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CREATIVE AGENCY: Saatchi & Saatchi London
EXECUTIVE CREATIVE DIRECTORS: Andy Jex & Rob Potts
This is a true story about change. When we met Jay he was sleeping rough in stairwells. Today, he’s one of our most loved baristas in the Change Please initiative. Grab a coffee from him down at Canary Wharf, or find out how to get involved here http://www.changeplease.org/
A year after the launch of its McFirst menu, McDonald’s turned to its agency BETC to develop a new campaign to promote the menu. The McFirst menu doesn’t just taste great, but also comes to the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously! Helmi, a young director behind music videos for among others Brodinski and Tiga, directed the film and it was produced through Insurrection. The films are followed by an outdoor campaign, radio and digital.
Client: Porsche Product: 911 Project: Hologram print and video Agency: Cramer-Krasselt, Chicago Chief Creative Officer: Marshall Ross Group Creative Directors: Ned Brown, Bill Dow Creative Director: Rick Standley Senior Art Director: Brian Steinseifer Art Director: John McKenzie Copywriter: John Doessel Executive Producer: Scott McBurnie Print Production: Sharon Potter, Rene Camadeca Group Account Director: Chris Hanley Strategic Planning: Sarah Stahurski, Cara MacLean Account Management: Julie Richardson, Christina Clark
Production House: Bent Image Lab Executive Producer: Derrick Huang Producer: Paul Diener Director: Chase Massingill Sound Designer: Drew Skinner
3-D Lead: Mike Senften Design, Animation: Toros Kose Compositing, Animation: Jeff Billon Additional 3-D, Animation: Krysztof Pianko Printer: Printing Arts
Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Duncan Marshall Copywriter: Lincoln Boehm Art Director: Joel Francke Chief Creation Officer: SallyAnn Dale Head of Broadcast Production: Ben Davies Senior Broadcast Producer: Anders Hedberg Global Chief Strategy Officer: Jonny Bauer Group Strategy Director: Aaron Wiggan Senior Strategist: Ben Brown Senior Communications Strategist: Hillary Heath Global Alliance Director: Nick Phelps Account Manager: Josh Freeland Senior Project Manager: Courtney Kosup
Client: IMG Academy Sr. VP, Chief Business Officer Events & Media: Sam Zussman Sr. Vice President and CoManaging Director: Chip McCarthy Sr. Vice President and CoManaging Director: Greg Phillips Vice President Sales and Marketing: Chris Ciaccio Director of Marketing: Michael Adams Assistant Director of Marketing: Dan Tierney Creative Services Manager: Barry Klipp Marketing Manager: Jen Brown
Production Company: Smuggler Director: Miles Jay Partner: Patrick Milling Smith Partner: Brian Carmody Executive Producer: Drew Santarsiero Head of Production: Andrew Colon Producer: Patti Getker Director of Photography: Steven Annis Production Designer: Jason Hougaard
Editorial: Final Cut Editor: JD Smyth Assistant Editor: Chris Rizzo Executive Producer: Sarah Roebuck Head of Production: Jen Sienkwicz