Social ad of the day. Beyond Words - PETA

http://www.thenextgag.com/

Agency: BPG Agency
Chief Creative Officer: Steph Sebbag
Group Creative Director, Art Director: Frank Dattalo
Copywriter: Kevin Samuels
Creative Director: Ryan Hunnewell

Editing Company: Cut+Run
Editors: Steve Gandolfi, Sean Fazende
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Senior Producer: Amburr Farls

Visual Effects: David Parker, Cut+Run
Senior Producer: Liz Lydecker

Music: Finger Music and Sound Design

Animation of the day. Modern Love: Fight or Flight

Modern Love: Fight or Flight from The New York Times - Video on Vimeo.

As her relationship with her boyfriend was coming to an end, the writer Sarah L. Courteau grasped for a moment of tenderness between them.

Click here to follow us: vimeo.com/newyorktimes
Watch more videos at: nytimes.com/video
Follow on Twitter: twitter.com/nytvideo

via motionographer.com: "The mixed media approach uses collage, rotoscoped live action, cel animation and CG to create a unique, endearing look. The team behind it, Reanimation, is a collective of 4 directors, graphic designers and musicians based in Paris and Brussels."

Track of the day. Seekae - Another [Official Music Video]

via thecuriousbrain.com
Seekae - Another [Official Music Video] from Future Classic on Vimeo.

Get 'Another' on iTunes now: smarturl.it/seekae_another

Directed by: Ian Pons Jewell
ianponsjewell.com
facebook.com/ipjewell

facebook.com/seekaemusic
soundcloud.com/seekae
facebook.com/futureclassic
soundcloud.com/futureclassic

Installation of the day. Names not Numbers - Médecins du Monde

via agencyspy
Names not Numbers - Médecins du Monde from B-Reel on Vimeo.

Brand: MEDECINS DU MONDEBrand Management: Alexandre Jalbert / Justien Roche

Agency: BETCExecutive Creative Director: Stephane Xiberras
Creative Directors: Florence Bellisson
Executive Producer: Hugo Diaz
Artistic Directors: David Aronson / Juri Zaech / Samuel Moore
Copywriters: David Aronson / Juri Zaech / Samuel Moore
Account Management: Guillaume Espinet / Pauline Filippi
Technical Lead: Boris Le Berre
Print Producer: Catherine Bouchaud

Production Company: B-Reel
Engineering company: WE DO

Dancing ad of the day. Xperia Z2 from Sony - Details Make The Difference

Featuring 'Slave to the rhythm' by Michael Jackson

Find your sense of freedom with Xperia Z2, our best ever smartphone. Record every inspiring moment of your day in stunning 4K, then watch everything back in vivid, intense detail on the unique display, which features brand new screen technology exclusive to Sony.

We also made Xperia Z2 waterproof*, so there's no need to leave your smartphone behind, whatever the adventure.



Watch more Xperia Z2 videos: http://goo.gl/Aj5qfi
Pre-register to get the Xperia Z2 first :http://goo.gl/2tko1x
Subscribe to the Sony Xperia YouTube channel:http://bit.ly/XperiaSubscribe


*In compliance with IP55 and IP58, this smartphone is protected against the ingress of dust and is waterproof. Provided that all ports and covers are firmly closed, the phone is (i) protected against low pressure jets of water from all practicable directions in compliance with IP55; and/or (ii) can be kept under 1.50 metre of freshwater for up to 30 minutes in compliance with IP58. Find out more at http://www.sonymobile.com/testresults

Romantic ad of the day. Firestone Pick-Up

Client: Firestone
Agency: Leo Burnett, Chicago
Campaign: "Drive a Firestone"
Ad: "Pick Up"
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Directors: Britt Nolan, Mikal Pittman
Art Director: Mike Costello
Music Director: Chris Clark
Copywriter: Pete Lefebvre
Executive Producer: Juan Woodbury
Production Company: Park Pictures
Director: Lance Acord
Editing Company: Whitehouse Post
Editor: Russell Icke
Editorial Assistants: Caleb Hepler, Brandon Porter
Producers: Joanna Manning, Laurie Adrianopoli
Executive Producers: Joni Williamson, Dan Bryant
Finishing Company: Carbon VFX
Partner, Executive Producer: Frank Devlin
Creative Director: Chris Noellert
Senior Flame Artist, Online Editor: Pete Mayor
After Effects: Wes Kandel
Computer Graphics Artist: Matthew Stevens
Associate Producer: Nick Vassil
Flame Assistant: Jim Gomez
Sound Company: Another Country
Sound Engineer: John Binder
Sound Producer: Joanna Woods

Weird ad of the day. ロッテ Fit's LINK CM :: ゴキゲン出勤篇 15秒

More weird commercials here

Animation of the day. Tiny Worlds, from Rushes.

via whitezine.com
Tiny Worlds // Bulldozer from Rushes on Vimeo.

