venerdì 6 novembre 2015

Femvertising of the day. jane st.

To cater to the increasingly popular trend of femvertising, john st. has opened jane st., an agency that specializes in empowering women through advertising. Visit to discover how your brand can leverage girlpower to help boost women’s self-esteem, and most importantly, your bottom line.

Automotive ad of the day. Maria Teresa de Filippis and Maserati: Fearless

“I’ve been inspired by many people in my life, but only one type of car: Maserati. In it, I felt absolutely fearless. For me, the feeling of driving a Maserati has been one of the most constant sources of pleasure in my life—and I have no doubt that it will be for you, too.” 

Watch the first female Formula 1 driver, Maria Teresa de Filippis, share her passion for the Maserati brand as she recounts her career as a pioneer of women in motorsport.

Learn more about Maserati USA:

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Ad of the day. John Lewis Christmas Advert 2015 - #ManOnTheMoon


Watch the new John Lewis Christmas TV advert with The Man on The Moon.

Click here to continue the story:

This is the story of a young girl called Lily. Looking at the moon through her family telescope one night, she is amazed at what she finds, a man on the moon.

Lily watches on as our man goes about his chores, all alone up there. She becomes determined to get something to the moon, to send him a message and show him that someone down here is thinking of him.

The music is ‘Half the World Away’ performed by Aurora, the original song was by Oasis. 

Available on Apple Music:

Available on iTunes:

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Download the #ManOnTheMoon app: 

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Visit the John Lewis Christmas shop for seasonal inspiration:

mercoledì 4 novembre 2015

Nice ad of the day. #TheNew10 Submission

Join us in the and help us make more than just symbolic change with #TheNew10.

The U.S. Treasury has called on Americans to submit their “ideas, symbols, designs, or any other feedback that can inform the secretary as he considers options for the $10 redesign.” So we figured we’d help Secretary Lew reimagine the $10 bill by illustrating just how real the gender pay gap is.

Our research shows that even when you account for all the factors known to affect pay, women are already paid 7 percent less than men just one year after college — and the gap only grows from there. At this rate, the pay gap will not close for another 124 years. 

Putting a woman on the $10 bill is supposed to symbolize the gains women have made. And while symbolism is important, we simply can’t let it stop there.

Women fought for the right to vote. AAUW is fighting for the injustices we still face. 
Join us in that fight at

via adfreak

Funny ad of the day. New York Lottery - You’d make a way better rich person.

Client: New York Lottery
Agency: McCann NY
Eric Silver, North American Chief Creative Officer
Tom Murphy, Chief Creative Officer New York
Nathy Avriam, Chief Production Officer
Mat Bisher, Executive Creative Director
Grant Smith, Executive Creative Director
Grant Smith, Writer
Jillian Goger, Group Creative Director
Jillian Goger, Writer
Matt Swinburne, Creative Director
Raphael Milczarek, Creative Director
Raphael Milczarek, Art Director
Chauncey Hollingsworth, Senior Copywriter
Stephen Icardi, Art Director
Zoe Kessler, Art Director
Molly Wilkof, Copywriter
Deb Archambault, Senior Integrated Producer
Loly McIndoe, Senior Integrated Producer
Bryan Litman, Senior Integrated Producer
April Gallo, Senior Print Producer
Lauren LaValle, Group Account Director
Geordie Larratt-Smith, Account Supervisor
Rachel Heiss, Account Executive
Mike Medeiros, Executive Planning Director
Kenny Gold, Associate Director, Social
Caitlin Bishop, Digital Strategist
Gingerpic – Frames
Executive Creative Director: Fabiano Feijo
Producers: Ana Azambuja, Ali Lewis
Art Direction: Fabiano Feijo, Fabricio Moraes
3D Manager: Fabricio Moraes
Lead 3D Modelers: Fabricio Moraes, Guilherme Formenti, Gustavo Schinner
3D Shading and Texturing: Guilherme Formenti & Fabricio Moraes
Lead Concept Artists: Flavio Hoffe / Artur Rocha
Lead Photoshop Artists: Veronica Otero, José Feijó, Fabiano Feijó
Andrew Rae – Illustrator
B-Reel – Digital Field Guide
Managing Creative Director: Ben Hughes
Art Director: Mike Potter
Art Director: Marley Stellmann
Designer : Tom Kemper
Animator: Elaine Lee
Motion Designer: Po-Chen Chia
Technology Director: Eric Heaton
Developer: Lucas Dupin
Director of Production: Myke Gerstein
Senior Producer: Ryan Leong
O Positive – TV
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Producer: Marc Grill
Production Manager: Brynn Maguire
Mackenzie Cutler – Post TV
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfield
Pomann Sound – Radio
Mixer/Sound Designer: Justin Kaupp

