sabato 24 maggio 2014

Unexpected ad of the day. #ViolenceIsViolence: Domestic abuse advert Mankind


40% of domestic violence is against men in the UK. #ViolenceIsViolence, no matter who it's aimed at.

Please donate here: https://mydonate.bt.com/charities/man...

Agency: Dare London
By Dark Energy director David Stoddart

Crowdsourcing ad of the day. Coca-Cola - "This Is AHH" :30 (The Coke Commercial Made by You!)


AHH is that indescribable feeling you get from a sip of Coke. We asked our fans to show us their best interpretation of AHH for a chance to be in a national commercial, and it turns out "AHH" feels a little something like this. We had no idea. 

See more featured clips at https://www.ahh.com/thisisahh

A big thanks to everyone who sent in videos and to the stars of our spot:

@WilJayMoore
Kailey Flyte
@nampaikid
@EvanHilton12
@Kiana4s
Kathleen Kelly
Ezra Epps
@grahamdorsay
@gabrielerwin
Shelby Vigil
@jroz
@electrolemon
@samplertimes
@danielcc31
@EvanHilton12
Austin
@wolf_creative
@timothysTV
@luizf_Is
@debzpan
@derekm115
@whatsaneeve
@MeaganCignoli
@courtbryant01
Teague Miller


Social ad of the day. Stop webcam child sex tourism!




Please sign the petition now! Go to www.youtube.com/sweetie
Client: Terre des Hommes
Agency: LEMZ

venerdì 23 maggio 2014

SFX ad of the day. You only live once, You Only Live NOS®. A life in 30 seconds.

via agencyspy

Agency: Mistress
Client: NOS Energy Drink
Production Company: The Directors Bureau
Director: Ryan Hope
Producer: Laura Jones
Visual Effects: MPC
Composer: Ari Balouzian

Funny ad of the day. Looks Like Someone Had A Last Minute Change Towards Europe

via MAA

With all eyes focused on the 2014 European elections this week, we at lastminute.com have something to say too: we love European holidays. 

While Nigel Farage is an outspoken Eurosceptic, we are outspoken lovers of Europe as a holiday destination. Love living lastminute.com.

#LoveEurope


Agency: Adam&Eve

AdLand stuff of the day. #OMNIPUB The Truth About Publicom Merger Fail [case study] #Publicis #Omnicom #Publicom



http://www.fredfarid.com
 
http://www.twitter.com/fredfaridgroup

#OMNIPUB The Truth About Publicom Merger Fail [case study] 

"The communication business is dominated by giants... worldwide companies driven by CFOs, shareholders and stock markets. They eat up and digest any company tickling them in their world domination plan. It's harder and harder for creative boutiques to survive.
So at Fred & Farid, we had an idea...
Why not organizing an epic #fail with 2 giants? Instead of the usual David against Goliath... we made a Goliath against Goliath story. We created... the "Impossible Wedding"... an impossible marriage in between Omnicom, the biggest American network... and Publicis, the biggest French network... a New World Communication Order. Code name: "Omnipub".

Here is how we proceeded...
First we sent a fake letter from Omnicom's CEO's John Wren, to Publicis' CEO's Maurice Levy : "Dear Maurice, I'm not insensitive to your gallic charm, and I've always loved French fries. To be brutally honest... I think we should marry... merge our groups into a 35 billions family and dominate the world. Ps. Don't worry, I'll be the bride at the church".
Meanwhile we sent another fake letter from Maurice to John : "Dear John, you might think I'm a bit Frenchy crazy... but I've always admire G. Bush's creativity to win elections... and bacon ice cream. I think we should marry... merge our groups into a 35 billions family and dominate the world. Ps. Don't worry, I'll be the bride at the church".
They instantly gathered the press to announce the good news: the wedding would happen in a few months... the whole world would be invited... and the newly composed family would protect us from evil data minded Google & Facebook.
To spice things up, we asked anti-trust laws and governments regulations to slow things down a little... hoping a few obstacles would fuel their desire...
Then... when it was time to seal the deal, John and Maurice realised our little trick: There was no bride! Just 2 grooms... None one would sacrifice to play the bride! "Hey... I am the one proposing!" said John. "No. I am the one proposing" said Maurice............"You're the bride!".... "No, you're the bride!"... I'm buying you!"..."No I'm buying you, buyer!"...
Then, we asked a giant KOL, Sir Martin Sorrell, famous for his romantic style, to comment and push our case in the press: "When Maurice said to John atop the Arc de Triomphe, all of this could be yours John, he took the bait." "Wren was charmed by Levy into believing Levy would ride off into the sunset."
These punchlines went viral like crazy... making the whole world participate to a very bizarre "pre-divorce ceremony" with 24 000 mentions in a week (Topsy), 500 000 web pages over 9 months (Google)... and an estimated cost of 100 millions dollars (AdWeek).
But most importantly, our "Omnipub project" generated a hilarious series of bizarre "crying-laughing" pic, "pinching-hugging" pic, "Ouch-you're-hurting-me-now-Joh­n" pic and "Shall-we-jump-together-now-Maurice­?" pic...
In the end, no one was hurt... and this little story proved once again... that love really is blind."