Tiny Worlds // Logging Truck from Rushes on Vimeo.

Tiny Worlds // Submarine from Rushes on Vimeo.

The CG team at Rushes brought to life the everyday urban world around our feet in "Tiny Worlds", a trilogy of short films with a humorous take on what might happen to the litter and rubbish on London's streets when we're not looking.

Executive Producer: Norra Abdul Rahim
Producer: Caroline Laing
Production Assistant: Alexina Davidson
Head of CG: Andy Nicholas
Lead CG: Andy Hargreaves
Director: Chris Hutchison
CG Artists: Chris Hutchison, Craig Travis, David Drese, Liam Hoflay, Andrea Scibetta, Nimesh Patel
Nuke: Noel Harmes
Flame: Martin Goodwin
Sound Design: Tom Martin @ Mcasso
rushes.co.uk
mcasso.com

Trailer of the day. Flatpack Film Festival 2014

Flatpack Film Festival 2014 Trailer from 7inch cinema on Vimeo.

Animated ident for the 8th Flatpack Festival, taking over Birmingham from 20-30 March 2014.
flatpackfestival.org.uk

Production co:
nice monster (nicemonster.co.uk)

Animator:
Steven Spencer

Social ad of the day. Stephen Hawking: I'm Giving My Voice (TV advert)

via adfreak

Professor Stephen Hawking is featured in the latest TV ad by Save the Children giving his voice to the children of Syria. The ad tackles the worst humanitarian crisis of our generation. The film launched just ahead of the third anniversary of the start of the conflict.
To find out how you can support the children of Syria go to 
http://bit.ly/VoiceforSyria

Original photography by Jonathan Hyams/Save the Children

Agency: adam&eveDDB
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Copywriter: Michael Burke
Art Director: Ben Tollett
Media Agency: JAA
Media Planner: Nick Smith
Production Company: Pulse
Director: Matt Hougton
Editing: Work Post
Editor: Rachel Spann
Postproduction: MPC
Audio Postproduction: Clearcut Sound

Video of the day. Travel With Style - Casey Neistat for J.Crew

"i made this movie for J.Crew's Ludlow Traveler (that's the name of the suit) go to their website and buy it. or buy something else. www.jcrew.com/jcrewonfilm

does anyone read the description?"

Yes

Animal Spot of the day. The Royal Dutch Guide Dog Foundation (KNGF)

via adfreak

"We not only help people who cannot see, but also those who have seen too much"
This Guide Dogs TV commercial from Royal Dutch Guide Dog Foundation (KNGF Geleidehonden) shows the assistance a veteran dog can offer in helping a military veteran who is coping with severe war related trauma.
Agency Selmore Amsterdam
Production Caviar 
Director Rogier Hesp

Emotional ad of the day. CONTINENTE "TRUST"

Agency: FUEL LISBOA
Client: CONTINENTE
Creative Director: MARCELO LOURENÇO / PEDRO BEXIGA
Copywriter: MARCELO LOURENÇO
Art Director: PEDRO BEXIGA
Agency Producer: PEDRO SILVA / RITA SANTOS
Account Team: RITA NAZÁRIO / JOANA PARREIRO
Director: FRED OLIVEIRA
Production Company: KRYPTON
Sound Design: INDIGO

Cool stuff of the day. Unnumbered Sparks - TED's 30th anniversary

A browser that paints the sky

www.unnumberedsparks.com

Learn about the making of Unnumbered Sparks, a monumental interactive sculpture in Vancouver, Canada created by artists Janet Echelman and Aaron Koblin for TED's 30th anniversary. Choreographed by visitors in real time through their mobile devices, at night, the sculpture becomes a crowd-controlled visual artwork on a giant, floating canvas powered by Google.

