giovedì 8 novembre 2007

Ads of the week. Guinness - Zune - Orange - Toyota - John Lewis - Pepsi - Canon - Stella Artois - Acura - Mr&Mrs Smith - Herringbone-Bouygues Telecom.

Guinness's £10m ad topples record - Tipping Point

Agency: Abbott Mead Vickers BBDO - Agency Producer: Carol Powell - Creative: Paul Jordan; Angus Macadam - Director: Nicolai Fuglsig - Production: MJZ - Producer: Suza Horvat; Nell Jordan - Director of Photography: Ellen Kuras - Post Production: The Mill - Music: Spanish Dance No. 6, Enrique Grandos - Brand: Guinness - Domino Experts: Weijers Domino Productions

Microsoft Zune - Academy of Dreams

Agency: T.A.G. - Creative Director: Geoff Edwards, Scott Duchon - Art Director: Ben Wolan - Copywriter: Rick Herrera - Director of Broadcast: Jan O'Malley - Agency Producer: Ben Latimer - Production Company: The Directors Bureau - Director: Patrick Daughters - Director of Photography: Shawn Kim - Executive Producer: Melissa Culligan, Jessica Locke - Line Producer: Youree Henley - Editing Company: Rock Paper Scissors - Editor: Andrea McArthur - Editorial Producer: Viki Tripp - GFX Animation: Superfad - Creative Director (GFX): Will Hyde - GFX Producer: Robert Sanborn
Animator: David Holm - VFX: Method - Lead 2D Artist: Alex Kolasinski - VFX Creative Director: Laurent Ledru - VFX Producer: Luisa Murray - Audio Mix: LIME - Musical Artist: The Shins - Song: Sleeping Lessons - Engineer: Rohan Young

Orange - Rainbow

Agency: Fallon - Agency Producer: James Bretton - Creative: Sam Akesson; Tomas Mankovsky - Director: Dougal Wilson - Production: Blink Productions - Producer: Matthew Fone - Director of Photography: Alwin Kulcher - Post Production: The Moving Picture Company (MPC) - Editor: Joe Guest - Brand: Orange

Toyota - Harmony
Il making of.

Agency: Dentsu America - ECD/Copywriter: Mike Wilson - ACD/Copywriter: Arun Nemali - Associate Creative Director: Aaron Frisch - Copywriter: Brent Bouchez - Art Director: Aaron Frisch, David Page - Agency Producer: Oscar Thomas - Production Company: Tool of North America - Director: Erich Joiner, Bob Richardson - Director of Photography: Bob Richardson - Executive Producer: Brian Latt, Jennifer Siegel - Producer: Joby Ochsner - Production Designer: Samantha Gore - VFX Company: The Basement - VFX Producer/Post Supervisor: Ron Ames - Lead Digital Artist: Adam Gerstel - Editorial Company: Chrome - Editor: Hal Honigsberg - Finishing House: Riot, Los Angeles,
Nice Shoes, New York - Audio: Eleven Sound, Los Angeles, Color Audio Post Production, NY - Sound Design: Ear to Ear - Music Company: Beta Petrol, Driver Media - Graphics Company: Laundry Design

John Lewis: Shadows
Il making of.

Product: John Lewis - Agency: Lowe London - Executive Creative Director: Ed Morris
Art Director: Johnny Leathers - Copywriter: George Prest - Agency Producer: Hannah Boase - Director: Michael Gracey - Production: Partizan Midi Minuit

Pepsi (Brasil) - Fotos
Per vedere gli altri soggetti andate in questa pagina Youtube.

Agency: Almap BBDO - Creative Director: Marcello Serpa, Tales Bahu, Luiz Sanches - Art Director: Thays Leite - DP: Rhebling Jr. - Production Company: Margarida Films - Director: Pedro Becker - Post Production: Margarida Films - Editor: Pedro Becker - Finisher: Camila Soares - Music Track: Tentaculo

Canon - Smile

Agency: cayenne communication, Amsterdam - Creative Director: David Moore - Copywriter: Edwin Latchford - Art Director: Costanza Rossi - Agency Producer: Pirke Bergsma - Production Company: Stink, London - Director: Stylewar - Post-Production: Swiss International AB

Stella Artois - Le Passage
Andate sul canale Youtube di Stella Artois per vedere alcune pubblicità che hanno fatto la storia dell'advertising.

Agency: Lowe Brindfors, Stockholm / Lowe, London - Production Company: Alphabetical Order, Stockholm - Director: Alphabetical Order

Acura - Smile
Il taglio a 60 secondi gli rende più giustizia.

