Nice ad of the day. IKEA - Make room for passion

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun.
Client : Ikea Belgium
Agency : DDB Brussels
Campaign: “Make Room For Play”

Creative Director: Peter Ampe
Creatives: Antoinette Ribas & Gregory Ginterdaele
Strategy: Dominique Poncin, Jorian Vanvossel
Accounts: Francis Lippens, Annelies Nyns & Maria-Laura Laubenthal
PR: Kenn Van Lijsebeth
TV Producer: Brigitte Verduyckt

Production: CZAR
Director: Joe Vanhoutteghem
Producer: Lander Engels
DOP: Nicolas Karakatsanis
Music: Charles Aznavour
Photography: John Stapels

Nice direction of the day. Delta || Runways - by Megaforce

After NOTHING BEATS A LONDONER, another wonderful work by Megaforce

A funny thing happens the more you fly. You see one runway after another and pretty soon, you realize there are #RunwaysEverywhere, each one leading someplace new.

Client: Delta Air Lines

Agency: Wieden + Kennedy New York
Executive Creative Directors: Karl Lieberman
Managing Director: Neal Arthur
Creative Directors: Jaclyn Crowley, Sean McLaughlin, John Parker
Copywriter: Garrick Sheldon
Art Director: Toliver Roebuck
Executive Producer/ Producer: Cheryl Warbrook
Edit producer agency: Dom Tunon
Account Team: Liz Taylor, Jacque Parrish, Lauren Smith
Brand Strategy Director: Sean Staley
Director of Social Strategy: Jessica Breslin
Social Strategist: James Williams
Head of Production: Nick Setounski
Business Affairs: Carla Curry, Lindsey Timko, Brit Fryer
Project Manager: Jason Pelton, Ashlea Ramirez
Traffic Manager: Sonia Bisono

Production Company: Iconoclast
Director: Megaforce
DP: Arnaud Pottier
Executive Producer: Valerie Romer
General Manager: Charles-Marie Anthonioz
Producer: Cathy Hood

Editorial Company: Rock Paper Scissors
Editor: Mikkel Nielsen
Post Producer: Lisa Barnable
Post Executive Producer: Eve Kornblum
Editorial Assistant: Alex Liu

VFX Company: The Mill
VFX Lead Flame: Keith Sullivan
Colorist: Sofie Borop
Senior Producer: Collin Moneymaker / Luis Martin

Sound Studio: Sound Lounge
Sound Mixer: Tom Jucarone
Sound Designer: Adrian Aurelius (Ballad)