Beer ad of the day#2. Heineken Shoe Sale

"Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands in peace to watch the Champions League final between Real Madrid and Atlético de Madrid." Read more at adfreak


Sua mulher vai ter um compromisso imperdível bem na hora da final da UEFA Champions League.
Coincidência? Não. Providência. Veja o filme e conte pra ela.

http://www.heineken.com.br/shoesale


Client: Heineken
Project: Heineken Shoe Sale
Agency: Wieden + Kennedy, São Paulo
Executive Creative Directors: Icaro Doria, Guillermo Vega
Creative Directors: Otavio Schiavon, Marco Martins
Copywriters: David Besller, Caio Mattoso, Otavio Schiavon
Art Directors: Raul Arantes, Rodrigo Mendes, Marco Martins
Digital Producer: Rafael Gaino e Maurício Junior
Digital Deploy: Debaser
Agency Producer: Gabriel Dagostini
Planning: Rodrigo Maroni, Rafael Rossi, Livia Lanzoni, Ian Bueno
Account: Danilo Ken, Beatriz Andreucci, Isabele Garcia
Media: Renato Valio, Stephanie Campbell, Caroline Ventura, Douglas Silveira
Client Approval: Daniela Cachich, Bernardo Spielmann, Chiara Martini, Andrea Rubim, Renata Costa
Production Company: Conspiração Filmes
Director: Fernando Reginato (DEL)
Director of Photography: Paulo Disca
Producers: Karin Greco, Pablo Alvez
Account, Production Company: Leonardo Alves, Renata Schincariol
Audio Facility: A Voz do Brasil
Account, Audio Production House: Rosana Souza, Cássia Garcia
Announcer: Edinho Moreno
Post House: Nash


Idea in the toilet of the day. Paper Towel Dispenser News

via agencyspy
Client: MásporMás
Agency: FCB México
VP: Ignacio Zuccarino
DC: Lucho Sánchez / Ruy Zuñiga
Copy: Abraham Martinez
Direction de arte: Rafael Betancourt / Edgar Rodríguez “Dunga”
Production agency: Hector Méndez
Production House: Lemon Films
Director: Julio Carlos Ramos Zapata
Productor: Urtzi Alejandre
Audio Design: MCO
Post production: Organika
Technology and device design: Plim

Beer ad of the day. UNCAGE: Joey Pang

via MAA

Tiger Films presents Joey Pang. Born into a small village, Joey uncaged to become Asia's most famous tattoo artist. 
Uncage yourself at http://www.tigeruncage.com
#Uncage

Agency: Droga5



Social ad of the day. The Blind Book




More about this project: http://www.palavrasinvisiveis.com.br
Client: Fundação Dorina Nowill Para Cegos (Dorina Nowill Foundation for the Blind)
Agency: DM9Sul
Chief Executive Officer: Márcio Callage
Vice President, Creation: Marco Bezerra
Associate Creation Directors: Everton Behenck, Rodrigo Pereira
Head of Art: João Pedro Vargas
Creation: André Blanco, Rogério Chaves, Gustavo Bilésimo
Customer Service Director: Cláudia Schneider
Customer Service: Cecilia Martines
Media Director: Silvio Calissi
Media: Renata Schenkel, Milena Bitencourt
Content Production: Anna Martha Silveira, Thais Sardá
Public Relations: Mariella Taniguchi, Bruna Lauermann
Audiovisual Production: Elisa Celia, Marcelo Stifelman
Digital Production: Daniel Vettorazi, Vinícius Mutterle
Website: Matheus Kramer
Graphic Producers: Débora Roth, Mariene Braga, Taisa Rosa
Illustration: João Azeitona, Mariana Valente
3-D: Ricardo Rocha
Final Art: Anelise Gomes, Karoline Nunes
Revision: Cecilia Santoli
Graphic Material: Cartonaria e Stilgraf
RTVC: Thiago Vanigli, Bernardo Silva
Film Director: Marcelo Stifelman
Film Production: Tape Motion
Audio Production: Coletivo 433
Voiceover: Loop Reclame
Client Approval: Daniela Coutelle, Bruno Dória, Priscila Saraiva

