A year after the launch of its McFirst menu, McDonald’s turned to its agency BETC to develop a new campaign to promote the menu.
The McFirst menu doesn’t just taste great, but also comes to the affordable price of 4.95 euros for a burger, fries and a drink.
A clever choice obviously!
Helmi, a young director behind music videos for among others Brodinski and Tiga, directed the film and it was produced through Insurrection.
The films are followed by an outdoor campaign, radio and digital.