venerdì 7 giugno 2013

giovedì 6 giugno 2013

Social ad of the day. #PubLooShocker - Pub Loo Shocker.


Leo Burnett London's new Pub Loo Shocker campaign for the Department for Transport's THINK! campaign is turning heads.
Client: Dawn Lauder, Tim Lennon, Claire Farman: Department for Transport
Creative agency: Leo Burnett
Copywriter: Phil Deacon / Sabina Kelly
Art director: Phil Deacon / Sabina Kelly
Creative Directors: Tony MalcolmGuy Moore
Executive Creative Director: Justin Tindall
Agency TV Producer: Emma Bewley
Planner (creative agency): Lorna Burt
Media agency: M4C / Carat
Planner (media agency): Michelle Radley
Production company: Rattling Stick
Director: Ed Morris
Producer: Chris Harrison
Editor: Jack Singer at Cut & Run

Lee Clow about Steve Jobs - PTTOW! 2013 - The Best Client I Ever Had...


Advertising legend Lee Clow talks about his 30-year relationship with Apple CEO Steve Jobs. As Chairman and Global Director of TBWA\Worldwide, Lee Clow has been responsible for such iconic campaigns as the Energizer Bunny, the Taco Bell Chihuahua, and most of the entire catalogue of Apple campaigns from the revolutionary 1984 Super Bowl Spot to "Think Different" and the iPod silhouettes.

PTTOW! is an invite-only, member network and summit that brings together inspiring leaders from the world's most innovative companies, along with cultural icons, to showcase game changing projects and fuel transformational media partnerships shaping today's culture. :: http://www.pttow.com




Digital stuff of the day. CIF The Web.

via lbbonline.com

DLKW Lowe

Idea of the day. Coca-Cola - Botella de Hielo.

via adweek.com


Funny ads of the day. Kalahari.com - DNB Bank - Axe - VW.

Kalahari.com: Taken Aweigh

Advertising Agency: JWT, Cape Town, South Africa
Creative Director: Jonathan Lang
Art Director: Graeme Bettles
Copywriter: Roderick McCall
Video / Sound Production: Platypus + The Workroom
Additional credits: Mark Coupar, Kate Wilson, Coco Pindela, Rochelle April, Adam Behr

DNB Bank: Call The Bank

Advertising Agency: TRY/APT, Oslo, Norway
Art Director: Lars-Kristian Harveg
Copywriter: Jonas Grønnern
Project Manager: Diana Jandl
Account Manager: Arne Eggen
Production Company: Einar Film
Director: Morten Tyldum
3D/VFX: Gimpville

Axe: Coffee Shop

more info here

Volkswagen Park Distance Control: Too Close

Agency DDB New York
Production Station Films
Country United States of America
Uploaded29 May, 2013Credits
Director Harold Einstein
Chief Creative Officer Matt Eastwood
Chief Creative Officer Jeremy Craigen
Executive Creative Director Menno Kluin
Creative Director Julia Neumann
Creative Director John Boone
Copywriter Frank Cartagena
Art Director Sam Shepherd
Producer Marina Korzon
DoP Jonathan Freeman
Sound Design Walter Bianco
Head of Broadcast Ed Zazzera
Account Director Jason Lusty
Editing Company Cutting Room New York
Account manager Bjorn Wilke
Account manager Atalie Hafez

Interactive film of the day. Subaru - The Big Night.

via lbbonline.com




Client: Subaru
Product: Subaru Forester
Title: The Big Night
Agency: ADK
Creative Director: Miura Yoshihiro 
Creatives: Sheridan Thomas
Jeremy Haccoun
Rob Yescombe
Dave Jenner
Creative Planner: Tatsushi Kataoka
Coordination Director: Keiko Oda
Account Director: Jun Takahashi
Account Executive: Hiromasa Kobayashi
Agency Producer: Hideyuki Ichikawa
Production Company: Great Guns / Great Guns Interactive
Director: Jeremy Haccoun
Producers: Jeremy McWilliams
Sheridan Thomas 
DOP: Jerome Robert
Ian Foster
Editor: Jeremy Haccoun

Post: Absolute Post
Sound: Vaudeville 
Music: Siddartha Barnhoorn

Animal Spot of the day#2. Cesar: Love Them Back.

Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.


Love Them Back with Cesar.
Visit our website to find out more about our range of foods:http://uk.cesar.com
Project:    Cesar ‘Journey’
Client name & job title:    Miranda Sambles – Marketing Director Mars Petcare UK
Creative Agency:    AMV BBDO
Copywriter:    Diccon Driver
Art Director:    Alan Wilson
Creative Director:    Mark Fairbanks
Agency Planner:    Louise Nolder
Agency Account Man:    Oliver Clark and Kate Govier
TV Producer:    Lou Richardson
Media Agency:    ZenithOptimedia
Media Planner:    Emma Martin and Sarah Arnold
Production Company:    Rattling Stick
Director:    Andy McLeod
Production Co. Producer:    Kirsty Dye
Post-production Company:    Big Buoy
Audio Post-production:    Wave

Ad of the day. Galaxy S 4 - Swaddle Master.

