awaken by Amazon - Future Lions 2013 from Tatsuki Tatara on Vimeo.
This video is Future Lions 2013 winner.
There are about 780,000,000 people who can't read or write in the world and people in india accounts for most of them. Amazon saw an opportunity to help solve this problem by entering into the market in India.
The solution is: Awaken by Amazon.
Amazon will collect the books that go unused in developed countries by asking their customers to send them using a box that was sent with purchased items, and then send those books to developing countries with Amazon lables attached. Amazon doesn't waste any books. Books that are left untouched awaken to bring enjoyment once again to many people around the world. Through this project, we can help improve India's literacy and the idea of 'books equal Amazon' will be passed onto new generations.
There are about 780,000,000 people who can't read or write in the world and people in india accounts for most of them. Amazon saw an opportunity to help solve this problem by entering into the market in India.
The solution is: Awaken by Amazon.
Amazon will collect the books that go unused in developed countries by asking their customers to send them using a box that was sent with purchased items, and then send those books to developing countries with Amazon lables attached. Amazon doesn't waste any books. Books that are left untouched awaken to bring enjoyment once again to many people around the world. Through this project, we can help improve India's literacy and the idea of 'books equal Amazon' will be passed onto new generations.
Created by:
TOMOKI Hayashida
TATSUKI Tatara
KONOMI Tashiro
TAICHI Nihei
KENJI Shimo
TOMOKI Hayashida
TATSUKI Tatara
KONOMI Tashiro
TAICHI Nihei
KENJI Shimo
Condé Nast – Editorialist
Magazine readers know there’s a great difference between reading content curated by their favorite publications and the articles that everyone can read online for free. Since most magazines already have their digital versions, how can Condé Nast keep differentiating itself from other publishers?
The New York Egotist posted about Editorialist here:
thenyegotist.com/news/local/2013/april/15/editorialist
thenyegotist.com/news/local/2013/april/15/editorialist
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