giovedì 31 marzo 2011

AT&T "You Will". The campaign that predicted the future. By David Fincher.


Made in 1992-1993
Director: David Fincher
Agency: N. W. Ayer & Son
Voice over: Tom Selleck
Editor: Jim Haygood
Music house creative directors: Jonathan Elias, Alexander Lasarenko
You can find more info here at Wikipedia.
Read these interesting articles at On Both Their Houses, at fincherfanatic.com and at
CRITICAL NOISE where you will find the "behind the scene" of the soundtrack.
Thanks to Salvatore.

Read this from FunkyWitDaSysTm, the youtuber who uploaded the entire campaign:
"i could never find a complete compilation of all of these videos, so i put all 7 together and uploaded it for the world.

looking back on these ads, i remember how moved i was when i first saw them. how, when i got to school on monday morning, kids would be talking about some new 'You Will' ad we saw during The Simpsons the night before. and now, 17 years later, i see that these commercials were eerily prophetic. seriously, the only one of these things that i don't do or haven't done are faxing from the beach (although i email, mms, and upload to the web all manner of pics and vids) and use a vioce-activated lock on my apt door. webcams, ez-pay, self-checkout, gps, wifi/wan, atms for tickets and driver licenses, on-demand video/tivo, realtime online multi-user video project collaboration, wristwatch cellphones we have almost everything. the only things we don't actually have are the automated voice-activated software agent (still in the works), "fax from the beach" (fax is dead, now we email, mms, etc. via wan/wifi/3G/4G), and videophone-booths (instead, video cell phones have existed since about 2003 and may even be in the next iphone).

plus, i like the song they use.unfortunately, the song was made by a studio working for the ad agency who made the ads, so it's unavailable.

update, 1.25.2011: well, there's video in the iphone 4, and there's an app for faxing-- from the beach, i suppose...

also, i was contacted by at&t corporate today. they want to use my video for a presentation. i sent them the source vids. they're going to upscale the resolution send me a copy when they're done. hopefully, they'll let me upload it here to replace this one!"

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