giovedì 31 marzo 2011

AT&T "You Will". The campaign that predicted the future. By David Fincher.

Made in 1992-1993
Director: David Fincher
Agency: N. W. Ayer & Son
Voice over: Tom Selleck
Editor: Jim Haygood
Music house creative directors: Jonathan Elias, Alexander Lasarenko
You can find more info here at Wikipedia.
Read these interesting articles at On Both Their Houses, at and at
CRITICAL NOISE where you will find the "behind the scene" of the soundtrack.
Thanks to Salvatore.

Read this from FunkyWitDaSysTm, the youtuber who uploaded the entire campaign:
"i could never find a complete compilation of all of these videos, so i put all 7 together and uploaded it for the world.

looking back on these ads, i remember how moved i was when i first saw them. how, when i got to school on monday morning, kids would be talking about some new 'You Will' ad we saw during The Simpsons the night before. and now, 17 years later, i see that these commercials were eerily prophetic. seriously, the only one of these things that i don't do or haven't done are faxing from the beach (although i email, mms, and upload to the web all manner of pics and vids) and use a vioce-activated lock on my apt door. webcams, ez-pay, self-checkout, gps, wifi/wan, atms for tickets and driver licenses, on-demand video/tivo, realtime online multi-user video project collaboration, wristwatch cellphones we have almost everything. the only things we don't actually have are the automated voice-activated software agent (still in the works), "fax from the beach" (fax is dead, now we email, mms, etc. via wan/wifi/3G/4G), and videophone-booths (instead, video cell phones have existed since about 2003 and may even be in the next iphone).

plus, i like the song they use.unfortunately, the song was made by a studio working for the ad agency who made the ads, so it's unavailable.

update, 1.25.2011: well, there's video in the iphone 4, and there's an app for faxing-- from the beach, i suppose...

also, i was contacted by at&t corporate today. they want to use my video for a presentation. i sent them the source vids. they're going to upscale the resolution send me a copy when they're done. hopefully, they'll let me upload it here to replace this one!"

mercoledì 30 marzo 2011

Funny campaign of the week. Skittles - touch the rainbow.

Skittles Touch: Cat

Skittles Touch: Cage Cop

Skittles Touch: War Finger

Skittles Touch: Hitchhiker

Skittles Touch: Skittles Girl

Agency: Tbwa\Chiat\Day

martedì 29 marzo 2011

Social ad of the week. Greenpeace Facebook TV Ad.
"Let's get Facebook to run on clean, safe, renewable energy!"

Funny ad of the week. Mile-high madness with Richard Simmons!
Let Richard Simmons get you fit to fly. Lose the baggage, fasten your safety belt, take a breather and let's GO! Check out Air New Zealand's Channel for more fun from this high-energy airline.

Short film of the week #3. Three Big Pigs.

Short film of the week #2. JOY OF DESTRUCTION.

JOY OF DESTRUCTION from Xaver Xylophon on Vimeo.

"together with Laura Junger
A film about the human drive to destroy and the absurd entertaining value that's attached to it.
paper collage & stop motion | KHB Weißensee 2010"

Short film of the week. Dogboarding.

Dogboarding from DANIELS on Vimeo.

"No animals were harmed in the making of this video.
Don't harm animals, dummy.
"Helena Beat" by Foster the People
thankyou to"

domenica 27 marzo 2011

Campaign of the week. Nike Better World.

Don't tell us what we can't do.
Don't tell us not to dream
big, fat, hairy, audacious, dreams.
Like making the world better through sport.
Sport is our passion.
Sport inspires hope, instils discipline
reduces depression and disease.
Araises self confidence.
Raises awareness.
Rallies communities.
Defines nations.
Defies gravity
and denies prejudice.
Sport laughs in the face of racism and flicks a towel on sexism's ass and kick sand in the face of discrimination.
It makes neck hairs stand to attention
Hell, it's even been known to stop wars.
That's a pretty impressive resume.
Sport, you're hired.
We won't rest until every living breathing person on this planet has access to it.
We won't stop making the best gear to propel humanity forward,
without wrecking our global playground in the process.
We will do good with a vengeance.
And to all the cynics and the naysayers, we're going to make the world better for you anyway.
Because like sport, we don't discriminate.
We've made the world better
but we still want a better world.
Nike Better World.