venerdì 29 maggio 2015

Digital stuff of the day#2. ME&CITY | FASHION STREET VIEW | FRED & FARID SHANGHAI


Advertising Agency: Fred & Farid, Shanghai, China
Chief Creative Officers: Fred & Farid
Creative Director: Feng Huang
Case Video Creative Director: Asterio Gutierrez
Business Director: Gregoire Chalopin
Copywriter: Aser Cao
Social writer: Yan Zhang
Art Directors: Pierrick JegouNicolas LibermanSylvie Kinn
Account Service: Vincent Lu
Brand Strategist: Jing Qian
Digital Strategist: Liang Liao
Social Planner: Sen Liu, Yi Zhang
Agency Producer: Jing Zhang
Digital Producer: Joey Wang
Director / Photographer: Pierrick Jegou
Film Production Agency: Killdeath
Editor / Music Supervisor: Blinde Wu
Case Video Editors: Guoyo WangYanfeng Xu



Idea of the day#2. Latinstock + WWF / Animal Copyrights


Agency: Cheil, Madrid; ECD: Breno Cotta; Creatives: Isaac Marato, Cristina Alonso, Diego Rodriguez, José Venditti; Production company: Jabuba Films.

Film of the day. KUNG FURY Official Movie



SWEDEN - watch on http://www.svt.se/kung-fury

Kung Fury is an over-the-top 80’s action comedy that was crowd funded through Kickstarter. It features Kung Fury, a Kung Fu renegade cop who travels back in time to kill his Nemesis, Hitler. The film features nazis, dinosaurs, vikings and cheesy one-liners. 

The campaign that was launched in December 2013 was backed by more than 17 000 people who together gave more than $630 000. 

http://www.kungfury.com ← Web shop and exclusive blog updates! 
http://www.facebook.com/laserunicorns
http://www.instagram.com/laserunicorns

Watch official video for the single "True Survivor" by David Hasselhoff: https://www.youtube.com/watch?v=ZTidn...

Download “Kung Fury” soundtrack: http://smarturl.it/KungFury?IQid=YT.KF

http://www.kickstarter.com/projects/k...

Written & Directed by David Sandberg.
Full credit list will be available on www.kungfury.com in the next couple of days.



Animal Spot of the day. THE DOG : ธนาคารเกียรตินาคิน



Digital stuff of the day. 1930 the first speakeasy you have to seduce online to be accepted in real life.


1930 is the most longed-for speakeasy bar by night-hawks and trendsetters in Milan. The challenge: how to extend 1930’s infamous inaccessibility online, where, by definition, everybody can access everything? The strategy: to natively use Tinder’s peculiarities: “Matches” and “Moments” to push the selection/seduction game to the next level. How: Creating the “first door selection on Tinder”....It's like real life ... but worse!

Agency: Alkemy digital_enabler 
Federico Ghiso/Giorgio Cignoni Executive Creative Director 
Nicola Gotti Design Director 
Michele D'amore Copywriter 
Matteo Menin Vp Social Media And Digital Pr 
Luca Sirianni Social Media Strategist 
Barbara Ruscio Levi Account Manager 
Timothy Small Head of Content 
Alessio Delussu Digital Analyst 


Idea of the day. Pizza Hut 'Blockbuster Box'

Pizza Hut 'Blockbuster Box' from reed on Vimeo.
The pizza box that turns into a projector
Ogilvy & Mather HK

giovedì 28 maggio 2015

Virtual stuff of the day. Castrol EDGE USA Titanium Strong Virtual Drift

via psfk.com

Castrol EDGE presents Titanium Strong Virtual Drift. Watch driver Matt Powers take on a Trial like no other, driving a in a specially designed Virtual Reality helmet, in a real car powered by Castrol EDGE with Fluid Titanium



Idea of the day#2. The SkinBook


Lew/Lara TBWA

Animation of the day. Taking the Plunge

Taking the Plunge from Taking The Plunge on Vimeo.
When a young man's ideal marriage proposal is put in jeopardy he is forced to dive into unknown waters to salvage his plans...
Directors:
Thaddaeus Andreades: Animation, Lighting and compositing supervisor tandreades.net
Marie Raoult: Character Technical Director, modeling and rigging marieraoult.com
Nicholas Manfredi: Cinematography, Story and Animation nmanfredi.weebly.com/
Elizabeth Ku-Herrero: Look Development & Creative Director elizabethnku.com
Many more exciting details to come including a Making Of video!! Stay tuned! :D
We would like to thank our friends and families for helping and supporting us throughout our last year at the School of Visual Arts as we created this film!
Music composed by Jerome Leroy jeromeleroy.com

Production of the day. Time Upon A Once "Fast" – GE


E is looking at problems in ways different, to new solutions find.