Digital Stuff of the day. Croacia Audio


This is a Chrome Experiment https://croaciaaudio.com
*** Site voice-over by Derrick Green, frontman of Sepultura.

Agency Loducca
via adfreak

AdLand stuff f the day. The Naked Truth: Teaser / GetNakedAtCannes.com


As part of the 2014 Cannes Lions Festival of Creativity, RPA Advertising is proud to present "The Naked Truth: An Unadulterated Look at the Agency/Client Relationship" in partnership with USA TODAY. 

Visit GetNakedAtCannes.com to learn more.

via adrants.com

Idea of the day. Mawbima Mosquito Repellent Paper


Watch the video to see how Leo Burnett Sri Lanka's simple but innovative idea for 'Mawbima' a nationwide newspaper, help contribute in the country's fight against Dengue.
via lbbonline.com


Nice ad of the day. Dreams - Turkish Airlines.


Lowe Istanbul
This advertisement is about 4 children (not actors) from a small village that no airline has ever flown to. However, these small villagers have a big dream: to discover the world. There is only one way to do it...

This ad is currently a huge success in Turkey and is on the covers of every single newspaper, prime-time news and trended on Twitter for three days. Aside from the millions who have shared this advertisement, lots of celebrities, critics and even the politicians have celebrated Lowe Istanbul for this amazing piece of work. It is now shown as one of the top 10 commercials in Turkish advertising history.

via lbbonline.com

giovedì 22 maggio 2014

Macho ad of the day. AXE PHEROMONE BUSINESS CARDS

AXE PHEROMONE BUSINESS CARDS from Bolts and Gears on Vimeo.
For more than a decade, AXE and The AXE Effect have been synonymous with overwhelming attraction. When members of Unilever’s AXE marketing team needed new business cards, UNION harnessed the attractive power of pheromones to create a card that brought the AXE Effect to life. Each team member’s pheromones were isolated and infused into their cards, allowing the cards to communicate far more information than just a phone number and email address.
Agency Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Associate Creative Director/Art Director: Glen D’Souza
Associate Creative Director/Copywriter: Mike Takasaki
Agency Producer: Julie Riley
Account Director: Kimberlee McCormack
Account Manager: Rhiannon Enss
Science Advisor: Rudolf Furrer
Video Credits
Agency Producer: Grace Lee, Jennifer Dark
Director: Joshua Chaiton, Touchpoint Films
Editor: Aaron Dark, School Editing
Audio: Brad Nelson, Cylinder Sound

Good ad of the day. Look Inside.™: Carolyn Duran and the Pursuit of Conflict-free (long)

via adweek.com

Client: Intel
Agency: Venables Bell & Partners
Executive Creative Directors: Paul Venables and Will McGinness
Creative Director: Tom Scharpf
Associate Creative Director: Eric Boyd
Art Director: Stephen Lum
Copywriter: Liz Cartwright
Director of Integrated Production: Craig Allen
Agency Producer: Ryan Wilson, Broadcast Producer
Production Company: Untitled
Director: Paul Freedman
Director of Photography: Alexandre Naufel
Executive Producer: Jim Evans
Producer: Jay Kelman
Editing Company: Cut+Run SF
Editor: Pete Koob
Sound Design: Elias Arts
Sound Designers: Jay Nierenberg
Music: Elias Arts
Mix: One Union
VFX: Ntropic
VFX Producer: Lindsay Adams
Head of Client Services: Kate Jeffers
Business Lead: Erik Petersen
Account Director: Joe Harrington
Account Supervisor: Kara York
Account Manager: Michelle Villarreal, Sarah Ruppert
Assistant Account Manager: Jillian Gamboa
Project Manager: Gretchen Klotz


