sabato 22 giugno 2013

Short of the day. Dr. Easy.

Dr. Easy from Shynola on Vimeo.
WARP FILMS, FILM4 and SHYNOLA present 'Dr. Easy'
Michael is a broken man with a gun. He is surrounded by armed police. A robot with medical training is dispatched to negotiate – but can it save him?
Dr. Easy is a prologue for a planned feature adaptation of 'The Red Men'.
Written and directed by Jason Groves, Richard Kenworthy and Christopher Harding
Produced by Ally Gipps for Warp Films
Based on the novel 'The Red Men' by Matthew De Abaitua
Financed by Film4
Michael: Tom Hollander
Voice of Dr. Easy: Geraldine James
Superintendent: Alex MacQueen
VFX by: Jellyfish
DoP: Barry Ackroyd
Production Designer: Agnieszka Debska
Costume Designer: Ian Fulcher
Makeup and Hair Designer: Candy Alderson
Location Sound Recordist: Tarn Willers
Re-Recording Mixer: Nigel Heath
First Assistant Director: Ezra Sumner
Line Producer: Jessica Levick
Editor: Dominic Leung
Executive Producers: Robin Gutch and Anna Higgs
Casting Director: Rose Wicksteed

Digital stuff of the day. Welcome to Gumulon.



Cannes Lions 2013. My Film Grand Prix Predictions. Axe Susan Glenn - Channel 4 Meet the Superhumans - Nike Find Your Greatness.

AXE - "Susan Glenn" Case Study from Nate Able on Vimeo.
Credits here

Channel 4 Paralympics - Meet the Superhumans from IWRF on Vimeo.
Credits here

Credits and full campaign here

venerdì 21 giugno 2013

Animated ad of the day. MTV AR BIKE.

MTV AR BIKE from UFO on Vimeo.
MTV Adrenaline Rush - Bike
Lead Creative Direction: VIMN MTV World Design Studio, Milan
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Heric Abramo
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
Production Company: Mathematic/UFO
Director : UFO (FX Pourre)
Creative Producer : Rebecca Rice
Designer / Illustrator : Gerhard Human
Post Production : Mathematic (
Modelling 3D : Yann Glica, Farid Dridi
Rigging : Sebastien Eballard, Simon Reynaud
2D animation : Laurent Box, Ruben Sellem, Nicolas Toujan
3D animation : Sebastien Eballard, Nicolas Dabos
Compositing : Emeric Samier, Maeva Sol, FX Pourre
Rendering : FX Pourre, Emeric Samier
Sound Design + Music : AOC Production
Compositors : Fabrice Smadja, Pascal Ebony

Automotive ads of the day. Volkswagen Closet - Mercedes Colleague - Citroen The World.

Volkswagen: Closet

Advertising Agency: AlmapBBDO, Argentina
General Creative Directors: Marcello SerpaLuiz Sanches
Creative Directors: Renato SimõesMarcos MedeirosAndré KassuBruno Prosperi
Creatives: Marcelo NogueiraBenjamin Yung Jr.Pedro Rosa
Agency Producers: Vera JacintoRafael Motta
Production Company: Paranoid BR
Director: Dulcídio Caldeira
Music: A9
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana, Isabella Franco
Planners: Cintia Gonçalves, Sergio Katz
Media: Paulo Camossa, Brian Cody, Fábio Urbanas
Advertiser's Supervisors: Artur Martins, Tiago Lara, Ana Paula Lobão

Mercedes Benz Attention Assist: Colleague

Watch also Hair
  • AgencyNet#work BBDO
  • ProductionEgg Films
  • CountrySouth Africa
  • Director Bruno Bossi
    Chief Creative Officer Mike Schalit
    Executive Creative Director Jenny Glover
    Executive Creative Director Brent Singer
    Producer kirsten Clarence
    Executive Producer Colin Howard
    DoP Paul Gilpin
    Editing Company Priest Cape Town
    Agency Producer Caroline Switala
    Editor Mathew Swanepoel
    Music + Sound Production "Girl from Ipanema" publishing rights - Universal Music Re-orchestrated - RobRoy