Agency: RPA, Santa Monica - Creative Directors: Mark Erwin, Pat Mendelson - Art Director: Mark Erwin - Copywriter: Pat Mendelson - Agency Producer: Carolyn Casey - Production Company: HSI, Los Angeles - Director: Gerard de Thame - Music: Jimmy Durante - Effects: MacGuff - Editorial: Michael Heldman @ Spot Welders - Graphics: Blind

Mr and Mrs Smith - Get A Room
Date un'occhiata anche alla versione "Director's Cut". E prenotate una stanza...

Production Company: Nice Shirt Films, London - Director: Tareq Kubaisi - Producer: Richard Martin - DOP: Simon Chaudoir - Editor: Jonnie Scarlett at The Quarry - Post production: Jon Hollis - Sound: Wave

Herringbone - Little Hands
Dallo stesso regista di Boots - Moment of Truth, Xbox - Cops and Robbers, Sony Handycam - Kiss e Dulux - Ghost. Bravo, bravissimo Garth Davis dalla Exit Films.
video
Credits via BestAdsOnTv - Agency: M&C Saatchi Sydney - Creatives: greig fraser (DoP) Jack Hutchings (Editor) - Oliver Devaris & Graham Johnson (Creative Director) - OLIVER DEVARIS (Copywriter) - GRAHAM JOHNSON (Art Director) - ROD JAMES (Agency Producer) - KAREN SPROUL (Producer) - Director: Garth Davis - Prod. Co.: EXIT FILMS - Post Production/VFX - FIN Design, Sound - Nylon Studios, Film Grade - FSM

Bouygues Telecom - Mathieu's Phonebook
Baker Smith è il regista di questa deliziosa campagna. Ha diretto spot famosissimi e fare una lista non renderebbe l'idea. Aspettatevi presto un post a lui dedicato. Una gloria di Cannes. Guardate anche i soggetti Lost phone, Europe and US e lol.

Advertising Agency: DDB, Paris, France - Creative Directors: Alexandre Hervé, Sylvain Thirache - Copywriter: Olivier Henry - Art Director: Mathieu Nevians - Agency Producer: Agathe Michaux Terrier - Advertiser’s Supervisors: Bertrand Suchet, Marie Laure Dangeon, Stéphanie Goujon - Strategic Planner: Grégoire Audidier - Account Supervisors: Olivier Roussat, Anne Marie Gaultier - Prod Compagny: Tokib Productions - Director: Baker Smith - Sound Production: THE - Music: War

The Helen Bamber Foundation. Trafficking is Torture. Cannes Prediction 2008.

Lost in F*cking Translation

Agency: Quiet Storm, London - Creatives: Neal Colyer - Production Company: Quiet Storm Films, London - Director: Kevin Chicken - Producer: Kate Pirouet - Director of Photography: Will Bex - Post-production: TVC - Editor: Kevin Chicken @ Quiet Storm Films - Sound Design: Alex Nicholls-Lee @ Scramble

Torture By Any Other Name

Agency: Quiet Storm, London - Creatives: Neal Colyer - Production Company: Quiet Storm Films, London - Director: Steven Sander - Producer: Kate Pirouet - DP: Caren Moy - Post-production: Quiet Storm Films, London - Editor: Steven Sander @ Quiet Storm Films

lunedì 5 novembre 2007

Ads of the week. Hornbach - HP - Audi - PlayStation - Orange - New Yorker - Peugeot - Royal Dutch Army.

Hornbach - Finish It!

Agency: Heimat, Berlin - Creative Director: Guido Heffels - Art Directors: Tim Schneider, Mike Brand - Copywriters: Till Eckel, Alexander Ardelean - Agency Producer: Kerstin Breuer - Production Company: Markenfilm, Berlin - Director: Carl Erik Rinsch - Producer: Lutz Müller - DOP: Javier Aguirresarobe - Editor: Pablo Plant - Visual Effects: Furia, Barcelona - Sound Design: Mosermeyer, Berlin

HP - Jerry Seinfeld
Della campagna abbiamo già parlato approfonditamente qui.
Andate sulla pagina Youtube della Goodby, Silverstein and Partners per godervi tutti gli spot della campagna che non abbiamo avuto modo di vedere insieme.

