sabato 22 dicembre 2012

Idents of the past. E4 by Treat Studios.

Reindeer from Treat Studios on Vimeo.
Christmas Trees from Treat Studios on Vimeo.
Workshop from Treat Studios on Vimeo.
Pole Dance from Treat Studios on Vimeo.
Carol Singers from Treat Studios on Vimeo.

The general idea was to surprise people with something really anti-christmas, and transform something boring into something amazing. It was alot of hard work for a relatively short time but they were really fun to do and much merriment was had by all.
Client- E4
Director- Matt Layzell
Animators- Bishoy Gendi, Michael Gendi, Jonathan Harris
Sound- Daniel Boyle
Year 2010

giovedì 20 dicembre 2012


BMW presents: The fastest Christmas Song in the World: Send your own Christmas greetings on and watch the making-of on

Déjà vu of the week. Diesel - HAPPY APOCALYPSE #GetItWhileYouCan vs. PES Roof Sex.

According to the ancient Mayan calendar, December 21st 2012 marks the day the Earth will be destroyed and all human life will cease to exist forevermore. So, if the rumour is true and 21-12-2012 really is the day it all ends, surely there's only one thing to do?

Roof Sex by PES

XXX Chair-on-Chair Action!!!
The first animated film by PES.

Funny ad of the week. Car One "Damn License Plates".

Agency: Leo Burnett Buenos Aires

Christmas ad of the week. Sprint - Holiday Medley! - Victoria Justice & Max Schneider.

Agency: Team Sprint (Digitas and Leo Burnett)
Spot: "Holiday Medley with Victoria Justice and Max Schneider"
Executive Creative Director: Michael Boychuk
Group Creative Director: Lawrence Lee
Content Strategy & Development Manager: Mark Book
Executive Producer: Michael Rafayko
Director: Kurt Schneider
Account Director: Andrew Melone
Account Executive: Jake Bruene

Ad of the day. Rewind YouTube Style 2012.

We invited some YouTubers to star in a mash-up of culturally defining moments of 2012. Can you spot all the references? 

Can you name all the YouTube stars in the video? Watch carefully and you might even find a few surprises... (Hint: try moving your mouse around in the player!).

Walk off the Earth -
RyanHiga -
AlphaCat -
KassemG -
DailyGrace -
MysteryGuitarMan -
DaveDays -
DeStorm -
PyroBooby -
BarelyPolitical -
RealAnnoyingOrange -
FreddieW -
CorridorDigital -
RhettAndLink -
Smosh -
FeliciaDay -
ChesterSee -
iJustine -
EpicMealTime -
MyHarto -
JennaMarbles -
ShitGirlsSay -
JuicyStar07 -
GloZell -
ClevverTV -
SmoshGames -
HuskyStarcraft -
TarynSouthern -
EdBassmaster -
HeyKayli -
CaseyLavere -
and more...

Directed by Peter Furia

Produced by Peter Furia and Beau Lewis | Director of Photography: Catherine Goldschmidt | Edited by Peter Furia and David Fine | A Seedwell Production | Full credits at

mercoledì 19 dicembre 2012

Music video of the week#4. Pezet x Jimek "Nie musze wracac".

Pezet x Jimek "Nie musze wracac" from Kijek / Adamski on Vimeo.

Legendary Polish MC joins forces with the official Beyonce remixer to create a piece refering to classic 90s hip hop.
Director - Kijek/Adamski
DoP - Bartosz Bieniek
Production - Ab Film Production
Producer - Katarzyna Rup
Executive Producer - Anna Sikorska
Camera Assistant - Paweł Twardo
Gaffer - Helograf, Maciek Gamdzyk
Key Grip - Robert Olo Senderowski, Marcin Wasilewski
Digital Equipment - Cukry
Make Up - Agata Juretko
Design Set Elements - Plum Art/Marcin Śliwiński, Przemysław Będziak, Hubert Mróz
Transport - Arkadiusz Kierski
Stills - Szymon Pulcyn
Extras - DJ Panda, Małolat, Tomasz Kempski
Thanks - Foksal Eleven, Radek Bykowski
Client - albo/albo for Reebok
Video contains random shots of graffiti we took in NYC, San Francisco and Lisbon. If you are an author of any of those, please contact us. We will include you into credits.

Animated ad of the week. Lowdi.

Lowdi - shipping now from Lowdi on Vimeo.

Director: CRCR
Animation: Rémi Bastie, Nicolas Dehghani, Paul Lacolley, Nicolas Pegon, Jérémy Pires
Agency: MOMKAI
Creative Director: Harald Dunnink
Soundtrack: AUDENTITY
Sound Designer: Niels den Otter
Production: QUAD / WIZZ
Producer: Matthieu Poirier
Executive Producer: Nalden
Executive Producer: Laurent Olivier

martedì 18 dicembre 2012

Animation of the week. ARCANE.

ARCANE from Bastien Belvaux on Vimeo.

