sabato 4 gennaio 2014

Testimonial ad of the day. Harrison Ford for Sky Movies.


In our brand new ad, Hollywood legend Harrison Ford asks you to think about your most memorable movie experiences - and what will be the next?

Chances are, the answer is on Sky Movies. With more of the year's biggest box office hits earlier than other services and hundreds of movies on demand, your next great movie is waiting for you on Sky Movies. And you can find it right here

Inspiring ad of the day. Microsoft Bing - Celebrating the Heroic Women of 2013


Automotive ad of the day. Nissan - The Briefcase


TBWA\Chiat\Day LA
Global Creative President Rob Schwartz
Chief Creative Officer John Norman
Executive Creative Director Stephen Butler
Creative Director, Americas Tito Melega
Creative Director, Americas Karl Dunn 
Sr. Copywriter Nick Ciffone
Sr. Art Director Dave Estrada
Managing Director Peter Bracegirdle
Account Director Bonnie Schwartz
Account Director Craig Werwa 
Management Supervisor Jeanann Grubbs
Management Supervisor Kim Harris
Assistant Account Executive Kayla Sanderson 
Planning Director Oke Mueller
Senior Digital Strategist Kyle Luhr
Director of Product Strategy Joel Weeks
Senior Product Strategist Andy Galvin
Senior Product Strategist Mark McNaul
Director of Digital Production Peter Bassett
Executive Digital Producer Brian Jarmon
Executive Business Affairs Manager Robin Rossi 
Production company: Independent Media
Director: Simon Crane
Executive Producer: Susanne Preissler 
DP: Mauro Fiore
Editing: Lost Planet
Saar Klein Editor
Tyler Temple Higgins Editor
Gary Ward Executive Producer
Marieray Mangahas Producer
Animation & Visual Effects by: Black Hole West
David Parker VFX Artist
Federico Saccone VFX Artist

Dale Nicholls Online Producer

Cool ad of the day. Equinox Made Me Do It


This year when you get into great shape, you might just get into some trouble. 

NEW YORKDec. 30, 2013 /PRNewswire/ -- Equinox, the leaders in fitness and lifestyle, unveiled today its 2014 ad campaign: Equinox Made Me Do It. The campaign, created by Wieden+Kennedy New York, highlights the results of living a more provoked life. The ads connect the cause and effect of an Equinox workout, asserting that a good workout can be a bad influence.
"We looked to our members as the core inspiration for this campaign," said Carlos Becil, Senior Vice President of Marketing, Equinox. "Grounded in the idea of high performance living, we aim to provide our members with a holistic approach to health, and push them to seek higher goals, disrupt preconceived notions and break boundaries. This campaign embodies that disruptive spirit and speaks to our core audience."
To illustrate the idea that Equinox gives its members the confidence to stray outside of their comfort zone, Equinox pushed creative boundaries with the campaign. Photographed by Robert Wyatt, the imagery is bold and provocative. One shot features a close-up of a young man with a black eye. Another image captures a nearly naked couple running away in the night. The moments captured exude a sense of rebellion. Lowered inhibitions and playful naughtiness are the side effects of living a more provoked life.
Beginning on January 1, Equinox will promote the campaign across digital, social, print and out-of-home. Using the hashtag #equinoxmademedoit across social media, the ads will also be displayed in Equinox locations throughout New YorkLos AngelesChicagoSan FranciscoMiamiBostonDallasWashington, DCLondon and Toronto.
"For this campaign we wanted a photographic approach that had a strong sense of narrative and realism," said Stuart Jennings, Creative Director, Wieden+Kennedy New York. "We chose Robert Wyatt as the photographer because he's a storyteller who injects a fashion sensibility into all his work. His ability to capture real, candid moments rather than overly posed situations made him a perfect fit for this campaign."
Equinox has implemented an aggressive expansion strategy, both domestically and globally, to grow its family of brands around the world. With more than 60 clubs across the U.S. and recently opened international locations in London and Toronto, Equinox plans to expand its footprint into new cities in the U.S. and abroad.
About EquinoxEquinox operates 64 upscale, full-service clubs in New YorkChicagoLos AngelesSan FranciscoMiamiBostonDallas andWashington, DC, as well as new international locations in London and Toronto.  Providing a holistic approach to fitness, the company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.  
In addition to the Equinox clubs, the company introduced in 2008 the first American outpost of Pure Yoga, Asia's premiere yoga studio and in 2011 Blink Fitness, a new brand of innovative, value oriented gyms. In May of that same year, Equinox acquired SoulCycle, the country's leading boutique cycling operator.
For more information, visit
About Wieden+Kennedy Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held international advertising agency with offices in AmsterdamDelhiLondonNew York CityPortlandSao PauloShanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Brown-Forman, Coca-Cola, Chrysler, Delta Air Lines, Electronic Arts, ESPN, Facebook, Heineken, Honda, Kraft, Levi's, Nike and Procter & Gamble.
For more information, visit
SOURCE Equinox


Automotive ad of the day. M-Class "Derby"

via adweek

From advanced 4MATIC all-wheel drive to breakthrough active safety features like DISTRONIC PLUS and PRE-SAFE, the M-Class has always been ahead of its time, but never out of its element.

Learn more about the M-Class:

Join the conversation:

Follow us on Twitter:

Agency Merkley + Partners

Ad debut of the day. The Year of the You - TurboTax You had a big year. Celebrate all the things you did, and all the things you're capable of doing. Get your taxes done right with TurboTax tax software.

Social ad of the week. PETA - Another Cuban Missile Crisis

via MAA
"Studies show that vegans actually last longer than meat-eaters."

Read more:

Next time you're being intimate and you feel like there might be some premature launching, close your eyes and think of Fidel Castro. If that doesn't work, you're in the thick of another Cuban missile crisis:

Avert the Crisis:


The website the meat industry doesn't want you to see:

How to go vegan:

PETA Saves:



Agency Matter LA

Sport ad of the day. The 2014 FIFA World Cup on ESPN, live from Brazil..

This June, the world's greatest event returns to its spiritual home. Who will rise on futebols most beautiful stage? 

The 2014 FIFA World Cup on ESPN, live from Brazil. One Game Changes Everything.

Institutional ad of the day. Dell "Beginnings"


We are a company that personifies entrepreneurial spirit, celebrates it every day, and embodies it in everything we do. Michael, a dreamer in his own right, started this company in his dorm room and has since grown Dell beyond anyone's wildest imagination. 

This celebration of that spirit, and it's often humble beginnings, is a reminder to all of us that with vision, audaciousness and the right technology, anything is possible - no matter if your company started in a dorm room or at the dinner table. 

Dell is proud to have played a role in helping so many remarkable companies find the power to do more. Please visit to learn more about the campaign.

Y&R New York