Subscribe to the GE Channel: http://invent.ge/1eGgvZK

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.

Connect with GE Online:
Visit GE's Website: http://invent.ge
Find GE on Google +: http://invent.ge/1dPUUN5
Find GE on Tumblr: http://invent.ge/17syCNf
Find GE on Facebook: http://invent.ge/1929rzT
Follow GE on Twitter: http://invent.ge/XJAX15
Follow GE on Pinterest: http://invent.ge/16JjInY
Follow GE on Instagram: http://invent.ge/1a9XZGb
Find GE on LinkedIn: http://invent.ge/1gtUi3e

Time Upon A Once "Fast" – GE


Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David LubarsGreg Hahn
Executive Creative Director: Michael Aimette
Creative Directors / Copywriters: Tim RoanLevi Slavin
Director of Integrated Production: David Rolfe
Group Executive Producer: Diane Hill
Executive Producer: George Sholley
Head of Music Production: Rani Vaz
Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Director: Lindsey Conklin
Assistant Account Executive: Joslyn Dunn
Group Planning Director: Tom Naughton
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producers: Shawn LacyColleen O'DonnellHolly Vega
Line Producer: Vincent Landay
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Post Producer: Jen Milano
Editor: Mikkel E.G. Nielsen
Visual Effects: A52
Executive Producer: Patrick Nugent
Producer: Heather Johann
VFX Supervisor: Andy Rafael Barrios
Mix House: Heard City
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound Design/Mixer: Mike Vitacco
Mixer: Keith Reynaud
Music / Composers: The Ski Team
Animation: Renegade Animation


Idea of the day. The Ad Filter


The free browser extension that shows only the best ads.

http://www.dandad.org/en/ad-filter 

D&AD has a gift for you: a browser extension that blocks annoying ads and replaces them with great ones. With the Ad Filter, you will be inspired by great ideas everyday, without even thinking about it. 
Enjoy !

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.


Social ad of the day. A Song of Oil, Ice and Fire - Greenpeace

via lbbonline.com

"Right now, Shell is preparing to drill in the Arctic for the first time. If we don’t stop them, it could be the beginning of the end for everything we hold dear - because if we’re willing to let them risk the destruction of this beautiful, vital, pristine landscape at the top of our world, what won’t we let them do?

To highlight this imminent threat to our way of life, we’ve teamed up with award-winning agency Don’t Panic and artists KennardPhillipps. Fire consumes three classic American landscapes, leaving in their place a dystopian vision of the future, a combination of the original paintings and imagery from real-life oil spills and disasters.

The famous artworks torched by Shell include ‘Christina’s World’ by Andrew Wyeth, ‘Pearblossom Highway’ by David Hockney and ‘An Arctic Summer: Boring Through the Pack in Melville Bay’ by William Bradford. 

The collaboration between KennardPhillipps, Don’t Panic and Greenpeace working with classical artworks has several nice precedents. In 2013 Greenpeace attempted to install a large painting of Shell’s drilling rig, the Kulluk, run aground in the Arctic at the National Gallery during a Shell corporate event. The previous year, Don’t Panic’s television show ‘The Revolution Will Be Televised’ managed to install a print of Peter Kennard’s famous artwork ‘Haywain With Cruise Missile’ into the same National Gallery around the time of a corporate event held for Italian arms manufacturer Finmeccanica.

We won't stand aside while Shell risks everything we hold dear. It's time for ordinary people around the world to join together to protect the Arctic from Shell."