Proud ad of the day. St Patrick's Day 2014 #IrelandInspires

via thedrum.com

"St Patrick's Day 2014 #IrelandInspires" is an animated postcard showcasing Ireland's strengths and highlighting the qualities that make this country a great place to be.

If you're proud to be Irish make sure you share this video! #IrelandInspires

It will be played for audiences gathering at Irish Embassy events across the globe this St Patrick's Day (17 March 2014) and is tailored to appeal to visitors, investors and those attracted to the type of energy, creativity and potential which this nation can offer.

"St. Patrick's Day 2014 #Ireland Inspires" was developed by the Department of Foreign Affairs and Trade of Ireland and Fáilte Ireland to celebrate Ireland's national day.

Inspirational ad of the day. Walmart - Work is a Beautiful Thing: Meet Patrick

via businessinsider.com

Work is a beautiful thing. It's why we're committed to the American factory, and all the people who work there, like Patrick at Little Tikes. Subscribe for more great videos:http://youtube.com/walmart.

Italian ad of the day. Star - Sognid'oro - Don't drink and drive

Don't drink and drive from DLV BBDO on Vimeo.

Star — Sognid'oro

Executive Creative Director: Stefania Siani, Federico Pepe

Creative Director: Andrea Jaccarino, Emanuele Viora

Art: Andrea Jaccarino, Federico Pepe

Copy: Emanuele Viora

Account: Ilaria Castiglioni

CASA DI PRODUZIONE: FILMGOOD

EXECUTIVE PRODUCER: EMANUELA CAVAZZINI

PRODUCER: STEFANO RENOLFI

REGIA: IGOR BORGHI

FOTOGRAFIA: GIGI MARTINUCCI

MONTAGGIO E POSTPRODUZIONE: ANTEPRIMA VIDEO

MUSICA: Waltz a Leo Chadburn BY EMI MUSIC PUBLISHING

Cut of the day. Wes Anderson // Centered from kogonada

Wes Anderson // Centered from kogonada on Vimeo.

Music: The New Lobby Boy by Alexandre Desplat

Music video of the day. Invasion - Judgment Day Remix - Official Music Video by Ugly Mac Beer

via fubiz.net

Invasion - Judgment Day Remix, Official Music Video, 2014
video produced by: www.lesfreresmoustache.com 
music composed by Ugly Mac Beer
ITUNES :
http://smarturl.it/invasionremix
p&c beatsqueeze publishing 2014
MODONUT INVASION EP 
DIGITAL
https://itunes.apple.com/fr/album/mod...
VINYL 
http://www.beatsqueeze.com/album/view...
FACEBOOK
https://www.facebook.com/UGLYMACBEER
https://www.facebook.com/MODOMACBEER?...
SOUNDCLOUD
https://soundcloud.com/uglymacbeer
SYNOPSIS:
A meteorite crashes down to Earth. It brings with it a bright mysterious infection for every human being. Becoming beasts, they kill. Riots rage. White covers all. What will happen to our planet?
SYNOPSIS VF:
Une météorite s'écrase sur terre et apporte avec elle une mystérieuse matière blanche, lumineuse. Elle infecte chaque être humain. Devenus des bêtes, ils s'entretuent. Des émeutes font rage. Le blanc recouvre tout. Qu'adviendra-t-il de notre planète?

Tech stuff of the day. Android Wear: Information that moves with you

Introducing Android Wear. Useful information when you need it most - at a glance or in a word. Find out more at: android.com/wear

Social ad of the day. MLDStichting - Je poep wil je wat vertellen!

"To be aware of the symptoms of colon cancer, you have to check your poop"
via creativity-online.com

Cheel Amsterdam

Smart ad of the day. Durex - Earth Hour

via creativity-online.com

Agency TMW

Automotive ad of the day. TESLA - "Modern Spaceship"

via adweek.com

Directed by Everdream. www.everdreampictures.com

Co-Directors • Joe Sill & Andreas Attai
Producers • James Khabushani, RJ Collins

Featuring Mace Coronel & Marc Coronel
Concept/Story • Joe Sill, Andreas Attai
Assistant Director • Zach Wechter
Cinematographer • Arjun Prakash
Production Designer • Kellen Moore
Assistant Camera • Jared Wennberg
Gaffer • Dave Cortez
Key Grip • Ryan Summersett
Visual Effects • Joe Sill
Editing • Joe Sill
Color Correction • Arjun Prakash, Joe Sill
Sound Design • Eric Hoehn
Original Music • Mattan Cohen