Citroen: The World

  • AgencyH, Paris
  • ProductionStink
  • CountryFrance
  • Credits Director Ne-o
    Creative Director Gilbert Scher
    Copywriter Alexandre Drouillard
    Art Director Mickael Jeanne
    Brand: Jean-Marc Savigné, Claudine Borel, Caroline Maubourguet
    Agency: Hugues Reboul, Alain Cayzac, Alexandre Guillot
    Planning strat : Romain Vuillerminazz
    TV Production: Christopher Thiery, Sarah Bouadjera
    Musical supervisor: Lionel Dray
    Music: Edward Sharpe and the Magnetic Zeros â 40 Days Dream

Future Lions 2013. The Winners.

more info at: and
awaken by Amazon - Future Lions 2013 from Tatsuki Tatara on Vimeo.
This video is Future Lions 2013 winner.
There are about 780,000,000 people who can't read or write in the world and people in india accounts for most of them. Amazon saw an opportunity to help solve this problem by entering into the market in India.
The solution is: Awaken by Amazon.
Amazon will collect the books that go unused in developed countries by asking their customers to send them using a box that was sent with purchased items, and then send those books to developing countries with Amazon lables attached. Amazon doesn't waste any books. Books that are left untouched awaken to bring enjoyment once again to many people around the world. Through this project, we can help improve India's literacy and the idea of 'books equal Amazon' will be passed onto new generations.
Created by:
TOMOKI Hayashida
KONOMI Tashiro

Condé Nast – Editorialist

Magazine readers know there’s a great difference between reading content curated by their favorite publications and the articles that everyone can read online for free. Since most magazines already have their digital versions, how can Condé Nast keep differentiating itself from other publishers?
The New York Egotist posted about Editorialist here:

Project Accel


Pebble - Sense Danger

Tom Bender + Tom Corcoran

Animal Spot of the day. Brunete Council Poo Express.

Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.

The council of Brunete During the course of a week, around twenty volunteers watched over for dog's owners who failed to scoop. They then approached the owner and struck up a casual conversation to discover the name of the dog and picked up the poo, which was parceled and sent in a box by courier to the pet owners home.
McCann Madrid
Council of Brunete
Creative Managing Director:
Monica Moro
Executive Creative Director:
Raquel Martinez
Executive Creative Director:
Jon Lavin
Creative Director/Copywriter:
Mikel Echeverria
Art Director:
Ricardo Rovira
Juanjo Ocio
Juanjo Ocio
Santiago Urgel
Film Production Company:
The Film House

Fashion video of the day. Joan Smalls: Woman of Steel

Short film by Barnaby Roper

giovedì 20 giugno 2013

The Saatchi & Saatchi New Directors' Showcase 2013.

via Visit the Youtube Channel of NDS for more videos.

Ryan Hope: Alpines - 'Lights'


Ohji Inoue: Keys N Krates - 'Treat Me Right'


Nabil: Antony & the Johnsons - 'Cut the World


Justin Anderson: 'Fleurs du Mal'


Ilya Naishuller: Biting Elbows - 'Bad Motherfucker'

E: /

Max Joseph: 'Follow the Frog'


Ben Liam Jones and Andy Hunter: 'It Follows Me Around'


Peter Atencio: 'Pulled Over'


Vellas: Leica - 'Soul'


Wong Ping: 'No-One Remains Virgin'


Funny ad of the day. Tampax Russia.

Old idea, new execution.

Project of the day. Hello Lamp Post.

Hello Lamp Post from PAN Studio on Vimeo.

"Bristol's PAN Studio, winners of the first Playable City Award, are set to awaken the city's urban landscape by enabling its residents to interact with a variety of public objects and street furniture...

The aim of the Playable City Award is to commission art projects based on the brief of turning cities into playable spaces."


Idents of the day. Honda's sponsorship of documentaries on Channel 4.


Creative directors: Tony Davidson & Kim Papworth
Copywriter: Chris Lapham
Art Director: Aaron McGurk
Producer: James Guy
Production company: Nexus
VFX: Nexus Productions & Analog
Director: Smith & Foulkes
Music + Sound: Factory & Siren

Outdoor of the day. Urbanears Scratch Poster.