Smart ad of the day. SCRABBLE ANAGRAMAS



CREATIVE AGENCY Lola Madrid

ACCOUNT DIRECTOR: Rocío Abarca

ACCOUNT SUPERVISOR: Beatriz Moreno , Laura Gerpe

ART DIRECTOR: Lucas Reis, Saulo Rocha

CHIEF CREATIVE OFFICER: Chacho Puebla

CLIENT DIRECTOR: Tom O’Brien

COPYWRITER: André Toledo

CREATIVE AGENCY: LOLA/ Mullen Lowe Group

CREATIVE DIRECTOR: Juan Sevilla, Tomás Ostiglia

EXECUTIVE CREATIVE DIRECTOR: Pancho Cassis

HEAD OF TV / PRODUCTION: Cristina Español

PRODUCER: Florencia Caputo

MUSIC AND SOUND

SOUND DESIGN: Antfood

MUSIC SUPERVISION: Antfood “Clabbers”

POST PRODUCTION / VFX

POST PRODUCTION HOUSE: Free your mind

PRODUCTION COMPANY

PRODUCTION COMPANY: Landia

PRODUCER: Thomas Amoedo

EXECUTIVE PRODUCER: Nico Cabuche & Assaf Eldar

DOP: Nico Hardy

DIRECTOR: Rodrigo Saavedra

Ad of the day. Distorted Fact Veja


Through an artistic session, VEJA highlights the credibility of its information. New campaign for Editora Abril’s VEJA was created by AlmapBBDO and executed by BossaNovaFilms using art to talk about the importance of the source in journalistic information

Advertiser: Editora Abril
Title: Fato Distorcido
Product: VEJA
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi, Renato Simões
Creative Direction: Andre Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Creation: Cesar Herszkowicz, Luciano Lincoln
Producers: Bossa Nova Films
Executive Producer: Eduardo Tibiriça
Producer Account Executive: Kiska Kaysel and Renata Prado
Direction: Vitor Amati
Photography: Walter Carvalho
Editor: Oswaldo Santana
Finish: Bossa Nova Films
Finisher: Rosana Felix
Audio Producer: Satelite Audio
RTVC: Vera Jacinto, Diego Villas Boas, Adriana Kordon, Fernando Yamanaka
Account Executive: Fernanda Antonelli, Mariana Silveira, Beatriz Almonacid
Planning: Cintia Gonçalves
Media: Wanderley Jovenazzo, Denise Lavezzo, Juliana Monte, Kauê Cury, Livia Novaes, Rogério Beraldo
Photography Coordinator: Teresa Setti and Stephanie Biekarck
Approval: Rogério Gabriel Comprido, Simone Sousa, Ícaro de Freitas, Rafael Cescon


Animal Spot of the day. Heartography, Photography Straight From the Heart

via adfreak

Watch how Grizzler became a canine photographer with Nikon’s help. With a device developed to turn emotions into photographs, see how they managed to capture how one dog perceives the world by using his heart rate as a trigger for the camera. 


Here’s more information on how we shot the video:

The video, filmed by our camera crew, features Grizzler the Border Collie wearing a Nikon camera attached to a harness. Each time Grizzler gets excited or happy, his heart rate increases and in turn triggers a mechanism to depress the camera’s shutter and take a picture allowing us to see the world from Grizzler’s perspective.

Due to Grizzler’s active running and jumping on his adventure, many shots were blurred - reflective of Grizzler’s energy! We chose the best ones to feature in this video.

To ensure Grizzler’s safety and comfort, the crew constantly followed him to provide ample hydration, food and other necessities, and as such, some photos you see may have included members of the crew in the background.

Learn more about Grizzler and Heartography at http://heartography.nikon-asia.com

mercoledì 27 maggio 2015

Idents of the day. Film4 ~ Full Set

Film4 ~ Idents ~ Full Set from ManvsMachine on Vimeo.
For full project and credits list visit:
manvsmachine.co.uk/projects/project/film4_on_air_rebrand


Idea of the day. K9FM

Colenso BBDO
K9FM from Colenso BBDO on Vimeo.
Dogs can get stressed when they’re left at home alone. So experts recommend leaving the radio on to keep them company. The problem is, it's radio for humans. So, PEDIGREE launched K9FM, a radio station just for dogs featuring hours of original content, all day, every day on 87.7FM.