martedì 18 marzo 2014

Wise ad of the day. Time Flies - Age UK


http://www.thenextgag.com/

Brand: Age UK
Agency: Karmarama
Creative Director: Sam Walker, Joe de Souza
Copywriter / Art Director: Wayne Hanson, Jeremy Willy 
Director: Nadav Kander


"The 91-year-old actor Christopher Lee narrates a poem about ageing in Age UK’s new TV campaign. Karmarama created spot, which shows snapshots of people of different ages against a plain grey background, as Lee narrates a specially commissioned poem by Roger McGough. The poem says that ageing isn’t an illness but rather a way of life, and then gives tips on staying young at heart. " read more at campaignlive.co.uk

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