"Uncle Grey Denmark has turned the common fly poster into a musical instrument to promote a new mobile app by headphone brand Urban Ears." Read more at

An interactive analogue sound poster launched for Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone. The illustration is engraved with ridges, that in the design produce sound as they are scratched with your fingernail. 

Slussen by Urbanears:

Another experiment like this: Trapped in Suburbia

Weird ad of the day. ENERGY NOODLES - Totally Legal Commercial.


"Hello mate, you want to ride faster? Are you powerless?
Want to be faster than lance strong? Be fast and use Energy Noodles!

0.0 nutrirition male hormons are more powerful than chock norris
secret injection total legal then you can be faster than a Ferrari!
Your male testosterone will be faster than a rocket

Use it like a professional and you will get a Mega Bonus!


From the manufacturers of Boss Noodles, Do Ping Province China,
Energy Noodles promises to deliver totally legal competitive advantage with rock-hard side effects.

Buy on ebay:

Watch Boss Noodles commercial:"

Funny video of the day. How To Uninstall McAfee Antivirus.

If you want to know more  about John McAfee read this.

Design Grand Prix. Serviceplan / Auchan "Selfscan Report"

Auchan "Selfscan Report" from Serviceplan Group on Vimeo.
"Serviceplan in Munich, Germany, walked off with its second straight Design Lions Grand Prix here tonight, winning this time for embedding a store's sustainability report on a single shopping receipt." Read more at

Cyber Grand Prix. Oreo - Daily Twist / Intel Toshiba - The Beauty Inside.

"Draftfcb in New York won for Oreo's "Daily Twist" campaign, while Pereira & O'Dell in San Francisco was honored for its Intel/Toshiba project "The Beauty Inside.""

mercoledì 19 giugno 2013

Automotive ad of the day. SRT - "Body and Soul".

More info about the campaign here.

Cars are more than just metal and moving parts. They are living and breathing entities. Go behind-the-scenes as SRT® vehicles are built and feel the passion that goes into the creation of each and every SRT product.

Poetic video of the day. Yamaha Silent Sessions presents: HJ Lim Performing extracts from Rachmaninov's Piano Concerto No.2.


HJ Lim performs extracts 
from Rachmaninov's Piano Concerto No.2 
on the new Yamaha SH Silent Piano 
along London's Regent's Canal.
For more information visit

Video of the day. Apple - Making a difference. One app at a time.

Each iOS app offers remarkable — and often delightful — possibilities. But the most powerful iOS apps ever are ones that change people's lives in ways they never imagined.

Digital stuff of the day. Kontor Records Back to vinyl - The Office Turntable_film.


Project of the day. Google - Introducing Project Loon.

Introducing the latest moonshot from Google[x]: balloon-powered Internet access. Project Loon is a network of balloons traveling on the edge of space, designed to connect people in rural and remote areas, help fill in coverage gaps and bring people back online after disasters. To learn more, visit:

Branded content of the day. Redbull - MacAskill's Imaginate - Riding Film.


Two years in the making, street trials rider Danny MacAskill releases his brand new riding film. Whilst previous projects have focused on locations and journeys, MacAskill's Imaginate sees Danny take a completely different approach to riding. Enter Danny's mind and enjoy.


Ad of the day. Young Director Award - Whisper.

Whisper from Gioacchino Petronicce on Vimeo.
And action ! The Young Director Award shows us through their latest commercial that when directing is in your bones you become a director before knowing how to hold a camera.
Agency: Betc
Production: Moonwalk films
Director: Gioacchino Petronicce
I would like to tell thanks to : Damien Bellon, Alexis Bensa, Angélique Bosio and François Chillot.
Music : Tchaikovsky - Dance of the Sugar Plum Fairy

Grand Prix Innovation Lions. Cinder Creative Coding.

Via You can find the shortlist here.
Agency: The Barbarian Group
Cinder Creative Coding from The Barbarian Group on Vimeo.
Cinder provides a powerful, intuitive toolbox for programming graphics, audio, video, networking, image processing and computational geometry. Cinder is cross-platform, and in general the exact same code works under Mac OS X, Windows and a growing list of other platforms — most recently the iPhone and iPad.
Cinder began its life at The Barbarian Group as an internal project to create a library for commercial interactive advertising projects. However, it is now open source, and is currently actively developed by a community of programmers and artists.
Music by: Nullsleep

Mobile Grand Prix. TXTBKS.


