venerdì 18 novembre 2011

Short film of the week. Cartier: Painted Love



Since 2008, Cartier has been inviting artists such as Lou Reed, Phoenix, Olivier Dahan and Camille Henrot to provide their individual interpretation in response to the question "How far would you go for LOVE?"
Discover the new music video "Painted Love" with original music by the French band AIR. It follows the trials and tribulations of a young artist in New York as he searches for his muse.

PARISNovember 16, 2011
Cartier, the internationally renowned jeweler, presents Painted Love, the newest music and video collaboration between Cartier and French band Air.
To view the Multimedia News Release, please click:
Since 2008, Cartier has invited international artists to freely express themselves to answer the question "How far would you go for love?"
This year, Cartier has called upon the band Air who created Painted Love: exclusive short film collaboration with New Yorkbased directors Waverly (LCD Soundsystem, The Rapture, Deathcab for Cutie, TV on the Radio).
Painted Love will launch on November 9th on the Cartier Facebook site, and on November 16th it will be available on all digital Cartier sites.
Painted Love revisits the myth of Pygmalion and Galatea - the impossible encounter between an artist and his muse. The film is about a young painter wandering in the New York night, looking for his love BIEN AIMEE. The film takes place in an artist's loft in downtown Manhattan.
The painter is struggling with the adorable obsession inhabiting his works and his mind. Every painting he creates is an unachieved love quest, a symbol of an impossible encounter. Until the day when the fusion occurs: the painter chooses to dive in his painting in order to embrace its passion and never let go. "The idea of the muse is very important to me, it is like a driving force. I know that for every album, we have needed a love story as a motivation. Creating art is like a huge need to be loved" says French band AIR.
"Cartier has strong French culture. It is something we feel very close to. What brought me to compose the slightly extreme music is this connection that Cartier has built with creators, contemporary art and the Foundation. There is a long and genuine history between to experiment with different sounding music than what we could have done for another band," says Jean-Benoît Dunkel of AIR.
Painted Love by AIR follows the footsteps of Cartier's tradition of artistic collaborations: Olivier Dahan (who directed 12 short LOVE films in 2008), Camille Henrot (Marcel Durchamp Prize 2010), with "l'oeuvre Lonely Hearts" in 2007 Marion Cotillard, Lou ReedPhoenix and Ryuchi Sakamoto, among others, who participated in the exclusive concept album that achieved cult status.
There is a tension that only creators and artists can bring to life, giving total creative freedom to several groundbreaking artists to express themselves through various digital platforms to answer the question : "How far would you go for Love?"
The iconic LOVE bracelet, known for its screw motif, locks on the wrist using a special screwdriver.
The design has become a universal symbol of commitment and an impetus for artistic collaborations across the globe.
The film and the soundtrack are available online where they can be downloaded for free :

giovedì 17 novembre 2011

More ads of the week. Puma Diesel McDonald's Cristal Channel 4 VW Quechua

Puma - Pumagility
Agency: Droga5

Diesel: Diesel Island's Going Down
Agency: Santo London




McDonald's: Fishing

Agency: Leo Burnett USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross & Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive, LLC -- New York
TV: Kenny Herzog -Director
Editorial: Whitehouse Post
Editor: Nikki Vapensky


Cristal: Join the Call

Agency: Y&R Peru
Client: Backus SABMiller
Product: Cristal Beer
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Creative Directors: Germán Garrido, Juan Donalisio
Copywriter: Christopher Vásquez
Art Director: Renzo Vásquez
Agency Producer: Daniel Ramirez Gastón
Planner: Eduardo Grisolle
Account Director: Sandra Zarak
Account Executive: Javier Acosta
Executive Producer: Paola Argüelles
Photography: “El Negro” Valencia
Technical Producer: Koko Prado
Line Producer: Pordos Producciones
Post Production: Zeppelin
Audio: Audiopost
Sound: Alejandro Rodríguez
Music: Jose Luis Eyzaguirre
Client Approval: Nino Garboza, Jose Luis Eyzaguirre


Channel 4: Black Mirror Trailer

AGENCY: 4creative, London
CREATIVES: Neil Gorringe
AGENCY PRODUCER: Shananne Lane
PRODUCTION: Moxie Pictures, London
DIRECTOR: Neil Gorringe
DIRECTOR OF PHOTOGRAPHY: Tom Townend
EDITOR: James Rosen
POST PRODUCTION: The Moving Picture Company, London
SOUND PRODUCTION: Envy, London
SOUND ENGINEER: R
ich Martin


VOLKSWAGEN Hedgehog

Advertising Agency: Agence .V. France
Creative Director: Christian Vince
Art Director: Sylvain Guyomard
Copywriter: Jocelyn Devaux
Director: Akama`
Production: Wanda
Producer Claude Fayolle
TV Producer: Corinne Persch, Malika Hamladji
Sound Production Company: THE

Quechua: We All Need Warmth
Agency Fred & Farid - Production Irene
Making of directed by Studio Ores
Music Making Of - Chut on vous écoute

mercoledì 16 novembre 2011

The beauty of waiting. Nidar vs. John Lewis.

Nidar: The Kid
Cannes Bronze Lion 2002


Advertising Agency:  NEW DEAL DDB, NORWAY
Copywriter:  STIG BJOLBAKK
Art Director:  HENRIK SANDER
Production Company:  KRAFTWERK PRODUCTIONS, NORWAY
Director:  MORTEN TYLDUM
Producer:  GURI NEBY HILLAND
Lighting Cameraman:  GAUTE GUNNARI

Synopsis
A boy arranges a romantic dinner for his parents, hoping they will get in the mood and produce a baby brother for him to play with. He is successful, and rewards himself with a Stratos candy bar.



