Since 2008, Cartier has been inviting artists such as Lou Reed, Phoenix, Olivier Dahan and Camille Henrot to provide their individual interpretation in response to the question "How far would you go for LOVE?"
Discover the new music video "Painted Love" with original music by the French band AIR. It follows the trials and tribulations of a young artist in New York as he searches for his muse.
Discover the new music video "Painted Love" with original music by the French band AIR. It follows the trials and tribulations of a young artist in New York as he searches for his muse.
PARIS, November 16, 2011
Cartier, the internationally renowned jeweler, presents Painted Love, the newest music and video collaboration between Cartier and French band Air.
To view the Multimedia News Release, please click:
Since 2008, Cartier has invited international artists to freely express themselves to answer the question "How far would you go for love?"
This year, Cartier has called upon the band Air who created Painted Love: exclusive short film collaboration with New Yorkbased directors Waverly (LCD Soundsystem, The Rapture, Deathcab for Cutie, TV on the Radio).
Painted Love will launch on November 9th on the Cartier Facebook site, and on November 16th it will be available on all digital Cartier sites.
Painted Love revisits the myth of Pygmalion and Galatea - the impossible encounter between an artist and his muse. The film is about a young painter wandering in the New York night, looking for his love BIEN AIMEE. The film takes place in an artist's loft in downtown Manhattan.
The painter is struggling with the adorable obsession inhabiting his works and his mind. Every painting he creates is an unachieved love quest, a symbol of an impossible encounter. Until the day when the fusion occurs: the painter chooses to dive in his painting in order to embrace its passion and never let go. "The idea of the muse is very important to me, it is like a driving force. I know that for every album, we have needed a love story as a motivation. Creating art is like a huge need to be loved" says French band AIR.
"Cartier has strong French culture. It is something we feel very close to. What brought me to compose the slightly extreme music is this connection that Cartier has built with creators, contemporary art and the Foundation. There is a long and genuine history between to experiment with different sounding music than what we could have done for another band," says Jean-Benoît Dunkel of AIR.
Painted Love by AIR follows the footsteps of Cartier's tradition of artistic collaborations: Olivier Dahan (who directed 12 short LOVE films in 2008), Camille Henrot (Marcel Durchamp Prize 2010), with "l'oeuvre Lonely Hearts" in 2007 Marion Cotillard, Lou Reed, Phoenix and Ryuchi Sakamoto, among others, who participated in the exclusive concept album that achieved cult status.
There is a tension that only creators and artists can bring to life, giving total creative freedom to several groundbreaking artists to express themselves through various digital platforms to answer the question : "How far would you go for Love?"
The iconic LOVE bracelet, known for its screw motif, locks on the wrist using a special screwdriver.
The design has become a universal symbol of commitment and an impetus for artistic collaborations across the globe.
The film and the soundtrack are available online where they can be downloaded for free :