DDB-owned DM9 Jayme Syfu

martedì 18 giugno 2013

Epic ad of the day. FANTA - official sponsor of fantasy.

FANTA - official sponsor of fantasy from Alex & Steffen on Vimeo.
"Defend our sand castle, whatever it takes!" We take you on a fantastic thrilling journey through the eyes of children playing an action plot on the beach - establishing Fanta as the "Official sponsor of FANTAsy".
Make sure to watch it at least twice - you´ll find new funny stuff to look at each time!
Client: Coca-Cola Germany
Agency: Jung von Matt/Neue Elbe
JvM Managing Director: Tobias Grimm
Production: Tempomedia, Hamburg
Postproduction: Unexpected GmbH
Supervisor/Lead: Alex & Steffen
3D Artists: Jörg Häberle, Alexander Kiesl, Sebastian Badea, Stefan Kleindienst, Harun Celebi, Tobias Körner, Korbinian Kuhn, Florian Eichin, Marcel Kühn
2D Artists: Claus Rudolph, Steffen Hacker, Johannes Wünsch, Michael Wünsch
Colorist: Peter Hacker
Director of Photography: Simon Coull
Music & Sounddesign: Schnack Music Manufacture

Funny ad of the day. Awkward Shake.


Comparative ad of the day. Dell Tablet vs. iPad.

See how the Dell XPS 10 with Windows RT stacks up against the iPad. Check out more at

Crispin Porter + Bogusky

Deal of the day. Inside "Magna Carta Holy Grail" with JAY Z + Samsung

JAY Z's new album "Magna Carta Holy Grail" comes to Samsung Galaxy fans first. Be among the first million to download the app on June 24th and get the album free July 4th, three days before the rest of the world. Learn more:

At first glance, Samsung's $5 million deal with Jay-Z to release his new album, Magna Carta Holy Grail, as a free copy on 1 million Galaxy and Note mobile devices, seems like a collossal act of marketing hubris.
But it's not.
Read more:

Direct and PR Grand Prix. Dumb Ways to Die.


McCann Melbourne

Grand Prix Promo & Activation Lions. Immortal Fans.


Ogilvy & Mather Brazil

lunedì 17 giugno 2013

Experiment of the day. The Beck's Edison Bottle.

The Beck's Edison Bottle from Shine Limited on Vimeo.
The first playable beer.
19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project.
This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original cylindrical phonograph.
Making the world’s first playable beer bottle was a formidable technical challenge. The clever people at Auckland firm Gyro Constructivists first had to design and build a record-cutting lathe, driven by a hard drive recording head. Then they reinvented Edison’s original cylinder player, using modern materials and electronics and built to very fine tolerances.
The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community.
Semi Permanent Launch video:
Beck’s has had a long association with music and art. In fact, at about the same time Heinrich Beck was brewing his first beer in the 1870s, Tom Edison was tinkering away on designs for the first phonograph.
Considering how beer has influenced recorded music since then, this physical collaboration was very appropriate and long overdue.
Client: Beck’s New Zealand
Creative Agency: Shine Limited
Machine & Bottle Production: Gyro Constructivists
Making-of Video Production: VICE
Record Label: Arch Hill Recordings
Band: Ghost Wave
Album: Ages
Featured Single: Here She Comes

Weird ad of the day. Tic Tac - Four Calories.

Four Calories from crobin on Vimeo.
This spot is not affiliated with Merkley + Partners, Ferrero or Tic Tac.
Director: Crobin
Production Company: Pudding Boy Productions
Producer: Grayson Ross and Joe Labbadia
Writer: Crobin
DP: Ed David
Production Designer: Crobin
Stylist: Mindy Saad
Makeup: Christy Falco
Editor: Crobin
Audio: David Perlick Molinari (YouTooCanWoo)
Colorist: TJ Seiler
Animation: Tim Livezey
Music: "Shake Sugaree" by Elizabeth Cotten