venerdì 6 luglio 2012
Ubisoft® EMEA is launching the European campaign for Assassin's Creed 3 with "RISE," an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game.
"RISE" pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.
The campaign conceptualized by Sid Lee also includes digital and social media, print and outdoor elements.
Advertising Agency: Sid Lee Paris
Direction: Bjoern Ruehmann (represented by Furlined in the U.S. and Friend in the U.K.
Production: Jimmy Lee and Furlined
lunedì 2 luglio 2012
Campaign: Lauren Luke
Client Director of Communications: Lisa King
BBH Creative Team: Jack Smedley, George Hackforth-Jones, Stephen Noble
BBH Creative Director: Pablo Marques
BBH Producer: Jeremy Gleeson & Bryony Dellow
BBH Strategic Business Lead: Carly Herman
BBH Strategy Director: Simon Robertson
BBH Social Media Manager: Claire Coady
BBH Creative Technologist: Richard Atkins
Production Company: Lauren Luke
Directors: Wesley Hawes & Gary McCreadie
Editor/Editing House: The Mill
Sound: Sam Robson at Factory
Makeup: Catherine Burton