Special Thanks •• Nanda Family • FilmEd* • Elon Musk • TESLA Motors • Peter & Kay Sill • David Junker • Christine Vu • Eric Lowy • Michelle Bakker • Joel Lu • Marc & Grace Coronel • Trevor Doherty • Mishka Kornai • The Nanda family

Wise ad of the day. Time Flies - Age UK

http://www.thenextgag.com/

Brand: Age UK
Agency: Karmarama
Creative Director: Sam Walker, Joe de Souza
Copywriter / Art Director: Wayne Hanson, Jeremy Willy 
Director: Nadav Kander

"The 91-year-old actor Christopher Lee narrates a poem about ageing in Age UK’s new TV campaign. Karmarama created spot, which shows snapshots of people of different ages against a plain grey background, as Lee narrates a specially commissioned poem by Roger McGough. The poem says that ageing isn’t an illness but rather a way of life, and then gives tips on staying young at heart. " read more at campaignlive.co.uk

Viral of the day. Superman With a GoPro

via techcrunch.com

"Help us bring our big ideas to life - http://patreon.com/corridordigital

Check out http://dronefly.com to learn more about drones!
Music: Pegboard Nerds - Hero ft. Elizavetahttp://music.monstercat.com/track/hero

A big thanks to Taylor Chien for the awesome drone work. You're an ace!

Facebook! http://fb.com/CorridorDigital
Twitter! http://twitter.com/CorridorDigital

Superman played by Will Sterling: http://twitter.com/WillSterling_
Damsel in distress played by Karin Lee:https://twitter.com/karinsurance
Criminals played by the guys at Mars Rising films:https://twitter.com/marsrisingfilms
Give 'em a shout! They'd appreciate the love"

Music stuff of the day. Kylie Minogue: Sexercize

Kylie Minogue: Sexercize on Nowness.com
"The Pop Siren's Hyper-Kitsch Collaboration with Roman Coppola Launches Her New Audio-Visual Experience" read more at NOWNESS

Music video of the day. Placebo // Loud Like Love (feat. Bret Easton Ellis)

Placebo // Loud Like Love (feat. Bret Easton Ellis) from Saman Kesh on Vimeo.

Part II of the 'Unfortunate Details' experiments // Pay attention as there will be a pop-quiz afterwards.

Written & Directed by: Saman Kesh

#UnfortunateDetails
samanftw.com
twitter.com/ghibli303

Narrator: Bret Easton Ellis
Production Company: 890 Productions
In Association with: Skunk // skunkus.com
Executive Producer: Matt Factor
Producer: Jason Colon
Video Commissioner: John Moule
Band Performance: Rokkit // rokkit.tv

Cinematographer: Isaac Bauman
Production Design: Jason Kisvarday
Editor: Mandy Brown
Costumer: Michelle Thompson
Casting Director: Michael Stonewall Beaudry (Blok M Casting)

VFX Supervisor: Chad Goei
Graphic Design: Saman Kesh & Jonathan Minaya
2D Animation: Jonathan Minaya
Sound Editing & Mixing: Matthew J A Wilcock // Zelig Sound
ADR Recording: John Rampey
Colorist: Derek Hansen // MPC

1st AD: Chad Nicholson
Production Manager: Melora Donoghue
Production Coordinator: Evan Fulton
2nd AD: Terrisha Kearse
1st AC: Jonathan Dec
2nd AC/ DIT: Jordan Gaylor
Phantom Tech: Nick Savander
Gaffer: James King
BB Electric: Tim Davis
Electric: Megan Richardson
Key Grip: Hunter Rogers
BB Grip: Todd Geritz
Grip: Dylan Johnson
Swing: Kevin Morgan
Art Director: Kelsi Ephraim
Set Decorator: Ali Rubinfeld
Set Decorator: Madelyn Kime
Art Swing: Timothy Wilusz
Assistant Costumer: Jordy Scheinberg
Makeup: Joanne Adolfo
SPFX Makeup: Perri Veganes
Hair Stylist: Prescilla Jean Olay
Makeup Assist: Crystal Watana