Search for tips, answer the phone, and discover new tricks with Air Gesture, Smart Pause, and S Voice on The Next Big Thing. Learn more about the innovative features of the Galaxy S 4 and join the conversation at: http://facebook.com/samsungmobileusa

Client: Samsung
Agency: 72andSunny
CEO/Partner: John Boiler
Client: Samsung Galaxy S4
Executive Creative Director: Jason Norcross
Creative Director/Writer: Matt Heath
Creative Director/Designer: Jason Ambrose
Senior Designer: Allison Hayes
Lead Writer: Jason Pollock
Designer: Robert Teague
Director of Film Production: Sam Baerwald
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production Company: Epoch Films
Director: Michael Downing
Executive Producer: Melissa Culligan
Executive Producer: John Duffin
Line Producer: Francie Miller
Editorial Company: Arcade Editorial
Editor: Andrew Leggett
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Assistant Editor: Trevor Schulte
Assistant Editor: Luc Giddens
Assistant Editor: Luke McIntosh
VFX/Animation Company: Chemical Effects
Senior Executive Producer: Sandy Beladino
Producer: Liz Lydecker
Senior Flame Artist: Shauna Prescott
Flame Assistant: Jorge Tanaka
Head of 3D: Mat Stevens
Telecine Company: The Mill - LA
Music Company: South Music
Head Of Production: Dan Pritkin
Creative Director: Jon Darling
Composer/Arranger: Robin Holden
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Executive Producer/Creative Director: Kelly Bayett
Mix House: Play Studios
Executive Producer: Lauren Cascio
Assistant: Hermann Thumann

Animal Spot of the day. ibis Snuggling Bunnies.

via adweek.com

Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.

Book now -- http://www.ibis.com
Download our mobile app - http://www.ibis.com/gb/mobile/mobile....

Introducing our fluffiest, snuggliest, most comforting ad ever: ibis Snuggling Bunnies #ibisbunnies

Watch our cute and cuddly visitors drift off to sleep in our most comfortable hotel bed ever.

Like us on Facebook to see even more exclusive behind-the-scenes 'snuggle action', visit http://www.facebook.com/ibis

Music: Hushabye Mountain by Richard Hawley
Client: Ibis Hotels
Marketing & Distribution Director, Accor (UK & Ireland): Karelle Lamouche
Marketing Manager, ibis, ibis Styles, ibis Budget at Accor (UK & Ireland): Lisa Belloni
Spot: "Bunny Bed"
Agency: BETC London
Executive Creative Director: Neil Dawson
Copywriter: Clive Pickering
Art Director: Ciara O'Meara
Producer: Olly Chapman
Strategy: Andrew Stirk
Account Director: Zoe Hinckley
Production Company: Independent
Director: Ornette Spenceley
Exec Producer: Matt Minor

Producer : Charlie Stanfield
Director of Photography: Niels Reedtz Johansen
Editing company : Final Cut
Editor: Ed Cheesman
Post-Production Company: The Mill
Sound Studio : Factory
Music : Hushabye Mountain by Richard Hawley

mercoledì 5 giugno 2013

Campaign of the day. Heineken - The Voyage.

More info about the campaign here

Arriving in a new country can feel like a cultural shock. For Heineken's Man of the World, it feels like home. The latest installment of the Legends campaign -- The Voyage -- inspires Heineken drinkers to be travelers, not tourists.

Join the voyage at www.youtube.com/heinekendropped. Legendary Travelers Wanted.

Music: "Voyage Voyage" composed by Rivat/Dubois performed by Maison du Malheur

Heineken on Facebook: http://www.facebook.com/heineken
Heineken on Twitter: http://www.twitter.com/heineken



What are men truly made of when taken out of their daily lives and dropped into the great unknown? To find out, Heineken dropped the Spanish sun-loving Rikar into a cool place. Literally. Legends aren't born, they're dropped.


Credits

1. HEINEKEN ‘THE VOYAGE’ TVC CREDITS

HEINEKEN
Global Brand Director    Cyril Charzat
Global Communications Director    Sandrine Huijgen
Global Communications Manager    Sarah Nisenbaum

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director    Mark Bernath & Eric Quennoy
Creative Directors    Mark Bernath & Eric Quennoy
Art Director    Philip Brink
Copywriter    Hugo van Woerden
Head of Production    Erik Verheijen
Agency Producer    Tony Stearns
Post Producer    Niko Koot
Planner        Stuart Parkinson
Group Account Director    Clay Mills
Account Director    Jasmina Krnjetin
Account Manager    Thibaud Vincent-Genod
Project Manager    Sharon Kwiatkowski
Business Affairs    Barrie Williams

FILM PRODUCTION

PRODUCTION COMPANY        Sonny London
Director    Fredrik Bond
Director of Photography    Mattias Montero
Producer    Alicia Richards
Executive Producer    Helen Kenny