Constantly running away in a world that doesn't accept him, a man will have to find, in the depths of himself, a way to turn his difference into a strength. He will then be able to stop hiding.
Graduation film, from EMCA (Animation Movie School).
Thanks for everyone who helped me on this project!
En fuite perpétuelle dans un monde qui ne l'accepte pas, un homme va devoir chercher au plus profond de lui-même un moyen de faire de sa différence une force et sortir de l'ombre...
Court-métrage de fin d'études réalisé à l'EMCA (Ecole des Métiers du Cinéma d'Animation)
Un grand merci à tous ceux qui m'ont apporté leur aide indispensable sur ce projet!
Don't forget to leave me your comments!
N'hésitez par à me laisser vos commentaires! :)
Bastien BELVAUX-
trailer here:

2013 Dallas ADDYs.

Teaser #1 - Start Over

Teaser #2 - The Old Idea

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas ADDY theme is: May the Best Babies Win.

Video Credit: Creative Agency: The Richards Group, Creative Director: Chris Smith , Art Director: Lori Wittig, Copywriter: Jeff Hodgson, Brand Management: Maddie Grussendorf, Amie Glover, Director: Gina Grande, Region-C Films

Music video of the week#3. The Killers - Here With Me, by Tim Burton.

Director: Tim Burton

Christmas ad of the week#2. Google+ Hangouts: 'Tis the Season for Get Togethers.

"'Tis the season for get-togethers. But, for families that are spread out over cities or even countries, it can be a challenge to get everyone together during the holidays. You can create a Google+ hangout for your family to open presents together, sing carols or just catch up face-to-face-to-face. This year, we've added added a little holiday cheer to Hangouts invites with a personalized Wallace and Gromit video invitation to be sent to your family and friends. To get started go to"

Agency: adam&eveDDB
Creative Director: Ben Priest
Creatives: Aidan McLure, Laurent Simon
Account Director: Miranda Hipwell
Production Company: Aardman Animation
Director: Merlin Crossingham
Producer: Helen Argo
Production Coordinator: Louise Johnson
Editing Company: Aardman Animation / The Mill
Editor: Charlotte Carr
Edit Assist: William Barnett
Post Production Credits:
Post-Production / VFX Company: The Mill
Exec Producer: Luke Colson
Producer: Carl Phillips
Colourist: Luke Morrison
2D Lead Artists: Kwok Lam, Oliver Harris
2D Artists: Tom Kimberley, Greg Howe-Davies, Cameron Smither
Motion Graphics: Ryan Brotherston

Music video of the week#2. MC Fitti - Whatsapper.

MC Fitti - Whatsapper from Golden Wolf on Vimeo.

Step into the world of MC Fitti. A eyeball popping 90s wonderland full of madness and surprises.
Directed by Golden Wolf, produced by Partizan

Music video of the week. Tame Impala - Feels Like We Only Go Backwards.

Track taken from Tame Impala's New Album 'Lonerism', out now, everywhere and on Modular. 

Directed by Joe Pelling & Becky Sloan. [ ]
Made entirely from plasticine collage.

Lonerism Out Now & Available From:
ModShop -
iTunes -
JB HiFi -
GetMusic -
Amazon -
Rough Trade -

More Information here:

lunedì 17 dicembre 2012

Christmas ad of the week. Samsung Galaxy S Beam - Santa's Work Trip.

Agency: 72andSunny

Samsung Galaxy S III - Work Trip

WTF/OMG of the week. 'The Motherhood' feat. Fiat 500L.

via AdRANTs

"Word to all the mothers out there. This one goes out to you...
'The Motherhood' feat. Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis."
Ad Agency: Krow Communications 
Production: Rubber Republic

Do you remember this?

venerdì 14 dicembre 2012

Animal Spot of the week. Quechua - On a tous besoin de chaleur.

Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.
Quechua - On a tous besoin de chaleur from Hiking on the moon TV on Vimeo.

On a tous besoin de chaleur... Evadez-vous au coeur des montagnes de Slovénie et partagez ces moments de tendresse avec nous. #besoindechaleur
We all need warmth... Travel in the mountains of Slovenia and share these lovely moments with us. #needwarmth
Advertisor : Quechua (Oxylane Group)
Advertiser's supervisors : Christian Ollier, Thomas Bevilacqua
Music studio : Chut! On vous écoute

Directors of the week. Fleur et Manu.

Lacoste - polo of the future.

M83 'Wait' Official video

M83 'Midnight City' Official video

M83 'Reunion' Official video

Lacoste 'Eau De Lacoste'

Connan Mockasin | Faking Jazz Together

giovedì 13 dicembre 2012

Music video of the week#2. Battle Box, by Massive Attack’s Robert Del Naja.