Director's Assistant: Brendan Varni
Truck PA: Jamaal Taylor
Production Assistants: Karen Silbert, Johnny Gutierrez, Travis Culteri, Laura Huben

Segment Producer: Roland Berry
AC (Pickup day): Andres Cuevas

SPECIAL THANKS:
Nate Eggert, Shelly Townsend, Jeanne Stawiarski, Mary Calderwood, Jamila Wingett, Roland Berry, Bret Rea, Nathan Zasada, IMVDB, Sam Sascha Keshavarz, Cosimo Galluzzi

The previous video

Placebo // Too Many Friends (with Bret Easton Ellis) from Saman Kesh on Vimeo.

"PAY ATTENTION...AND PLEASE WRITE YOUR ANSWER IN THE COMMENT SECTION BELOW"

#TooManyFriends

Written & Directed by: Saman Kesh / @ghibli303
Narrated by: Bret Easton Ellis / @BretEastonEllis

Co-Writer: Nate Eggert
Producer: Sarah Park
Cinematographer: Isaac Bauman
Art Director: Jason Kisvarday
Wardrobe: Michelle Thompson
Editors: Mandy Brown & Saman Kesh
Makeup: Karina Moore
Graphics: Sean Chang
Visual FX: Chad Goei (Glow Gun)
Colorist: Derek Hansen (MPC)
Assistant Director: Howard Butler
Executive Producer: Ross Levine
Additional Graphics: Mindy Benner
Commissioner: John Moule
Rep: Joceline Gabriel
Label: Universal Music Group

1st AC: Erin Douglas
2nd AC: Rachel Fox
Phantom Tech: Drew Lauer
Set Decorator: Kelsi Ephraim
Set Dresser: Ali Rubinfeld
Wardrobe Asst: Mikes Gamms, Eryn Branch
Makeup Asst: Celeste Antione
Band Stylist: Corban Poorboy
Stylist Asst: Caroline MacAllister
Band Groomer: Candice Birns
Band Makeup Asst: Bethany McCarty

Special Thanks: Skunk US, Ben Barrett, Cosimo Galluzzi, Patrick Horne, Jake Lehman, Michael Gray, Brandon Woodruff, Sam Sascha Keshavarz and Nate Tam.

Crazy campaign of the day. Skittles Cloud - #SkittlesCloud

via agencyspy



Be good to a #SkittlesCloud, and that #SkittlesCloud will be good to you.

Client: Mars, Inc., Skittles

Titles: Cloud, Groomer, Vet

Air Date: March 17, 2014

Agency: DDB Chicago

Executive Creative Director: Mark Gross

Associate Creative Director, Art Director: Alex Zamiar

Associate Creative Director, Copywriter: Jonathan Richman

Senior Print Producer: Erica Bletsch

Director of Design: Lindsey Stuart

Designer: Ashley Walter

SVP, Global Business Director: Heather Malenshek

SVP, Group Account Director: Kate Christiansen

VP, Account Director: Gwen Hammes

Account Executive: Erin Leahy

Account Manager: Trace Schlenker

Senior Strategist: Thomas Hehir

Producer: Will St. Clair

Production:Gorgeous

Director: Chris Palmer

Executive Producer: Eriks Krumins

Producer: Caroline Pham

Editorial: Whitehouse Post

Editor: John Smith

Executive Producer: Dan Bryant

Producer: Dawn Guzowski

Telecine, FX, Finish: The Mill

Executive Producer: Jo Arghiris

Senior Producer: Christine Thompson

Sound Design: 750 MPH London

Sound Designer: Sam Ashwell

Audio Mixing: Lime Studios

Mixer: Loren Silber

Sport ad of the day. Budweiser 2014 FIFA World Cup™ Commercial -- "Believe As One"

via agencyspy


Every 4 years there is a beautiful moment when the world forgets its differences and unites in its love of the beautiful game. A moment so powerful, the air buzzes with energy and millions will come together to hope, believe and rise as one.

