lemoigne
Wanda Productions

mercoledì 8 gennaio 2014

Follow up of the day. DirecTV

via adweek

Advertiser: DirecTV
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
VP Creative Director: Doug Fallon
VP Creative Director: Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky
Production Company: MJZ
Director: Tom Kuntz
President: David Zander
Senior Executive Producer: Scott Howard
Producer: Emily Skinner
Production Supervisor: Daniel Gonzalez
Directors of Photography: Greig Fraser (Fisherman), Emmanuel "Chivo" Lubezki (Soup, Gorilla)
Editorial Executive Producer: Sasha Hirschfield, Mackenzie Cutler
Editors: Erik Laroi, Mackenzie Cutler (Fisherman), Gavin Cutler, Mackenzie Cutler (Soup, Gorilla)
Assistant Editor: Brendan Hogan, Mackenzie Cutler (Fisherman), Ryan Steele, Mackenzie Cutler (Soup, Gorilla)
Mixer: Sam Shaffer, Mackenzie Cutler
Sound Designer: Marc Healy, Mackenzie Cutler
VFX: Method Studios, NY
VFX Supervisor: Doug Luka, Method Studios
VFX Producer: Christa Cox, Method Studios
Casting (OCP): Francine Selkirk, Shooting From the Hip
Casting (VO): Nina Pratt and Jerry Saviola, Avenue 3 Casting

Prankvertising of the day. Centraal Beheer - Even ECHT Apeldoorn bellen


Funny campaign of the day. SONIC® Salsa Verde Breakfast Burrito and Breakfast Toaster® "Train Your Buds with T.J."

New year means new you. And by "you" we mean your tastebuds. Whip those chewceps into shape with a tastebud workout plan designed by Two Guys' T.J. himself - inspired by SONIC'®s new Salsa Verde Breakfast Burrito and Breakfast Toaster®. Feel that burn! Then grab a napkin, you're kinda sweaty.

Watch all the videos at adweek

Client: Sonic Drive-In
Agency: Goodby, Silverstein & Partners, San Francisco
Executive Creative Director: Margaret Johnson
Associate Creative Director: Jon Wolanske      
Art Director: Evan Schulz
Copywriter: Jon Wolanske
Production Company: Biscuit Filmworks
Director: Clay Weiner

Sport ad of the day. "Pep Talk" - Netflix Canada


Netflix has the stories that stay with you, like that one where the girl and the guy saw that thing and then went to that place... You Gotta Get It To Get it.

Watch movies, TV episodes and original series instantly on your TV and more with Netflix.

Agency: DDB Vancouver. Director: Michael Downing of Partners Film.

It reminds me this other (different) 2011 campaign for HBO GO
HBO GO - Underdog :45 from ashley marshall on Vimeo.
HBO GO - Hospital from ashley marshall on Vimeo.
HBO GO - Yacht from ashley marshall on Vimeo.

Animation of the day. Wind by Robert Löbel.

via wired

martedì 7 gennaio 2014

Contest of the day. Crash The Super Bowl - Doritos - The finalists.

vote for your favorite at the official site

Social ad of the day. Speed ad - Mistakes / NZ Transport Agency.

Clemenger BBDO
The official page of NZ Transport Agency
"Our approach
Previous campaigns have shown that the faster you go the less time you have to react, the longer it takes to stop and the bigger the mess when you do stop. But people still deny this truth or think it doesn't apply to them. Their speed may be over the limit but it is minimal, e.g. 107 km/h in a 100 km/h area. In their minds they're not 'speeding', but driving comfortably, and they feel in control.
This campaign aims to reframe the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes – after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving - the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's.
In a Safe System no one should pay for a mistake with their life. When we drive, we share the road with others so the speed a person chooses to travel at needs to leave room for any potential error – whether it is theirs or someone else's. At speed, there is less opportunity for a driver to react to a mistake and recover, and this is the key message for this campaign.

The target audience

Our new campaign targets competent drivers who regularly drive and put the 'Ks' in. These people drive 'comfortably' fast; typically a bit faster than the posted speed limit or other traffic. But they don't consider it to be wrong or anti-social because it's not really 'speeding' in their minds. They feel competent and in control of their vehicle.

The campaign

This campaign launched on 5 January 2014 and encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error."

Emotional ad of the day. P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 "Best Job" which paid homage to all the hard work moms do for their children.

For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom. Learn more about P&G Thank You, Mom at

Funny ad of the day. The Sun - Get Holiday Ready

"To celebrate the return of Holidays from £9.50, The Sun and Grey London, part of WPP's Team News, are urging the Great British public to embrace the New Year positively in their latest TV campaign. 

Portraying an eclectic cast of Brits in training for the Great British holiday season, it urges the public to 'grab winter by the beach balls' and to get holiday ready, however eccentrically that happens to be. With the Rocky IV training montage sound track, the ad promises to vanish those stubborn January blues and help the nation kick-start the year with a smile.

The campaign runs from 1-19 January in the UK (and 2-26 January in The Republic of Ireland) and comprises 60', 30' and 20' executions. It was directed by MJ Delaney through Moxie Pictures, creatively directed by Dave Monk and created by Adam Chiappe."

Ad of the day. Oldspice - Mom Song

Wieden + Kennedy Portland
Old Spice
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Justine Armour
David Povill
Art Director:
Ruth Bellotti
Senior Producer:
Lindsay Reed
Steve Ayson
Production Company:
Executive Producer:
Emma Wilcockson
Line Producer:
Mark Hall
Director of Photography:
Ryley Brown
Editorial Company:
Jim Hutchins
Assistant Editor:
Patrick O'Leary
Post Producer:
Jane Hutchins
The Mill
Head Of Production:
Arielle Davis
Executive Producer:
Sue Troyan
Adam Reeb
Ben Sposato
Creative Director/Flame Lead:
Tim Davies
Shoot Supervisor:
Steve Anderson
3D Lead:
Meng-Yang Lu
3D Artist:
Mike Di Nocco
Music Company:
Sara Matarazzo
Assistant Producer:
Abbey Hickman
Brad Neely
Music Recording Studios:
Warehouse Studio
Music Recording Studios:
GGRP Productions
Music Recording Engineer:
Vince Renaud
Composition Engineer:
Graeme Gibson
Final Mix:
Barking Owl
Post Engineer:
Brock Babcock
Whitney Fromholtz
Color Transfer:
Mark Gethin

lunedì 6 gennaio 2014

Experiment of the day. Heineken and Armin van Buuren

Make the most of the night out. Heineken and Armin van Buuren present 'The Experiment'. 

The official video of the global Enjoy Heineken Responsibly 2014 campaign 2014. 
With an exclusive track 'Save My Night' created by Armin van Buuren. Listen on Spotify or donwload the track on iTunes

Stay within your limits to experience everything the night has to offer. Join us on #DMDS.