Experience of the day. 맥머도 남극탐험|노스페이스 The North Face #Sudden Exploration #VR Experience with Oculus

[실제상황] 맥머도 캠프에서 생긴 짜릿한 반전!
평범한 일상 속 탐험을 원하시나요?
(Special thanks to 대한민국 국가대표 Dog Sledding Team)

[Real Situation] Thrilling twist that happened in McMURDO camp! 
Do you want a exploration in daily life?
(Collaborating with Korea’s national dog sledding team)

via adfreak

Ad of the day. Imagine Where You Can GO -


Get your Poo~Pourri today at

Spritz The Bowl Before-You-Go And No One Else Will Ever Know!

Everybody poops—it's only natural! Don’t let something as silly as bathroom odor hold you back. Imagine where you can GO with Poo~Pourri—the original before-you-go toilet spray that traps odor by creating a barrier of natural essential oils on the surface of the toilet water. You’re free to GO anywhere!

In 2007, Suzy Bátiz created Poo~Pourri in her kitchen. She used her essential oils background and entrepreneurial moxie to formulate a natural, effective solution to a universal problem: poop happens, and it stinks! Poo~Pourri transforms your bathroom experience (and those who come in after you) by stopping bathroom odor before it begins… GUARANTEED!

We care about your health, your toilet, and this precious world we poop in. That’s why we use NO synthetic fragrance, parabens, phthalates, aerosols, alcohol, or formaldehyde—ONLY stink-fightin’ good stuff (oh, and a pinch of magic). Poo~Pourri is proudly made in the good ole' U. S. of A.

Vision and Concept: Suzy Batiz (Founder & CEO)
Director: Cameron Duddy 
Writer: Nicole Story
Song and Lyrics: Jeff Lewis & Poo~Pourri Creative Team lead by Nicole Story
Song Producer: Oh, Hush! 
Choreography: Sara VonGillern 
VP Creative Director: Nicole Story 
Director of Photography: Tom Banks
Story and Design: Hector Batiz, Will Clarke, and Kirsten Gold
Art Directors: Lindsey Juckem and Paola Cortez
Wardrobe: Kirsten Gold, Gay Horman and Annie Cox
Editor: Adam Henderson
Broadcast Producer: Peggy Moore
Production Company: Artists and Derelicts

Tea Potty: Bethany Woodruff, Kasey Cosgrove, Vicki McCarty
Relationship Verse: Ryan Warren, Lauren Williams, Michael Sylvester, Ika Chigogidze, Oscar Seung, Tori Leigh Smith, Jordan Johnson, Michelle Keys
Office Verse: Alexis Smith, Donna Arrogante, Tyree Holmes, Tori Leigh Smith, Oscar Seung
Confident Verse: Sara VonGillern, Aaron Nedrick, Pierce Bailey
Poo-dini: CJ Vaughn
Poo~Pourri Bottles: Danika Luke, Christine Pev

martedì 3 novembre 2015

Branded content of the day. JOHNNIE WALKER BLUE LABEL presents Jude Law in 'The Gentleman’s Wager II'

Johnnie Walker Blue Label presents The Gentleman’s Wager II starring Jude Law, Giancarlo Giannini and Zhao Wei. The two men enter a wager over a priceless vintage car that takes Jude on an epic journey from Southern Italy to Monte Carlo. We see that it is only through the gratitude he shows people along the way and the joy this brings him, that he is able to succeed. 

STARRING Jude Law, Zhao Wei and Giancarlo Giannini

DIRECTED by Jake Scott

CREATED by Anomaly

MUSIC Ca Plane Pour Moi by Plastic Bertrand 



lunedì 2 novembre 2015

First Christmas ad of the year. Mulberry - Christmas Miracle

more info at


PRODUCER: Panos Louca

MANAGING PARTNER: Paul Billingsley





ART DIRECTOR: Laurent Simon

ACCOUNT DIRECTOR: Olivia Chittenden



COMPOSER: Mark Cousins and Adam Saunders


SOUND DESIGN: Anthony Moore & Neil Johnson


EDITOR: Bill Smedley at Finish


PRODUCER: Charles Gillett


COLOURIST: Paul Harrison



PRODUCER: Benji Howell

DIRECTOR: James Rouse