Agency: Goodby, Silverstein and Partners, San Francisco - Co-Chairman, Creative Director: Rich Silverstein - Partner, Creative Director: Steve Simpson - Group Creative Directors: Mike McKay, Stephen Goldblatt - Copywriter: Paul Charney - Art Director: Stefan Copiz - Producer: Cathleen Kisich - Production Company: HSI, Los Angeles - Director: Joseph Kahn - DP: Dan Ming - Line Producer: Jonathan Winter - Executive Producer: Michael McQuhae - Editor: David Blackburn @ Cosmo Street - Visual Effects Supervisor: Jean Marc Demmer - Executive Producer: Baptiste Andrieux - Art Director: Yann Mallard - Producer: Marsi Frey - Inferno Artists: Stefan Galliot, Nicolas Cadorette Vigneau - 2D Artists: Joe Chiao, Shelby Wong, Eliza Pelham Randall, Amalia Luyet-McMahan - 3D Supervisor: Fred Hopp - 3D Artists: Vania Alban-Zapata, Mathias Jourdes, Olek Lyzwanski, Shuichi Nakahara, Chien-I Kao, Zach Tucker, Rob Stauffer - Sound Design Company: Mit Out Sound - Sound Designer: Ren Klyce - Company: POP Sound - Engineer: Peter Rincon

Audi - Construction
La regia è del fratello minore di Michel Gondry, Olivier. Lo spot è stato fatto sulla "scia" - è proprio il caso di dirlo - del video di Tiga "You Gonna Want Me ", girato dallo stesso Olivier.

Agency: BBH, London - Production Company: Partizan, London - Director: Olivier Gondry - Producer: Russell Curtis - Production Manager: Paul Weston - Production Designer: Byron Broadbent - Motion Control Operator: Ben Goldschmied - Post-Production Supervisor: Hitesh Patel

PlayStation - Universe of Entertainment
Un lavoro straordinario del "genio" dell'animazione Superfad, Los Angeles. Andate sul sito www.superfad.com per vedere altri suoi lavori.

Agency: TBWA\Chiat\Day, Los Angeles - Executive Creative Director: Rob Schwartz - Creative Directors: Brett Craig, Nick Davidge - Art Director: Jamin Duncan - Copywriter: Allan Manaysay - Executive Producer: Anh-Thu Le - Producer: Jane Krull - Production Company: Superfad, Los Angeles - Music: "Ladies and Gentlemen" by Saliva - Music Supervisor: Aaron Jacoves @ Blast! Music Management - Music Editing: Elias Arts LA

Orange - Macaulay Culkin
Sono anni che questa campagna va avanti e forse sta diventando ripetitiva. Segnalo i tre soggetti che hanno vinto il "Cannes Gold Lion for the campaign" nel 2004: Carrie Fisher, Roy Scheider, Spike Lee. E i tre che hanno preso il Bronze Lion nel 2005: Verne Troyer, Sean Austin, Patrick Swayze.

Agency: Mother, London - Creative Director: Mother - Art Director: Mother - Copywriter: Mother - Agency Producer: Mother - Production Company: Epoch Films, London - Director: Stacy Wall - Producer: Rob Godbold - Editor: Sam Sneade - Post Production: Glassworks - Audio: 750mph

New Yorker - Closet
Andate sul sito della casa di produzione per scaricare il video. Un po' PlayStation, ma bellissimo. Degno di nota anche un altro soggetto sempre per New Yorker: "Atomic". Che chicca.
video
Director: Eric Hillenbrand - Production: TwinFilm - Producer: Ulrika Akerlind; Thomas Habermeyer - Director of Photography: Martin Ruhe - Post Production: Syndicate - Editor: Dirk Vaihinger - Brand: New Yorker Jeans

Peugeot Denmark - Waiting
Watch it here.

Agency: Uncle/Grey - Agency Producer: Jan Pedersen - Creative Director: Per Pedersen - Creative: Jesper Hansen; Michael Paterson - Director: Jonas Arnby - Production: Moland Film Company - Producer: Sandra Heavey - Director of Photography: Philippe Kress - Post Production: Duckling - Editor: Martin Schade

Royal Dutch Army - Banana

Agency: Publicis - Production Company: Czar.NL - Creative Director: Marcel Hartog, Jeroen van Zwam - Art Director: Jeroen van Zwam - Copywriter: Marcel Hartog - Director: Brecht van Hoenacker - Account Director: Michiel Dammen, Jeroen v.d. Brink - Agency Producer: Manon Langelaar - Editor: Dieter Dievendaele - Sound Designer : Marcel Bultman - Sound Design Company: FC Walvisch