Social ad of the day. 'Someday' | Morrissey's New Opening Act


via adweek.com

mercoledì 21 maggio 2014

Idea of the day. Coca-Cola 2nd Lives


As part of its global sustainability program, Coca-Cola has launched '2ndLives', a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.
Ogilvy China

Music video of the day. Hundred Waters - Cavity by Michael Langan

via motionographer.com
Hundred Waters - Cavity from Michael Langan on Vimeo.
Hundred Waters - Cavity / OWSLA Records / 2014 / 4 min / HD / Stereo
Album out May 27th | OWSLA owsla.com
Director: Michael Langan
Producer: Najeeb Tarazi
Executive Producer: Nick Read
Makeup / Hair: Nidia Alire
Assistant Camera: Stephen Lucas
Grip: Lucas Pitassi

Other works by Langan

martedì 20 maggio 2014

Sexy video of the day. Crème Caramel

via nowness.com
Crème Caramel on Nowness.com

Promo of the day. JAY Z & Beyoncé "RUN"

via adverveblog.com "never seen a tour promoted like this before"

Roc Nation & Parkwood Entertainment Present: "RUN"

Directed by Melina Matsoukas

Starring Sean Penn, Don Cheadle, Guillermo Díaz, Emmy Rossum, Jake Gyllenhaal, Blake Lively, Rashida Jones, Kidada Jones, JAY Z, Beyoncé

Original intro score by Ludwig Goransson

"Magna Carta... Holy Grail" available now.http://smarturl.it/JayZMCHGex 

Tickets for "On The Run Tour: Beyoncé and JAY Z" available now. Click here to buy: http://bit.ly/OnTheRunTix

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Digital stuff of the day. MTV mobile Emography Project

via agencyspy

Client: MTV mobile / Sunrise Communications AG
Senior MarCom Manager, Segment Young & Youth: Cristian Vaccariello
Senior Proposition Manager, Segment Young & Youth: Martin Hufschmid
Marketing Manager, Viacom International: Michael Francken
Marketing Manager, Viacom Switzerland: Sanja Ruggiero
Agency: FCB Zürich & WW
Executive Creative Directors: Dennis LückLuis Dias
Senior Copy Writer: Sören Schröder
Senior Art Director: Marcin Baba
Client Service Director: Mark Becher
Partners:
App programming: Drei Elemente, Germany
Film Production: WirzFraefelPaal, Zurich
Producer: Nina WirthStefan Fraefel
Post Production: Stefan Grandjean
Director: Adrian Wisard

Long ad of the day. Cornetto Cupidity Love Stories - 40 Love

more stories here

40 Love is a short film for the Cornetto Cupidity series. 
Game, set and it's a match made in heaven when a young girl 
finds herself as an accidental target for love. Her relationship 
with a tennis pro doesn't start off well but will our Cupid, Lily 
Allen help to bring them together? 
Tracklist: 
Ivan & Alyosha -- Running for Cover 
Dinah Washington -- What a Difference a Day Makes 
Wild Child - Pillow Talk 
Hilary Grist - Matilda's Theme 
MOMUSIC - Under The Lunar Sky

Subscribe to Cornetto on YouTube 
Cornetto on Facebook: http://www.facebook.com/Cornetto 
Cornetto on Twitter: https://twitter.com/cornettoglobal 
Cornetto on Instagram: http://instagram.com/cornetto


Prankvertising of the day. Ubisoft - Watch Dogs / AMAZING STREET HACK

via adsoftheworld.com

An amazing smartphone app turns common people into powerful hackers and hidden cameras record their reaction as they unwillingly hack a street of Los Angeles. You won't believe what they do when the police show up! 
Experience the power of hacking in Watch Dogs on May 27, 2014.

Advertising Agency: BETC, Paris, France
Agency Management: Jean-Charles Caboche, Tiphaine Du Plessis, Thomas Boutte, Damien Clanet
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Assistant Art Director: Antoine Coucoureux
Copywriter: Arnaud Assouline
Traffic: Agnès Rollin
TV Producer: Michel Teicher
Production House: Rita Films
Sound Production: THE
Director: Cécilia Verheyden
Published: May 2014