Massive Attack’s Robert Del Naja Instigates a Dark Fusion of Music, Art and Discourse in His Newest Project
Frozen roses collide with a dancing rooster in today’s kaleidoscopic premiere of “Battle Box 001” by Robert Del Naja, known to Massive Attack fans as the band's co-founder, 3D. Featuring haunting vocals from Elbow frontman Guy Garvey, the track ventures into the militant dub territory of the Bristol band’s 90s reign. “We used about 50 different types of roses,” says co-director Dusan Reljin, who created the video's shattering visuals with his wife Hilde. “After dipping each one into liquid nitrogen we blew them up with dynamite and makeup powder. Some of them exploded really nicely and some of them were a complete disaster.” Using a phantom camera to slow the footage down, the result is an otherworldly fantasia reminiscent of animated Rorschach ink blot tests. The untraditional collaboration grew organically out of shared interests between Del Naja and the Norway native Reljin duo. “[Robert] was starting to work on Battle Box, and at the same time we were experimenting with these images, trying to morph things," says Dusan. “We started talking to him about the project and he responded well. We wanted a slightly gritty, home-made feeling to it. That’s the way 3D works with his music, too.” 
The Vinyl Factory releases “Battle Box 001” today.

Stop motion video of the week#2. food.

food from Emanuel Strixner on Vimeo.

A ball of dough ist taken out of the fridge. It has to unfreeze before it gets cooked.
Year: 2012
Director: Emanuel Strixner
Production Company: Kitchen

mercoledì 12 dicembre 2012

Ad of the day. Google - Zeitgeist 2012: Year In Review.

The Victoria's Secret Angels Sing 'Deck the Halls'.

Supermodels Candice Swanepoel, Miranda Kerr, Doutzen Kroes, Alessandra Ambrosio, Lily Aldridge, Lindsay Ellingson and Erin Heatherton have fun decking the halls and putting their own spin on a Christmas classic in this adorable video for Holiday 2012.

Viral of the week. Isaac Newton vs. Rube Goldberg. 

Social ads of the week. RLSB - YWCA.

Royal London Society for the Blind (RLSB): 'Everybody Technology'

Agency BBH London
Production Ivory
Director Dan Lowe
Art Director Mareka Carter
Copywriter Kimberley Gill
Agency Producer Roz Prentice
Niki Gomez- Everybody Technology Group
Julian Dailly - Director of External Affairs RLSB
Production Company: Ivory
Director: Dan Lowe
Producer: Rowland Kimber
DoP: Carl Burke
Post Production: Framestore
Editor/Editing House: Dan Lowe
Music: Nick Graham-Smith (Pendulum Music)
Sound: Factory Studios
Typographer: James Townsend

YWCA: Demand Equal Pay

AgencyDDB New Zealand
ProductionThick as thieves
Director Zoe Mcintosh
Art Director / Copywriter
Toby Morris
Creative Director
Steve Kane
Executive Creative Director
Andy Fackrell
Art Director / Copywriter
Lisa Fedyszyn
Claire Kelly
Executive Producer
Nik Beachman
Copywriter / Art Director
Jonathan McMahon
Copywriter / Art Director
Simone Louis
Account Director
Jenny Travers
Jamie Barrett
Andrew McGeorge
Factory Studios
Agency Producer
Jane Mill
Steve Gulik
Print Producer
Andy Robilliard
Account Executive - Amy Pollock
Grade - @ Toybox
Audio Engineer - Clive Broughton
Print Designer - Amanda Summersby
Creative Director: Aaron Goldring
Copywriter /Art Director: Matt Webster
Art Director/Copywriter: Ben Barnes
Senior Interactive Designer: Sam Schrey
Digital Services Director: Paul Pritchard
Developer: Robbie Boyd
Developer: Simon Crocker
Developer: Jarrad Edwards
Producer: Paul Shannon
Group Account Director: Bob Glancy
Account Director: Sean Brown
Account Manager: Rebecca Rassie
Monica Briggs â CEO YWCA Auckland
Shelley Geenty - Marketing & Communications Manager YWCA Auckland
Kate Sutton â President YWCA Auckland

How Advertisers Failed Women in 2012.


martedì 11 dicembre 2012

Ad of the day. AXE: THE LOOK.


Ponce Buenos Aires
General Creative Director:
Ricardo Armentano
General Creative Director:
Analia Rios
General Creative Director:
Joaquin Cubria
Juan Ure
Art Direction:
Christian Rosli
Agency Chief of Production:
Roberto Carsillo
Agency Producer:
Selva Dinelli
Marina Pen
Brand Planner:
Matias Asencio
Brand Planner:
Pedro Rojas
Production House:
Armando Bo
General Production:
Mariano Avellaneda
Executive Production:
Patricio Alvarez Casado
Post Production House:
Sound Track:
Animal Music

Futuristic ad of the week. Lacoste - polo of the future.

Director: Fleur et Manu

Fiat ads of the week. Does Sex Still Sell?

More info here

New FIAT Commercial -- FIAT 500 Abarth Cabrio "Topless"

New FIAT Commercial -- FIAT 500e "Test Track"