John Lewis: The Long Wait




Agency: Adam & Eve
Agency Producer: Matt Craigie
Client: John Lewis
Creative Director: Ben Priest
Creative Director: Emer Stamp
Creative Director: Ben Tollett
Creative: Matt Gay
Creative: John Long
Prod. Co.: Blink
Director: Dougal Wilson
Exec. Producer: James Bland
Producer: Ben Link
DOP: Lasse Frank
Production Design: Andy Kelly
Costume: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Music: Major Tom
Sound: Factory Sound




Funny ad of the week. McDonald's Fries: Fishing.


Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

lunedì 14 novembre 2011

Ads of the week. IQ Bupa ESPN H&M Swims American Airlines Organ Donor Foundation Ad Council Tempo Barnardo's Jetta Chupa Chups Nokia Cadbury


IQ - Smoothness

Agency: Forsman Bodenfor





Bupa - The moment


Agency:
Clemenger BBDO Melbourne

ESPN: Towel Around the World
Agency:
Wieden + Kennedy New York
Client:
ESPN
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Copywriter:
Eric Steele
Art Director:
Alan Buchanan
Producer:
Nick Setounski
Producer:
Ian Davis
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Head of Content Production:
Gary Krieg
Editorial Company:
Whitehouse Post
Editor:
Corky Devault
Editor:
Nate Katz
Post Producer:
Melanie Klein
Music Artist:
T. Rex
Song:
��œ20th Century Boy”

H&M: Versace
Client:
H&M
Director:
Johan Renck

Swims: Swims Shoes
Client:
Swims
Director:
Nicolai Aass
Cinematography:
Rune Hov
Producer:
Nicolai Aass
Executive Producer:
Jens Alex Amundsen
Editor:
Nicolai Aass
Sound Design:
John Erling Johnson
Colorist:
Christian Hvatum
Styling:
Marlina Bjørneboe

American Airlines: Everyone is an Individual
Agency:
McCann - London

Organ Donor Foundation: Leila
Organ Donor Foundation - 'Leila' from Lowe Bull Cape Town on Vimeo.
Agency - Lowe Bull CT
Riska Emeran - Producer
Kirk Gainsford - Executive Creative Director
Natalie Rose - Copywriter
Brendan Hoffmann - Art Director
Arno Du Toit - Client Service
Production house - Velocity Films
Tristyn Von Berg – Director
Peter Tischhauser - Director of Photography
Nicola Valentine - Executive Producer 
Karen Kloppers – Producer
Zayd Halim – Production Manager
Cast:
Leila Arends – Lead Girl
MJ Van Dorssen - Motorcyclist
Sound and sound production:
OS Post Production
Searle Street Post Production 
We Love Jam
Kings of Leon
Scala & Kolacny Brothers


Ad Council/Adopt US Kids: Handy Dad

Adoption - Sunscreen


Adoption - Ice Cream

Forgotten Lunch
Agency:
KBS+P New York
Client:
Ad Council/Adopt US Kids
Co-Chief Creative Officer:
Edward Brojerdi
Co-Chief Creative Officer:
Izzy DeBellis
Associate Creative Director:
Will Bright
Copywriter:
Barry Katz
Art Director:
Kevin Gentile
Art Director:
Chad O'Connell
Art Director:
Alex Kaplan
Director of Content Production:
Dominic Ferro
Producer:
Dennis McKinley
Production Company:
Station Film
Director:
Scott Corbett
Cinematographer:
Jeff Venditti
Post Production:
Cut & Run
Editor:
Alex Dondero


Tempo Tissues: Bike

Agency:
Publicis London
Agency Producer:
Mays Al-Ali
Client:
Tempo Tissues
Creative Director:
Paul Burch
Creative Director:
Paul Quarry
Prod. Co.:
Film Club Productions
Post Production:
Film Club Productions
Post Production:
th1ng
Post Production:
Framestore
Director:
Vida Vega
Editor:
Danny McGuiness
Producer:
Sue Loughlin

Barnardo's: Life Story

Agency:
BBH
Client:
Barnardo's
Creative Director:
Nick Gill
Creative Team:
Mel Lynch
Creative Team:
Rory Hall
Producer:
Davud Karbassioun
Assistant Producer:
Zak Razvi
Team Manager:
Charlotte Bowden
Strategy Director:
John Harrison
Production Company:
Rattling Stick
Director:
Ringan Ledwidge
Producer:
Sally Humphries
Director of Photography:
Theo Garland
Post Production:
The Mill
Edit House:
Work Post
Sound:
Wave
Photographer:
Mark Stenning



Jetta: Easy Riders

Agency Ogilvy, Cape Town
Production Bouffant
Country South Africa
Director
Erik Van Wyk
Executive Creative Director
chris gotz
Art Director
Jacques Massardo
Copywriter
Gareth McPherson
Producer
Shannon Gloyne
Assoc Creative Director
Jacques Massardo
Creative Group Head
Gareth McPherson
Agency Producer
Anthea Beylis

Chupa Chups: Scream Stopper
Agency:
BBH Asia Pacific
Client:
Chupa Chups
Executive Creative Director:
Steve Elrick
Deputy Creative Director:
Adrian Chan
Deputy Creative Director:
Douglas Hamilton
Planner:
Lindsey Cummings
Strategic Planner:
Alexis deMontaigu
Print Producer:
Brell Chen
Illustrator:
Kristal Melson
Broadcast Producer:
Daphne Ng
Broadcast Producer:
Felicia Tan
Post Production:
The Mill
Print Production:
Peter Chee


Nokia: The Amazing Everyday

 

Cadbury Dairy Milk: Simply the Best
Agency:
Hypernaked