Agency Anomaly

FOUNDING PARTNER AND GLOBAL CREATIVE DIRECTOR Richard Mulder

EXECUTIVE CREATIVE DIRECTOR Eric Segal

SENIOR ART DIRECTOR Adrian Chan

SENIOR COPYWRITER Doug Hamilton

AGENCY PRODUCER Brad Powell

HEAD OF MUSIC PRODUCTION Stephen Campbell

GLOBAL PLANNING DIRECTOR Laura Rowan

COMMUNICATIONS DIRECTOR Dominic Poynter

ACCOUNT LEAD Danielle Palmer

DIRECTOR Garth Davis

PRODUCTION COMPANY Reset

Music video of the day. Johnny Cash - She Used To Love Me A Lot (Official Music Video)

via creativity-online.com

"She Used To Love Me A Lot" is from the studio album, Out Among The Stars, available March 25, 2014.
Pre-order it now on Amazon: http://smarturl.it/cash_stars_amznand iTunes: http://smarturl.it/cash_stars_itunes

Director John Hillcoat 

Funny ad of the day. Old Spice | Get Shaved in the Face

via adfreak

See how saying "Goodbye forever—I hope to never see you again" to an old friend is so much easier now with the new Old Spice face-shaving machines.

Client: Old Spice
Project: "Get Shaved in the Face"

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Andy Laugenour
Art Director: Matt Sorrell
Broadcast Producer: Jennifer Hundis
Director of Broadcast Production: Ben Grylewicz
Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples

Production Company: Gifted Youth
Direction, Editing, Visual Effects: Fatal Farm
Sound Mix: Charlie Keating, Joint Editorial

Automotive ad of the day. Dues - The all-new Audi A3 is here.

Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called "Dues" starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxerClaressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. 

"Building off the 'Stay Uncompromised' theme that debuted during the Super Bowl, the new campaign for the Audi A3 celebrates fearless individuals who refuse to compromise: whether they're entertainers, athletes or Audi engineers," said Loren Angelo, Director of Marketing, Audi of America.

The cinematic spot "Dues" features each character reciting lines from "We Are the Champions" by Queen. As it builds to the chorus, the spot becomes a rallying cry for the "uncompromised" nature of these trailblazers who refuse to cut corners and never settle -- the inspiration behind the Audi A3. As a complement to the campaign, each "Dues" character is profiled in an online video series called "Uncompromised Portraits" on Audi's YouTube channel. "Dues" will run throughout the NCAA March Madness tournament.

The campaign also features two 30-second TV spots that highlight technology prominent within the new A3. The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

The comical 30-second spot "Names" features Ricky Gervais in the Audi A3 with a child in the backseat reading aloud Twitter updates. The spot highlights the 4G LTE connectivity in the vehicle, which turns the A3 into a WiFi hotspot. Another 30-second spot called "Touch" features celebrity chef and Momofuku Restaurant Group founder David Chang as he uses the leading-edge MMI® touchpad with handwriting technology to quickly find a contact and make a phone call. In the Audi A3, the innovative touchpad is incorporated directly into the rotary MMI control wheel for an intuitive and simple user experience.

Two additional 15-second spots will highlight the brand's dominance with quattro® all-wheel drive technology called "Hugs Corners," and "Signature," that emphasizes the beauty and intuitiveness of MMI Touch.

"The launch of the all-new Audi A3 is a pivotal moment for the brand in the U.S. market," added Angelo. "An entry-level sedan, the A3 doesn't sacrifice design, technology or performance. The uncompromised nature of the A3 targets first time luxury buyers and allows Audi to go after new audiences."

High profile media will run across traditional television as well as full episode players throughout the NCAA March Madness tournament, with one 30-second unit in every game on national channels CBS, TNT, TBS, and truTV. The spots will also run on national cable networks including FX, ESPN, ABC Family, TBS, AMC, USA Network, HGTV and TNT. OOH placements will include high-traffic areas including the Lincoln Tunnel. A social campaign targeting A3 audiences and influencers will launch in April.

In addition to TV, the campaign features efforts geared towards a younger generation of first time luxury buyers, with elements developed to reach second screen viewing habits through interactive social TV and digital/mobile strategies. For dealers, a full marketing toolbox will include out-of-home, print, radio, digital banners, social media and web assets, dealership projection lighting, point of sale banners and CRM email templates.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). 

The commercials were created by San Francisco-based Venables Bell & Partners.

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

Where stated, fuel economy and emissions data are EPA estimates. Mileage and emissions will vary and depends on several factors including driving habits and vehicle condition.