EDITING COMPANY    Marshall Street
Editor        Tim Thornton Allan

AUDIO POST        Grand Central Studios
Sound Designer/Mixer            Raja Sehgal

MUSIC    
Title    Voyage Voyage
Artist        Maison du Malheur

POST PRODUCTION        The Mill, London
Flame    Jay Bandlish
3D    David Lawson
Telecine    Adam Scott
Producer    Paul Schleicher

PRINT PRODUCTION    
Photographer        Hugo Stenson
Agent                         Sonny London

2. HEINEKEN ‘DROPPED’ INTERACTIVE DIGITAL CREDITS 

HEINEKEN
Global Brand Director    Cyril Charzat & Gian Luca Di Tondo 
Global Communications Director    Sandrine Huijgen
Global Digital Director    Paul Smailes 
Global Communications Manager    Sarah Nisenbaum
Global Digital Manager    Nourdin Rejeb

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director    Mark Bernath & Eric Quennoy
Creative Directors    Thierry Albert & Faustin Claverie
Art Director    Philip Brink
Copywriter    Hugo van Woerden
Head of Production    Erik Verheijen
Agency Producer    Niko Koot
Planner        Nick Docherty
Communications Planner
Group Account Director    Richard Oldfield 
Jordi Pont
Account Director    Clare Pickens
Account Manager    Luis Ortiz
Project Manager    Jackie Barbour
Business Affairs    Justine Young
    
PRODUCTION COMPANY     Wefilm
Director    Roel Welling
Episode Directors    Joeri Holsheimer & Lennart Verstegen
Executive Producer    Bas Welling
Producer    Tobias Wilbrink
Episode Producers    Sara Nix & Bo Polak

EDIT & ON-LINE        W+K Amsterdam AV
Editor    Julien Mangois

AUDIO POST PRODUCTION        Wave Amsterdam
Sound Engineer    Alex Nicholls-Lee

Social ad of the day. Partnership at Drugfree.org: Damaged Circuits


DDB New York

Animation of the day. Mortal Kombat Flipbook By Etoilec1 (Jax vs Shang Tsung).


Visit the FB page

Project of the day. Introducing the Domino's DomiCopter.


Agency T + Biscuits
From their website: "The DomiCopter is a project we worked on with Domino’s Pizza AeroSight, a UK based drone specialist and Big Communications. We were looking at innovative ways to deliver pizza and thought, ‘what is cooler than a flying pizza?’.. it turns out not much. The response we have had so far has been great and so far it has featured on NBCMSN and a number of other large organisations. The video has had 17,000+ views in just under 12 hours and our emails have been going mad with inquiries as to when people may be getting their food delivered by the DomiCopter. You will have to just wait and see…. and then wait."

Branded content of the day. RedBull Music Academy OOH - Spring 2013.

RedBull Music Academy OOH - Spring 2013 from Doubleday & Cartwright on Vimeo.
As agency of record for the 2013 Red Bull Music Academy in New York City, D&C focused on leveraging the power of the city’s niche music communities in tandem with strong New York-centric messaging. With ?uestlove as the academy’s most visible ambassador, the agency built a multi-tiered campaign rooted in portrait and event photography, original artwork, and a bold type-driven event system and calendar. These basic building blocks were then translated across all event media and collateral, including a daily newspaper with a circulation of 80,000, to pay proper tribute to every facet of an epic musical undertaking in the world’s greatest city.

martedì 4 giugno 2013

Outdoor of the day. IBM & Ogilvy France Create Ads With A New Purpose in its latest "People For Smarter Cities".

IBM & Ogilvy France Create Ads With A New Purpose in its latest "People For Smarter Cities" from Ogilvy Paris on Vimeo.
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland

Funny ad of the day. When Words Just Aren't Enough - Say It With Bacon.


More info here

Funny campaign of the day. 23 Degrees Roastery.

via adrants.com



Agency Red Urban

Digital stuff of the day. Scrabble WiFi - Case Study.

via contagiousmagazine.com
Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.
Ogilvy Paris

Stop motion animation of the day. Professor Kliq - Plastic and Flashing Lights.

Professor Kliq - Plastic and Flashing Lights from Patator on Vimeo.
Wire and paper stop motion animation on Professor Kliq's music.
Track name is "Plastic and Flashing Lights"
soundcloud.com/professorkliq/plastic-flashing-lights-1

Beer ad of the day. Carling: Trick Shot.

via adrants.com

Our new adverts introduce the new faces of Carling, Jon and Dylan, and in the first ad Dylan takes to the pool table to attempt the ultimate trick shot. Will he succeed and receive a refreshing pint of Carling as his reward? 

Check the ad out and keep your eyes peeled for a couple of familiar faces!

Follow us for more info:
http://www.carling.com
http://www.facebook.com/carling
http://www.twitter.com/carling

Agency Shiny Red