venerdì 16 settembre 2016

Digital stuff of the day. Chevrolet “Positivity Pump” Powered By IBMWatson AI


Created by The Martin Agency + Commonwealth/McCann
via digitalbuzzblog.com

giovedì 15 settembre 2016

Fashion ad of the day. H&M New Autumn Collection 2016


Entertaining, opinionated, off-beat and fearless. Bad-ass, independent and free-willed. Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure and Jillian Hervey fronts H&M's new campaign for autumn 2016, accompanied by a new version of "She's a lady", created and performed by the duo Lion Babe. View the full collection at hm.com and please use the hashtag and share what being #Ladylike means to you.

mercoledì 14 settembre 2016

Funny ad of the day. OLD SPICE | BE HARDER / THE ROAD

via adage.com

If you use Old Spice Sweat Defense, you’ve got to make stuff harder to prove how hardworking you are. Start by reading difficulty higher YouTube description this such as comprehension ­level incoherent strive to be greater. Greatness achieved while never, importance cannot zenith of triumphness. Because time essence pinnacle is always. Understand this. You win at hard working.

#unforsweatable

--

VON: They say hard work takes sweat.
But if Old Spice Sweat Defense helps keep me feeling dry, how will they know I worked hard?
I’ve got to make stuff harder.
Push my body to its limits.
Take on more than is expected of me.
Always be struggling.
There. That’s the perfect amount of hard.



Some roads are less traveled because they are too intimidating to the fearful. Others because they just don’t exist and require a hard­-to-­get certification from a two-­day asphalt tamper safety seminar at the manufacturer’s testing ground facilities in Akron. Whichever road is taken, the hardworking power of Old Spice Dirt Destroyer will be there at the finish to wash away all the mistakes and victories.

#unforsweatable

--

I always take the road less traveled.
And if the road hasn’t been travelled at all...
I make my own road.
Pave my own path.
Make my own asphalt.
Adhere to strict transportation guidelines.
Build a shower.
Use the hardworking power of Old Spice Dirt Destroyer to clean me off.
Get back to that road, so I can get to the game... on my own terms…

♫ Old Spice Whistle ♫





Sweet ad of the day. IKEA - Every Other Week


IKEA - Every Other Week from Ourwork on Vimeo.
Client: Ikea Sweden
Marketing Project Leader: Carin Jacobsson
Advertising Director: Maria Granath
Marketing Director: Patrik Nygren Bonnier
Agency: Åkestam Holst, Stockholm, Sweden
Art Director: Jesper Holst/Michal Sitkiewicz
Copywriter: Mark Ardelius/Rickard Beskow
Creative Director: Magnus Jakobsson
Graphic Design: Sara Bellafesta
Account Director: Kjell Mansson
Planner: Jerker Winther
Agency Producer: Leila Widgren
Account Manager: Agneta Oppenheim
Production Company: Bacon
Director: Martin Werner, Bacon
Executive Producer: Ylva Axel, Bacon
Producer: Joel Rostmark
DOP: Mattias Rudh
Set design: Catharina Nyqvist Ehrnroot
Costume design: Johanna Borggren
Post Production: BaconX

martedì 13 settembre 2016

Nice idea of the day. Mi Sangre es tu Vida: Blood Adventures


Advertising Agency: Leo Burnett, San Jose, Costa Rica Creative Director: Jorge Carrera Art Director: Daniel Flores Copywriters: Julián Robert, Bisay Vindas Producer: Vernny Arguello


domenica 11 settembre 2016

Nice ad of the day. Cigna - TV Doctors of America




via adfreak
They’ve saved lives on TV, but now they’re helping save lives for real by teaming up with Cigna to encourage America to get an annual check-up. Get ready to go, know and take control of your health with the TV Doctors of America.